entreprenurship.docx

8/9/2019 Entreprenurship.docx

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ute of Management Studies University Of Pe

Assignment On Prepearin A New Business Plan


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Owners: Muhammad Usman

Asif Shehzad

Najeeb Afridi

Amjid Ali

Nimat Jan

Javeria !ahid

"#nta$t: %&'()%%'%&*

+a,: ,z

SMART CAN Foods Private

Limited Pakistan


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-,e$utive Summar

Smart Can is a business we are about to start next year (In start of 2015). Our mission is to

“BUIL !"!#L$S%I&' #!L$%IO&SIS *I% $LL CLI!&%S %#OU' %!

#O"ISIO& O+ CO&SIS%$&% SU!#IO# ,U$LI%- #OUC%S $& %! +I&!S%

S!#"IC!. Smart /an soan is “!$% !$L%- B! !$L%- Our rin/ie offi/e is

/urrenty o/ate3 in es4awar . But we wi exten3 our networ6 as we row wit4 time.

Our main ro3u/ts are /anne3 7eetabes 8 fruits. *e are aso t4in6in of ro3u/tion of /anne3

meat an3 fis4es as our future ro3u/ts an3 aon wit4 t4at we are aso bein in ro/ess for

ma6in treate3 foo3 ro3u/ts for t4ose atients w4o were ro4ibite3 by t4eir 3o/tor from eatin

a se/ifi/ 7eetabe9 fruit9 meat or fis4 et/. So we are oin to ro7i3e t4em t4ose ro4ibite3

foo3s9 wit4 se/ifi/ treate3 t4at are not 4armfu for t4eir 4eat4 3urin iness.

Our /ometitors are forein /anne3 ro3u/ts aon wit4 t4em aso so some o/a ro3u/ts are

ettin in mar6et su/4 as 8& oa/ et/. *e 4a7e a /ometiti7e a37antae on /ometitors as we

are offerin are 7ariety of ro3u/ts 8 wit4 t4at we are aso offerin treate3 ro3u/ts for

atients.

*e are taretin our o/a mar6et from now. But we are aso ta6in a/tions for /aturin /ountry

mar6et furt4er in future as we offer o/a best foo3 ro3u/ts. *e offer our ro3u/ts not for :ust

any one sement but for t4e w4oe mar6et sements in/u3in 6i3s9 yout49 e3ers9 mae an3

femaes.

Smart /an foo3 ri7ate Limite3 is exe/t to raise its /aita u to 15 /rore from owners an3 set to

raise its /aita from in7estments an3 oan (for 10 -ears) u to 1; /rore. *4i/4 seems Smart Can

4as enou4 /aita for t4eir initia setu.

%4erefore for future mar6et we 4a7e fixe3 some an. Su/4 as

• Bui3 u stron suy /4ain manaement by own

• #aise /aita t4rou4 sto/6 mar6et

• Oen a trainin 3eartment for our farmers9 w4ere t4ey s4a ro7i3e free tis an3

suestion

• Oen a /amain /a “Li7e Smart. %4e main urose wi be free 4eat4 /4e/6u.


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%abe of Contents

S.&O< %OICS ae &o<

1 Canin foo3 an3 business 4istory 0=

2 Business 3es/rition 0=

2.1 Business o7er "iew 0=

2.2 >ission 8 "ision0?

= es/rition of >ar6et 0?

=.1 %aret >ar6et 05

=.2 Store4ouse 8 %ransortations 05

=.= ri/e 8 romotion 0@

=.? # 8 0A

? es/rition of ro3u/t an3 Ser7i/es 0A

?.1 %4e ossibiity of ro3u/tion Canne3 "eetabes 8 +ruit in a6istan 0;

?.2 %4e ossibiity of ro3u/tion +is48>eat in a6istan 0

5 >anaement Stru/ture 10

5.1 >a/4ines 10

5.2 #aw >aterias 11

@ Ob:e/ti7es 8 'oas 11

@.1 +uture ase/t of S>$#% C$&& L% 12

A +inan/ia ata 12

; S*O% 1=

#e/ommen3ation 8 /on/usion 1?

