enterprise wiki analytics emwcon 2017

Bernadette Clemente, [email protected]

Enterprise Wiki Analytics

1

©2017TheMITRECorporation.ALLRIGHTSRESERVEDApprovedforPublicRelease; DistributionUnlimited.CaseNumber17-0899

§ PurposeofWikis§ ComparisonbetweenWikipediaandEnterpriseWikis§ PurposeofEnterpriseWikiAnalytics§ MITREpedia– ContentStructure&Growth– Engagement– Collaboration

§ ProgresstoDate§ NextSteps§ Questions?

2

Outline

©2017TheMITRECorporation.ALLRIGHTSRESERVED

§ Wikipediaisthelargestcollectionoffree,collaborativeknowledgeinhumanhistory.1Wikipedia'spurpose istobenefitreadersbyactingasanencyclopedia,acomprehensivewrittencompendiumthatcontainsinformationonallbranchesofknowledgewithinitsfivepillars. Wikipedia hasaloftygoal:acomprehensivecollectionofalloftheknowledgeintheworld2.

§ Thepurposeofenterprisewiki(s)istobenefitenterprisereaders,sponsors,and/orpartnersbysecurelybuildinginformationcollaboratively tofurthersponsormissions.Thispurposemaybemetthroughfocusedandbroadenterprisewikis.

3

PurposeofWikis

1https://wikimediafoundation.org/wiki/FAQ/en2https://en.wikipedia.org/wiki/Wikipedia:Purpose

https://www.mitre.org

• TheMITRECorporation isanot-for-profitcompanythatoperatesmultiplefederallyfundedresearchanddevelopmentcenters(FFRDCs).

• Weprovideinnovative,practicalsolutionsforsomeofournation'smostcriticalchallengesin defenseandintelligence, aviation, civilsystems, homelandsecurity, thejudiciary, healthcare,and cybersecurity.


§ Monitorwikicontent,engagement,andcollaboration§ Improveunderstandingacrossamulti-wikiarchitecturewithinanenterprise

§ Whatworkisbeingdone?§ Howisworkbeingdone?§ Whatcontentispopular?§ Whoarethemostactiveusers?§ Whichenterprisecenters,portfolios,projectsleveragethewikis?§ Whichsponsorsleveragewikis?§ Whatarethemostfrequentmulti-wikiuseractivities?

§ Improvedeliveryofwikistakeholderbusinessgoals§ Characterizestakeholderbusinessgoalsintermsofusability§ Modifywikiconfigurations,models,andextensions

4

PurposeofEnterpriseWikiAnalytics


5


LastPagesViewed

PluggableAuth

§ FromSpecial:Statisticswikipage– Contentpages

§ In DefaultSettings.php,thedefaultsettingfor $wgArticleCountMethodcountsallpages.inthemainnamenamespacethatarenotaredirectand containatleastonewikilink.Thisincludesstubscontainingalink,anddisambiguationpages.

§ Numberofcontentpagescanbedisplayedusingthewikitext{{NUMBEROFARTICLES}}.

– Pagesrepresentscontentpages+structureand“meta”pages(i.e.Talkpages,Helppages,etc.)§ Canbedisplayedusingthe

wikitext{{NUMBEROFPAGES}}.

– Uploadedfilesincludeicons,images,documents,andothermedia.

§ Whatcanwetellfromwikistatistics?– Wikitowikicomparisonsoncontentsize,

structure,andcommunityhabits.

6

ContentStructureWikiStatistics


7

ContentStructureWikiNamespaceDrillDown

InfrastructurePages Number

Templates 609

Properties 124

Categories 1438

Forms,Modules,Widgets,Help 12

Userpages 388

Mitrepedia NS 23

Talk+otherNStalkpages 593

TotalInfrastructure 3,187

Mainnamespace total 24,284

{{NUMBEROFPAGES}} 27,471

12%

88%

Infrastructure to Content

TotalInfrastructure

Mainnamespacetotal

CategoryPages Number

Unused(empty) 100

Wanted(referenced; notcreatedyet) 1186

Used(havemembers) 152

TotalCategories 1438


§ ExtensionsDynamicPageList(ThirdParty)andVIKIcanbeusedtoshowbacklinksasnetworksofpages.

8

ContentStructurePageNetworks

DynamicPageList(ThirdParty) VIKI


9

ContentGrowth

{{#ask:[[-Hassubobject::{{FULLPAGENAME}}]]|?Hasdate|?Hasnumber|sort=Hasdate|order=asc|format=jqplotchart|link=all|headers=show|charttype=bar|mainlabel=-|searchlabel=…furtherresults|direction=vertical|height=300|width=90%|highlighter=yes|datalabels=value|theme=simple|colorscheme=rdbu|valueformat=%d}}

