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Seminar

Entrepreneurship and Innovation

in an Emerging Economy – Brazil

The State of Ceara

Department of Business Administration (MBA)

Entrepreneurship & Hi-Tech Management Track

Summer 2014

The seminar is sponsored by the

Bengis Center for Entrepreneurship & Hi-Tech Management,

Guilford Glazer Faculty of Business and Management

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Letter to the Seminar Students

Dear Students,

We are delighted that you have been selected to take part in the seminar

offered this year for a second time, entitled “Entrepreneurship and Innovation

in a Growing Economy: Brazil” with Prof. Raphael Bar-El.

The seminar is part of the Entrepreneurship and Hi-Tech track courses within

the MBA program of the Department of Business Administration, Guilford

Glazer Faculty of Business and Management, Ben-Gurion University of the

Negev.

The seminar is implemented thanks to the generosity of Mr. Arnold Bengis,

who donated a special fund for this mission through the Bengis Center for

Entrepreneurship & Hi-Tech Management, Guilford Glazer Faculty of

Business and Management.

In light of the dynamic changes in global markets, the objective of the

seminar is to expose students to the potential activities taking place in

growing markets in general and in one of the four BRIC countries in

particular. Participants will analyze existing models and measures, and

experience advanced business activities in these markets.

This seminar is conducted partly in Israel and partly in Ceara, Brazil, in

cooperation with the University of Fortaleza and with the Association of

Industrialists in Ceara.

The Bengis Center for Entrepreneurship & Hi-Tech Management supports

and subsidizes this seminar. The Center is known for encouraging

entrepreneurship and innovation among students and faculty. Therefore, it is

important to be acquainted with the Center so that you will know how it can

assist you during your studies and afterwards.

The Bengis Center was established in 2001, responding to the ever-growing

need of understanding the main issues faced today in the fields of

entrepreneurship, innovation and hi-tech management. The Center trains the

next generation of business leaders in these fields, thus strengthening

Israel's position as a key player in the international high-tech market.

While located in the Guilford Glazer Faculty for Business and Management,

the Bengis Center provides services to students and faculty from all

departments and degrees of the university. Its primary goal is to assist

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students interested in developing business ideas or in acquiring general

tools in the field of entrepreneurship. Additionally, the Bengis Center is

involved in promoting education and research in this field, while also working

to strengthen the relationship between the public business sector and

academia.

For these reasons, and out of a desire to improve knowledge and skills in

dealing with changing global economic conditions, the Bengis Center has

chosen to support this seminar.

Seminar participants are invited to take part in the wide number of activities

that the Bengis Center offers, including practical training in entrepreneurship,

individual business consultations, competitions for writing business plans

and more. In this way you can improve your skills and acquire tools that will

assist you as students, but also later as entrepreneurs or employees and

managers.

Prof. Dafna Schwartz and Prof. Raphael Bar-El

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Introductory Greetings

PROF. ODED LOWENGART

Dean, Guilford Glazer Faculty of Business and

Management

The seminar is an essential part of the activities provided by

the Faculty, alongside the Bengis Center for Entrepreneurship & Hi-

Tech Management, in attempt to promote the fields of entrepreneurship

and innovation through research and academics.

The seminar provides the participants with knowledge and tools

necessary for innovation, while exposing them to global principles of

action and business culture. The seminar represents a continuation of

the faculty's legacy, training a new generation of dynamic, quality

managers and entrepreneurs with both experience and global

exposure. Thanks to Mr. Arnold Bengis, I am proud that the faculty's

Bengis Center can assist in exposing our students to knowledge and

supplying them with global experience.

PROF. RAMI YOSEF

Department Chairperson, Department of Business

Administration

This seminar is part of the Department of Business

Administration's curriculum, taking place within the MBA track in

Entrepreneurship and Hi-Tech Management. It is integrated into the

globalization track adopted by the department, providing Business

Administration students with new perspectives in regards to the leading

field of innovation and openness to business markets and cultures.

