entrepreneurship 101: marketing communications with mark evans
DESCRIPTION
This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited funds available for marketing. Learn the basics of advertising, branding, sales promotion, public relations and sales. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan. For more information check out: http://www.marsdd.com/events/details.html?uuid=846dd1e8-c958-4090-b221-3563b6fa9cdaTRANSCRIPT
Hey, Pay Attention to Me! Marketing for Startups
Marketing Goals
Who Are You?
Who Are You?
What Do You Do?
Who Are You?
What Do You Do? What Problem Do You Solve?
Who Are You?
What Do You Do? What Problem Do You Solve? What’s In It For Me?
The “Mom Test”
A Good Foundation
Competitive Positioning
Your Web Site (aka The Workhorse)
Home Page
Instant Gratification
Home Page
Instant Gratification No Grit
Home Page
Instant Gratification No Grit Clear Calls to Action
Home Page
Instant Gratification No Grit Clear Calls to Action User-friendly navigation
Love Your Data
What about Social Media?
Thought Leadership
Feedback
Competitive Intelligence
Content Creation
Media/PR Relations
Customer Service
The Benefits
Target Audience
Bang for the Buck
Competitors Why?
Resources
Key Considerations
PR
Rule #1 PR = Media/Blog Coverage
Rule #2 Don’t Hire a PR Agency ….at least not right now
Rule #3 Do Your Own PR
Tools
The Best PR Pitch is……
Branding
Creativity Counts
Give Away Your Insight
