entrepreneurship and innovation - neshaminy.org€¦ · curriculum map course/ subject:...

NESHAMINY SCHOOL DISTRICT LANGHORNE, PENNSYLVANIA

Course Title

ENTREPRENEURSHIP

and INNOVATION

CURRICULUM MAP

Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12

Month: September / October

Essential Question: How do successful entrepreneurs recognize business opportunities and are these entrepreneurial traits innate or a

product of education and work experience?

Content Skills Assessment

Unit 1 – Initial Phase

Concept of Entrepreneurship and

Role of the Entrepreneur

Advantages and risks associated with

entrepreneurship

Characteristics of a successful entrepreneur

Financial and Non-financial goal setting

Unit 2 – Opportunity Recognition &

Pursuit

Sources for entrepreneurial ideas and

recognizing opportunity

Research, define and illustrate entrepreneurship

using published data and celebrated

entrepreneurial stories.

BCIT 15.5.12.C

Articulate the advantages and risks using online

resources, textbook and prior knowledge

through cooperative small group activity

BCIT 15.5.12.A

Critique a self-evaluation of entrepreneurial

traits BCIT 15.5.12.A, 15.5.12B

Hypothesize entrepreneurial characteristics and

defend the hypothesis with documented

entrepreneurs BCIT 15.5.12.A, 15.5.12B

Contrast financial and non-financial goal setting

Interpret and model creative thinking skills

Flexibility of thought

Left brain / right brain

Brainstorming

Look at trends / product mistakes

Mind mapping

Classroom discussion initiated by teacher

Classwork exercises will be submitted and

evaluated through Google Classroom

Cooperative activity utilizes

Google tools accompanied with oral

presentations and assessed with rubric

Formative assessments

Visual monitoring by teacher

Summative assessment (unit test)

Cooperative activities include all students

in creative thinking exercises where they

will be informally assessed with visual

monitoring and guidance by teacher.

CURRICULUM MAP


Month: October

Essential Question: How can governmental regulation, liability, fiscal responsibility and personal goals affect the type of ownership

for entrepreneurial ventures?


Selecting a type of ownership

Advantages and disadvantages of

ownership types

Sole proprietorship

General partnership

Limited partnership

S-corp

C-corp

Limited Liability Company, LLC

Franchising

What is a franchise?

Advantages and disadvantages

Researching and buying a franchise

Who is the entrepreneur … the franchisor or the franchisee?

Family Business

Buying an Existing Business

Vocabulary for Type of Ownership unit

Define each type of ownership using cooperative

activity BCIT 15.5.12.E

Determine Name, Type of Ownership and

Purpose of a start-up business that will evolve

into the Student Business Plan Project.

BCIT 15.5.12.E

Compare and contrast the advantages and

disadvantages among all types of ownerships

BCIT 15.5.12.E, 15.5.12.F

Using the Internet, explore the alternatives

available for registering a business

BCIT 15.5.12.F

Create a partnership agreement with at least one

other student for a fictitious business

List advantages and disadvantages of entering

into a franchise agreement. BCIT 15.5.12.E,

15.5.12.F

Using the Internet, research franchise

opportunities to estimate start-up costs and fees

commonly associated with franchising.

Outline the advantages and disadvantages of

family businesses and buying existing businesses.

Define and recall vocabulary terms

Cooperative activity informally

assessed when students give oral

presentations

Classroom discussion initiated by

teacher

Classwork exercises will be submitted

and evaluated through Google

Classroom

Partnership agreements will be

collected and graded




CURRICULUM MAP


Month: November

Essential Question: Why is an entrepreneur who writes a business plan prior to creating a company, two and a half times more likely

to follow through with a business?


Unit 3 - Understanding the Business Plan

The purpose and components of a business

plan.

Executive summary

Company description

Marketing plan

Managerial plan

Financial plan

Appendix

Exposure to actual business plans and

sources for writing assistance

Student Business Plan Project

(also labeled Transfer Task)

Examine multiple business plans from online

resources, plus examples of student business

plans distributed by teacher. BCIT 15.5.12.D,

15.5.12.L

Distinguish the essential components of a

business plan and recognize its importance

BCIT 15.5.12.D, 15.5.12.L

Compare and contrast business plan formats

and outline sources for writing assistance.

