entrpreneurship and development

8/2/2019 Entrpreneurship and Development

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BUSINESS ENVIRONMENT

BUSINESS PLAN

GROUP 6

BBA “B”



Executive Summary

The business which I amundertaking is hotel “Rodali Residency and tourism” centre which is a hotel witha tourism centre.

The Rodali hotel is my business plan and in that hotel we have a tourismcentre in which we helptourists and travellers by sharing information and

also arranging trips for them to see the varioushistoric as well as important places in Assam.



• The Rodali tourism centre acts as a

major link with our customers. The

centre has tied partnership with ITDC

(Indian Tourism and Development

Corporation) to promote the beauty

and showcases the ancient attractions

of Assam.

• From the wildlife beauty of

Kaziranga, Manas, to the ancient city

of Sibsagar where the Ahom king built his city, the centre provides

facility to enjoy and provide

information to travellers.



What is the Project about

• The project is all about meeting the needs and comforts of

travellers, business adventurers and opens links to show case the

beauty and aspect of Assam.

• The Rodali tourism centre acts as a major link with our customers.The centre has tied partnership with ITDC (Indian Tourism and

Development Corporation) to promote the beauty and showcases

the ancient attractions of Assam.

• The purpose of this business is to create a dynamic hotel which is

economical as well as easily approachable.



• Hotel Project and tourism centre in the nameand style of Rodali Residency at Guwahati,Assam.

MISSION STATEMENT • “Service without Compromise and Assurance

in Quality without Doubt “

We believe in doing quality business with our customers and by assuring them the best prices for their stay.



• “Act in a boundary less fashion-always search

for and apply the best ideas regardless of their source”

• “Be intolerant of bureaucracy”

• “See change for the growth opportunity itbrings



A Tourism centre which provides access to information.

30 luxurious rooms(TV, Fridge ,AC, Telephones )

Includes Suites, Deluxe rooms, double-bed rooms and single bedrooms.

Indian restaurant ”Upasana” where all types of dishes and mealsare made.(Chinese, South Indian ,Continental)

“Pickle” the bar in the hotel is very dedicatedly designed. (widerange of beverages, mocktails and cocktails are found)

The conference hall which is equipped with the modern facilities.

Laundry services.

Coffee bar.

Centrally AC.

Free complementary breakfast.

Assistance to information through the office of the Tourism centre.

Easy connectivity with the rest of the city.



Feasibility of the project

• In the market there is a greater demand for the existence of

service industry in north-east.

• From the operational feasibility the Rodali group is able to put

itself in a better position because the Hotel is located in the

centre of the city.

• The Financial feasibility of the project is good because the

government has promoted the establishment of Hotel

industry in north-east with a 10year free tax to all the hotels.

• The tariffs of the hotel rooms are kept below the margin of 5%

in respect to all the economy hotel groups in the city to

attract companies and travellers.

• There is also a direct concession up to 15% for companies

who are holding conferences in the hotel.



• STRENGTHS:-

• The business attracts a lot of companies to hold conferences because Guwahati is

the gateway to the north-east and most of the regional official meetings are held

the city.

• The tourism centre is an extra edge to the people who are travelling Assam for the

first time; they can rely completely for making their stay memorable.

• There is also a website www.rodalivisitassam.com which promotes the hotel and

tourism centre.

• The tariffs and the room rents are kept below the market marginal prices to attract

customers.

•The location of the business is every popular.

• The management has experienced personals and employees.

http://www.rodalivisitassam.com/

http://www.rodalivisitassam.com/



WEAKNESS:-

• Rodali group is a new brand to the service industry in north –east . Therefore it willtake some time for the group to make a brand image in the market.

• The number of rooms in the hotel is 30 which is small to organize package holidaygroups at the same time hold conferences.

• There are a lot of natural calamity mostly due to heavy rainfall which may hinderthe slow down of hotel business.

• The establishing of a tourism centre in the hotel is an additional feature which thehotel undertakes for the feasibility of its guests. The management bears theexpenses of this value added feature.

OPPURTUNITIES:-

• The bus station as well as the railway station is located within a distance of 1kmfrom the Hotel, this is a great opportunity for the hotel to provide feasible andeasy communication to the guests.