10 $en3ixes 15


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"aning f##d and business hist#r

Canin 7eetabes foo3 is a new ro3u/t for a6istanieoe. Cannin is a met4o3 of reser7in

foo3 in w4i/4 t4e foo3 /ontents are ro/esse3 an3 seae3 in an airti4t /ontainer. Cannin

ro7i3es a tyi/a s4ef ife ranin from one to fi7e years9 at4ou4 un3er se/ifi//ir/umstan/es a freeeD3rie3 /anne3 ro3u/t9 su/4 as /anne39 3rie3 entis. Canin foo3 business

is a wor3 rewoun3 business. %4ere is a 3ee effe/t of /an foo3 in 3e7eo /ountries eoe9 so

w4en /anin foo3 business startE urin t4e first years of t4e &aoeoni/ *ars9 t4e +ren/4

o7ernment offere3 a 4efty /as4 awar3 of 129000 fran/s to any in7entor w4o /ou3 3e7ise a

/4ea an3 effe/ti7e met4o3 of reser7in are amounts of foo3. %4e arer armies of t4e erio3

reFuire3 in/rease3 an3 reuar suies of Fuaity foo3. Limite3 foo3 a7aiabiity was amon t4e

fa/tors imitin miitary /amains to t4e summer an3 autumn mont4s. In 1;09 a +ren/4

/onfe/tioner an3 brewer9 &i/oas $ert9 obser7e3 t4at foo3 /oo6e3 insi3e a :ar 3i3 not soi

uness t4e seas ea6e39 an3 3e7eoe3 a met4o3 of seain foo3 in ass :ars.

Business des$ripti#n:

*e are startin t4is business new9 /ause our /ountryGs ;5H of e/onomy 3een3s on $ri/uture

se/tor. a6istan is an ari/utura /ountry9 a6istans rin/ia natura resour/es are arabe

an3 an3 water. $bout 25H of a6istans a//ounts for about 21.2H of ' an3 emoys about

?=H of t4e abor for/e. In a6istan9 t4e most ari/utura ro7in/e is un:ab w4ere w4eat an3

/otton are t4e most rown. Some eoe aso 4a7e mano or/4ar3s but 3ue to some robems

i6e weat4er9 t4eyre not foun3 in a bi rane.

Business #ver .iew

&ame< Smart Can +oo3s

Business Owner< >u4amma3 Usman9 $sif S4e4a39 &a:eeb $fri3i9 $m:a3 4an9 &iamat Jan 8

Jaweriya Ka4i3

%ye of business< artners4i

ea3 offi/e< 'uba4ar

Caita< $bout 15 /rore at start

!moyee< 25

*or6er< 200

http://en.wikipedia.org/wiki/Arable_landhttp://en.wikipedia.org/wiki/Arable_landhttp://en.wikipedia.org/wiki/Arable_landhttp://en.wikipedia.org/wiki/Arable_landhttp://en.wikipedia.org/wiki/Arable_land


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/h "an +##ds001

>o3ern ife is 7ery mu/4 busy an3 eoe in t4e so/iety are in7o7e3 in t4eir 3aiy a/ti7ities.

roer 4eat4 is 7ery mu/4 imortant to maintain 3aiy a/ti7ities erfe/ty. &ow /ustomers are

oo6in for 4eat4y foo3 ro3u/ts w4i/4 are easy to /onsume an3 aso at reasonabe ri/e. +or

t4ose eoe we intro3u/e our new ro3u/ts /an foo3 as name S>$#% C$&G. Our new ro3u/t

“SMART CAN” wi i7e extra suort in 3iestion ro/ess of 4uman bo3y. %4is is our rimary

reason to 3e7eo t4is new ro3u/t.

Customer /an /onsume our ro3u/t for t4ree uroses<

• $s a eat4y foo3

• !asy to /oo6

• roer nutrition

• %4ey /an 3ire/t eatabe

• Ceane3 foo3

*e wi ro3u/e our ro3u/t a//or3in to /onsumerGs uroses. %4is 6in3 of foo3 ro3u/t is not

a7aiabe in t4e mar6et. So we t4in6 eoe wi refer our ro3u/t. Customer referen/e is t4e

se/on3ary reason to 3e7eo our new ro3u/t name3 “SMART CAN”.

