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Page 1: EntrepreNeurSHIP DIY Manuale2.nscc.ca/resources/pdf/432160926104329.pdf · 2016-09-26 · What we do NSCC Entrepreneurship provides entrepreneurial skill awareness and development

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ENTREPRENEURSHIP DIY MANUAL

“NSCC's mission is to build Nova Scotia's economy and

quality of life through education and innovation.”

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About NSCC Entrepreneurship

NSCC Entrepreneurship offers a unique and individualized learning experience that NSCC offers to support entrepreneurial skill development in our students, staff and faculty.

NSCC Entrepreneurship is about tapping into the entrepreneur in each and every one of us – skills that enable us to create growth in our individual lives, businesses and communities. Whether we choose to start a company, work for a large or small business, or drive social change, NSCC Entrepreneurship equips us with skills for success.

Students can experience NSCC Entrepreneurship in a number of ways from program courses to extra-curricular events on campus. In addition, it reaches out to our alumni and industry partners to inspire community-based engagement, learning and growth. Faculty can access resources to support campus and classroom experiences in entrepreneurship:

http://e2.nscc.ca/en/explore/resources

Questions about NSCC Entrepreneurship? Contact [email protected] or [email protected]

Explore Entrepreneurship

The e2 website is your central source for entrepreneurship information, resources, and social networking. You are able to add and share your own resources and explore NSCC Entrepreneurship's resource repository and events calendar.

Visit http://e2.nscc.ca/en/

Or

Facebook.com/nsccentrepreneurship

@ NSCCENTREPR

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What we do

NSCC Entrepreneurship provides entrepreneurial skill awareness and development opportunities for

students, faculty and staff.

Free Entrepreneurial Resources –Free access to entrepreneurial resources including workshops, presentations, activities, lesson plans, templates, toolkits and more.

Financial Support – For entrepreneurship activities. To learn more about this financial support and how to access available funds visit http://e2.nscc.ca/en/explore/resources/

Entrepreneurship Consulting:

o Business Consulting –One-on-one business consulting for students, staff and faculty who are interested in starting a business or want to take their existing businesses to the next level. We offer guidance in the areas of business plan development, marketing, HR, government regulations, financing and more.

o Curriculum Consulting – One-on-one curriculum consulting and support to integrate entrepreneurship into the classroom. We offer guidance on integrating tools such as the business model canvas, business plans, software, activities and more.

Professional Development – Campus and centrally offered PD sessions for staff and faculty to learn how to infuse entrepreneurial elements in the work that they do through.

College Wide Activities – We develop and run college wide entrepreneurial activities for students, staff and faculty including video challenges, professional development opportunities, pitch competitions, ideas competitions, hackathons, buy local pledges and many more. Stay tuned for upcoming events by following us on Facebook and Twitter.

Community Connections - Entrepreneurial Service Providers and community resources – we work closely with other entrepreneurial service providers and connect students/staff to relevant resources and supports available in our communities

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Contents

Presentation 1: Alumni Networking Event .................................................................................5

Presentation 2: Entrepreneurship and Student Community Networking .....................................6

Presentation 3: Entrepreneurs Are Everywhere!.........................................................................8

Presentation 4: Entrepreneurship Expo ......................................................................................9

Presentation 5: Experiential Tourism .......................................................................................11

Presentation 6: Go Venture Business Simulation (www.goventureceo.com) ............................12

Presentation 7: Mental Health Youth Expo ..............................................................................13

Presentation 8: Mini-Ventures .................................................................................................15

Historical Successes Presentation A: Starting a Campus Incubation Centre………………………………………………………………………….16

Presentation B: Embed the Idea of Entrepreneurship Across the Campus……………………………………………17

Presentation C: Celebration of Entrepreneurship…………………………………………………………………………………18

Presentation D: Social Entrepreneurship-Not-for-Profit Skate for Prostate Hockey Event……………………19