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MR. ARNOLD BENGIS

It is a well-known fact that Innovation and

Entrepreneurship are important ingredients in the

advancement of the Capitalistic world. At the Bengis

Centre for Entrepreneurship, we have gone a step

further, realizing that this philosophy crosses

international borders and that there is a tremendous

advantage in co-operating with educational institutions

with a philosophy similar to ours.

We wish the participants a productive seminar, which

will undoubtedly benefit the people of both Israel and

Brazil.

Arnold Bengis

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The Bengis Center for

Entrepreneurship & Hi-Tech Management

Guilford Glazer Faculty of Business and Management

The Bengis Center for Entrepreneurship & Hi-Tech Management of

the Guilford Glazer Faculty of Business and Management was

established in order to respond to the growing need faced by

entrepreneurs and corporations alike to define the entrepreneurial

character of business in Israel and abroad. The Center serves as a

catalyst and facilitator, creating and channeling innovation and

entrepreneurial activity within the University premises, the Negev

community and throughout Israel. The Center promotes research

and supports faculty members and all students at BGU who are

engaged in innovation and entrepreneurial activities, by encouraging

applied academic research, educating a future cadre of scientists

and business leaders dedicated to converting technological ideas

into new marketable products and businesses, and offering

assistance to individuals, start-ups and companies.

The Director of the Center is Prof. Dafna Schwartz, the Chairman is

prof. Amos Drory and Mr. Yossi Shavit is the Project Manager

Email : BengisC@som.bgu.ac.il Telephone (office): +972-8-647-9801 Website: www.bengis.org

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Department of Business Administration (MBA)

The Department of Business Administration is one of the five departments of the Guilford Glazer Faculty of Business and Management. The MBA program is structured to provide a common base of knowledge for all students, regardless of previous educational background. Six pre-requisite courses are offered in the first year of studies: Finance, Marketing, Accounting, Organizational Behavior, Quantitative Methods and Computer Applications. Two tracks are available: the standard track for those students whose immediate aim is to obtain an MBA, and the research (thesis) track for those students who wish to advance their research skills and possibly continue studies to the Ph.D. level. In each track, students may choose a field of specialization or pursue a general management orientation. The specializations are: finance, marketing, organizational behavior, strategy and international management, Multidisciplinary Program and Entrepreneurship and Hi-Tech Management (see below).

The Entrepreneurship and Hi-Tech Management Track (Specialization)

The Entrepreneurship and Hi-Tech Management Track headed by Prof. Dafna Schwartz provides students with the knowledge and tools required of entrepreneurs and managers, especially in the areas of hi-tech and bio-tech, as well as of owners of small businesses and agencies in the business and public sectors associated with them. Studies involve an integration of theoretical and empirical knowledge that is based on collaboration with hi-tech companies (both industry and services), with business agencies that are a part of this industry (venture capital, etc.) and with universities around the world that specialize in this area. This specialization has an empirical focus and includes preparing a business plan for a real entrepreneurial project.

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Ben-Gurion University of the Negev

Today, many research-based universities offer resources for entrepreneurs. However, Ben-Gurion University’s level of commitment stands alone, being a world-renowned institution of research and higher learning. BGU is imbued with the pioneering spirit of Israel's earliest founders, driven by the mandate to secure the future of Israel, develop the Negev and provide opportunities for residents of the region. BGU is the most dynamic university in Israel today, leading projects in the areas of environmental science and ecology, medicine and global health, engineering, biotechnology, Hebrew literature, desert agriculture, water purification and management, solar energy and more. BGU continuously anticipates and accepts exciting challenges in innovative fields of research. Today, Ben-Gurion University is a major center for teaching and research, with close to 20,000 students.

