September 2008 | www.AmericAnprinter .com | 41

Gold Level Sponsors

Winners of AMERICAN PRINTER’s first annual Environmental Excellence Awards ranged from 10-employee family businesses to sprawling operations with staffs of hundreds. But their reactions were almost identical. “We’re thrilled,” said one printer, a comment many others echoed. Several reminded us that their companies have been green for decades or longer and welcomed the opportunity to share their strategies with fellow printers.

All agreed that sustainability is here to stay. “Being green isn’t something you do in a one-year period,” says Pat Berger, vice president, Mercer Color (Coldwater, OH). “It’s decades of doing the right thing every day.”

Teaming with Premier sponsors Heidelberg and Kodak, AMERICAN PRINTER, in conjunction with the National Association for Printing Leadership (NAPL), has created the awards to recognize commercial printers who are leading the industry in environmentally conscious manufacturing. Gold-level sponsors include Adobe, Agfa, Air Motion Systems (AMS), HP, Mohawk Fine Papers and Presstek.

An independent panel of judges reviewed participants’ production composition, personnel involvement, and manufacturing process and facility to determine the gold, silver and bronze winners. Participants also were invited to vie for “Best Environmentally Produced Product” honors. Competition was fierce, with only a few points separating some of the companies. “We looked for hard facts, for metrics that supported entrants’ claims,” said one judge.

All contestants attaining a defined level of environmental achievement will be included in a special directory of Environmentally Conscious Printers published by AMERICAN PRINTER’s sister magazine, PRINT & MEdIA BuyER.

The Environmental Excellence Awards will be presented during an evening ceremony at Graph Expo on Tuesday, Oct. 28, 2008. We’ve profiled the winners in the following pages and look forward to congratulating them in person!

“Being green isn’t something you do in a one-year period. It’s decades of doing the right thing every day.” Pat Berger, vice president, Mercer Color

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Announcing the AMERICAN PRINTER Environmental Excellence Award winnersBy Katherine O’Brien and Jill Roth

MAkINg ThE gREEN TEAM

Printed on paper containing 30 percent PCW

44 | www.AmericAnprinter .com | September 2008 September 2008 | www.AmericAnprinter .com | 45

BRONZESILVERGOLD BRONZESILVERGOLDBRONZESILVERGOLD

get on the busRoger Telschow’s life has been dedicated to personal, social and organizational change. In the late 1970s, he was working as a national organizer on environmental issues,

touring the country in a converted school bus with a Multilith bolted to the floor. To put gas in the bus and food on the table, he started

doing some printing for other non-profits, and, in 1977, he founded Ecoprint. “I insisted from the start that the print shop minimize its environmental footprint,” says Telschow.

The 12-person company is both environmentally and

employee friendly. “Our sustainability expanded beyond environmental criteria to include financial integrity and stability and good corporate citizenship,” says Telschow.

Ecoprint doesn’t have salespeople, but it does have an “outreach coordinator” who educates customers on green printing and mailing choices. These seminars also serve as an audit of a client’s printing footprint.

Here are a few of Ecoprint’s environmental highlights: Twenty years ago, it reportedly was the first u.S. printer to use a high post-consumer recycled content paper by importing 40,000 lbs. at a time from Germany. All 240,000 lbs. of paper used annually contains some post-consumer recycled content (PCW)—no virgin paper is used. A $25,000 EPA grant supported research that led to a line of printing inks that don’t contain any potentially toxic metal pigments. All inks contain less than two percent VOCs and rely on vegetable-based oil. A mixture of food-grade compounds, citric acid and gum arabic has replaced volatile and toxic wetting agents in the pressroom. Since 2003, the printer has purchased 100-percent renewable wind power for its electricity. In 2005, it reportedly became the first u.S. printer to go carbon neutral. By 2010, Ecoprint hopes to install a vegetated green roof.

Ecoprint (Silver Springs, MD) won a 2008 Eco Leadership Award from the Alliance for Workplace Excellence. See www.ecoprint.com.

getting customers & the community involved

Founded in 1930, Martella Printing is a 10-employee company that works

with many nonprofits. It is the only Certified Green printing company in

Monterey, Santa Cruz and San Benito counties. Earning the Monterey Bay Area

Green Business Program certification required meeting regulations spelled out in a 15-

page document that covered pollution prevention, chemical safety, energy conservation and solid waste reduction.

External education efforts are working. “Most of our customers have agreed to switch to our recycled paper and soy-based inks,” reports Tom Martella. “More than 90 percent now are using recycled paper, and 100 percent are using soy-based inks.”

The printer has urged its fellow Salinas, CA, business owners to adapt a sustainability policy. Martella worked with PIA/GATF’s Gary Jones to help define a sustainability policy for printers for the Sustainable Green Printing Partnership (SGP Partnership) (www.sgppartnership.org).

Equipment highlights include a PlateRite 4300E platesetter teamed with process-free plates and a Heidelberg Speedmaster 52-5 press. Fully automatic registration supports single-pass productivity, providing dramatic ink and paper savings.

Martella Printing’s (Salinas, CA) employees are trained in sustainability practices. The company’s commitment to recycling earned a 2006 CURBEE Award from BFI Waste Services. See www.martellaprinting.com.

Eco Tip: “We go out of our way to purchase cleaning agents that we know aren’t harmful to the environment,” says Tom Martella. Two favorites are Holy Cow (www.holycowproducts.com) and Simple Green (www.simplegreen.com).

green is standard operating proceduredan Weisenbach credits his parents, Paul and Teresa, with inspiring his environmentalism: “They taught me

to appreciate nature, pick up litter and always leave a place in better shape

than when you arrived.” The business began in the family’s basement as dan’s attempt to fund his college education by producing novelty buttons, bumper stickers and business cards. In 1981, the three Weisenbachs opened a small print shop in downtown Columbus.