Presentation E: Christmas Market………………………………………………………………………………………………………..21

Presentation F: Den of Dragons……………………………………………………………………………………………………………22

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Presentation 1: Alumni Networking Event CONTACT INFORMATION: Name: Leroy Lowe E-mail: [email protected] Telephone: 902-893-5362 Campus: Truro ACTIVITY DESCRIPTION: The Alumni Networking event is organized by first year International Business students as a way to develop project planning, management and entrepreneurial skills and to network with alumni. Offers former and current NSCC students the opportunity to build business and personal relationships with each other while connecting with community and service partners. Students run this event as an entrepreneurial undertaking. BENEFITS OF THE INITIATIVE: Students develop a network of alumni contacts, engage a local venue in the community, and develop entrepreneurial skills such as:

• Event Management • Advertising • Promotions • Networking • Budgeting

STEPS TAKEN TO ACHIEVE SUCCESS: To ensure the event was a success, the team was closely supervised (marketing, funds collected, accounting, expense tracking, collaboration with NSCC alumni office, etc.). CLASSES REQUIRED AND/OR COURSE LINKAGES: This is part of a project management lab where students are working in teams and tasked to plan and manage a series of activities to help them learn more about international business TIME FRAME: Takes about a month to organize – this happens in the fall semester each year. The event is held in November. OTHER PERTINENT INFORMATION: For additional info, please do not hesitate to contact Leroy as per contact information above.

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Presentation 2: Entrepreneurship and Student Community Networking

CONTACT INFORMATION: Name: Michelle MacNeil E-mail: [email protected] Telephone: 902-625-4251 Campus: Strait Area ACTIVITY DESCRIPTION: Volunteer Fair- the student led Volunteer Fair is a great opportunity for not-for-profit organizations to meet potential volunteers within our student population. The volunteer fair is where not-for profit organizations set up a table where they meet with NSCC students and potential volunteers. The students had an opportunity to meet with potential organizations they could do their service learning placement with but also gain very valuable experience and in some cases build a life time volunteer relationship. There was also the opportunity to connect with employers and start networking early in the year. By having the students develop and organize the event, they also has the opportunity to develop their entrepreneurial skills. Chamber Event- students and staff mentors organized the Volunteer Fair to be held at the Civic Centre before the Strait Area Chamber Small Business Dinner Event. Students then attended the Small Business dinner event. Students from Marine, Strait to Work, Business Administration, Office Administration, Human Services, LPN Course and Carpentry attended this event. Students were seated at tables with business owners which gave them the opportunity to network, make work related connections and meet entrepreneurs within their community. This event also exposed students to the Chamber and the supports it can offer business owners. BENEFITS OF THE INITIATIVE: Through the Volunteer Fair/Chamber Event students were able to connect with many community business partners. They were able to build upon their communication, planning, organizing and networking skills. This event also provided an opportunity for them to start networking through volunteering and giving back to community. The events gave students the opportunity to network with many small businesses in the area and learn about the entrepreneurial skills required to make a business successful. By having students develop and organize the events, they also developed entrepreneurial skills in the areas of project planning, budgeting, marketing, networking and more. STEPS TAKEN TO ACHIEVE SUCCESS: The event was student led with direction and guidance from staff. An email was sent out by staff mentors recruiting interested persons to be part of the Volunteer Fair committee. We have had students from Office Administration, Business Administration, Adult Learning Program, and Human Services on the committee. For the first time it was decided to have the Volunteer Fair in conjunction with our NSCC Open House and the Chamber of Commerce Small Business Week Gala and Awards Dinner. This gave the opportunity for us to also have students attend the Small Business Week Gala. We had students from Carpentry, Marine, Office Administration,