BCIT 15.5.12.D, 15.5.12.L

Compose the company description segment

of a new business plan using worksheets,

notes and applied knowledge. This is the

student business plan project (Transfer

Task). BCIT 15.5.12.D, 15.5.12.L


teacher


Writing assessments collected and

graded, (Transfer Task).


CURRICULUM MAP


Month: December


Unit 4 Analyzing Markets & Competitors

Marketing Mix – product, place, price and

promotion

Methods to Identify Competition

The value and types of Market

Research

Vocabulary for Marketing Unit

Connect marketing strategies to actual

businesses, their products and

successful campaign methods.


(Transfer Task).

Define marketing mix and outline

promotional strategies, pricing strategies and

channels of distribution and product mix.

BCIT 15.5.12.H

Interpret competitive grids and realize the

benefit to analyzing competition.

Compare and contrast direct and indirect

competition.

Differentiate primary and secondary market

research

Recognize the need for target markets,

demographics and market niches.

BCIT 15.5.12.H

Define and recall vocabulary terms.

Give examples of marketing strategies that

were successfully used by companies in

business, past and present. BCIT 15.5.12.H

Formulate a marketing plan for the Student

Business Plan Project, (Transfer Task).

BCIT 15.5.12.D, 15.5.12.L


teacher


Formative assessments.



Classroom

Summative assessment ( unit test)



CURRICULUM MAP


Month: December


Unit 5 - Protecting Your Business

Safeguarding intellectual property

through

Trademarks

Copyrights

Patents

Trade secrets

Essential Insurance coverage

Illustrate the appropriate ways to protect a

business using trademarks, copyrights,

patents and trade secrets. BCIT 15.5.12.K

Define vocabulary

Research famous litigation involving

intellectual property disputes and present the

group’s findings to class. BCIT 15.5.12.K

Locate available Internet sources that assist in

registering intellectual property

BCIT 15.5.12.K

Recommend the various types of insurance

that will provide sufficient coverage to reduce

or eliminate risk for a business.


teacher

Visually monitor cooperative activities

and evaluate oral presentations created

using Google tools


CURRICULUM MAP


Month: January


Unit 6 – Using Technology

History of E-Commerce

Website development for entrepreneurs

Benefiting from a web presence

and social media

Cyber Crime

Mid-Term Assessment

Units 1 through 6

Research and define E-commerce. Illustrate the

development of e-commerce using a timeline.

Categorize information that is essential to any

business website. Flowchart a navigation of

student’s website for proposed business. Include

in business plan. BCIT 15.5.12.J

Articulate the benefits associated with conducting

business online BCIT 15.5.12.J

BCIT 15.5.12.K

Research the Supreme Court Quill Decision of

1992 and determine if legislation for online sales

tax has changed. Write an opinion to defend the

federal government’s position or offer an opinion

outlining alternative guidelines for online sales

tax collection. BCIT 15.5.12.J, BCIT 15.5.12.K

Using the Internet, compile data on the severity

and frequency of cybercrime

BCIT 15.5.12.J

Paraphrase cyber crime vocabulary

Refer to skills entries from units 1 through 6


teacher


and evaluate oral presentations created

using Google tools

Formative assessments.



Classroom


Concepts will be identified and reinforced

with applications and reviewed with

cooperative activities. Students have

access to all notes through Google

Classroom. Summative assessment will be

formally graded.

CURRICULUM MAP


Month: February


Unit 7 - Preparing the Financial Plan

Estimating start-up costs

Operational Expenses

Sources and types of funding common to

entrepreneurs

Vocabulary for Financial Unit

Financial Statements

Balance sheet

Cash flow statement

Income statement

Analyzing financial statements to guide

business strategy

Determine the costs commonly incurred when

starting a business and further categorize

expenses into fixed and variable.

Explain the advantages and disadvantages of

primary sources of borrowing

BCIT 15.5.12.M

Examine more unconventional options for

funding, such as crowdfunding, person-to-

person lending and micro-lending. BCIT

15.5.12.M

Contrast debt and equity financing

BCIT 15.5.12.M

State the role a business plan has in obtaining

financing BCIT 15.5.12.M

Define and recall vocabulary common to

financial reporting

Create balance sheets, cash flow statements

and income statements for teacher initiated

scenarios.

