entoure social media report
DESCRIPTION
Report on a small Social Media campaign run for Entoure (www.entoure.com.au) around the Entoure Cycle Classic in Noosa, October 2009.TRANSCRIPT
Entoure Cycle Classic NoosaSocial Media Campaign Report October 2009October 2009
Highlights• Delivered a virtual ride to Social Media community• Set up comprehensive Facebook presence with 75+ fans• Set up comprehensive Facebook presence with 75+ fans• Set up and delivered seven blogs for Entoure on Hubspot• Engaged with 1000+ new followers on Twitter around event• Raised awareness about Entoure, its events and aims• Raised awareness about Day of Difference and vision• Increased visits to Entoure website• Encouraged microdonations + recognised existing donations
Facebook• Set up Entoure wall, information, photo albums, events• Posted 23 entries throughout campaign• Posted 23 entries throughout campaign• Posted from own page more than 10 times• Posted to Day of Difference page 6 times (699 members)• Set up Cause page for Entoure• Set up Event pages for Sept Session and Cycle Classic• Engaged with 65+ fans • Great opportunities to capitalise à 2010
Facebook Stats
Facebook Stats
Facebook Stats
Facebook Stats
Facebook Stats
Blog
Blog• Seven posts in lead up, during and after ride• Ghostwritten + edited on behalf of Kent Williams• Ghostwritten + edited on behalf of Kent Williams• Seeded into Twitter • Seeded into Facebook• Source of fresh, first-hand content• Builds awareness about Entoure• Direct link into Entoure and its’ passionate supporters
Blog
Blog
Blog
Blog
Twitter• 1,347 followers of @fordakids• @fordakids followed 1262 people• Focus on cycling enthusiasts and charitable types• Focus on cycling enthusiasts and charitable types• Listed in 25 Cycling and B2B groups• 65 @replies to tweets• 396 Tweets during campaign• Hashtags used: #entoure #cycling• Hubspot Twitter Grader: 97.9/100
TwitpicUploaded 35 imagesAverage views: 32.8
Twitpic
Twitpic
Twtpoll
Twtvite
Twitter Stats
Twitter Stats
Twitter Stats
Twitter Stats
Results
Results• Delivered first, integrated Social Media campaign for Entoure• Significantly increased awareness of Noosa Cycle Classic• Significantly increased awareness of Noosa Cycle Classic• Engagement with new online audiences around event• Warm contacts likely to engage on future events• Warm contacts likely to engage with Entoure in future• Built relationships with online cycling communities globally
Results (contd...)
• Social Media activity peaked same time as website activity, during Noosa Cycle Classic event
• Successful donations via Social Media (6% contribution àFacebook)
• Social Media for 1% total online traffic to Entoure website• Opportunity to build presence and relationships in 2010
Webstats
Webstats
Webstats
Opportunities• Build fan base on Facebook – increase your own activity here• Engage with followers on Twitter• Engage with followers on Twitter• Continue blogging on Hubspot• Continue to promote Social Media activities• Set up Linked In presence, You Tube• Instigate Sydney Cycle Tweetup• Activate campaigns for Entoure events• Day of Difference interact more with Entoure online
Contact