$t t4e ast in our be7erae foo3 in3ustry t4ere is no foo3 in /an. +or t4e first time we areintro3u/in t4is 6in3 of ro3u/t. +rom t4is oint of 7iew we wi et extra suort to intro3u/e

t4is ro3u/t.

Our Missi#n

“%O BUIL !"!#L$S%I&' #!L$%IO&SIS *I% $LL CLI!&%S %#OU' %!

#O"ISIO& O+ CO&SIS%$&% SU!#IO# ,U$LI%- #OUC%S $& %! +I&!S%

S!#"IC!.

Our .isi#n“%O B! %! L!$I&' &U%#I%IO& #O"I!#9 !!I&' CUS%O>!#GS !$L% $S

OU# 1S% #IO#I%- 8 #O"I! *$% %!- *IS O++ *I%OU% $&- !L-

2es$ripti#n #f mar3et


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%o3ay mar6etin is not ony of sein or buyin to ro3u/e. >ar6etin is a 4ue t4in .+or

smart Can t3 .>ar6etin is e7eryt4in for us we want ma6e our mar6etin 3eartment so stron

an3 a time our to e7e manaement wi obser7e3 our 4oy mar6etin 3eartment. $t first

time in a6istan mar6et we ony intro3u/e t4ese tyes of ro3u/t as our o/a bran3. So we

3eey anaysis t4e too of ? (ri/e9 romotion9 a/e9 ro3u/t).

4arget mar3et

%4e un3eryin urose of any /omanyGs a/in a/ti7ities is to ma6e t4e ro3u/t a7aiabe to

tarete3 /onsumers. In terms of aun/4in new ro3u/t a mar6eter nee3s to 3eas wit4 foowin

terms<

Our ro3u/t is a mass ro3u/t an3 our taret is mass mar6et. But we i6e to start our business

wit4 ony eoe an3 eoe from ot4er /ountry t4ose /ome to a6istan so we wi use

un3ifferentiate3 mar6etin stratey. >ar6et sement is out of our /on/ern. *it4 our new ro3u/t

we are now in at beinner stae. $//or3in to our mar6et anaysts we wi foow “"!#%IC$L

>$#!%I&' C$&&!L S%#$%!'-. $//or3in to exe/tation we wi /ature t4e w4oe

3omesti/ mar6et wit4in t4ir3 year an3 in t4e meantime9 our new ro3u/t wi rea/4 to t4e rowt4

stae. $fter /rossin t4e brea6De7en oint we 4a7e a an to estabis4 our own 3istribution

/4anne.

St#reh#use 5 4ransp#rtati#ns

Unti rea/4in to t4e brea6De7en oint initiay we wi use our /4anne memberGs store4ouse.

*4en we wi abe to set u our own 3istribution /4anne9 we 4a7e a an to bui3 u own

3istribution /enters.


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“S>$#% C$&& Limite3 *i a stron transortation system9 w4i/4 is 4ein us to re3u/e our

7ariabe /ost er unit.

Pri$e

ri/e is t4e amount of money /4are3 for a ro3u/t or ser7i/e or t4e sum of t4e 7aues t4at

/onsumers ex/4ane for t4e benefits of 4a7in or usin t4e ro3u/t or ser7i/e.

*e are a new /omer in t4e mar6et9 but our ro3u/t is 7ery mu/4 uniFue in t4e mar6et an3 t4e

mar6et 4as a 4i4 er/etion about our ro3u/t. So we 3onGt o for t4e /ost base ri/in w4i/4 is

mosty use3 for new ro3u/t. *e are oin to use t4e value based pri$ing. *e wi /onsi3er our

/onsumers er/etion of t4e ro3u/t 7aue at first.

+igure "#st Based Pri$ing

Cost base3 ri/in is ro3u/t 3ri7en. %4e /omany 3esins w4at it /onsi3ers bein a oo3

ro3u/t9 totas t4e /osts of mar6etin t4e ro3u/t9 an3 sets a ri/e t4at /o7ers /osts us a taret

rofit.