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Business Administration, and Strait to Work and Adult Learning Program attend this event as well. The Office Administration and Business Administration students were in charge of inviting Not-For-Profit Organizations to our Volunteer Fair, creating agendas, and attending all other organizational needs. Other members of the committee were responsible for connecting with our local radio station and newspapers for advertisement purposes. Students also worked closely with the Chamber of Commerce to organize both the Volunteer Fair and student attendance for the Chamber of Commerce Small Business Week Gala. We had students sitting at different tables with community business partners, which enhanced networking opportunities. Our committee also applied for funding from the Y.E.S program. This was very beneficial in regards to providing opportunities for advertising and students to attend the Chamber of Commerce Small Business Week Gala. It is vital to have staff be part of this committee for guidance and mentorship. CLASSES REQUIRED AND/OR COURSE LINKAGES: This activity is suited for all students. It provides an opportunity for students to start the process of service learning, begins the exploration piece of discovering where the opportunities may be for them to gain such experience and to increase many other valuable skills. TIME FRAME: This activity takes about 6 weeks to plan and implement. The process is usually started the second week of September. After all members are established, we would meet on a weekly basis. Organizing and up-dating contacts for not-for-profit organizations needs to start by the third week. This is vital as it may take some time to connect with all organizations. OTHER PERTINENT INFORMATION: This activity provides an opportunity for students to begin building their work experience and community connection portfolio. Students are able to provide an opportunity for all campus students and community members to network together to fill the needs of both parties. This activity is wildly received by both the campus and business community. It provides skills to our students that they are able to build upon and is a great start to their school year.

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Presentation 3: Entrepreneurs Are Everywhere!

CONTACT INFORMATION: Name: Paula MacKay E-mail: [email protected] Telephone: 902-679-7435 Campus: Kingstec ACTIVITY DESCRIPTION: This activity was developed with the goal of highlighting some of the many entrepreneurs around us each day and to illustrate the various ways individuals live out their entrepreneurial spirit.

• Several members of the campus community (students and staff) were approached and asked to write a “story” or narrative about entrepreneurship. They were provided with questions to help guide them, such as:

o What does entrepreneurship mean to you? o What characteristics / traits come to mind when you hear the word entrepreneur? o How are you entrepreneurial?

• Created a display including all the individuals’ photographs and their narratives • Ran a contest to see if people could guess which story belonged to each entrepreneur

BENEFITS OF THE INITIATIVE:

• Can serve as a method of illustrating NSCC’s broad definition of entrepreneurship (ie: covers the spectrum from business start up to how to be an entrepreneurial employee)

• Provides an opportunity for both staff and students to make connections/network

STEPS TAKEN TO ACHIEVE SUCCESS: 1. Accessed NSCC Entrepreneurship funding to purchase a prize 2. Highlight individuals from all Schools and Departments

CLASSES REQUIRED AND/OR COURSE LINKAGES: No direct course requirement or linkage. The activity is suitable for all students and staff. TIME FRAME: This type of activity/contest could be held anytime during the academic year. We introduced it at Orientation as a contest, and then again in second semester highlighting a new group of campus entrepreneurs.

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Presentation 4: Entrepreneurship Expo – Create Tomorrow Today CONTACT INFORMATION: Name: Anne McDonah and Rankin MacMaster E-mail: [email protected] Telephone: (902) 755-7273 Campus: Pictou ACTIVITY DESCRIPTION: “Create Tomorrow Today” was an opportunity for current entrepreneurs to promote their businesses with other entrepreneurs and the local community. An entrepreneurship market, It was an event for students, staff, and public, with 40 booths, vendors, music, a café, and guest speakers. Booths ranged from crafts to home-based businesses; a web-marketing service to entrepreneurial supporters (CBDC, BBI, TD Bank, MacLeod Lorway, etc.). This event created an opportunity for budding entrepreneurs to network with current entrepreneurs or entrepreneurial supporters about any concerns or questions they may have. Five guest speakers held sessions throughout the event to discuss their journeys as entrepreneurs, or role supporting entrepreneurs. BENEFITS OF THE INITIATIVE: There were many benefits gained for the students both through organizing the event, and also by attending. During the organization of the event, the students gained experience working in teams, budgeting, planning, networking, marketing, ordering, designing, and implementing – all entrepreneurial skills. The students were able to network and share stories during the event, the public was welcomed, strengthening community ties, and one vendor reported that she sold $600 in product. STEPS TAKEN TO ACHIEVE SUCCESS: Since this was the first event of this type at our campus, the students were tasked with developing the concept from the ground up and keep notes along the way, which were compiled into a document which future classes will be able to use. The event was marketed through all-campus emails, posters, advertising on the television screens at both Pictou and Truro campuses, electronic signage at the campus as well as in the community, radio spots, and social media (Facebook, Twitter, LinkedIn). A Facebook event was created which students and faculty shared with their networks. CLASSES REQUIRED AND/OR COURSE LINKAGES: In our case the Applied Entrepreneurship class (ENTR4000) and Tourism Management Capstone students (TOUR4408) created, organized, and ran the market. All students were encouraged to attend. TIME FRAME: The students organized and implemented this activity in eight weeks.

