entertainment sector-group 3

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4/14/12 ENTERTAINMENT

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SERVICE SECTORMANAGEMENT

TOPIC: ENTERTAINMENTINDUSTRY

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[Presented by]

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Click to edit Master subtitle style


INTRODUCTION

Media And Entertainment is one of the most

booming sectors of the Indian economy.

The industry primarily involves the creation,

aggregation and distribution of content, products

and services, news and information, advertising and

entertainment through various channels and

platforms such as Television, Print, Radio, and Films.

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CATEGORISATION OFTHE SECTOR

The Indian Entertainment & Media industry canbe categorized as follows:

Film Entertainment(18%)

Television(41%)

Music(2%)

Radio(1%)

Print (Primarily Newspapers & Magazines)

(38%)

Live Entertainment 55ENTERTAINMENT


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TOP ENTERTAINMENTCOMPANIES OF INDIA

ZEE TELEVISION

PRITISH NANDY COMMUNICATIONS

CINEVISTAS

SHREE ASHTAVINAYAK CINE VISION LTD

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4/14/12 ENTERTAINMENT 77ENTERTAINMENT


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MOVIES PRODUCED AND

RELEASED

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SOME OF THE FILMS

DISTRIBUTED

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7ps OF CINEMAX


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SURVEY

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Do u like to you see movies?


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How many times in a yeardo u watch movies?


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Primarily from which medium areyou made aware about a new

upcoming movie or a new release?


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c s your avor emovie of 2011?Give your

choice.


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Which type of movies do uprefer? Giver your choice.


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o u e sequa mov es ou think it is desirable to

make a sequel?


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AMUSEMENT PARK

WHAT IS AN AMUSEMENT

PARK????

KEY HIGHLIGHTS OF THE

AMUSEMENT INDUSTRY ININDIA

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ABOUT VARDHAMAN FANTASY

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SERVICE FLOWER

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CORE

INFORMATION

CONSULTATION

ORDER-TAKING

HOSPITALITY

SAFE-KEEPING

EXCEPTIONS

BILLING

PAYMENT

KEY:

Facilitating

elementsEnchancing


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SERVICE FLOWERINFORMATION: Websites, Site map of the park is provided, Outdooradvertisements.CONSULTATION: Grievance team to handle complaints, guides are present atthe park and bouncers to assist people at the boating area.ORDER-TAKING: Orders for organizing events are taken. Eg: Parties, gettogether, family events. Making reservations with respect to the area to hold theevent.

HOSPITALITY:Food and beverages Washroom facility Weather protection Security

Seating arrangements Grievance teamENTERTAINMENT 2323

SAFEKEEPING:


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SAFEKEEPING:Safe deposit boxes Parking facility for vehicles Security personnel

EXCEPTIONS:Medical and disability needs Resolving difficulties caused by accidents, service failuresand problems with staff or other customers. Replacing food on the grounds of dissatisfaction. Eg: Soggy

food, Cold food, Under-cooked food. BILLING:Coupon system for food, on the spot payment for rides. PAYMENT:

CASH CREDIT CARD

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THE SEVEN ZONES

1. Texas Cowboy

2. Greek Village

3. Amphitheater/ Roman Colosseum

4. Viva Las Vegas

5. Wonders of the World

6. Lake Venetia Boating Zone

7. Spanish Food Court2525ENTERTAINMENT


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INTERVIEW (VARDHMANFANTASY)

NAME- KARISHMA HALDANKAR

DESIGNATION- SR. MANAGER IN MARKETING AND EVENTSQUESTIONS ASKED:

Q.1)The entry fee of Vardhaman fantasy being Rs.2, on what basis have you decided to set up thisfee amount? With a feasible amount of Rs.2, howdo you manage the whole area?Q.2) Why have you decided Mira-Bhy as a locationfor Vardhaman Fantasy?

Q.3) What is the everyday count of people toVardhaman Fantasy

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Q.4) Are you planning up for any further expansions or setting up a branch ofVardhaman Fantasy elsewhere?

Q.5) What are the services most availed by people from Vardhaman Fantasyi.e games, food or organizing parties

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SURVEYOBJECTIVE-

To identify the popularity of Vardhman fantasy

To learn what are the peoples views about Vardhman fantasy.

SAMPLE SIZE- 30

TARGET GROUP- YOUTH

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Q 1)


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Q.1)

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HAVE YOU VISITED VARDHMAN FANTASY


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Q.2)

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HICH MEDIUM DID YOU BECOME AWARE ABOUT VARDHMA


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Q.3)

ENTERTAINMENT 3131

YOU THINK ABOUT THE PRICING STRATEGY OF VARDHMAN


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Q.4)

ENTERTAINMENT 3232

INK VARDHMAN FANSTASY IS A GOOD HANGOUT SPOT WH


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Q.5)

ENTERTAINMENT 3333

IS THE FOOD QUALITY OFFERED AT VARDHMAN FANT


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Q.6)

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ARE YOU A FREQUENTER TO VARDHMAN FANTASY


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MARKETING MIX OF TAJ


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MARKETING MIX OF TAJMAHAL HOTEL- 7 PS

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Product

Place & time

Promotion

Price

Physical Evidence

Process

People

SERVICE TRIANGLE OF TAJ:


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SERVICE TRIANGLE OF TAJ:


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SHOPPING MALLS

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INTRODUCTION

HISTORY-

The grand bazar of Istanbul opened in 15thcentury.

Gostiny dvor in St. Petersberg in 17thcentury.


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INORBIT MALL

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7 PS OF MARKETING

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SCAI

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Its a non profit organisation.

It was establish with a vision toencourage development of shoppingsector industry.

Knowledge resource center.

Guiding members.

FUTURE OF SHOPPING


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FUTURE OF SHOPPINGMALLS IN INDIA

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ARTICLE IN ECONOMIC


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ARTICLE IN ECONOMICTIMES

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MARCH O9, 2010.


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SURVEY

How often do you visit shoppingmall?

Why do you visit that mall?

What attracts you to a mall?

What about the prices of foodENTERTAINMENT 4444

H ft d i it th


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How often do you visit theshopping mall?

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Why do you visit that mall?

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What attracts you to a mall?

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4/14/12 ENTERTAINMENTENTERTAINMENT 4848

60%


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CONCLUSION

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BIBLIOGRAPHY


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BIBLIOGRAPHYWEBSITES

1. www.indiainbusiness.nic.in2. www.vardhmanfantasy.com3. www.tajhotels.com4. www.ashtavinayakindia.com5. www.pritishnandycom.com6. www.zeetelevision.com. PRIMARY DATA.

An interview with Ms.Karishma Haldanka. SURVEY

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http://www.zeetelevision.com/http://www.indiainbusiness.nic.in/http://www.vardhmanfantasy.com/http://www.tajhotels.com/http://www.ashtavinayakindia.com/http://www.pritishnandycom.com/http://www.zeetelevision.com/http://www.zeetelevision.com/http://www.pritishnandycom.com/http://www.ashtavinayakindia.com/http://www.tajhotels.com/http://www.vardhmanfantasy.com/http://www.indiainbusiness.nic.in/


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THANKYOU

entertainment sector-group 3

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