+igure .alue Based Pri$ing

$s we are usin 7aue base3 ri/in9 we wi anaye /onsumers nee3 an3 7aue er/etion an3

set ri/e w4i/4 mat/4 /onsumers. Under this pri$ing meth#d we will $harge 6% 7upees f#r

6%% gm M89 vegetables $an0

Pr#m#ti#n

romotion means a/ti7ities t4at /ommuni/ate t4e merits of t4e ro3u/t an3 ersua3e taret

/ustomers to buy it. *4en 3esinin romotiona a/ti7ities a mar6eter nee3s to /on/entrate on<

*e are oin to aun/4 4ue romotiona /amain as we /4oose 7aue base ri/in met4o3.

%4e reason be4in3 usin t4is ri/in stratey is t4at we are t4e ioneer of ma6in S>$#% C$&


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(eat4 8 S>$#%) so we /an easiy /4are 7aue base ri/in. In our romotion stratey our

main fo/us is extensi7e amount of %" a37ertisements w4i/4 are informati7e. In our

a37ertisements we wi fo/us se/iay on t4e benefit of our new ro3u/t to maintain roer

4eat4. $s our ro3u/t is in 3e7eoment stae9 our bu3et is aso 7ery 4i4 for bui3in

awareness an3 ainin /onsumer tria. Besi3e t4is we wi aso 4i4i4t t4e use of newsaer

an3 biboar3 a37ertisin. $s an effe/ti7e romotiona stratey we /an aso ro7o6e t4e

/ustomers t4rou4 inDstore a37ertisement. *e wi use bot4 USDULL strateies for t4e first

six mont4s.

Our ro3u/t is effe/ti7e for 6eein oo3 4eat4. *e wi 3esin our saes romotion a/ti7ities

by /onsi3erin 3ifferent 4eat4 oraniation an3 4osita. *e wi try to ersua3e 3o/tors to i7e

suestion to t4eir atients t4at foo3 “S>$#% C$& in reate3 /ase of 4eat4 robem. *e wi

ro7i3e 4an3outs to /onsumers w4i/4 wi /ontain t4e information about t4e effe/ti7eness of Can

foo3 as we as our ro3u/t.

7esear$h and devel#pment:

%4e tas6 of our #8 3eartment is to /ome u wit4 t4e oo3s an3 ser7i/es t4at meet t4e nee3s

of tomorrowGs /ustomer. owe7er9 to3ay mar6et it is 7ery 4ar3 t4in6 wit4out #8. Our # 8

team wi /ontinuousy monitor mar6et w4et4er any new 3eman3 is /reatin in mar6et. %4ey aso

e7auate t4e erforman/e of existin ro3u/t w4et4er to ma6e any /4anes or remain same.

>oreo7er9 our #8 team 4as some ba/6 u stratey to aun/4 new ro3u/t aso /an /reate 7aue

by ayin 3ifferent met4o3.

2es$ripti#n #f pr#du$t and Servi$es:

Pr#du$ti#n pr#$ess

ro3u/tion ro/ess is a 7ery imortant for e7ery manufa/turin in3ustry. &ow we wi 3is/uss

about t4e ro/e3ures to ro3u/e our ro3u/t. $s a new in3ustry in a6istan 4ow or w4i/4

met4o3 we wi foow to ro3u/e our ro3u/t it is 7ery imortant to i3entify first.

%4e met4o3 t4at we 4a7e /4osen 4a7e it own 4istory an3 it is 7ery sime. %o re7ent t4e foo3

from bein soie3 before an3 3urin /ontainment9 a number of met4o3s are use3<

asteuriation9 boiin (an3 ot4er ai/ations of 4i4 temerature o7er a erio3 of time)9

refrieration9 freein9 3ryin9 7a/uum treatment9 antimi/robia aents t4at are natura to t4e

re/ie of t4e foo3s bein reser7e39 a suffi/ient 3ose of ioniin ra3iation9 submersion in a

stron saine soution9 a/i39 base9 osmoti/ ay extreme (for exame 7ery suary) or ot4er

mi/robiaD/4aenin en7ironments.