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OTHER PERTINENT INFORMATION: Create Tomorrow Today: An Entrepreneurship Market was held on Tuesday, March 10 from 1-6 p.m. We chose this time because of common meeting time, hoping that we would have more participation if students were not missing class. It ran until six in the hope that the community would stop in on their way home from work. As it turned out, attendance was great until approximately 4:00, but dropped off sharply after that time. We would not run as long another year. Booths were offered for $8 to students and $10 for staff/public. Fees were collected by the business office. The students applied for – and received - $1000 in NSCC Entrepreneurship funding. The money was used for guest speaker gifts, printing/advertising costs (brochures & posters), and food for green room. Guest speakers included: Seth Rozee (Co-creator of StashBelt, New Glasgow resident who was recent winner of CBC’s Dragon’s Den), Adam Bate (owner of Lifestyle Accountability), Roger Smith (BBI), Thomas Steinhart (Steinhart Distillery), and Mallory MacDonald (Owner of PropertyGuys.com and also a Dragon’s Den winner). Live music included students, staff, and community members who were also offered an opportunity to promote and sell their CD’s.

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Presentation 5: Experiential Tourism CONTACT INFORMATION: Name: Ted Grant E-mail: [email protected] Telephone: 902-491-4935 Campus: Central ACTIVITY DESCRIPTION: A day on the waterfront experiencing Halifax’s best experiential tour operators. BENEFITS OF THE INITIATIVE: By participating in this event, students experienced “hands-on” learning and exposure to three small business entrepreneurs in the experiential field of Tourism. Students not only got to experience the activities, but heard from the operators about their business, and the field of entrepreneurship. From a College perspective, we created strong partnerships with three operators (Sugah!, Segway NS, and Kattuk Expeditions), which we continued to nurture throughout the academic year at other NSCC Events (such as our Winter Job Fair, and capstone event – Touch of Class). STEPS TAKEN TO ACHIEVE SUCCESS: The day was pre-planned by faculty with three experiential operators. Pre-organization was key, as the students were rotating (in groups, by sections) amongst the three activities. The flow of the day went well. The operators were very good to work with, and were appreciative of the opportunity to have the exposure for their businesses. A contingency plan was in place in case the weather was poor (as 2 of the three activities were outside). CLASSES REQUIRED AND/OR COURSE LINKAGES: Business of Tourism, Introduction to Guiding and Interpretation, Employability Skills, Entrepreneurship TIME FRAME: It happened to be a cooler day than expected, but overall it worked quite well. Suggesting that if we do the same event again next year that it be held in September instead of late October. OTHER PERTINENT INFORMATION: Very good overview of the Experiential Tourism offering in Halifax, giving them exposure to small business entrepreneurship. Skills based learning focusing on the skills necessary to be successful in attracting and engaging new business.