http://in.bgu.ac.il/en

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Academic staff

PROF. RAPHAEL BAR-EL

Raphael Bar-El is a Professor Emeritus in the Department

of Public Policy and Administration at Ben-Gurion

University. Prof. Bar-El founded and chaired the

department from 1996 to 2002, and later again from 2008

to 2010. He was Dean of the School of Economics and

Business Administration at the Ruppin Academic Center

between 2010 and 2012, and is today the Chair of the

Applied Economics Department at the Sapir Academic College. He teaches

courses in innovation, economic national policy and regional economic

growth. His main areas of interest are: innovation and high-tech policy,

economic growth, regional development, innovation ecosystems and the

location of economic activity. Over the last few years, he has worked with

the State Government of Ceara (Brazil) on policy measures for the

achievement of a better distribution of income through regional economic

development. He is now leading a project concerning the elaboration of

practical measures for the advancement of innovation within the Ceara

state. He collaborates with various academic institutions around the world

on research projects related to regional economic growth and cooperation.

Prof. Bar-El served as the Director of the National Economic Planning

Authority for the Ministry of Economy and Planning. Additionally, he was in

charge of the Economic Development Plan within the team of the Long-term

Master Plan for Israel and of the economic master plans for a number of

Israel's cities. He participated in research and regional development

planning for various countries, including Turkey, Argentina, the Philippines,

Paraguay and Brazil.

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PROF. DAFNA SCHWARTZ

Dafna Schwartz (Economist) is the head of the MBA track in

Entrepreneurship and Hi-Tech Management at the Department

of Business Administration. She is also director of the Bengis

Center for Entrepreneurship & Hi-Tech Management, Guilford

Glazer Faculty of Business and Management.

Her specialization areas are: Entrepreneurship, Economic and

Business Development, High-Tech Industry, Start-ups, SME's

and Regional and Local Economic Development.

She is an economic consultant in Israel and abroad (including projects and

committees of the EU and other international institutions), with experience

as a board member for many leading Israeli corporations.

Currently, she serves as a member of the boards of: Teva Pharmaceutical

Industries Ltd., Strauss Group Ltd. and Bank Hapoalim (and previously of

the Oil Refineries Ltd., Rotem Industries Ltd., Al-Bad Massuot Yitzhak Ltd.,

Israel Discount Bank Ltd., The Israel Small and Medium Enterprises

Authority and others).

Dafna is a member of the Israel National Council for Research and

Development and of the EU Expert Group on "Policy Relevant Research on

Entrepreneurship and SME's". She also takes part in the European

Commission as the Enterprise and Industry Director General. In addition,

Dafna is a Member of the Committee for the Prime Minister's Prize for

Entrepreneurship and Innovation

She was nominated as one of the 100 most influential people of Israel's

economy in the year 2011 by the Israeli economic journal "TheMarker".

Prof. Schwartz received a B.A. in Economics from Tel Aviv University in

1973, a M.Sc. in Agricultural Economics and Management from the Hebrew

University in 1977 and a Ph.D. in Economics from the Hebrew University in

1990.

Prior to joining the University (1999), she was Director General of the

Development Study Center, an independent and nongovernmental

institution engaged in research and training activities related to economic

and regional development in Israel and developing countries.

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YOSSI SHAVIT

Mr. Shavit is Project Manager and Business Consultant of the

Bengis Center for Entrepreneurship & Hi-Tech Management.

As part of his role, he provides consultation and guidance for

students and staff members interested in examining and

developing their business ideas. Furthermore, Yossi teaches

an assortment of academic courses relating to

entrepreneurship and management, at both Ben-Gurion University of the

Negev and Sapir Academic College.

In addition to his role at Ben-Gurion University, Yossi is the owner of a

company specializing in business guidance and consulting, by the name

“Afikey Yozma” (Initiative Channels). His company offers applied guidance

services in fields relevant to entrepreneurship and business development,

which includes providing entrepreneurs and companies with business

consultations, preparing market research and business plans. He is also the

co-founder of a startup company, “Synergy”, where he is responsible for

business development.

In the past, Yossi directed and took charge of numerous projects concerning

the guiding, accompanying and consulting of entrepreneurs and businesses.