“Green practices were part of our standard operating procedures long before it was popular,” says dan. “Since 1989, our customers received their jobs on recycled paper, printed with soy inks whether they asked for it or not.” Today, its house text and cover stocks are FSC-certified with 100 percent PCW. Paperboard contains 100 percent recycled fiber. EPA-compliant vendors Safety Kleen and Spirit Linen Service respectively handle waste ink and shop towel processing.

In 1990, Weisenbach printed and mailed its first national catalog of recycled promotional products. Popular items include patented, special purpose funnels and spouts for used oil collection and pollution prevention, custom-printed pens and pencils made from recycled materials, recycled paperboard fans with FSC certified wood handles, and mousepads made from recycled tire rubber.

The 15-employee company considers itself a hybrid commercial and specialty printer. Equipment includes Heidelberg offset printing presses as well as specialized machines for diecutting, button manufacturing, tampographic pad printing, screen printing and graphics sandblasting.

“We are not just a business but a resource in the green community.”dan Weisenbach, president

Everything from Tyvek, stretch wrap and plastic bags to batteries and ink cartridges are collected for recycling. Polypropylene plastics (PP#5), such as yogurt cups, are used to make some of their own injection-molded products. “Being nationally recognized and trusted for our green initiatives, we frequently receive calls on how to recycle particular waste materials,” says Weisenbach. “We are not just a business but a resource in the green community.”

Dan Weisenbach serves on the advisory council for the Ohio Dept. of National Resources — Div. of Recycling and Litter Prevention (ODNR-DRLP) and Keep Ohio Beautiful (KOB). See Weisenbach Recycled Products (Columbus, OH) at www.recycledproducts.com.

Doing the right thing for decadesMercer Color’s quest for sustainable inks pressroom chemistry and recycled paper goes back to the 1980s. dissatisfied with low-VOC inks that still required a solvent-based fountain solution and alcohol substitute, the printer helped develop a custom-blended ink with a VOC count of four percent or less. Since switching to eco-responsible products in 1990, Mercer Color’s ink consumption decreased 25 percent. The $2 million, 10-employee operation, which previously used 165 gallons of wash annually, is down to a single 30-gallon drum. Aqueous coating isn’t used. Most jobs can be worked and turned in 15 minutes or less and 35 percent of jobs are printed, folded, cut and shipped the same day.

“Our manufacturing process is the accumulation of decades of observation, adjustments and supplier assistance to perfect the system,” says Pat Berger, vice president. In 1996, Mercer Color branded its environmentally friendly and sustainable offset printing “Ecologically Controlled Offset Printing” (ECOLITH)™. In addition to low VOCs, ECOLITH uses neither hazardous air pollutants nor acetone and is practically odor free. The environmentally friendly printing process encompasses ink, fountain solution, metering roller cleaner, roller cleaning paste, blanket-roller-wash-general cleaning, filters and training.

No need to mow Mercer Color’s (Coldwater, OH) seven acres. The land is farmed—there’s even a vegetable garden. Employees and a few local customers get the produce. See www.mercercolor.com.

give green a chanceInkworks Press (Berkeley, CA) has embraced peace and social justice issues since it was founded 34 years ago. “We feel that environmental issues cannot be effectively addressed apart from the larger political concerns,” says Bernard Marszalek, sales manager. “Our business model may be unique, but what a small shop like ours has accomplished can be replicated in any print shop.” (For more about Inkworks, see pg. 52.)

The 22-employee union shop began using recycled paper in the 1980s and now stocks New Leaf Paper’s complete line. Its house stocks are chlorine-free and exceed federal PCW standards. Inkworks recently participated in a focus group organized by the state health department’s Hazard Evaluation System and Information Service.

“We met with a chemist who discussed the chemical composition of the solvents we routinely use and suggested alternatives,” says Marszalek. “We also participated in a trial of alternative, low-VOC washup chemistry, as well as a subsequent half-day workshop on safer cleanup solvents for printers.”

Inkworks Press earned Green Business Certification from Alameda County in 2002 and has renewed its certification ever since. under this program, the printer had to demonstrate best practices to city and county air quality, solid waste, water conservation, energy and small business agencies.

See www.inkworks.com.

25 EMPloyEEs oR lEss

Eco Tip: Ecoprint often run jobs with minimal color bars to facilitate a smaller sheet size. The printer regularly produces a full-bleed,16-page signature on a 23 x 35-inch sheet vs. a 25 x 38-inch one, saving 15 percent in trim waste.

Eco Tip: Inkworks uses PedalExpress (PedEx) to deliver packages within a five-mile radius. The bicycle delivery service uses specially designed cargo carriers, and can carry up to 600 lbs. Blue Sky, a local biodiesel-fueled shipping fleet, handles trucking requirements.

CERTIFICATE OF MERITMost EnvironMEntally ConsCious PrintEr

44 | www.AmericAnprinter .com | September 2008 September 2008 | www.AmericAnprinter .com | 45

BRONZESILVERGOLD BRONZESILVERGOLDBRONZESILVERGOLD

get on the busRoger Telschow’s life has been dedicated to personal, social and organizational change. In the late 1970s, he was working as a national organizer on environmental issues,

touring the country in a converted school bus with a Multilith bolted to the floor. To put gas in the bus and food on the table, he started

doing some printing for other non-profits, and, in 1977, he founded Ecoprint. “I insisted from the start that the print shop minimize its environmental footprint,” says Telschow.

The 12-person company is both environmentally and

employee friendly. “Our sustainability expanded beyond environmental criteria to include financial integrity and stability and good corporate citizenship,” says Telschow.