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Presentation 6: Go Venture Business Simulation (www.goventureceo.com)

CONTACT INFORMATION: Name: Michael Bennett and Luella Chiasson E-mail: [email protected] and [email protected] Telephone: (902) 491-1247 and (902) 449-0063 Campus: Waterfront ACTIVITY DESCRIPTION: Go Venture (CEO) is an online business simulation that engages first year business administration students in a virtual business. Students are required to choose a name and logo for their organization, as well as decide on the ideal target market, target demographic and location for their virtual business. Students also make pricing and production decisions, and must choose how to spend capital and operating funds as the business simulation progresses. BENEFITS OF THE INITIATIVE: Students are able to “connect” learning from various courses of study; including marketing, economics, communications, finance, accounting and more. Students also learn about decision making, and the positive and negative outcomes of those decisions. STEPS TAKEN TO ACHIEVE SUCCESS: Students must work together (in small teams) to achieve success. This includes meeting, debating, researching and analyzing business decisions they make or will make. Staying “on top” of the simulation is essential. The simulation “turns over” at regular intervals; missing these turn overs makes it impossible to succeed. CLASSES REQUIRED AND/OR COURSE LINKAGES: Go Venture can be used at a first or second year level (it is fully customizable). Most recently, it was used at the Waterfront Campus in September 2014 for first year BA students in “The Business Environment” course. TIME FRAME: The simulation seemed to work best over a 3-week period during first semester. 3 weeks allowed for a condensed, but focused approach to the simulation, and wasn’t “too long” or “too short.” Offering Go Venture during the 2nd semester would work also. OTHER PERTINENT INFORMATION: There is no cost to students to use this tool as the college has purchased licenses. A list of the students who will be using the software needs to be provided to the NSCC Entrepreneurship team who will then give them access for a predetermined amount of time. It’s important that instructors take a little time to become familiar with the simulation before it’s introduced to the class.

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Presentation 7: Mental Health Youth Expo CONTACT INFORMATION: Name: Lisa Gower Chamberlain and Peggy Carter E-mail: [email protected] and [email protected] Telephone: (902) 661-3558 and (902) 661-0455 Campus: Cumberland Campus, Amherst Community Learning Centre ACTIVITY DESCRIPTION: The purpose of our project was to raise awareness about mental health by using an entrepreneurial business model to plan, develop and execute an event on campus. We hosted two events on March 30, 2015 at the local high school and on our campus. Our guest speaker was Kevin Breel, Canadian mental health activist, who shared his personal, lived experience with depression and suicidal ideation. We used/sold bright green headbands as a promotional tool to raise awareness for the cause. The public was encouraged to wear the headbands for a week and to post pictures (“selfies” wearing the headband) on social media as part of a contest we hosted to increase participation. One winner was chosen randomly and received a prize valued at $500. Our theme and social media tagline was: #DontJudgeMe. BENEFITS OF THE INITIATIVE:

• Increased community connections with local sponsors, stakeholders, and partners • Students used an entrepreneurial approach and exercised entrepreneurial thinking by

managing this project like an actual business. • Students learned valuable skills in:

o Creating, planning, and implementing a project with an entrepreneurial spirit o Managing risk, contingency planning, and learning corporate social responsibility o Writing, researching, and presenting information o Marketing, promoting, and budgeting o Developing a business model and demonstrating entrepreneurship skills by selling

an innovative product: headbands • The project generated awareness and conversations about mental health in our

community and on social media (625 participants were involved in the two events; three articles were published in the local newspapers; and over 150 posts were made on our social media pages)

STEPS TAKEN TO ACHIEVE SUCCESS: • Course work, concepts, and theory began in January 2015 • Planning and grant proposal writing (initial stages of project) occurred in early February • Guest Speaker and venue were booked in early February followed by promotions and

ordering of supplies in late February 2015 • Both events took place on March 30, 2015 • Follow up presentations and report writing were completed in April 2015

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CLASSES REQUIRED AND/OR COURSE LINKAGES: Marketing II (MKTG 2005) and Project Management (MGMT 3050) TIME FRAME: Winter Semester, January-April (Duration of the Project Management course) OTHER PERTINENT INFORMATION:

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Presentation 8: Mini-Ventures CONTACT INFORMATION: Name: Daniel MacKinnon E-mail: [email protected] Telephone: 902-690-2174 Campus: Kingstec ACTIVITY DESCRIPTION: This activity provided an opportunity for 1st year business students to run their own business for a day. Using small groups (absolutely no more than 4 per group) learners come up with an idea, create pricing, market the idea and run the business for a day on campus. Students have the option of applying for a $50 loan from NSCC Entrepreneurship. If they do so, it must be paid back if their company achieves a profit greater than $50. If the business makes less than this, that portion is returned to NSCC Entrepreneurship. If the business loses money, the loan is forgivable. Students may invest some of their own money (above the loan) if they wish or they may skip the loan and invest completely on their own. BENEFITS OF THE INITIATIVE: Through this activity, students gain a greater understanding of the many decisions that go into creating a business, coming up with pricing, marketing a company etc. Students also receive information on the importance of giving back to the community through business. As such, over $200 was donated to business scholarships on campus from the profits made by each venture. STEPS TAKEN TO ACHIEVE SUCCESS: It is important that students have some background in business to complete this project. In this case, by the second semester, basic marketing, accounting and management skills were developed. Students must have clear guidelines on how to receive funding and how they will be graded (based on their marketing of the business, a basic income statement following the event, etc.). CLASSES REQUIRED AND/OR COURSE LINKAGES: This project is not mandatory within the BA program; however, I implemented it in the Marketing II (MKTG 2005) course. That said, this mini-venture project has successfully been used in The Business Environment (BUSI 1015) course as well. TIME FRAME: This activity could be used at any time during the BA program assuming the students receive sufficient background/instruction beforehand. OTHER PERTINENT INFORMATION: Note, NSCC Entrepreneurship will provide funding, provided the mini-venture does not involve food. In the event food preparation is involved, the students must fund the venture on their own.

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Historical Successes Presentation A: Starting a Campus Incubation Centre CONTACT INFORMATION: Name: Karen Gillespie E-mail: [email protected] Telephone: 902-896-3542 Campus: Truro BENFITS OF THE INITIATIVE: The benefits of this incubation canter include increased employment for new grads, the creation of new job opportunities in rural Nova Scotia, the development of close industry ties, meeting NSCC entrepreneurship goals and our mission, connecting campus to industry, creating excellent guest speaker experiences on campus and finally building relations with Chamber of Commerce and Governmental agencies. STEPS TAKEN TO ACHIEVE SUCCESS: This plan requires a minimum of $10,000 in funding - either from Central Office or Campus. To reach success, the incubator project also ideally requires 2-3 incubator participants, an established committee to choose from candidates, resources such as faculty to assist with business plans, space on campus from which participants can work and the final crucial piece is a champion to advise participants and oversee the incubation center, preferably someone with entrepreneurial experience. CLASSES REQUIRED/COURSE LINKAGES: NONE TIME FRAME: The time frame varies, but you need a business plan for the incubation centre first! OTHER PERTINENT INFORMATION: There were two successful participants in our first year, one gives dance and self-confidence workshops for girls, the other is a game development company. Currently, we have two new candidates about to join the incubator.

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Presentation B: Embed the Idea of Entrepreneurship Across the Campus CONTACT INFORMATION: Name: Mary Thompson E-mail: [email protected] Telephone: 902-742-0642 Campus: Burridge & Shelburne BENEFITS OF THE INITIATIVE: All students experienced first-hand the story of a successful entrepreneur. From his story they learned how to take an idea and create an opportunity. The Intro Workshop ensured that all students had the basics. STEPS TAKEN TO ACHIEVE SUCCESS: The cost was covered under the Entrepreneurship budget: • Alex MacLean Workshop - $900 • CEED for Intro workshops - $2700 CLASSES REQUIRED/COURSE LINKAGES: There was an open invite to the Alex Maclean Workshop. This event took place over breakfast in Shelburne and lunch in Burridge. The schedule was sent out and all classes were attended for the CEED (Centre for Entrepreneurship Education and Development) Workshops. All workshops had cross program attendance. TIME FRAME: Alex MacLean – Small business week October CEED – January and February OTHER PERTINENT INFORMATION: Scheduled events in the campus plan and was distributed to all Faculty in August.