Recognize the intended purpose of each

financial statement.


teacher



Classroom

Visually monitor student activities




(Transfer Task).

Discuss

alternatives to solving cash flow

problems

factors affecting profit/loss

the influences of a market economy on individual businesses and their

financial strategies

Formulate a financial plan for the Student


Project cash needs by estimating start-

up costs

Using Excel templates create a cash flow statement, an income statement

and a balance sheet.

Summarize projected financial data and long-term goals.

BCIT 15.5.12.D, 15.5.12.L



CURRICULUM MAP


Month: February / March

Essential Question: Aside from monetary compensation, what methods can be used to motivate staff in an entrepreneurial setting?


Unit 8 - Management

Hiring and Managing a staff

The role of compensation and benefits

when hiring

Managing and Motivational Strategies

Sequence the steps of hiring: from identifying

staffing needs to making an offer.

BCIT 15.5.12.I

Recognize alternatives to full-time employees

and the benefits of outsourcing

BCIT 15.5.12.I

Freelancers

Temporary workers/agencies

Interns

Outline the types of pay and illustrate each

method with mathematical formulas

Wage, salary, commission and combination plan

Describe benefits portion of a compensation

package and label benefits as optional for the

business owner or required by law.

Distinguish the implications of using extrinsic

and intrinsic rewards as motivational strategy

for employees BCIT 15.5.12.I


teacher




Classroom


Informally evaluate student recall with

an oral questioning that is teacher

directed.

Are Leaders Born or Taught?

Characteristics of Effective Leaders

Leadership Managing Styles


(Transfer Task).

Interpret the importance of delegation for the

entrepreneur BCIT 15.5.12.I

Connect creativity, innovation and

profitability with employees working in

groups or teams. BCIT 15.5.12.I

Cite innovative businesses and their

philosophies on teamwork and creativity.

Show research that examines if successful

leadership ability is innate or developed

through experience and education.

BCIT 15.5.12.I

Identify the common characteristics of

effective leaders BCIT 15.5.12.I

Recognize the importance of good listening

skills, employee training and employee

evaluation procedures. BCIT 15.5.12.I

Formulate a managerial plan for the Student


BCIT 15.5.12.D, BCIT 15.5.12.I,

15.5.12.L


that model leadership roles in groups

Informally evaluate student discussion

that is teacher driven.




CURRICULUM MAP


Month: March


Unit 9 - Finalizing the Business Plan

The executive summary and its purpose

Submit Completed Student Business Plan

(Transfer Task)

Examine online samples of executive

summaries to determine essential features of

the business plan component

Define an executive summary, its importance

and purpose

Compose an executive summary for the

student business plan project, (Transfer

Task). BCIT 15.5.12.D, 15.5.12.L

Create a cover, table of contents and appendix for student business plan.

Revise and compile all student business plan components.

Submit student business plan project,

(Transfer Task) BCIT 15.5.12.D,

15.5.12.L


teacher



Formally assess student business plan

project with rubric, (Transfer Task).

CURRICULUM MAP


Month: April / May

Essential Question: How can social entrepreneurship and creative capitalism work to solve global crises in health, education and

poverty?


Unit 10 – Virtual Business –

Computer Simulation

Lessons – Focus on business concepts and

strategic management

Student business driven with independent

decision making

Unit 11 - Business Ethics

Ethical issues in Business

Social Entrepreneurship

Interpret the importance of lessons to

business ownership. Topics include ideal

locations, advantageous store floor designs,

target markets, pricing levels, purchasing,

financing and market research.

Complete reading assignments, reading

assessments and simulated computer

objectives for respective lessons.

Using the software simulation, create, operate

and grow a retailing business.

Define ethics and related terminology

Examine ethical issues in business and

strategies followed by ethical driven

companies

Cite examples and influence of social

entrepreneurship. Compare and contrast

entrepreneurship with social

entrepreneurship. BCIT15.5.12.H


teacher

Visually monitor computer activity

Formally assess reading quizzes and

computer simulated work for assigned

lessons.

Formally assess student driven

businesses with computer generated

grade percentages based on

benchmarks.