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Ot4er t4an steriiation9 no met4o3 is erfe/ty 3een3abe as a reser7ati7e. +or exame9 t4e

mi/rooranism Costri3ium botuinum (w4i/4 /auses botuism)9 /an ony be eiminate3 at

temeratures abo7e t4e boiin oint.

+rom a ubi/ safety oint of 7iew9 foo3s wit4 ow a/i3ity (a more t4an ?.@) nee3 steriiation

un3er 4i4 temerature (11@D1=0 MC). %o a/4ie7e temeratures abo7e t4e boiin oint reFuirest4e use of a ressure /anner. +oo3s t4at must be ressure /anne3 in/u3e most 7eetabes9 meat9

seafoo39 outry9 an3 3airy ro3u/ts. %4e ony foo3s t4at may be safey /anne3 in an or3inary

boiin water bat4 are 4i4y a/i3i/ ones wit4 a beow ?.@9 N1 su/4 as fruits9 i/6e3

7eetabes9 or ot4er foo3s to w4i/4 a/i3i/ a33iti7es 4a7e been a33e3.

4he p#ssibilit #f pr#du$ti#n "anned .egetables 5 +ruit in Pa3istan

a6istan is an ari/utura /ountry as $a4 $mi4ty 4as besse3 our /ountry four weat4ers9

fertie soi9 an3 a oo3 irriation sour/es9 our farmer mosty utiie t4ese wit4 t4eir fu strent49

in ro3u/in a 6in3 of foo3s materias. %4at is not ony enou4 for our ouation but it asoex/ee3 t4e imits most time. %4e ex/ee3e3 amount of foo3 ro3u/t are exorte3 to ot4er

/ountries aso t4at 4es in earnin a 4ue amount of money from abroa3. %4e soi of a6istan

mosty /aabe of ro3u/in a 6in3 of 7eetabes. $ are ortion of t4is ro3u/tion ot exire3

3ue to a/6 of roer transort system9 imroer storae fa/iities an3 s4ortae of time t4us

/ausin a 4u oss to t4e sma formers. So to so7e t4is robem we are offerin our business as

we are wiin to ay t4e o/a former9 t4eir roer amount an3 rea3y to ta6e t4eir extra

7eetabes from t4em an3 /anne3 t4ese 7eetabes for our o/a /ustomer as we as for abroa3

/ountries aso w4o mosty 3onGt 4a7e t4eir ari/uture as a//or3in to t4eir nee3s.

a6istan is a /ountry of many seasona fruits. In six seasons we et a ot of 7ariety fruits. Li6e ineae9 orane9 water meon9 mano9 it/4i9 ua7a et/. But it is a matter of sorrow t4at :ust for

t4e transort fa/iity a ots of fruits are rotten in t4e ro3u/tion 3istri/t or in t4e roa3. $so in t4e

season t4ou4 t4e ro3u/tion is 7ery 4i4 farmers are not ettin roer ri/e. urin t4e season

a ot of fruits are a7aiabe an3 /4ea in t4e ro3u/tion 3istri/t9 so we want to bui3 some /anne3

fruit in3ustries in t4ose 3istri/ts. Li6e one mano /anne3 in3ustry in $baai (3isttC4arsa3a). In

t4is way we want to bui3 some /anne3 fruit in3ustries in our /ountry. +or better un3erstan3

some 3esin of ro3u/tion ro/ess of fruit /annin are beow.

+ruit $anning


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4he p#ssibilit #f pr#du$ti#n "anned +ish 5 Meat in Pa3istan

a6istan is a /ountry of many ri7ers aboun3s wit4 natura resour/es most /ommony wit4 fis4es.

