ENTREPRENEURSHIPMARKETING + COMMUNICATIONS

Collegiate DECA’s Year of Engagement Begins In New York City Collegiate DECA’s Engage program is designed to promote a year-long connection between our members and DECA’s National Advisory Board (NAB) by connecting students and advisors with the companies and organizations that partner with DECA in your community, at the ENGAGE Conference in New York City, and finally at the 2018 Collegiate DECA International Career Development Conference (ICDC) in Washington, D.C. The focus of the engagement for 2017-2018 is the development or enhancement of an online presence management strategy. To learn more about all of this year’s opportunities to engage do to decadirect.org and use engage in your key word search.

The ENGAGE Conference (#CDECAENGAGE) will provide student members and advisors opportunities to connect with some of the world’s largest brands as you immerse yourselves in the heart of New York City and explore how DECA’s top partners build and maintain their online reputation. Meet the ENGAGE showcase companies for each of the five career/industry areas, who are also Collegiate DECA’s most committed National Advisory Board (NAB) partners, as they pull out all the stops to help prepare members for successful careers.

Learn and network with our national partners to create lasting connections and opportunities for chapter resources, internships and employment. The team case study in New York is your chance to pitch your case study ideas to the NAB companies before the video submission is due.

ENGAGE Case Study Video Challenge and the Collegiate DECA ICDC Continue engaging these showcase companies after the ENGAGE Conference by connecting with local representatives in your community. Take advantage of your company connections in New York as you work in teams to create a short video about the company’s online presence management. Submission Due Date: November 20, 2017. After attending ENGAGE in New York City and submitting a video for Engage Challenge you will be well on your way to competing in DECA’s Business Research Event at ICDC.

This year-round effort to engage some of DECA’s biggest partners will not only lead to competitive event success, but create industry networks that will last a lifetime. It’s time to Engage all the connections Collegiate DECA has waiting for you!

DECA WANTS TO SEE YOUR FAVORITE PART OF ENGAGE! While in NYC, be sure to use #CDECAENGAGE to share your best photos and

videos on Instagram, Twitter and Facebook.

YOU NEVER KNOW WHEN DECA MAY SHARE YOUR PHOTO!

CRYSTAL ROUSSEAU OPENING SESSION SPEAKERCrystal Rousseau has experienced a diverse and exciting career in many marketing-related positions, and is currently the Assistant Vice President at SalonCentric, a division of L’Oreal’s Professional Production Division. While Crystal can’t yet tell you where her career journey will end, she can certainly tell you where it began.

Crystal started her career as an intern for Red Bull North America, then held subsequent positions with Glaceau Smart Water and Vitamin Water, enabling her to be directly involved in her passion of extreme sports, where she eventually served as Northeast Brand Manager.

Crystal is an advocate of students working hard to be successful in the classroom, but also being active outside of class including organizations such as DECA, and pursuing opportunities such as career-related internships. These pursuits have continued to pay off for Crystal as she has been fortunate to combine her education, talents and passion into a rewarding career path. Let the journey continue.

WILLIS TURNER, CAE CME CSE CLOSING SESSION SPEAKERWillis Turner, CAE CME CSE, is President of Old Clayburn Marketing & Management Services Inc, a full-service association management firm. Willis also serves as Chief Executive Officer of USA based Sales & Marketing Executives International (SMEI). Under his leadership, SMEI has broadened its scope to establish operations in China, Europe, Mexico, Japan, Vietnam and the Middle East. As a keynote speaker on professional certification, gamification and leading edge sales and marketing topics, Willis leverages his worldwide business travel and association management experiences to convey an informative and motivating message to his audiences. Willis is co-author of “42 Rules for Engaging Your Members Through Gamification”, the definitive guide for associations on this leading edge topic. He serves on the National Advisory Board for DECA Inc. and is a past advisory board member of Kaplan University and the Graduate School of Sales & Marketing Management at Syracuse University. Willis has taught as an instructor in Sales Management at the University of British Columbia, Sauder School of Business and regularly teaches sales management and marketing classes in China, Europe and the Middle East and has been a visiting lecturer at international universities including the Sun Yat Sen EMBA program. Willis resides near Vancouver, British Columbia, Canada.

KEYNOTE SPEAKERS

THURSDAY | 11.98:00 AM – 4:00 PM Registration +

Experience New York CityMezzanine LevelNew York City

4:00 PM – 5:30 PM Opening Session Grand Ballroom

5:30 PM – 7:00 PM Networking Session Herald Square

7:00 PM Dinner + Evening On Your Own New York City

FRIDAY | 11.107:30 AM MEET FOR TOUR Mezzanine Level

8:00 AM – 10:00 AM MEN’S WEARHOUSE FLAGSHIP STORE TOURwww.menswearhouse.com/store-locator/5402Allow 30 minutes for travel time.

360 Madison Ave, New York, NY 10017 (Madison Ave & 45th St)

JoS.A. BANKS FLAGSHIP STORE TOURwww.josbank.com/store-locator/new-york-ny-73Allow 30 minutes for travel time.

366 Madison Ave, New York, NY 10017 (Madison Ave & 46th St.)

10:00 AM – 1:00 PM Lunch On Your Own

1:00 PM – 2:00 PM MEN’S WEARHOUSE Online Presence Management Presentation

Grand Ballroom

2:00 PM – 3:00 PM KNOWLEDGE MATTERS Interactive Case Simulations (Marketing and Communications-focused)

Herald Square

3:00 PM – 6:00 PM CASE STUDY WORK TIMEAll attendees will have limited access to the session speakers as a resource while working on their case submission.

Grammercy Park

3:00 PM - 6:00 PM SUBMIT CASE STUDY SOLUTIONSTeams will submit a one-page executive summary of their case study solutions. Printers will be available in Kips Bay for submission. *Provide a screen shot of your new connections made via LinkedIn to get points added to your case study evaluation.

Kips Bay

6:00 PM Dinner + Evening On Your Own New York City

SATURDAY | 11.118:30 AM – 12:00 PM Case Study Presentations

Group A: Grammercy Park Group B: Herald Square

Grammercy ParkHerald Square

12:00 PM – 1:30 PM Lunch On Your Own

1:30 PM – 4:00 PM Closing Session Grand Ballroom

EXECUTIVE OFFICER | PAUL AVERHARTSTAFF REPRESENTATIVE | HOLLY NORRIS

ENTREPRENEURSHIPMARKETING + COMMUNICATIONS