entrepreneur center slides - we first
TRANSCRIPT
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• Simon Mainwaring
PRESENTED October 16, 2012
How Brands and
Consumers Use
Social Media to Build
a Better World
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Purpose: Why does your company exist?
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“The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.”
Key Strategic Principles:
Simon Mainwaring, author, We First
New York Times, Wall Street Journal, Amazon Bestseller 2011
strategy+business ‘Best Marketing Book of 2011
800CEORead Top 5 Marketing Book of 2011
Amazon Top 10 Business Books of 2011
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Competitive Advantage: What are you the only of?
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Leadership: What dos your company do when its at its best?
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Vision: What hope, vision or dream does your brand offer?
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We First Vision
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Thank you, Nashville
EC.
To instantly get these slides, this video and three free social
branding training videos for your company PLUS information about a
special training program offer, text your name and email to:
310 - 660 - 7221
Twitter: @SimonMainwaring
Email: [email protected]