entrepreneurial management (em 00)
TRANSCRIPT
ManagementIntro, Basics
Suhas Dutta
Course outlineEntrepreneurship 10 hours
Entrepreneurship Development 6 hours
Small Scale Industries 10 hours
Starting a Small Industry 12 hours
Preparing the Business Plan 10 hours
Implementation of the Project and Sickness in SSIs 12 hours
Skill Development• Preparation of a Project report to start a SSI Unit.• Preparing a letter to the concerned authority-seeking license to the SS Unit,
You propose to start.• Format of a business plan.• A Report on the survey of SSI units in the region where college is located.• Chart showing financial assistance available to SSI along with rates of interest.• Chart showing tax concessions to SSI both direct and indirect.• Success stories of Entrepreneurs in the region.
60 hours
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Course structure
• Track 1 – class roomoThree hours a week
Two hours instruction
One hour discussions, questions, assignment analysis
oAssignments, Two tests.
o 75% minimum attendance stipulated by Bangalore University
• Track 2 - Skill development / project work
o In parallel and not at end
oChoose your project area before next session
oYour course end deliverable is the business plan
•Track 3oWeb forum/ google group. To be used
for: These slides (me), after every session
Assignments (me)
Assignment documents etc. (you)
Some course notes (me)
Pertinent questions / doubts of a public nature (you)
Discussions (you, and I)
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Course structure
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• Generation • Analysis • Testing on
Key Stakeholders
• Team Composition
• Values • Setting
Expectations
• Segment • Direct
Validation • Competition
• Value Proposition
• Competitive Advantage
• Development Plans
• Pricing • Go to Market • Sales • Marketing
• Financial Statements
• Logical Flow • Scaling • Presentation
Idea People Market ProductBiz
ModelExecuti
onFinance BP
Entrepreneurship 10 hours 5 hours
Entrepreneurship Development 6 hours 3 hours
Small Scale Industries 10 hours 5 hours
Starting a Small Industry 12 hours 6 hours
Preparing the Business Plan 10 hours 5 hours
Implementation of the Project and Sickness in SSIs 12 hours 6 hours
Skill Development.
“The company” you will start for this course
• Company must be an innovation-based. Company must have a product or service – not a “consulting” company. Need not be high-tech. Some tech is good.
• Use your background, social milieu
• Company may or may not require resources beyond your control (intellectual and financial)
• An economically sustainable & growing business
• Summarized in a Business Plan [can be a longish powerpoint deck]
• Locate potential advisors, and at least one sample buyer
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Some basics
• CommunicationsoEmails : mine is [email protected] group : BMA_EM_2014 – will be used for posting
• Intellectual PropertyoAll submissions consist public disclosureoDiscussions, grading, comments, marking, notes etc on forum will be
openoSubmitted plans / documents /assignments will be freely circulatedoImplicit permission to use material in future classes
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Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18.
Grading (?) Class participation 20% + 5%
Assignments 20% + 5%
Monthly Tests 25%
Forum participation 5%
Business plan 15% + 5%
AssignmentsAssignment 1Elevator PitchTeam Formation
Assignment 2Executive Summary
Assignment 3Description of Target CustomerValue Proposition
Assignment 4Market Definition
Assignment 5Competitive Advantage
Assignment 6Customer Acquisition Analysis
Assignment 7GTM (Sales, Marketing & Pricing)
Assignment 8Product Section
Assignment 9TBD
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Readings• Watch Video and take notes on: TEDxTalks. "TEDxVictoria - Dave Morris:
The Way of Improvisation. http://www.youtube.com/watch?v=MUO-pWJ0riQ
• Part 1: innovatus. "The Deep Dive - Part 1 of 3.“ http://www.youtube.com/watch?v=JkHOxyafGpE
• Part 2: innovatus. "The Deep Dive - Part 2 of 3.“http://www.youtube.com/watch?v=pVZ8pmkg1do&feature=relmfu
• Skok, David. "Startup Killer: The Cost of Customer Acquisition." for Entrepreneurs (blog). December 22, 2009. www.forentrepreneurs.com/startup-killer/
• Skok, David. "Building the Machine." for Entrepreneurs (blog). www.forentrepreneurs.com/sales-marketing-machine/building-the-machine/
• Dutta, Suhas. “30 things I learned from my startup experience” http://threenayan.wordpress.com/2014/01/16/30-things-that-i-learned-from-my-startup-experience-all-parts/
Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18.8