LET’

S GET

JUIC

ED

TE

AM

2

COMPANY OVERVIEW

• Our company is a juice bar that will be named Juiced.

• This juice bar will have all organic smoothies and will also sell healthy snacks like yogurt cups, salads, and organic fruit.

• The juice bar will be located on campus, right next to Brothers on Chauncey.

• The best part about our juice bar is that you will get to pick your own ingredients out, it will be self served like red mango or orange leaf. You will get make your personalized smoothie and then we will make it for you once all the ingredients you want are in. Instead of make your own sub at subway this will be make your own smoothie.

PROBLEM & VALUE PROPOSITION

• A problem that we saw as a team was that their were no organic juice bar or smoothies places on campus. We wanted to fix this problem by making our own juice bar where college students can enjoy a healthy snack while studying or hanging out with friends.

• Our value proposition is that we sell the best organic smoothies and the customer will be able to pick out his of her own ingredients and have it the way they want it. Our value is that we will be serving organic drinks and that it will be self served, so they can create any combination the customer wants to.

TECHNOLOGY

App/Website• Weekly Menu

• Company Bio/ Organic bio

• Seating Availability

• Featured Product/Discounts

PRODUCTS/SERVICES OFFERED

Organic Smoothies:

• Pick your ingredients

• Blend it yourself

 

Healthy Snacks:

• Salads

• Fruit Cups

• Yogurt cups

• Grab and go

TARGET AUDIENCE

• Our target audience will be geared to anyone who likes to be healthy and enjoy a healthy snack.

• College students will be the prime target audience just because we are placing this on a college campus, but many families can come and enjoy a healthy smoothie and a snack.

• Anyone who enjoys smoothies!

MARKET SIZE

Purdue Students: 40,000 total

10,000-20,000 Probable

 

Lafayette/West Lafayette Residents: 150,000

50,000-75,000 Possible

MARKET STRATEGY, TACTICS, AND EXECUTION

• Product differentiation• Organic smoothies vs. inorganic• “Choose your own Fruit”

• Environment• On campus• Friendly Staff• Geared towards environmentalists

SUMMARY OF COMPETITION

All other smoothie and juice bars, most notably:

• Freshens

• Jamba Juice

• Orange Julius

To a lesser extent, frozen yogurt and any other quick drink/dessert company, such as:

• Red Mango

• Orange Leaf

• Dairy Queen

FINANCIAL STATEMENTS

Year 1 Year 2 Year 3

Revenues $273,480 $510,280 $812,232

Gross Profit (Margin)

$156,920 $291,403 $462,130

Business Expenses

$77,672 $73,296 $86,292

Net Operating Profits

($84,808) $42,356 $200,088

End of the year cash

$6,000 $49,944 $239,001

MANAGEMENT OVERVIEW

KP• Whole

foods/ organic food/local farmers

KA• Supply chain• Helping

customers with orders

VP• Make it

yours• Hands

on• Organic

s and local

CR• Self-

service• Personal

assistance

CS• College

students• Health

food customers

• On the go• Creative • Environme

ntally conscious

KR• Fruits• Yogurts• Water and

other

CH• Store• Partner

representative

C$• Building maintenance• Ingredients• Employees

R$• Products: smoothies, yogurt,

fruit cups, other

FUNDS REQUIRED

• The total amount of funds we will required for starting up our business is $ 28,700.

• This requirement includes the amount of money we will need to renovated the building we would like to use, as well as equipment, beginning inventory, and preliminary deposits.

INVESTMENT

We are looking for an investor willing to invest $ 28,700

As an investor, whomever is the best fit to invest in our company will become a 6th owner, meaning their equity would be 16.7 percent.

After 3 years we project to net $184,081 in profit.

An investor with 16.7 percent equity would make $30,060 after year 3, which will be 100 percent on their investment.

In year 5 we expect than an investor will make a 200 percent return on their investment.

THANKS FOR LISTENING! ANY QUESTIONS?