Throughout the years, until this very day, Yossi has volunteered in various

projects, working to reduce social gaps through innovative ways of

occupation.

Yossi holds a bachelor's degree in Health Systems Management and an MBA

degree in Business Administration, specializing in Entrepreneurship and Hi-

Tech Management both of them at the Ben-Gurion University of the Negev.

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Partners in Ceara

ROBERTO PROENÇA DE MACEDO

President of the Federation of Industries in Ceara (FIEC): Leader

of the ongoing collaboration between Ben-Gurion University and

the Brazilian Industry and Academy on the topic of innovation.

Provides continuous support for joint activities, with a spirit of extreme

friendship.

RICARDO COLARES

Professor at the University of Fortaleza (UNIFOR): Hosts Israeli

students from Ben-Gurion University, exhibiting extreme

dedication and motivation. Has made an enormous contribution

both of personal knowledge in innovation and of networking linkages with

actors of the ecosystem of Ceara.

PEDRO SISNANDO LEITE

Federal University of Ceara (UFC) and Honarary Representative

of the Bengis Center in Brazil: The main architect of the

relationships between the Bengis Center and academic and

industrial institutions in Brazil. Has made great professional contributions to

both academic and empirical aspects of innovation.

LILIA MAIA DE MORAIS SALES

Vice rector for research and post-graduate studies of the University

of Fortaleza (UNIFOR): Has initiated the professional links between

the University of Fortaleza and Ben-Gurion University, and is

continuously active in reinforcing them.

CARLOS MATOS LIMA

Director of INDI, the Institute of Industrial Development of

Ceara: Leading the UNIEMPRE project for collaboration

between industry and academy, and promoting the participation

of the Bengis Center.

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MONICA CLARK CAVALCANTE

Ex-secretary of Planning in the government of Ceara: leading

expert in the UNIEMPRE project and a long term collaborator with

Ben-Gurion University and the Bengis Center.

University of Fortaleza (Unifor)

Located in Northeast Brazil, in the City of Fortaleza (the State Capital), the

University of Fortaleza has offered optimal conditions for teaching and

learning since 1973, with qualified professors, a modern infrastructure and

incentives for research and post-graduation studies, all packed into one

institution maintaining an excellent exchange program. Students from Unifor

and abroad are united in courses given in the English language, as well as in

many different activities offered throughout the campus.

http://www.unifor.br

Ceara Federation of Industries (FIEC) Created in 1950, FIEC is a permanent forum for debate and action in favour of the sustainable development of the state of Ceará. The Federation currently gathers 38 sectorial associations representing 10.500 industries and participates actively in the economical growth, expansion and modernization process of the industrial state of Ceará, assuming institutional and political representation among diversified sectors. It also stimulates the implementation of actions that support the industries through consulting services in the fields of technology, entrepreneurial strategies, economical studies and researches, and qualification of the entrepreneurs and their employees. Areas of Activity: agriculture, chemistry, plastics, construction, building materials, electrics, electronics, environment, food, furniture, logistics, transportation, machinery, mechanical equipment, renewable Energy, tourism

www.fiec.org.br/cin

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Schedule in Brazil

Monday, August 11

Arrival at Fortaleza.

Tuesday, August 12

Morning: at the UNIFOR – lectures on the economy of Ceára,

innovation in Ceára and the local ecosystem (relevant legislation,

federal and state programs, role of academia, funding sources,

local infrastructures, etc.). Participants will visit at UNIFOR

Afternoon: at FIEC – with the participation of academia people,

several FIEC entities and the ESMALTEC and BIOMÁTIKA

representatives:

Personal presentation of the students and of their employing

companies

Presentation of FIEF (Roberto Macedo), INDI, SENAI, etc.

Presentation of UNIEMPRE

Wednesday, August 13

Full day dedicated to visiting ESMALTEC:

Participants: company directors, the company’s innovation team,

the open innovation project mentors, Ben-Gurion students and

UNIFOR students, accompanied by Ben-Gurion and UNIFOR

professors, FIEC officials and any company personnel regarded as

relevant.