Ecoprint doesn’t have salespeople, but it does have an “outreach coordinator” who educates customers on green printing and mailing choices. These seminars also serve as an audit of a client’s printing footprint.

Here are a few of Ecoprint’s environmental highlights: Twenty years ago, it reportedly was the first u.S. printer to use a high post-consumer recycled content paper by importing 40,000 lbs. at a time from Germany. All 240,000 lbs. of paper used annually contains some post-consumer recycled content (PCW)—no virgin paper is used. A $25,000 EPA grant supported research that led to a line of printing inks that don’t contain any potentially toxic metal pigments. All inks contain less than two percent VOCs and rely on vegetable-based oil. A mixture of food-grade compounds, citric acid and gum arabic has replaced volatile and toxic wetting agents in the pressroom. Since 2003, the printer has purchased 100-percent renewable wind power for its electricity. In 2005, it reportedly became the first u.S. printer to go carbon neutral. By 2010, Ecoprint hopes to install a vegetated green roof.

Ecoprint (Silver Springs, MD) won a 2008 Eco Leadership Award from the Alliance for Workplace Excellence. See www.ecoprint.com.

getting customers & the community involved

Founded in 1930, Martella Printing is a 10-employee company that works

with many nonprofits. It is the only Certified Green printing company in

Monterey, Santa Cruz and San Benito counties. Earning the Monterey Bay Area

Green Business Program certification required meeting regulations spelled out in a 15-

page document that covered pollution prevention, chemical safety, energy conservation and solid waste reduction.

External education efforts are working. “Most of our customers have agreed to switch to our recycled paper and soy-based inks,” reports Tom Martella. “More than 90 percent now are using recycled paper, and 100 percent are using soy-based inks.”

The printer has urged its fellow Salinas, CA, business owners to adapt a sustainability policy. Martella worked with PIA/GATF’s Gary Jones to help define a sustainability policy for printers for the Sustainable Green Printing Partnership (SGP Partnership) (www.sgppartnership.org).

Equipment highlights include a PlateRite 4300E platesetter teamed with process-free plates and a Heidelberg Speedmaster 52-5 press. Fully automatic registration supports single-pass productivity, providing dramatic ink and paper savings.

Martella Printing’s (Salinas, CA) employees are trained in sustainability practices. The company’s commitment to recycling earned a 2006 CURBEE Award from BFI Waste Services. See www.martellaprinting.com.

Eco Tip: “We go out of our way to purchase cleaning agents that we know aren’t harmful to the environment,” says Tom Martella. Two favorites are Holy Cow (www.holycowproducts.com) and Simple Green (www.simplegreen.com).

green is standard operating proceduredan Weisenbach credits his parents, Paul and Teresa, with inspiring his environmentalism: “They taught me

to appreciate nature, pick up litter and always leave a place in better shape

than when you arrived.” The business began in the family’s basement as dan’s attempt to fund his college education by producing novelty buttons, bumper stickers and business cards. In 1981, the three Weisenbachs opened a small print shop in downtown Columbus.

“Green practices were part of our standard operating procedures long before it was popular,” says dan. “Since 1989, our customers received their jobs on recycled paper, printed with soy inks whether they asked for it or not.” Today, its house text and cover stocks are FSC-certified with 100 percent PCW. Paperboard contains 100 percent recycled fiber. EPA-compliant vendors Safety Kleen and Spirit Linen Service respectively handle waste ink and shop towel processing.

In 1990, Weisenbach printed and mailed its first national catalog of recycled promotional products. Popular items include patented, special purpose funnels and spouts for used oil collection and pollution prevention, custom-printed pens and pencils made from recycled materials, recycled paperboard fans with FSC certified wood handles, and mousepads made from recycled tire rubber.

The 15-employee company considers itself a hybrid commercial and specialty printer. Equipment includes Heidelberg offset printing presses as well as specialized machines for diecutting, button manufacturing, tampographic pad printing, screen printing and graphics sandblasting.

“We are not just a business but a resource in the green community.”dan Weisenbach, president

Everything from Tyvek, stretch wrap and plastic bags to batteries and ink cartridges are collected for recycling. Polypropylene plastics (PP#5), such as yogurt cups, are used to make some of their own injection-molded products. “Being nationally recognized and trusted for our green initiatives, we frequently receive calls on how to recycle particular waste materials,” says Weisenbach. “We are not just a business but a resource in the green community.”

Dan Weisenbach serves on the advisory council for the Ohio Dept. of National Resources — Div. of Recycling and Litter Prevention (ODNR-DRLP) and Keep Ohio Beautiful (KOB). See Weisenbach Recycled Products (Columbus, OH) at www.recycledproducts.com.

Doing the right thing for decadesMercer Color’s quest for sustainable inks pressroom chemistry and recycled paper goes back to the 1980s. dissatisfied with low-VOC inks that still required a solvent-based fountain solution and alcohol substitute, the printer helped develop a custom-blended ink with a VOC count of four percent or less. Since switching to eco-responsible products in 1990, Mercer Color’s ink consumption decreased 25 percent. The $2 million, 10-employee operation, which previously used 165 gallons of wash annually, is down to a single 30-gallon drum. Aqueous coating isn’t used. Most jobs can be worked and turned in 15 minutes or less and 35 percent of jobs are printed, folded, cut and shipped the same day.

“Our manufacturing process is the accumulation of decades of observation, adjustments and supplier assistance to perfect the system,” says Pat Berger, vice president. In 1996, Mercer Color branded its environmentally friendly and sustainable offset printing “Ecologically Controlled Offset Printing” (ECOLITH)™. In addition to low VOCs, ECOLITH uses neither hazardous air pollutants nor acetone and is practically odor free. The environmentally friendly printing process encompasses ink, fountain solution, metering roller cleaner, roller cleaning paste, blanket-roller-wash-general cleaning, filters and training.