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Presentation C: “Celebration of Entrepreneurship” CONTACT INFORMATION: Name: Anne McDonah and Cynthia MacDermid E-mail: [email protected], [email protected] Telephone: 902-755-7273 Campus: Pictou BENEFITS OF THE INITIATIVE: This all-day conference about everything entrepreneurial featured: a keynote speaker; panels and workshops on various aspects of entrepreneurship; shared learnings and networking with local entrepreneurs; meeting and discussing with entrepreneurs that are graduates of NSCC programs; and speed networking sessions with local employers and entrepreneurs. Students were given the opportunity to experience a business conference as well as showcase their projects and programs to the public. Faculty was also involved by networking with the broader business community. STEPS TAKEN TO ACHIEVE SUCCESS: The conference was funded by the NSCC Entrepreneurship fund and some programming budget and it was organized and implemented by the Entrepreneurship Committee. A business student coordinated the event as a work experience placement. CLASSES REQUIRED/COURSE LINKAGES: Although created with the School of Business in mind, the Entrepreneurship committee ensured there would be relevant sessions available across all schools. TIME FRAME: Planning began in the fall for conference in April. Monthly meetings were held after Christmas, and weekly meetings in the lead-up to the event. Many tasks accomplished via email.

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Presentation D: Social Entrepreneurship – Not-for-Profit Skate for Prostate Hockey Event CONTACT INFORMATION: Name: Peggy Carter E-mail: [email protected] Telephone: 902-661-0455 Campus: Cumberland BENEFITS OF THE INITIATIVE: Students planned each step, using the committee to guide their decisions and meetings with their supervisor and their manager to focus their direction. This project exemplified the mission NSCC Entrepreneurship’s mandate. Students were required to produce a project that required them to provide an innovative solution to poor screening rates (lowest in the province). This event reached over 2000 people and saw between 50-100 NSCC current students and alumni participating. This community –focused event has resulted in students creating/developing the following: • Creating and maintaining a budget • Stakeholder Communication Plans • Delivery and pitch to stakeholders and management • Conduct proper meetings –Roberts Rules of Order • Institute and implement conflict management strategies • Managing a team • Create and implement marketing plans • Coordinate a marketing staff of over ten, 1st year BA students • Communicate with and to external bodies • Produce and present financials to contributing partners STEPS TAKEN TO ACHIEVE SUCCESS: Students established their purpose for this event, which was to create a project that engaged the community in an event that promoted awareness focused on prostate cancer. Once the scope had been defined, students sought external funding to support this project. A local insurance company agreed to become a major sponsor ($3,000), and as such, the event was launched. During this process, students developed all the necessary components involved in project management (deliverables, milestones, responsibility matrix, communication plan, marketing matrix, risk analysis, budget, and recommendations). External financial support was sought and achieved from the Town of Amherst, Municipality of Cumberland, IMP Aerospace, LED Lighting, Weatherbee Associates, other small businesses, and In Kind contributions. Students were mentored by industry to accelerate their learning curve and throughout the entire process they were supervised by staff and management of NSCC. Their success cannot be measured only in the monetary contribution to the Canadian Cancer Society for research, but on the educational component of this project; education for those present on the importance of early detection and for the students – the experience gained from participating in a real-life project.