Detailed presentation of the company, problems, future

development plans and limitations

Presentation by students of electronics and water companies

in Israel

Mentor presentation (10 mentors) of the main ideas

presented in the Open Innovation process

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Thursday, August 14

Full day dedicated to a visit to BIOMÁTIKA:

Participants: Idem

Detailed presentation of the company, problems, future

development plans and limitations

Presentation by students of cosmetics companies in Israel

Mentor presentation of the main ideas presented in the Open

Innovation process

Friday, August 15

Students will prepare innovation plans for the two companies, along

with the participation of company representatives, UNIFOR and

FIEC. The work will be conducted in groups, one group per

company. It may be held at FIEC, UNIFOR or company

headquarters.

Morning: Presentation at ESMALTEC, the company’s

innovation team with the participation of FIEC and

company guests.

Afternoon: presentation at BIOMÁTIKA, the company’s

innovation team with the participation of FIEC and

company guests.

Monday, August 18

Presentation and discussion of work results done by the students.

Participants: to be decided with the firms.

Morning: Presentation at ESMALTEC, to the firm's

innovation team, with participation of FIEC and the firm's

invited persons.

Afternoon: Presentation at BIOMATIKA, to the firm's

innovation team, with participation of FIEC and the firm's

invited persons.

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Seminar Participants

ITAY KATZ

Mr. Katz is Startup Engineer at Bromine Compounds Ltd.

Bromine Compounds is a chemical company which produces

chemical compounds based on bromine, such as fire

retardants. As part of his role, he implements new technologies

to make the plant ecofriendly, reducing the energy consumption

while increasing the yield. Furthermore, Itay, as a part of the

Startup Unit, promotes the running of new plants and process changes with

an emphasis on risk management and knowledge transfer to plant

operators.

In the past, Itay worked for a startup company (www.etrader.co.il) as

System Administrator, with full responsibility for the company servers,

databases and communication with the IDF.

Itay has a Bachelor of Science Degree in Chemical Engineering,

specializing in Energy and Environment.

SHIRAN DIDI

Ms. Didi is a Senior QA Engineer in the Amdocs Testing

Services department of Amdocs Ltd.

As part of her role, she performs: integration and functional

BSS (Billing, CRM and Ordering Systems) testing, including

new functionality and regression designing; documenting

and training; triage defect management, both investigation and assignment

of defects; testing Java API codes as a developers team tester;

development collaboration; infra; and customer applications. She has also

worked on customer sites, as Mobile interface QA.

Shiran has a Bachelor's Degree in Information Systems Management and

an MBA Degree in Business Administration, specializing in

Entrepreneurship and Hi-Tech Management, from Ben Gurion University of

the Negev.

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LEVY STERN

Levy is currently a lecturer on Production Management and

Operation Research at Sapir College and the Peres Academic

Center. He works at the Intel Fab 28, located in Qiryat Gat, as

Line Coordinator. Levy is responsible for a segment of the

factory's production line. His duties include operation research

and improvement, capacity calculations, bottleneck identification and

handling, long downtime maintenance planning, static WIP velocity

implementation and line linearity enforcement.

In the past, Levy was a Naval Officer (Major in the reserves) of the IDF and

was Owner and Manager of an IT company specializing in support and

integration. He is also an international network management lecturer. He has

expertise in many fields, such as: Lean Production Management, Kaizen,

Project Management, Genetic Algorithms and Ant Colony Optimization.

Mr. Stern graduated summa cum laude in Industrial Engineering and is

currently studying to receive his Master's Degree in Business Administration

at Ben Gurion University, researching “Continuous Scoring Rules”.

TAL HUDADI

Tal Hudadi is a System Engineer, currently an officer in the C4I

Corps (Captain of the Teleprocessing Corps) in the IDF's Lotem

Unit, as part of the Chief Technology Officer branch. Her section

builds and consolidates architecture for army projects.