No need to mow Mercer Color’s (Coldwater, OH) seven acres. The land is farmed—there’s even a vegetable garden. Employees and a few local customers get the produce. See www.mercercolor.com.

give green a chanceInkworks Press (Berkeley, CA) has embraced peace and social justice issues since it was founded 34 years ago. “We feel that environmental issues cannot be effectively addressed apart from the larger political concerns,” says Bernard Marszalek, sales manager. “Our business model may be unique, but what a small shop like ours has accomplished can be replicated in any print shop.” (For more about Inkworks, see pg. 52.)

The 22-employee union shop began using recycled paper in the 1980s and now stocks New Leaf Paper’s complete line. Its house stocks are chlorine-free and exceed federal PCW standards. Inkworks recently participated in a focus group organized by the state health department’s Hazard Evaluation System and Information Service.

“We met with a chemist who discussed the chemical composition of the solvents we routinely use and suggested alternatives,” says Marszalek. “We also participated in a trial of alternative, low-VOC washup chemistry, as well as a subsequent half-day workshop on safer cleanup solvents for printers.”

Inkworks Press earned Green Business Certification from Alameda County in 2002 and has renewed its certification ever since. under this program, the printer had to demonstrate best practices to city and county air quality, solid waste, water conservation, energy and small business agencies.

See www.inkworks.com.

25 EMPloyEEs oR lEss

Eco Tip: Ecoprint often run jobs with minimal color bars to facilitate a smaller sheet size. The printer regularly produces a full-bleed,16-page signature on a 23 x 35-inch sheet vs. a 25 x 38-inch one, saving 15 percent in trim waste.

Eco Tip: Inkworks uses PedalExpress (PedEx) to deliver packages within a five-mile radius. The bicycle delivery service uses specially designed cargo carriers, and can carry up to 600 lbs. Blue Sky, a local biodiesel-fueled shipping fleet, handles trucking requirements.

CERTIFICATE OF MERITMost EnvironMEntally ConsCious PrintEr

48 | www.AmericAnprinter .com | September 2008 September 2008 | www.AmericAnprinter .com | 49

BRONZESILVERGOLD BRONZESILVERGOLDBRONZESILVERGOLD

Two decades of greenFounded in 1976, Alonzo Printing is a 55-employee union shop serving government, education, health care, high tech and publishing customers. Company president

Jim duffy says the general commercial printer got serious about its environmental strategy in 1987, the year that the infamous Islip garbage

barge spawned the modern recycling movement. Alonzo works with New Leaf

Paper to maintain inventories of 100-percent recycled and 100-percent post-consumer

papers for its digital, sheetfed and open web presses. In 2007, of the 1,953 tons of paper Alonzo purchased, 92 percent contained recycled waste and 42 percent was from post-consumer fiber.

Here are some of Alonzo’s environmental milestones: 1988 | A sheetfed press with alcohol-free fountain solution is installed. 1990 | Sheetfed and open-web presses use soy- and vegetable-based inks. 1992 | Installing a distiller to remove water from waste chemistry reduces hazardous waste by 66 percent. 1995 | First platesetter installed, reducing film and hazardous waste. 1997 | Alonzo becomes the first printer to be certified green in the Alameda County Green Business Program. 2002 | Platemaking goes 100-percent digital. 2006 | Low VOC inks and coatings are introduced on sheetfed and web presses. 2007 | Alonzo reduces its basis weight house recycled sheet from 80-lb. text to 70-lb. text to give customers a highly recycled sheet at a competitive price. Adding Kodak Thermal direct non-process plates and a Kodak Magnus 800 Quantum platesetter eliminates chemistry and hazardous waste in prepress and saves an estimated 311,916 gallons of water. 2008 | Removing the top 1.5 inches of HP5000 ink cartridges en-ables containers to be recycled rather than disposed of as hazardous waste. Solvent recovery system and alternative cleaners result in 30 percent less solvent used in the pressroom. An aggressive energy pro-gram has reduced natural gas use by 40 percent over the past year.

In 2007, Grays Harbor Paper named Alonzo Printing Co. (Hayward, CA) its No.1 Sustainability Partner. Alonzo also earned an Environmental Leadership Certificate from New Leaf Paper as well as FSC certification. See www.alonzoprinting.com.

Eco Tip: In 2008, Alonzo asked vendors for suggestions on how it could be a more sustainable operation. Ideas included consolidating ink purchases, paper and material redistribution, and reducing its house sheet from 19 x 25 inches to 18.5 x 23.5 inches. The new sheet contains 10 percent post-consumer fiber and will reduce paper usage and spoilage by eight percent.

A little greener in Pasadena

Paper, presses, people and the Internet have helped Castle Press

advance its green goals. The printer’s year-to-date PCW content

is 13 percent. Fifty-six percent of the 394,511 lbs. of paper purchased in 2008

had 10 percent or more PCW content. Castle’s pressroom includes toner-based

Kodak Nexpress and digimaster presses as well as a recently installed 40-inch 5-color press that supports faster makereadies and press speeds. Aqueous inline coating eliminates petroleum-

based varnishes in favor of water-based gloss, satin and dull finishes. In 2000, Castle put soy-based inks on all three of its litho presses. In 2006, the company adopted 100-percent vegetable-based inks said to release 20 percent fewer VOCs than traditional petroleum-based products. A GFI MX6 Magnum ink mixer lets Castle mix the exact amount of ink required, reducing ink waste by 30 percent.

“Facilitating product design from day one with every potential client is the simplest way we’ve greened our products and services,” says George Kinney, Castle’s vice president of marketing. “In the estimating stage, our sales staff offers at least two cost saving alternatives for every quotation. Sometimes this includes shaving off a ¼th of an inch to fit on the next smaller press sheet size, or enlarging pieces to maximize every inch of printable space, or recommending a multipurpose substrate so multiple pieces can be printed on the same form.”

