entrepreneurial mind set less interested in supporting existing projects interested in business...
TRANSCRIPT
entrepreneurial mind set• less interested in supporting
existing projects• interested in business plans• loyalty to an idea not an
organization• wants to be engaged in
substance• understands negotiation
entrepreneurial donors are not interested in whatyou need
problem solving/opportunity seeking• bold concepts
• transformational ideas
• outcomes
large gifts are autobiographical
donors may want to• show who they are• say what they
stand for• have a naming
opportunity• leave a legacy
cultivation model
• analysis
• engagement
• the ask
• follow-up
do they have the means to fund the project?
do they have propensity, a giving history?
concept paperpaper attributes– concrete vs. abstract– articulate outcomes– brief and intelligible– include overall project cost– describe a model program
emotional attributes– speak the language of the donor– demonstrate the values of the donor– describe the transformation– be able to turn into a vision– create differentiation
let the donor know early on you are going to ask for funding so they don’t feel ambushed
follow-up• what’s a good time to call to get
feedback on the concept paper
• write a letter stating what happened at the first meeting.
• if/when you get a reply rewrite the paper incorporating ideas
• bring potential donor into the inner sanctum to discuss new opportunity with important people
a successful solicitation is a process of overcoming objections
finding donors• talk to Senior
Administrators who have championed your program in the past
• talk to your Foundation office
• ask your advisory board
other strategies• demonstrations – “gee whiz factor”• student testimony and input• hold an open house - tour the
facility and meet the staff• review list of those who have given
to you in the past• follow-up on letters of appreciation
from parents and students
so you want to write a grant?
what do we want to do next? • review literature;
reports, articles, etc.
• review local, state and national data
• define scope of the project
• define budget
options for funding new initiatives
• move proven strategies to regular budget line.
• for new demonstration on your campus look for outside funding
• identify potential unrestricted funds
identify potential funding sources
• federal
• state
• foundations
• corporations
• local Partners
• private donor
request and review grant announcement (minimum of two weeks)
proposal development staff assignments(minimum of three weeks)
review first draft against outline of proposal instructions(minimum of one week)
budget(minimum of two weeks)
polishing(minimum of two weeks)