{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2005]]AND[[Creationdate::<01.01.2006]]|format=count}}|Hasdate=2005}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2006]]AND[[Creationdate::<01.01.2007]]|format=count}}|Hasdate=2006}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2007]]AND[[Creationdate::<01.01.2008]]|format=count}}|Hasdate=2007}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2008]]AND[[Creationdate::<01.01.2009]]|format=count}}|Hasdate=2008}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2009]]AND[[Creationdate::<01.01.2010]]|format=count}}|Hasdate=2009}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2010]]AND[[Creationdate::<01.01.2011]]|format=count}}|Hasdate=2010}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2011]]AND[[Creationdate::<01.01.2012]]|format=count}}|Hasdate=2011}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2012]]AND[[Creationdate::<01.01.2013]]|format=count}}|Hasdate=2012}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2013]]AND[[Creationdate::<01.01.2014]]|format=count}}|Hasdate=2013}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2014]]AND[[Creationdate::<01.01.2015]]|format=count}}|Hasdate=2014}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2015]]AND[[Creationdate::<01.01.2016]]|format=count}}|Hasdate=2015}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2016]]AND[[Creationdate::<01.01.2017]]|format=count}}|Hasdate=2016}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2017]]AND[[Creationdate::<01.01.2018]]|format=count}}|Hasdate=2017}}


10

EngagementEdit,User,ViewStatistics

MITREpedia, 2004 COI Roadmaps, 2014


11

CollaborationMulti-authorediting

• SemanticMediaWikiSpecialProperty:Modificationdate

• SemanticMediaWikiExtension:SemanticExtraPropertiesProperty:Pageauthor


User1User2User3User4User5User6User7User8User9User101User8

User102User106

User1User2User2User2User2User2

• Revisionhistory• API:Revisions

12

Piwik


§ June2016– March2017§ 23wikisbehindfirewallandonDMZ

13

WikiMetricsCollection


Visit =Visitorfirsttimeorifvisitorvisitsapagemorethan30minutesaftertheirlastpageview.

Action =includepageviews,internalsitesearches,downloadsoroutlinks(linkclicks).

§ Visitors,visits,actions,referrers,“moversandshakers”

14

DashboardforMITREpedia


15

VisitorOverview


16

VisitorLog


17

VisitorSoftware


18

VisitorEngagement


19

TopPageViews


20

Outlinks


SharePoint

Sharepoint

WordPress

Handshake

Engine

ClientBrowser

r

PiwikInstrumentation

MPNWikiEngine

MPNPagePiwikJS

MIIPiwikRepository

AccessLogscp orsftp

ClientBrowser

MPNPage

1. ClientbrowserrequestsawikipagefromMPNwikiVMpedias.mitre.org2. MediaWikirespondswiththewikipagecontainingembeddedPiwikJavaScript3. ClientbrowserexecutesPiwikJavaScripttorespondtoPiwikinstalledonpedias4. Clientrequestfrom(3)isloggedintothepedias httpaccess_log5. Clientbrowserreceives200OKresponsefrompedias6. Pedias cron jobfiltershttpaccess_log toproducepiwik_log containingonlytheloggedrequestsfrom(4)7. gestalt-collectorcron jobretrievespiwik_log frompedias viascp orsftp8. Gestalt-collectorcron jobimportstheretrievedpiwik_log intothelocalPiwikinstancefordisplay


§ Contentstructureandgrowtharebetterunderstood.Needtofindsupportforre-startingusergroupmeetingsanddevelopeditorsfornewarticles,newarticlereview,andcuration.

§ Needmoreinsightintoengagementacrossamulti-wikienterpriseandwikiusability

22

ProgresstoDate

MediaWiki(MW) SemanticMediaWiki

Piwik MWExtension:DPL

MWExtension:VIKI

ContentStructure ✅ ✅ ✅ ✅

Content Growth ✅ ✅

Engagement ✅

Collaboration ✅ ✅

Usability(Knowledge-DrivenEnterpriseWikiGoals)

✅


23

NextStepsInvestigatePiwikpluginstoexpandmetrics

ClickHeat Roll-Up ClickPath

ContentStructure

Content Growth

Engagement ✅ ✅ ✅

Collaboration ✅ ✅ ✅

Usability ✅ ✅ ✅

©2017TheMITRECorporation.ALLRIGHTSRESERVEDClickHeat

Click Path

Adaptopensourcewebanalyticstoolstomonitor§ content,§ engagement,§ collaboration,and§ achievementofknowledge-driven

enterprisewikigoals

24

NextStepsUsability

Log dataHealth, Status, Trends

MPNStakeholders

MPNStakeholders

MPNStakeholders

MPN Projects


§ Goal=aresultorbusinessobjectiveandthewebanalyticsmetriciscalledaconversion.

§ Conversion=desiredactiononasite– URLdestinations– Visitduration– Pagespervisit– Targetactiononthesite

§ Conversionrate=desiredaction/totalvisitsoruniquevisits

§ Goalreports=conversionreports§ Benchmarks=measurementtocompare

change– comparewithpreviousinternaldata– comparewithsimilarwebsites

§ Examplewikigoal– ConnectamajorityofMITREpediausers

quicklyandefficientlytoinformation.§ >=60%ofusersfindinformationin<=3

clicks.

§ PiwikPROhasClickPathtracking

25

Next StepsUsability

©2017TheMITRECorporation.ALLRIGHTSRESERVEDAdaptedfromhttps://www.slideshare.net/ninermac/lita-forum-2012-web-analytics-preconference

enterprise wiki analytics emwcon 2017

Data & Analytics