entrepreneurship & intrapreneurship - prof.s.s.sharma

8/4/2019 Entrepreneurship & Intrapreneurship - Prof.s.s.sharma

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1. INTRODUCTION

2. DEFINITION

3. THE ENTREPRENEUR AS STRATEGIST

4. USEFULNESS OF STRATEGIC MANAGEMENT MODEL

5. USELFULNESS OF STRATEGIC DECISION-MAKING PROCESS

6. ISSUES IN CORPRATE GOVERNANCE

7. SOURCES OF INNOVATION

8. FACTORS AFFECTING A NEW VENTURES SUCCESS

9.INTRAPRENEURSHIP

10. WHY NEW INTERNAL VENTURES FAIL?


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Formal

1. Define Mission

2. Set Objectives

3. Formulate Strategy

4. Determine policies

5. Establish programs

6. Prepare proforma budgets

7. Specify procedures

8. Define performance issues

Informal1. What do we stand for?

2. What are we trying to achieve?

3. How are we going to get there? How canwe beat the competition?

4. What sort of ground rules should we all

be following to get the job done rightly?5. How should we organise this operation to

get what we want done as cheaply aspossible with the highest quality possible?

6. How much is it going to cost us & wherecan we get the cash from?

7. In how much detail do we have to laythings out, so that everybody knows whatto do?

8. What are those few key things that willdetermine whether we can make it? Howcan we keep track of them?


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1. Develop the basic Business Idea.

2. Scan & Assess the External Environment.

3. Scan & Assess the Internal Factors.4. Analyse the Strategic Factors.

5. Decide to Go or No-Go.

6. Generate a Business Plan.7. Implement the Business Plan.

8. Evaluate the Implemented Business Plan.


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1. The Unexpected

2. The Incongruity

3. Innovation based on Proven Need4. Changes in Industry or Market Structure

5. Demographics

6. Changes in Perceptions, Mood & Meaning

7. New Knowledge


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1. The Structure of the Industry entered.

2. The new Ventures Business Strategy.

3. Behavioural Characteristics of theEntrepreneur:i. The ability to identify potential venture opportunities

better than most people.

ii. A sense of Urgency.

iii. A detailed Knowledge of the Keys to success in theIndustry.

iv. Access to outside help to supplement their skills


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It might take 18 months to get a patent on aproduct with 12 months life-cycle. By thetime you get the damn thing litigated, it is

meaningless. So people are focusing less onproprietary assurance and more on firstmover advantage _ _ _

The law is too slow for this high-speed

economy.--- Connie Bagley


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Focus on Industries facing SubstantialTechnological or Regulatory change.

Seek Industries with smaller firms having

relatively Weak Positions. Seek Industries that are in early, high Growth

Stages of Evolution.

Seek Industries in which it is possible to create

High Barriers to Subsequent Entry. Seek Industries with Heterogeneous Products that

are relatively unimportant to the customersoverall success.


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Seek to differentiate your products from those of yourcompetition in ways that are meaningful to yourcustomers.

Focus such differentiation efforts on Product Quality,

Marketing approaches & Customer Service; and chargeenough for the cost of doing so.

Seek to dominate the Market Segments in which youcompete.

Stress Innovation, especially New Product Innovation. Seek natural, organic growth through Flexibility and

Opportunism


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Very Important Uncertain Not Important

3Special

Business Units

6Independent

Business Units

9Complete

Spin-off

2New Product

Business

Department

5New Venture

Division

8Contracting

1Direct

Integration

4Micro NewVentures

Department

7Nurturing &Contracting

STRATEGIC IMPORTANCE


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We had the resources of a bigcompany, but we were off on our own.

There wasnt central planning _ _ _ sowe could make decisions really fast.

-- RichardBalluzzo

Head, H Ps printersbusiness


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1. Too small Scale of Entry.

2. Poor Commercialisation.

3. Poor Implementation.


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1. Spell out strategic objectives to R&D.

2. Foster close links between R & D.marketing, and manufacturing.

3. Setting up functional teams.

4. Reduction of time for productdevelopment.

5. Choose projects with greatest possibility

of success.6. Monitor progress on the basis of market

growth.

7. Think big.


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entrepreneurship & intrapreneurship - prof.s.s.sharma

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