*e 4a7e ot a 4ue sea area for fis4in at ara/4i si3e of our /ountry. !7ery year about 1.@

miion >etri/ %on fis4 4as been /au4t an3 so3 in o/a mar6et. >ost of t4em are 3rie3 to

reser7e for a on time. But to et t4e roer foo3 7aue we want a mo3ern fis4 ro/essin an3 reser7ation system. $s t4e fis4ermen an3 t4e oor eoe w4o are in7o7e3 in fis4in

rofession /ou3 not reser7e an3 ro/ess t4eir fis4es in mo3ern way9 t4ey 4a3 to se t4em

imme3iatey. $s a resut t4ey 3o not et roer amount of money by sein t4em. On t4e ot4er

4an3 if t4ey /an ro/ess an3 reser7e t4eir fis4es in /ane i6e 3e7eoe3 /ountry t4ose /an be

exorte3 in many /ountries an3 t4us a6istan /an earn a ot of forein remittan/e. $so in our

o/a mar6et t4ere is a 4ue 3eman3 of t4is /anne3 fis4. In t4is rese/t9 for ro/essin t4ose

fis4es we /an estabis4 fis4 ro/essin in3ustries near t4e sea s4ore w4i/4 wi not ony use for

/anin fis4es9 but aso remo7e unemoyment robem reaty. Besi3es t4ese fis4 ro/essin

in3ustries we s4ou3 3e7eo transortation system too9 so t4at t4e ro/esse3P/anne3 fis4 /an be

transorte3 to t4e rest art of t4e /ountry easiy.

Simiar is t4e /ase wit4 >eat. a6istan is a /ountry w4ere /attes are brea3e3 wit4 reat /are an3

resonsibiities. Our ouation eat bot4 meat an3 7eetabes so to meet t4e nee3e3 3eman3 a ot

of meat in Fuantity is reFuire. *4i/4 is bein fufie3 by 3ifferent 3airy farms an3 o/a farmers

in a33ition to t4is we /an aso reser7e a are Fuantity of meat by t4e ro/ess of /annin an3

/an ro7i3e our /ountryGs e/onomy a boost u. It wi aso 4e in o7er/omin t4e

unemoyment rates. By ta6in fis4es an3 meat from o/a farms we /an aso be abe of

ro7i3in /anne3 fis4 an3 meat as our ro3u/t.

+O7 +ish $anning


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Management Stru$ture

Oeration manaement 3eartment

Our >anaement 3eartment start from t4e owner as ea/4 of our se/iaie3 member 4as its

se/iaie3 fie3s an3 s6is t4at /an be use3. *it4 t4is t4e 3e/ision ma6in wi be aso ta6in a/e by t4eir mutua 3e/ision ma6in ro/ess. *e t4e s4are4o3ers 4a7e t4e main ri4ts. +or

better erforman/e we are aso oin to re/ruit 25 exerien/e maners an3 200 o/a emoyees.

Our >ain taret of oeration manaement team of S>$#% C$&& Limite3 is to ro3u/e Fuaity

fu ro3u/ts for its /ustomer .+or t4at we nee3 ma/4ineries an3 many 6in3s of raw materias

aso nee3e3.

Ma$hines<

+or ro3u/tion we nee3 to t4ree tyes of 4ea7y ma/4ines .we oin to imort t4at ma/4ine from

CI&$ an3 '!#>$& our tota /ost wi be Q25000 an3 =0 tyes of suortin tos an3 t4ose

/ost tota Q10000 for ro3u/tion. But for future wit4 3eman3 of ro3u/tion an3 te/4nooy/4ane may be we nee3 more ma/4ine to imort. ere are some i/ture of t4ose ma/4ines an3

toos


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7aw Material Suppliers

Our main suiers wi be 3ifferent firms (o/a +armers mainy) w4o ro7i3e raw materias9

ro3u/ts 8 ser7i/es to ro3u/e fina ro3u/t for t4e in3ustry t4at we 4a7e /4osen. Uni6e ot4er

our oraniation aso s4ou3 imit t4e barainin ower of suiers to 4a7e a /ometiti7e

a37antae.

*e 4a7e t4e tota /ontro on our suiers. Our rimary raw materia /omes from rura areas

w4ereby farmers are ro3u/in fruit9 7eetabes9 an3 fis4 /ommer/iay. Our suy /4ain

3eartment wi maintain t4e iaison wit4 t4em. $fter re3i/tin our yearyPmont4y 3eman3 we

wi suort t4em finan/iay to ro3u/e raw materia for us. %4is /ometiti7e a37antae is

ensurin us for t4e fuent suy of raw materia w4i/4 4ein us in our /ontinuous ro3u/tion

ro/ess wit4out any ba/6 o.