• Rodali can construct hotels in other neighbouring states of Assam such as Shillong,

Arunachal Pradesh, Sikkim.• The company can expand the facilities of the tourism centre towards other north

eastern regions.

• The company can also expand in to a full fledged tourism centre which can helpattract foreign as well as tourists from other states across India.



THREATS

• The threat of excessive rainfall which is quite common in the north east may affect thebusiness.

•The internal problems within the state may also decline the number of tourists visitingthe state.

• The concept of a tourism centre with a hotel is quite a new concept therefore thefeasibility of running both the operations less than one management is quite achallenging task.

The Present and future scenario of the sector • The present scenario of the ”Rodali hotel and tourism” is good because Guwahati is the

hub and centre for major business the state and there is also a growing demand forhotels with quality and economy which is most widely preferable by people and clients.

• The location in which the hotel is located is feasible because it is the centre of touristsand travellers and other business units in the state.

• There are a lot of local markets and brand show rooms located nearby the businesslocation which is very helpful because clients usually like to stay in places where thethey are connected to other places easily.

• The hotel also provides a valet service for guests which provides them free travel fromthe air-port as well the railway station.



Competitors

• The competitors of the business would be Hotel Brahmaputra by the Ashoka group

which holds a major position in this industry in the city.

Challenges

• The biggest challenge is how we can acquire a good hold of clients with the

availability of 30 rooms.

• How the company can stick on its policy to be economical to the clients and at the

same time generate profits in to the business.



• There are all together 70 members in the entire organization including the threeshifts of the employees in a day ,the morning, afternoon and the evening shift.

• Number of employees in each department

• There are seven departments

• The HR department for managing the staffs and clients.

• The Marketing department for marketing and promoting our business services.

• The Finance department for managing the daily and monthly finances of thebusiness as well as keeping and managing the accounts of the business.

• The Office department of the tourism centre.

• The house keeping department for catering and keeping rooms and hotel clean.

• The Food and Beverages department for the restaurant and bar.

• The Store department for managing the records of stored items.



Target market

• The target market of the hotel will be investing companies,

medicine companies, attracting holiday packaging from within

and outside the state.

• Radio Jingle in Radio Woolala the No1. Radio station in north

east.

• In Airport, railway stations and bus counters in Guwahati we

are providing free transport services to the hotel.

• Public hoardings in GS Road and Azara (the most import

roadways in the city)

• There is also a promotion add in the news channel NETV

(NothEastTelevision).



The tourism office in Kaziranga which provides information to visitors.



INITIAL CAPITAL INVESTMENT

• Owner’s fund is Rs.2crores.(contribution of each partner being Rs.50,00,000/_)

• Borrowed capital is Rs.1.3crores from IDBI at the interest rate of 13.5%.

•The Initial investment of the company was Rs.2crores

• The cost of total land is Rs.1cores

• The Bank loan which was sanctioned by IDBI for 13,000sq feet land area at

• Rs.1, 000persqft is Rs1, 30, 00,000 at the interest rate of 13.5%



PROJECTED BALANCESHEET

TOTAL COST 5 CRORE

LAND AREA OF THE

PROJECT

1 CRORE

COST OF CONSTRUCTION 1.3CRORE

ELECTRIFICATION 25 LAKHASSETS OF THE HOTEL 1.27 CRORE

PAINTING OF THE HOTEL 20 LAKH

MARKETING 8LAKH

TOURISM CENTRE 5LAKH

WAGES TO LABOURERS,

ENGINEERS AND

MISCELLANEOUS

49.64 LAKH

EXTRA 35.36LAKH

TOTAL 5 CRORE



•Medium and Short-Range Planning andImplementation through a Re-engineering of theOrganizational Structure, Leadership and Control

• Focusing on the quality and reliability of our service• What do customers want?• At what rate customers are our customers ready to

avail the services?• What is our competitive advantage?• Planning premises is defined as the anticipated

environment in which plans are expected to operate.• Environment Forecasting If the future could be

forecasted with accuracy, planning and achieving theobjectives would be relatively simple.

• Values and areas of Forecasting: - 1.Economic

2.Social 3.Political 4. Technological environment.

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