entrepreneur to be - entrepreneur's tool box
TRANSCRIPT
“An Entrepreneur’s Toolkit”Simple. Practical. Affordable.
A Contribution in GEW 2013
Samer Berjawi Mohamad Bajouk
outlineSection 1 Section 2 Section 3
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
branding
Inspirit Academy – GEW 2013
branding• Attract your target
• Talk & walk with integrity
• Distinguish your products in the market
Inspirit Academy – GEW 2013
branding• Attract your target
• Talk & walk with integrity
• Distinguish your products in the market
Inspirit Academy – GEW 2013
branding• Attract your target
• Talk & walk with integrity
• Distinguish your products in the market
Inspirit Academy – GEW 2013
branding
• Consistent
• Clear
• Authentic
Inspirit Academy – GEW 2013
branding
•• Simply Spelled and Read
• Catchy, short, memorable
• Easily accessed as a domain name
•• Triggers action
• Emotional
• Avoid corny slogans
•• Long Life-time
• Simple, stylish, professional
• Adaptable
•• Connected
• Delivers the right message
Inspirit Academy – GEW 2013
branding
•• Simply Spelled and Read
• Catchy, short, memorable
• Easily accessed as a domain name
•• Triggers action
• Emotional
• Avoid corny slogans
•• Long Life-time
• Simple, stylish, professional
• Adaptable
•• Connected
• Delivers the right message
Inspirit Academy – GEW 2013
branding
•• Simply Spelled and Read
• Catchy, short, memorable
• Easily accessed as a domain name
•• Triggers action
• Emotional
• Avoid corny slogans
•• Long Life-time
• Simple, stylish, professional
• Adaptable
•• Connected
• Delivers the right message
Inspirit Academy – GEW 2013
branding
Inspirit Academy – GEW 2013
http://www.logogarden.com/
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
branding
•• Simply Spelled and Read
• Catchy, short, memorable
• Easily accessed as a domain name
•• Triggers action
• Emotional
• Avoid corny slogans
•• Long Life-time
• Simple, stylish, professional
• Adaptable
•• Connected
• Delivers the right message
Inspirit Academy – GEW 2013
http://www.degraeve.com/business-cards/
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
marketing
• Acquisition
• Retention
• Winning Back
Inspirit Academy – GEW 2013
marketing
• Acquisition
• Retention
• Winning Back
Inspirit Academy – GEW 2013
marketing
• Acquisition
• Retention
• Winning Back
Inspirit Academy – GEW 2013
marketing
If your business is not on the internet, then your business
will be out of business.”“
- Bill Gates, Founder of Microsoft
Inspirit Academy – GEW 2013
http://www.wix.com
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
http://www.inspiritacademy.comhttp://smrbrjw.wix.com/photography
Inspirit Academy – GEW 2013
http://www.inspiritacademy.comhttp://smrbrjw.wix.com/phtghrph
Inspirit Academy – GEW 2013
marketing
Inspirit Academy – GEW 2013
marketing• Great exposure for businesses
• Free for your customers
• Customer engagement
• Cost effective marketing campaigns through targeted ads
• Can be (MUST BE) integrated with your website and each other
Inspirit Academy – GEW 2013
marketing
Inspirit Academy – GEW 2013
marketing• Facebook has over 800 million active profiles with 25% of
these joining in a single year.
• 50% of all Facebook customers log into their accounts each and every day.
• Facebook customers spend 700+ billion minutes on this site every single month.
• Facebook has 900+ billion pieces of content that its customers interact with; this includes “groups,” “events and community,” and fan pages.
• An average Facebook user “likes” about 80 pages.
• Great tool for b2C marketing
Inspirit Academy – GEW 2013
marketing• Questions, tips, quotes
• Polls and competitions
• Controversial posts
• Greetings and congratulations
• Photos and/or video from recent events
• Humor posts
• Promotion of your services and products
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
marketing• LinkedIn is a network with 65 million business professionals
around the world.
• The average LinkedIn member has an average annual income of $109,000.
• Nearly 50% of LinkedIn members have decision-making authority for their companies.
• Can target users according to industry
• Great tool for B2B marketing
Inspirit Academy – GEW 2013
marketing• Posting regular status updates
• Active group participation
• Create company page
• Send messages and invitations to those in your network and to other group members
• Try LinkedIn advertising
Inspirit Academy – GEW 2013
marketing• Present Your Brand
• Build a Strong Foundation
• Start Following People
• Start Talking
• Drive Traffic to Your Website
Inspirit Academy – GEW 2013
marketing
Inspirit Academy – GEW 2013
marketing• Keeps you connected
• Email Marketing Excels in Return-on-Investment and is measurable
• Email Marketing Improves Brand Awareness and Customer Relations
• Promote your products and services
• Email Marketing Can Be Highly Customized
Inspirit Academy – GEW 2013
marketing
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
operations
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
operations
Inspirit Academy – GEW 2013
operations• Affordable
• Flexible
• Practical
• Time Saving
Inspirit Academy – GEW 2013
operations• Telephone Answering
• Fax to Email
• Address & Mail Collection
• Meeting Room
• Invoice Collection
Inspirit Academy – GEW 2013
summing up
Logo $200.00 $19.99
Business Card Design $50.00 Free
Business Card Printing $180.00 $15.00
Website Development $2,000.00 Free
Website Hosting $100.00 $100.00
Marketing $5,000.00 Free
Productivity Apps $100.00 Free
Office $9,600.00 $1,400.00
Total $17,230.00 $1,534.99
Inspirit Academy – GEW 2013
Inspirit Academy – GEW 2013
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