Obje$tives 5#als

Our main ob:e/ti7es are as +oow<

%o set u an3 /ontinue a 4i4 Fuaity imae in t4e Cannin foo3 in3ustry.

%o a/Fuire t4e w4oe 3omesti/ mar6et wit4in t4ree years.

%o /ature t4e internationa mar6et at t4e en3 of t4e ei4t year.

*e 4a7e an aim to rea/4 brea6De7en by t4ir3 year.

Our .alues

Our /ore "aues are<

,uaity Ser7i/e

Interity

%eamwor6


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#eiabiity

Loyaty

So/ia #esonsibiity

%ransaren/y

+uture aspe$t #f SMA74 "ANN ;42:

%o sustain our oraniation for on term we aso nee3 to imement more stratey in more

/ometiti7e mar6et. %4erefore for future mar6et we 4a7e fixe3 some an. Su/4 as

Bui3 u stron suy /4ain manaement by own

#aise /aita t4rou4 sto/6 mar6et

Oen a trainin 3eartment for our farmers9 w4ere t4ey s4a ro7i3e free tis an3 suestion

Oen a /amain /a “Li7e Smart. %4e main urose wi be free 4eat4 /4e/6u.

Business 3e7eoment stae<

S>$#% Can Limite3 is a new /omany t4at :ust wants to start t4eir business in a6istan wit4

t4eir new /on/et of ro3u/t /ans foo3.

%o estabis4 t4is business we bui3 our business 3e7eoment 3eartment an3 t4is 3eartment is

/ontro by our to e7e manaement .So w4at our a/ti7ities to 3e7eo our business areE %4ose

are<

+inan$ial 2ata:

%o estabis4 our ro:e/t we nee3 15/ore #uees. %4e initia in7estment we ma3e by our own

fun3 to buy an39 bui3 ant an3 ro3u/tion. owe7er9 for future sustainabiity we nee3 more

finan/ia suort. In t4at /ase we as6 in7estor to in7est in our oraniation. *e aso /on/ern for

ban6 oan an3 bon3.

$t t4e beinnin of e7ery finan/ia year we 3o ma6e a bu3et for our oraniation9 we beie7e it

wi be suorti7e as we as s4ow us at4 to meet t4e bu3et on t4at arti/uar year. Our finan/e

team is interate3 wit4 ot4ers sub 3eartment9 for exame 4uman resour/e9 business suort an3

IC%.

In t4at s/enario t4e 4uman resour/e manaer inform to finan/e manaer about t4e tota /ost for

re/ruitin eoe9 a33ition staff9 an3 trainin9 romote staff. Se/on3y to suort our business we

wi interate our business wit4 >IS (>anaement Information System). *4ere e7ery in3i7i3ua

are abe et ser7i/e from our oraniation about t4e matter reate3 to our business. It /ou3 be

in3ustry news9 e7ents9 :ob a7aiabiity9 CS#9 t4in6 reen an3 so on. *e beie7e it is a stron


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business suort from insi3e an3 outsi3e oraniation erse/ti7e. +inay IC% (Information

Communi/ation %e/4nooy)

"riti$al 7is3 +a$t#rs $#% C$&&

Limite3 we 3o our S*O% anaysis $s t4ere are no ot4er stron /ometitors in t4e mar6et so it

wi be our Strent4 as we as t4e Oortunity to exan3 our business an3 /ature as mu/4 as

/ustomers ossibe. Our wea6ness wi be if our Fuaity is not as oo3 as t4e ot4er /an foo3

manufa/turin /omanies. %4reat wi be i6e any ot4er /omany /an :oin t4e mar6et an3

ro7i3e better ro3u/ts.

Bein a new /omany in t4e mar6et it wi be 3iffi/ut for us to 3o t4e fore/astin su/4 as<

e/onomi/ fore/astin9 /ustomer fore/astin9 mar6et en7ironment fore/astin9 /ost fore/astin

et/. %o be a ea3in /omany in t4e mar6et we 4a7e to o7er/ome a t4e ris6 fa/tors in our way to

3o t4e business.