Visually monitor simulation progress.


teacher

Formative assessment


CURRICULUM MAP


Month: June


Unit 12 – Special Topics

Review Famous Entrepreneurs

Strategies of Successful and Innovative

Companies

Final Exam –

Units 7 through 12

Connect the name of famous entrepreneurs to

their companies

Examine the “stories” of innovative startups

and note their steps to creating a successful

business BCIT 15.5.12.J

Recognize terminology from course

curriculum

Outline main topics of course units

Recall course content through cooperative

activities

Interpret course curriculum through teacher

guided discussion


teacher

Informally evaluate through classroom

discussion.


Lead cooperative activities and evaluate

performance where appropriate.

Informally evaluate student recall

Summative assessment (final exam)

Common Core Standards Cross Referenced with Entrepreneurship and Innovation

Grades 9 – 12 PA Common Core Academic Standards for Reading in Science and Technical Subjects

Craft and Structure

CC.3.5.9-10.E.

Analyze the structure of the relationships among concepts in a text, including

relationship among key terms.

CC.3.5.11-12.E.

Analyze how the text structures information or ideas into categories or

hierarchies, demonstrating understanding of the information or ideas.

Application

Using graphic organizers, students will contrast debt and equity financing after

reading an article provided by teacher.

Grades 9 – 12 PA Common Core Academic Standards for Writing in Science and Technical Subjects

Research to Build and Present Knowledge

CC.3.6.9-10.H.

CC.3.6.11-12.H.

Draw evidence from informational texts to support analysis, reflection and research.

Application

Students will conduct research and write a report that examines the history of state

sales tax legislation for online sales (e-commerce activity), the stakeholders who benefit

and those who are negatively influenced by the current laws, and formulate an opinion

defending the federal government’s position or an opinion outlining alternative

guidelines for online sales tax collection.

CURRICULUM MAP


Enduring Understandings

a) By understanding how to create and maintain a business, students will have the knowledge to pursue financial independence

and have an avenue for personal satisfaction.

b) By learning the principles of entrepreneurship, students will develop skills to become better employees regardless of taking

entrepreneurial risks in business.

c) Knowing that entrepreneurial success is dependent upon recognizing business opportunities, students become more open-

minded, creative, curious and resourceful to problem-solving.

d) Entrepreneurship is the pathway to owning your future, which in turn permits philanthropic work, the advancement of

stakeholder interests and a commitment to improve the environment.

TRANSFER TASK FOR ENTREPRENEURSHIP AND INNOVATION:

Students will write a business plan detailing the operation of a new business. The students have fictional ownership

and financial risk in the company. The plan should have a unique idea connected to the venture that makes it

competitive or entrepreneurial in the market. The components of the business plan are an executive summary,

company description, marketing plan, management plan and financial plan. Students will complete the business plan

components at different stages throughout the course for assessment. In March, the plan will be finalized, compiled

and submitted for grading.

Business, Computer and Information Technology Standards - 15.5 ENTREPRENEURSHIP

15.5.12.A Analyze personal choices in preparation for entrepreneurship.

15.5.12.B Evaluate personal management and organizational abilities to succeed in entrepreneurship.

15.5.12.C Analyze the impact of entrepreneurship in the domestic economy.

15.5.12.D Create a business plan using appropriate data to support the business concept.

15.5.12.E Evaluate legal forms of business entities when considering entrepreneurship (e.g., corp., LLC , partnership, sole proprietorship, etc).

15.5.12.F Research the opportunities for local entrepreneurship in the global economy and discuss the impact of government regulations.

15.5.12.G Analyze factors affecting global pricing including international currency fluctuations, tariffs, price controls, and anti-dumping laws.

15.5.12.H Assess advantages and disadvantages for entrepreneurial business in foreign markets; including language and trade barriers, marketing and regulations.

15.5.12.I Evaluate the functions of operations management as influenced by the business parameters.

15.5.12.J Evaluate strategies for incorporating emerging technologies into specific business operations.

15.5.12.K Analyze issues and cases associated with government regulation.

15.5.12.L Analyze an innovational/business concept and develop a comprehensive business plan.

15.5.12.M Analyze funding sources for an entrepreneur including IPO, venture capital, loans, and owner capital.

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