entity search & getting to understand freebase by jonathan goodman
DESCRIPTION
From SMX East 2013 - Entity search & getting to understand freebase by jonathan goodman #SMX #24CTRANSCRIPT
About Halyard Consulting
• Name: Jonathan Edward Goodman
o Position: President of Halyard Consulting
o Established: 2007
o Client Focus: Small to Medium Businesses
o Development: WordPress, PHP, etc.
o Services: Full Range of Internet Marketing
Including:
• Optimization
• Development
• Content
• Advertising
• Public Relations
• Author & Podcast: The World of Internet Marketing
History of [email protected]
● Metaweb then acquired by Google
● Over 40 million topics
● Over 2K types = relational table
● 30K properties = table columns
● What Can You Do
○ Query Freebase's data using MQL
■ (Metadata Query Language)
○ Build applications using API
● Community of thousands working to improve the data.
Freebase: Nodes & [email protected]
● Freebase = Graph Data Structure - Allows for growth of data without restructuring.
○ Nodes - Data Points (ex. Bryan Cranston) - Defined as /type/object/
○ Edges - Connectors (Bryan Cranston is in Breaking Bad) - Defined as /type/link/
Bryan
Cranston
Breaking
Bad
Node
(type/object)
Node
(type/object)
Edge
(type/link)
● Topic - is a node BUT not every node is a topic.
■ Physical Entities (Bryan Cranston)
■ Artistic Creations (Breaking Bad)
■ Classification (Psychostimulant)
■ Abstract Concept (Awesomeness)
■ Schools of Thought (Empire Building)
Freebase: Topics
Bryan
Cranston
Breaking
Bad
Psychost
imulant
Methamp
hetamine
Awesom
eness
Empire
Building
Freebase: Types
● Types - Topics can have numerous associated types.
■ (Breaking Bad a /tv_program/ with /award_nominations/ and
/award_winning_work/)
Breaking
Bad
/tv_program//award_nomi
nations/
/award_winni
ng_work/
Freebase: Properties
● Properties - Each Type carries a different set of properties.
■ (Breaking Bad a /tv_program/ with /program_creator/ Vince Gilligan
/air_date_of_first_episode/ was 1/20/2008 and currently has
/number_of_seasons/ equaling 5.
Breaking
Bad
/tv_program/
/number_of
_seasons/
Vince
Gilligan
/air_date
_of_first_
episode/
/program
_creator/
5
6 Degrees of Kevin Bacon
PLUS: College Attended, Street, Age, Where Born, Endless Etc.
NOTE: Make
Sure Query
Assist is On.
Freebase.com/query
MQL (Metaweb Query
Language) w/ JSON
Syntax
Freebase.com/[email protected]
Yatedo
Yatedo is a free people search engine that
provides relevant personal connections
through a social graph along with images,
video, web pages, news, and books
associated with that person.
Richseam.com lets you
discover music through the
collaborations and connections
of your favorite artists.
Richseam also brings in APIs
from DBpedia, EchoNest,
Last.fm, MusicBrainz,
Songkick, Spotify Metadata,
and YouTube.
The Future…[email protected]
...of SEO
Death - No. But it’s
going to get a lot
harder.
Suggestion: Try to
build a Sphere of
Influence. Start
marking up all
Semantic Data.
...of Search
Semantic + Implied
Intent
Your personal
historical previous
searches, purchases,
and Sphere of
Influence.
AstroCat’s Ultimate 2015 Prediction
Backlinks will Mean Nothing!!
Recommended Viewing
Google I/O 2013: The Freebase APIs
http://bit.ly/17dkxnX
Freebase Query Editor 2.0
http://bit.ly/1aTRMkb
Introducing Freebase Acre 1.0
http://bit.ly/1acxdN3
Thank You!
Phone: 800-641-9157
Email: [email protected]
Website: http://halyardconsulting.com
Twitter: HalyardConsult
Facebook: HalyardConsulting