%4e S*O% anaysis is i7en beow<

Strength

Ony /omany in t4e mar6et.

+irst o/a /omany in t4is business.

$7aiabe resour/es.

&ew te/4nooy.

100H transarent to /ustomers.

rote/t t4e en7ironment.

/ea3ness

&ew setu.

Una7aiabiity

Insuffi/ient ro3u/tion.

Uns6ie3 emoyees.

Ony reion base3 mar6et at resent time.

Opp#rtunities

&o ot4er stron /ometitors.

$/4ie7e 4ue taret mar6et in ot4er /ountry.

ynami/ /4ane of foo3 /uture in our so/iety.

Low Fuaity of ot4er a7aiabe foo3s.

4hreats


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17|P a g e

&ew for existin /ustomer.

$nyone /an enter into t4e mar6et.

&ot meetin Fuaity ro3u/t as 3esire3.

ar7est #i/4 'rou a/6in foo3 ro3u/t.

re7ious foo3 ta6in 4abit of eoe.

i4 swit/4in /ost for /onsumer. %ra3itiona foo3 /on/et.

7e$#mmendati#n<

It wi not be so 3iffi/ut to rea/4 t4e tarete3 mar6et an3 to ma6e t4e rofit if we /an roery

maintain t4e business ro/ess in a /4ain. $t first we nee3 to fo/us on roer set u. $fter ettin

rea3y wit4 t4e business we nee3 to romote an3 ma6e t4e eoe aware of our ro3u/t. *e nee3

to a37ertise our /omany wit4 o/a newsaers9 onine messae boar3s an3 t4rou4out t4e

/ommunity.

$n3 aso we nee3 to main t4e Fuaity 3urin t4e ro3u/tion an3 ser7in t4e /ustomer.

*e aso 4a7e a an for future to exan3 our business obay as in a6istan t4ere are enty of

resour/es reate3 to our ro3u/ts. $fter ettin a su//essfu mar6et 4ere we wi exort our

ro3u/ts to some see/te3 /ountries.

"#n$lusi#n:

$s a new business in our /ountry t4ere wi be a ot of oortunity for us to ma6e a ermanent

a/e in t4e o/a mar6et. But in some /ases 3iffi/uties are aso be t4ere. But if we /an anaye

t4e w4oe business ro/ess as mentione3 abo7e we /an /ome wit4 a wi3e rane of 4oe for t4is business initiati7e.

If we /an see t4e ife stye of a6istani eoe9 it 4as ot a ot of /4anes in ast few years. $n3

most of t4em are strony 3ominate3 by t4e sateite imression. ousewi7es are aso ettin

smarter in many ways9 so t4ey referre3 to buy sime ro/esse3 foo3 rat4er t4an to buy rationa

foo3 a7aiabe in t4e mar6et. Stu3ents an3 ser7i/e 4o3er eoe are aso et benefitte3 by t4is

6in3 of sime an3 smart /anne3 foo3. It wi /ut t4eir time as we as re3u/in t4e foo3

ro/essin 4ours. So in a wor3 it 4es t4em to re3u/e t4e tension rear3in t4eir foo3.

By 6eein t4e abo7e t4ins in our min3 we wi starte3 S>$#% C$&& +oo3 Limite3. *e

strony beie7e t4at we /an ma6e t4e mar6et for our business wit4 our otentia ser7i/es to our/ustomers. $so we 4oe our /ustomers are rea3y t4ere to we/ome su/4 a new ro3u/t ine to

t4eir 3aiy foo3 /onsumtion.


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Appendi,es

%4e oraniationa ife /y/e is t4e ife /y/e of an oraniation from its /reation to itstermination. $n3 our business ife /y/e i6e. But our future an is in 3e/ine stae we wi beabe to enter new business or set new ro3u/t ine.

ri/e #eate3 Some +inan/ia ata<

$t t4is ri/e e7e our oa is to a/4ie7e brea6De7en wit4in t4ree years.

+ixe3 Cost R =590009000

Sein ri/e er Unit R 50 #s.

"ariabe Cost er Unit R ?= #s.

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