Setting up Web-based ordering systems for clients saves time, effort and material. Castle currently manages 57 different websites that let customers order business cards, letterhead, envelopes, variable-data mailers and related items.

Coming soon: A solar-paneled roof is expected to reduce reliance on oil-burning electrical plants by 19 percent during peak hours.

Castle Press (Pasadena, CA) has partnered with Nationwide Paper to help businesses understand the environmental as well as economic advantages of going green. See www.castlepress.com.

Blanket policyAdvantages for uV printing presses include one-pass productivity, fast drying times, excellent rub resistance and high gloss as well as environmental friendliness, as the 100-percent solid process essentially

is VOC-free. Metropolitan Fine Printers began using these inks in 1994 and now

prints all projects with energy curable inks. In 2007, Enviro

Image Solutions (EIS), a Metropolitan subsidiary, won a PIA/GATF

InterTech Technology Award for its uV blanket refurbishment program. users reportedly can extend the lifespan of uV printing blankets by as much as 400 percent while potentially reducing annual blanket replacement costs by 70 percent.

Once a printer determines that a blanket is no longer usable, it is sent to EIS, where it is treated with various proprietary processes that restore it to full quality. The blanket is then returned to the printer and re-installed on the press. Provided the blanket’s top layer is uncut, it can be treated and returned to its original condition, regardless of manufacturer. The process not only extends the blanket’s usability, but can save printers as much as 50 percent of their annual blanket costs.

“We have printed award-winning projects in 10-micron Kodak Staccato or 700-line screen using these refurbished blankets,” says Penny Kallas, marketing director. Last year, Metropolitan saved more than $175,000 in blanket costs and rejuvenated 1,750 blankets. Since using the EIS process, the company has saved 4,000 blankets overall. Blankets that can’t be refurbished are recycled for use in aluminum bar, rubber and fabric materials or other processes.

In 2004, Metropolitan implemented an environmental rag program. A textile manufacturer packages recovered cotton t-shirt material as cleaning rags. All rags used for wash up are processed through a rotary kiln and, as part of an alternate fuel program, are used to manufacture cement.

George Kallas founded Metropolitan Fine Printers (Vancouver, BC, Canada) in 1977. In 2007, 45 percent of its stock was FSC certified. See www.metprinters.com.

Digital does it allA completely digital workflow lets Anstadt cope with large numbers of short-run jobs both efficiently and environmentally friendly. “Jobs are sent from out Web-to-print application to our dI press with little human intervention,” reports Matthew doran, president. “Customers print on demand, eliminating excess inventory. One client, a large corporate stationery account, enters as many as 140 orders per month. “They place the business card or other order through our online system,” explains Anstadt. “Jobs are proofed online, saving time and paper. They system generates an EPS file that comes in through prepress and is dropped into a form based on pre-established rules. Prepress hits a button that sends the files to dI press and we printing and out the door in no time.” Previously, Anstadt would have prepared and inventoried 200,000 preprinted shells. The printer has about 30 online clients and produced about 5,000 Web-initiated jobs for them.

The Presstek 34 dI press uses waterless inks as well as chemistry-free plates. Plates are imaged on press in perfect register, resulting in speedy makereadies and 25 sheets or less or makeready waste. A new 40-inch 6-color press has increased pressroom productivity by 33 percent, but electrical costs increased by only six percent, thanks to the facility’s electrical upgrades.

Anstadt Printing (York, PA) is celebrating its 130th anniversary in 2008. See www.anstadt.com.

geeking on green Prestone Printing calls itself a family of dedicated, people-pleasing graphic geeks. Four offset presses and one HP Indigo 5500 digital press can tackle everything from 10-color miniature inserts to specialized folding cartons. G7 certification and CIP networking helps minimize makeready and paper waste. The company inventories only FSC-certified paper and prints digitally wherever feasible.

Prestone’s green highlights include: FSC and SFI certification 70 percent of its energy is derived from sustainable resources A carbon footprint of zero Participating in New york’s Energy Research and development Authority (NyERdA) energy curtailment plan. Low impact lighting.“We are one of the 250 largest printers in the united States

but remain owner operated, with members of the ownership team managing all departments,” says Rob Adler, president.

Prestone Printing Co. (Long Island City, NY) has been family run for more than 55 years and offers an extensive array of digital, offset and complex finishing services from its 55,000-sq.-ft. faciltiy.

26 To 99 EMPloyEEs

Eco Tip: Castle Press shares its recycling knowledge with customers. A saddlestitched booklet can be tossed, as is, into recycling, where staples are recovered easily with a magnet. But petroleum-based adhesives on a perfect-bound book are more challenging and costly to remove during the de-inking process.

Eco Tip: Metropolitan uses Cascades’ North River tissue paper products throughout its office and plant. All products are certified processed chlorine-free and made of 100-percent recycled fibers containing almost all post-consumer material.

CERTIFICATE OF MERITMost EnvironMEntally ConsCious PrintEr

48 | www.AmericAnprinter .com | September 2008 September 2008 | www.AmericAnprinter .com | 49

BRONZESILVERGOLD BRONZESILVERGOLDBRONZESILVERGOLD

Two decades of greenFounded in 1976, Alonzo Printing is a 55-employee union shop serving government, education, health care, high tech and publishing customers. Company president

Jim duffy says the general commercial printer got serious about its environmental strategy in 1987, the year that the infamous Islip garbage

barge spawned the modern recycling movement. Alonzo works with New Leaf

Paper to maintain inventories of 100-percent recycled and 100-percent post-consumer

papers for its digital, sheetfed and open web presses. In 2007, of the 1,953 tons of paper Alonzo purchased, 92 percent contained recycled waste and 42 percent was from post-consumer fiber.

