entrepreneurship & small business mngt.pptx

8/13/2019 EntrepreneurSHIP & Small BUSINESS MNGT.pptx

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BUSINESS JOURNEY

He started business on 2005 at Meherpur, Silchar after obtaining SISI training

on FPI. Later he also attended 15 days training at CFPI, Mysore. His ambition

was to become self-reliant, self-dependent and wanting to do something unique

in his life motivated him to become an entrepreneur. He later started a farmers

club in his village to motivate farmers how they can contribute towards this

industry which will not only provide a helping hand in earning but also will

secure their economic condition.


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BUSINESS MODEL

Product- Fruit squash and vegetable pickles.

Target custom ers-Quality conscious consumers.

Raw mater ials pro curement- Mostly locally available except mango

which is procured from outside.


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Types of raw materials:

For Pickle For Squash1. Ripe mango

2. Coriander leafs

3. Green olive

4. Bamboo shoot

5. Ginger

6. Salt

7. Carrot

8. cucumber

9. Turmeric powder

10. Green olive

11. Mustard oil

12. Vinegar

13. Chili

14. Garlic

15. Cumin

16. Sugar

1. Mango

2. Pineapples

3. Orange

4. Litchi

5. Sugar

6. Water

7. Natural preservative


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Yearly production-

4500 bottle of pickles and 2500 bottles of squash.

Price of product:

For pickles, price range is Rs. 45-55For squash, price range is Rs. 80-95

Distribution channels:

No intermediaries.

Manufacturer Retailers Consumers

Manufacturer Consumers

Marketing strategy:

No marketing strategy because he doesnt possess any valid FPO license.


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CHALLENGES FACED:

Communication

Electricity

Cold storage

Technical knowhow

Finance

Packaging material

workforce


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CHALLENGES RESOLVED Packaging material and communication is interrelated problem and is increasing total

cost. So he is collecting locally bottles of ghee and old squash bottles. He also collect

packaging material from Anjali Plastics of Bongaigaon occasionally.

For enhancing technical knowledge continuously attending various workshops,

training and also collecting various information through R&D, internet and resource

persons.

Finance problem resolved through loan taken from UBI. He also has good contact

with NABARD DDM and other finance officials.

Electricity problem is in its way get resolved soon.

As a huge cold storage facility is required which will require a huge expenditure & at

present couldnt be availed therefore resources are processed immediately so that

they are not wasted. Right from plucking to processing is done within a day which

somehow mitigating these problem at present.

Motivated the locally available workforce by giving them extra wages initially to

work for him.


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MAJOR MILESTONE

Professional attitude gained by him.

Technical proficiency & know-how is enhanced.

In his verge to attain FPO license soon which ultimately resolve the problem of

marketing the products.

MANAGERIAL FUNCTIONS:

Production:Annual turnover Rs 12 lakhs.

Logistics:Goods are sent outside through Jagannath cargo service to other

states. Locally availed to customers through retailers as sales agent and door to

door selling. Warehousing is available near the unit of production.

Finance:books of accounts are maintained on a day to day basis.

HR:workers are paid wages on day basis. No. of workers varies based on the

level of work. Maximum no. of workers employed are 40 on a day.


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IMPACT OF GLOBALIZATION:

The main problem is small industries are not provided with required

facilities which ultimately helps them to compete with these giants.

Manufacturing cost is ultimate concern which is ultimately leading to

increase in unit cost also they cant opt to economies of scale at an

initial stage.

Thus a lot of support from govt is necessary to help them in their

infant stage so that small industries can cope up to these situation.

Future plans:

First of all to obtain loan from NABARD to increase their unit size and also to

avail package materials at low cost. And also to resolve the cold storage

problem. Also obtaining FPO license will help in resolving marketing problem

which ultimately help in boosting the sales of product and make it renounced

among the customers.


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SWOT ANALYSISStrength:

No middlemen

Most of the raw materials

are locally available.

Self-owned land

Self-research and

development

Weakness:

FPO license still notobtained

Electricity problem

Transportation facility

Unable to market the

product.

Threat:

Giant competitors

Fpo license not availed.

Opportunity:

Workforce locally available


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ENTREPRENEUR PROFILE GAURANGA FRUITSHOPName: Late Gauranga Chandra Roy

Present owner: Giriban Chandra Roy

Educational quali fi cation: H.S passed

Business type: whole sale Fruits & Dry fruits Distributor

Duration: 30 years

Address: Tarapur, station road, silchar, pin- 788003

Family background:

Economic status: Upper Middle class

Father: Businessman

Brother: Businessman

Son: MBA graduate, engaged in family business

Business type: family business


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Business journey:

Late Gauranga Chandra Roy started his business journey about 30 years ago in

1983. At first they started with road side stall & later business grew as a

wholesale distributor in all over Silchar. They have their distribution channel all

over the Barak valley & other neighboring states.

Business model:

Product- Seasonal Fruits and Dry Fruits.

Target customers- Wholesalers, Retailers and local customers.

Raw mater ials procurement- Fruits are procured as per their seasonal

availability in bulk both from outside as well as from local farmers. Also dry

fruits are ordered from outside countries.


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Types of products:

Fresh fruits Dry fruits

1.Mango

2.Apple

3.Grapes

4.pineapples

5.coconut

6.oranges

7. citrus

8.Berries

1.Dates palm

2.Cashew nuts

3.Almond

4.Nuts

5.Dry sliced Mango


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Yearly turnover:

Rs 2025 lakhs

Price of product:

Price of fresh fruits varies as per supply & Demand.

For dry fruits as per the MRP

Distribution channels:

It has intermediaries in distribution channel.

Wholesaler Retailers Consumers

wholesaler Consumers

Marketing strategy:

No marketing strategy is followed as they have better goodwill among the retailers

and consumers


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Chall enges faced:

1. Transportation

2. No owned Cold storage facilities

3. Growing competition

Chal lenges resolved:

Transportation problem resolved by using services of capital & Network travels.

In case of cold storage they are using the facility at Ramnagar, FCI Godown.

Major mi lestone:

Expanded their distribution channels to Aizawl & Tripuara.


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MANAGERIAL FUNCTIONS

Production: Goods are not produced but procured directly.

Logistics: goods are stored in FCI Godown Ramnagar at a charg of Rs 20-30/- unit.

Using cargo services of capital travels goods are sent outside.

Finance: books of accounts are maintained on a day to day basis and yearly balance

sheet is prepared.

HR: They have both permanent & temporary workers. No. of permanent workers

are 20 who are paid monthly and no. of temporary workers varies.

I T: Accounts are maintained both manually and through computer softwares like

Tally & MS Excel.


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Impact Of Globalization:

Still there is not much impact of globailsation on them as they are wholesale

distributors & most of all they occupy a large market area in silchar as a major

distributor.

Future Plans:

They are planning to expand their distribution channels outside India specially

neighbouring countries like Bangladesh etc and also set up branches in some

more states in northeast.


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SWOTANALYSIS

Strength:

Goodwill

Prior businessknowledge

Biggest

wholesale

supplier in

silchar

Weakness:

Dealing with

raw materials

Opportunity:

Demand is

always there

Threat:

New competitors

growing


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entrepreneurship & small business mngt.pptx

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