In the past, Tal was Network Engineer of the Hoshen Unit,

which provides the infrastructure for army communication. In addition, she

was in charge of the intention and synchronization for engineering projects,

with an emphasis on communication and computerization. She participated

in the following courses: Project Management, Data Communication and

Technology Due Diligence.

Tal has a B.Sc. in Electrical Engineering and is currently studying for her

MBA at Ben Gurion University of the Negev.

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OMER TAL

Omer is a partner in a company specializing in garage door

repair and installation services in the United States. He is

responsible for online marketing and finance, while his

business partner, located in Maryland, is responsible for the

logistics. Other than owning a private business, Omer is a

student at the Ben-Gurion University, enrolled in the MBA

program for Entrepreneurship and Hi-Tech Management.

In the past, Omer resided in the United States and owned several

businesses, mainly including retail stores and one coffee shop. While living

in the United States, Omer enrolled in a flight school and became a private

pilot.

Omer has a Bachelor's Degree in Hotel and Tourism Management from the

Ben-Gurion University of the Negev.

DEKEL ABRAMSKY

Mr. Abramsky is a Process Engineer in Fruitura Bioscience

LTD. Fruitura is a Biotechnology startup company specializing

in producing plant cells and turning them into dietary

supplements, also known as Bio-food. As part of his role, he

ieads the process development activity in the company's

Production Unit. Furthermore, he is in charge of all the QC, QA and

regulations involved in the production process.

In the past, Dekel was a research assistant at Ben-Gurion University of the

Negev and was also a part of a researcher group, working to develop oral

vaccines for the marine aquaculture sector.

Dekel has a B.Sc in Biotechnology Engineering and a MBA degree in

Business Administration, specializing in Entrepreneurship and Hi-Tech

Management.

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ZIV ALPEROVICH

Mr. Alperovich is a Master of Science research student,

studying elecro-optics at Ben-Gurion University of the Negev.

He is currently majoring in active coherent combining of solid

state laser as well as passive coherent combining and

fabrication of multi core fiber laser. His research takes place at

the Laser and Nonlinear Optical Laboratory at Ben-Gurion University, in

collaboration with the industry while receiving funding from the government.

In addition to his current role at Ben-Gurion University, Ziv is a student of the

Business Administration Master's program at Ben-Gurion University. During

his studies, Ziv has written several business plans.

In the past, Ziv has studied personal training in the co-active method at Achva

Academic College. Furthermore, Ziv is an American Private Pilot for

lightweight airplanes in visual flight rules, having studied at the Washington

Flying Club.

Ziv also has a Bachelor of Science degree in Computer and Electrical

Engineering, specializing in VLSI, semi-conductors, nanotechnology and

electro-optics.

AMOTZ KOSKAS

Mr. Koskas is a Senior Economist and Systems Analyst in Bank

Hapoalim, Israel's largest Bank. As part of his position in the

strategy division, Amotz is responsible for managing and

prioritizing the bank's project portfolio in the fields IT,

infrastructure and logistics. In addition, Amotz is an entrepreneur

in the website and mobile applications fields.

During his career, Amotz gained knowledge and professionalism in the

following fields: Project Management (PMO), Portfolio Management (EPMO),

Corporate Expenditure Budget Management and Systems Analysis.

Amotz has a Bachelor's Degree in Economics and is certified in Systems

Analysis. Amotz is also studying for his MBA Degree in Business

Administration, specializing in Entrepreneurship and Hi-Tech Management.

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Participants in 2013

Adi Almog Ohad Dvir Efi Shema

Eitan Moshe Vesley Gil Ashkenazi

Guy Zelser Dikla Nadler

Tzvia Ayala Shalit

Yoray Shmueli Maya Ora Mesilker

Mike Driquez Noam Elhanan Elgad

Ido Tamir Oded Vered Omri Lempel