Here are some of Alonzo’s environmental milestones: 1988 | A sheetfed press with alcohol-free fountain solution is installed. 1990 | Sheetfed and open-web presses use soy- and vegetable-based inks. 1992 | Installing a distiller to remove water from waste chemistry reduces hazardous waste by 66 percent. 1995 | First platesetter installed, reducing film and hazardous waste. 1997 | Alonzo becomes the first printer to be certified green in the Alameda County Green Business Program. 2002 | Platemaking goes 100-percent digital. 2006 | Low VOC inks and coatings are introduced on sheetfed and web presses. 2007 | Alonzo reduces its basis weight house recycled sheet from 80-lb. text to 70-lb. text to give customers a highly recycled sheet at a competitive price. Adding Kodak Thermal direct non-process plates and a Kodak Magnus 800 Quantum platesetter eliminates chemistry and hazardous waste in prepress and saves an estimated 311,916 gallons of water. 2008 | Removing the top 1.5 inches of HP5000 ink cartridges en-ables containers to be recycled rather than disposed of as hazardous waste. Solvent recovery system and alternative cleaners result in 30 percent less solvent used in the pressroom. An aggressive energy pro-gram has reduced natural gas use by 40 percent over the past year.

In 2007, Grays Harbor Paper named Alonzo Printing Co. (Hayward, CA) its No.1 Sustainability Partner. Alonzo also earned an Environmental Leadership Certificate from New Leaf Paper as well as FSC certification. See www.alonzoprinting.com.

Eco Tip: In 2008, Alonzo asked vendors for suggestions on how it could be a more sustainable operation. Ideas included consolidating ink purchases, paper and material redistribution, and reducing its house sheet from 19 x 25 inches to 18.5 x 23.5 inches. The new sheet contains 10 percent post-consumer fiber and will reduce paper usage and spoilage by eight percent.

A little greener in Pasadena

Paper, presses, people and the Internet have helped Castle Press

advance its green goals. The printer’s year-to-date PCW content

is 13 percent. Fifty-six percent of the 394,511 lbs. of paper purchased in 2008

had 10 percent or more PCW content. Castle’s pressroom includes toner-based

Kodak Nexpress and digimaster presses as well as a recently installed 40-inch 5-color press that supports faster makereadies and press speeds. Aqueous inline coating eliminates petroleum-

based varnishes in favor of water-based gloss, satin and dull finishes. In 2000, Castle put soy-based inks on all three of its litho presses. In 2006, the company adopted 100-percent vegetable-based inks said to release 20 percent fewer VOCs than traditional petroleum-based products. A GFI MX6 Magnum ink mixer lets Castle mix the exact amount of ink required, reducing ink waste by 30 percent.

“Facilitating product design from day one with every potential client is the simplest way we’ve greened our products and services,” says George Kinney, Castle’s vice president of marketing. “In the estimating stage, our sales staff offers at least two cost saving alternatives for every quotation. Sometimes this includes shaving off a ¼th of an inch to fit on the next smaller press sheet size, or enlarging pieces to maximize every inch of printable space, or recommending a multipurpose substrate so multiple pieces can be printed on the same form.”

Setting up Web-based ordering systems for clients saves time, effort and material. Castle currently manages 57 different websites that let customers order business cards, letterhead, envelopes, variable-data mailers and related items.

Coming soon: A solar-paneled roof is expected to reduce reliance on oil-burning electrical plants by 19 percent during peak hours.

Castle Press (Pasadena, CA) has partnered with Nationwide Paper to help businesses understand the environmental as well as economic advantages of going green. See www.castlepress.com.

Blanket policyAdvantages for uV printing presses include one-pass productivity, fast drying times, excellent rub resistance and high gloss as well as environmental friendliness, as the 100-percent solid process essentially

is VOC-free. Metropolitan Fine Printers began using these inks in 1994 and now

prints all projects with energy curable inks. In 2007, Enviro

Image Solutions (EIS), a Metropolitan subsidiary, won a PIA/GATF

InterTech Technology Award for its uV blanket refurbishment program. users reportedly can extend the lifespan of uV printing blankets by as much as 400 percent while potentially reducing annual blanket replacement costs by 70 percent.

Once a printer determines that a blanket is no longer usable, it is sent to EIS, where it is treated with various proprietary processes that restore it to full quality. The blanket is then returned to the printer and re-installed on the press. Provided the blanket’s top layer is uncut, it can be treated and returned to its original condition, regardless of manufacturer. The process not only extends the blanket’s usability, but can save printers as much as 50 percent of their annual blanket costs.

“We have printed award-winning projects in 10-micron Kodak Staccato or 700-line screen using these refurbished blankets,” says Penny Kallas, marketing director. Last year, Metropolitan saved more than $175,000 in blanket costs and rejuvenated 1,750 blankets. Since using the EIS process, the company has saved 4,000 blankets overall. Blankets that can’t be refurbished are recycled for use in aluminum bar, rubber and fabric materials or other processes.

In 2004, Metropolitan implemented an environmental rag program. A textile manufacturer packages recovered cotton t-shirt material as cleaning rags. All rags used for wash up are processed through a rotary kiln and, as part of an alternate fuel program, are used to manufacture cement.

George Kallas founded Metropolitan Fine Printers (Vancouver, BC, Canada) in 1977. In 2007, 45 percent of its stock was FSC certified. See www.metprinters.com.