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CLASSES REQUIRED/COURSE LINKAGES: Although this project originated in the Project Management course, it encompassed tasks that met learning outcomes from a multitude of program courses; such as, but not limited to: Communications I & II, Organizational Behavior, Financial Accounting, Business Environment, Marketing I & II, Word, PowerPoint, and Management Principles, Ethics, and Management Strategies. TIME FRAME: Planning for this event began in September and was implemented on November 30, 2014. During that timeframe, students held weekly meetings with external partners, internal meetings with team members and management. Each stage of this project was captured using Project Management software, which required putting the theory of the Project Management course into action in a short, turn-around time frame. OTHER PERTINENT INFORMATION: Skate for Prostate was a community-based project initiated by second year Business Administration students. The objective of the event was to raise awareness and promote education surrounding prostate cancer. The CIBC Wood Gundy Junior A Ramblers were the vehicle for the event, which presented the opportunity to reach a large number of individuals at one given time. The committee was comprised of local community members from the Town of Amherst, Municipality of Cumberland, and Canadian Cancer Society, the executive of the hockey team, Academic Chair, students and faculty from NSCC. This committee worked to engage a diverse population on the importance for early detection for prostate cancer. One of the memorable testimonials from the students was, “You can’t learn this from a test on Chapter 4!”

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Presentation E: Lunenburg Christmas Market CONTACT INFORMATION: Name: Di Best E-mail: [email protected] Campus: Lunenburg BENEFITS OF THE INITIATIVE: In creating an event, the students literally become Entrepreneurs and must also connect with community Entrepreneurs throughout the organizing of the event. The benefit of taking on this project to the students is they learn about Entrepreneurship in its entirety. They work in conjunction with our strategic plan in bringing the community into the school and partnering with them to create an event for the public. For me, it is the satisfaction that students have put a lot of work into a “hands-on” industry-standard, service-learning project as the proceeds go to a charity; typically, the “food bank”. Students incorporated many aspects of their courses in the planning of this event. In this case the event was tied to, “Integrated Marketing Communications”, but is also applicable to Professional Selling, Communications, CRM, Logistics, Accounting, Etc. STEPS TAKEN TO ACHIEVE SUCCESS: The greatest success comes from adequate planning, funding, and advertising. Funds are sourced come from NSCC Entrepreneurship, vendors paying to rent tables, and donations. CLASSES REQUIRED/COURSE LINKAGES: Integrated Marketing Communications, Professional Selling, Communications, CRM, Logistics, Accounting. TIME FRAME: This is a full-semester project, as a lot of it is done outside of class. I start the process right from the beginning of the semester as it actually goes in two stages; first to obtain the vendors, then to advertise and execute the actual event. Now that we have had three successful events, we have a good data base created. OTHER PERTINENT INFORMATION: My experience has been that this has been one huge event that a small or large amount of students can organize and execute, and they seem to feel most rewarded by this project. I believe because of the interaction with the vendors, they feel appreciated, and in their learning narratives, they most always say it is the project they enjoyed the most. I think they even feel warm and fuzzy because it’s Christmas!

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Presentation F: Den of Dragons CONTACT INFORMATION: Name: Paula MacKay E-mail: [email protected] Telephone: 902-679-7435 Campus: Kingstec BENEFITS OF THE INITIATIVE: Modelled after the television show, “Dragon’s Den”, students are provided an opportunity (7 mins.) to pitch their entrepreneurial idea to a panel of judges. The “Dragons” are provided with a grading scheme and make a determination as to whether or not they would invest in the idea. Numerous benefits include: students are meeting some learning outcomes from Marketing 1; practicing presentation skills; great practice for the “IDEAS Competition”; increase students’ exposure to the 4 P’s (product, place, promotion and price); an opportunity to showcase our students’ entrepreneurial skills; building partnerships with members of our community. STEPS TAKEN TO ACHIEVE SUCCESS: 1. Apply for funding to cover costs of refreshments, lunch and gifts of appreciation for each of the judges. 2. Identify and contact potential judges from the community (ie: local entrepreneurs, CBDC (Community Business Development Corporation representative, small business counsellors, etc.) CLASSES REQUIRED/COURSE LINKAGES: NONE TIME FRAME: The concept is introduced in September and the event has typically been held in November.