Digital does it allA completely digital workflow lets Anstadt cope with large numbers of short-run jobs both efficiently and environmentally friendly. “Jobs are sent from out Web-to-print application to our dI press with little human intervention,” reports Matthew doran, president. “Customers print on demand, eliminating excess inventory. One client, a large corporate stationery account, enters as many as 140 orders per month. “They place the business card or other order through our online system,” explains Anstadt. “Jobs are proofed online, saving time and paper. They system generates an EPS file that comes in through prepress and is dropped into a form based on pre-established rules. Prepress hits a button that sends the files to dI press and we printing and out the door in no time.” Previously, Anstadt would have prepared and inventoried 200,000 preprinted shells. The printer has about 30 online clients and produced about 5,000 Web-initiated jobs for them.

The Presstek 34 dI press uses waterless inks as well as chemistry-free plates. Plates are imaged on press in perfect register, resulting in speedy makereadies and 25 sheets or less or makeready waste. A new 40-inch 6-color press has increased pressroom productivity by 33 percent, but electrical costs increased by only six percent, thanks to the facility’s electrical upgrades.

Anstadt Printing (York, PA) is celebrating its 130th anniversary in 2008. See www.anstadt.com.

geeking on green Prestone Printing calls itself a family of dedicated, people-pleasing graphic geeks. Four offset presses and one HP Indigo 5500 digital press can tackle everything from 10-color miniature inserts to specialized folding cartons. G7 certification and CIP networking helps minimize makeready and paper waste. The company inventories only FSC-certified paper and prints digitally wherever feasible.

Prestone’s green highlights include: FSC and SFI certification 70 percent of its energy is derived from sustainable resources A carbon footprint of zero Participating in New york’s Energy Research and development Authority (NyERdA) energy curtailment plan. Low impact lighting.“We are one of the 250 largest printers in the united States

but remain owner operated, with members of the ownership team managing all departments,” says Rob Adler, president.

Prestone Printing Co. (Long Island City, NY) has been family run for more than 55 years and offers an extensive array of digital, offset and complex finishing services from its 55,000-sq.-ft. faciltiy.

26 To 99 EMPloyEEs

Eco Tip: Castle Press shares its recycling knowledge with customers. A saddlestitched booklet can be tossed, as is, into recycling, where staples are recovered easily with a magnet. But petroleum-based adhesives on a perfect-bound book are more challenging and costly to remove during the de-inking process.

Eco Tip: Metropolitan uses Cascades’ North River tissue paper products throughout its office and plant. All products are certified processed chlorine-free and made of 100-percent recycled fibers containing almost all post-consumer material.

CERTIFICATE OF MERITMost EnvironMEntally ConsCious PrintEr

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BRONZESILVERGOLD BRONZESILVERGOLDBRONZESILVERGOLD

Bring on the VoC-eating bacteria

Serigraph (West Bend, WI) uses screen, offset and digital printing technology to

produce everything from the graphics on a car’s instrument panel to POP signage. The company’s formal environmental policy

describes its approach as “pollution prevention instead of detection.”

Serigraph was a pioneer in the use of VOC-

free uV inks for offset printing on plastic substrates, and, in 1997, installed a biofiltration system to control VOCs from its screen printing operations. This system uses bacteria that “eat” VOCs at 85 to 95 percent efficiency. Since 2000, the biofiltration has prevented more than 165 tons of VOCs from being discharged into the air.

Serigraph has reduced VOC emissions by reducing conventional ink usage by 57 percent and boosting VOC-free uV ink usage by 104 percent. In June 2008, an engineering team from Japan benchmarked against Serigraph to better understand this technology. A corporate-wide program yielded 1.4 million lbs. of recycled plastic in both 2006 and 2007. Almost 70 tons of scrap metal was recycled, too.

The printer is contributing to bioresearch efforts at the university of Wisconsin’s engineering centers at uW-Madison and uW-Milwaukee. Ongoing studies involve using sustainable resources such as corn and soy to create plastic-like products. Serigraph reviews the data semiannually to determine if the products are feasible for its manufacturing process.

Serigraph has a 100-acre main campus, of which 75 are kept natural. In 1997, Serigraph re-landscaped one of its sites to restore a natural prairie. See www.serigraph.com.

Promoting low-impact manufacturing

With seven facilities in five states, EarthColor has developed a disciplined

green strategy. The company uses Global Reporting Initiative’s (GRI)

(www.globalreporting.org) sustainability reporting framework to achieve what

director of sustainability david Podmayersky calls “a triple-bottom-line approach.” “It gives us the structure, standards and methodology to monitor our financial, environmental

sustainability and social responsibility performance,” he explains. The company also partners with Compliance Management International (www.complianceplace.com) to ensure all of its plants are meeting environmental, health and safety requirements.

The company tracks and controls energy consumption, decatherms of natural gas, carbon footprint, water consumption, tonnage of paper used vs. waste produced, sustainable forested paper usage, use of low VOCs and petroleum in inks and coatings, percentage of aluminum plates recycled, release of VOCs and other greenhouse gas, solid waste production, disposal and recycling, wood pallet recycling, and compliance to EPA and state regulations.

“It’s a science,” says Podmayersky. “The level that we’re taking it to is reengineering the process to create low-impact printing.”

EarthColor is FSC certified and an EPA Green Power Partner—100 percent of the operating energy for all of its facilities comes from renewable sources, such as wind, hydro and biomass. Bio-oxidation is employed to consume airborne pollutants.

Earthcolor (Parsippany, NJ) buys 25,002,000 kilowatt-hours (kWH) of renewable energy annually from wind farms across the nation. See www.earthcolor.com.

A progressive approachGreen is far from a fad for The John Roberts Co., which established an environmental policy in the late

1980s. “The ownership has always been very progressive,” explains

Connie O’Keefe, environmental manager. “Formalizing what we were doing was a logical step.” In 1993, the

company implemented an Environmental Management System. Early efforts to voluntarily seek environmental auditing,

corrective action and public disclosure led to a partnership between the Printing Industry of Minnesota and the Minnesota Pollution Control Agency, and eventually became the model for Minnesota’s Green Star Program. The John Roberts Co. was one of the first to have achieved Minnesota Green Star status, in 1997, and has renewed this status regularly.

The company was the first printer in Minnesota to achieve triple (FSC, SFI and PEFC) certifications. The John Roberts Co. uses Windsource Renewable Energy. Ten percent of its electric power is wind generated and is purchased on the local electric grid.

Additional highlights include: Ink cartridge systems installed throughout the sheetfed pressroom. A closed-loop solvent recovery and cleaning system that auto-matically removes contaminants from used press solvents and separates the pure water from the recovered solvent. A regenerative thermal oxidizer on its web press, which converts VOCs to carbon dioxide and water vapor, recycling released energy to reduce operating costs. The heat recovered efficiency is a minimum of 95 percent, and the VOC destruction efficiency is a minimum of 99 percent.

The John Roberts Co. (Minneapolis) is an EPA Green Power Partner, Clean Air Minnesota participant and Minnesota Waste Wise member. See www.johnroberts.com.

Recycling is on the upswingSuttle-Straus offers a wide range of sheetfed, web and digital production capabilities. According to Lana Goepfert, training coordinator, the company has made great strides in reducing hazardous wastes. The company uses VOC-free uV inks and coatings. Conventional inks are low VOC, accounting for less than 25 tons annually. Cartridge system ink dispensers on sheetfed presses minimize waste. (Waste ink is reclaimed and used as a publication black.) A web press oxidizing unit practically eliminates solvents prior to venting.

A mill-direct recycling trailer on site recycles 90 percent of the waste paper. In 2007, Suttle-Straus recycled 2,599 tons of waste paper, saving 987,000 gallons of oil, 10,655,000 kilowatt hours of electricity, 62,300 gallons of gasoline, 9,000 cubic yards of landfill space and 18,193,000 gallons of water.

Suttle-Straus (Waunakee, WI) is implementing a lean manufacturing program that will maximize productivity while reducing energy use and waste. See www.suttle-straus.com.

Eco Tip: Suttle-Straus’ FloClear (www.floclear.com) system extends fountain solution useful life from one week to three months while saving water.

Doing more with dual Iso certification Brothers donald, Gary and Lester Samuels are the managing partners of Pictorial Offset Corp. Founded in 1938, the company reportedly is the largest family-owned, single-facility commercial printer in the united States. The company also has bragging rights as the first printer in the world certified to an integrated International Standards Organization (ISO) ISO 9002 (quality) and ISO 14001 (environment) management system.

As required for ISO 14001, Pictorial has formal programs to reduce waste, recycle materials, prevent pollution, and identify, assess and control significant aspects and impacts of its operation.

In 2006, Pictorial became the only commercial printer to participate in the EPA’s Performance Track effort, which includes 400 members from virtually all manufacturing sectors. As part of the program, Pictorial has committed to reducing VOCs, hazardous waste and electric consumption while continuing its land conservation and reforestation initiatives.

Pictorial Offset (Carlstadt, NJ) received an EPA Environmental Quality Award, the highest honor given to private entities. See www.picttorialoffset.com.

Eco Tip: Pictorial Offset participates in The Conservation Fund’s Go Zero Program (www.conservationfund.org).

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eco tip: EarthColor operates carbon neutral via the CarbonFree program (www.carbonfund.org). Eco Tip: The John Roberts Co. is a Minnesota Great Printer (www.pimn.org/environment/greatprinter.htm).

CERTIFICATE OF MERITMost EnvironMEntally ConsCious PrintEr

50 | www.AmericAnprinter .com | September 2008 September 2008 | www.AmericAnprinter .com | 51

BRONZESILVERGOLD BRONZESILVERGOLDBRONZESILVERGOLD

Bring on the VoC-eating bacteria

Serigraph (West Bend, WI) uses screen, offset and digital printing technology to

produce everything from the graphics on a car’s instrument panel to POP signage. The company’s formal environmental policy

describes its approach as “pollution prevention instead of detection.”

Serigraph was a pioneer in the use of VOC-

free uV inks for offset printing on plastic substrates, and, in 1997, installed a biofiltration system to control VOCs from its screen printing operations. This system uses bacteria that “eat” VOCs at 85 to 95 percent efficiency. Since 2000, the biofiltration has prevented more than 165 tons of VOCs from being discharged into the air.

Serigraph has reduced VOC emissions by reducing conventional ink usage by 57 percent and boosting VOC-free uV ink usage by 104 percent. In June 2008, an engineering team from Japan benchmarked against Serigraph to better understand this technology. A corporate-wide program yielded 1.4 million lbs. of recycled plastic in both 2006 and 2007. Almost 70 tons of scrap metal was recycled, too.

The printer is contributing to bioresearch efforts at the university of Wisconsin’s engineering centers at uW-Madison and uW-Milwaukee. Ongoing studies involve using sustainable resources such as corn and soy to create plastic-like products. Serigraph reviews the data semiannually to determine if the products are feasible for its manufacturing process.

Serigraph has a 100-acre main campus, of which 75 are kept natural. In 1997, Serigraph re-landscaped one of its sites to restore a natural prairie. See www.serigraph.com.

Promoting low-impact manufacturing

With seven facilities in five states, EarthColor has developed a disciplined

green strategy. The company uses Global Reporting Initiative’s (GRI)

(www.globalreporting.org) sustainability reporting framework to achieve what

director of sustainability david Podmayersky calls “a triple-bottom-line approach.” “It gives us the structure, standards and methodology to monitor our financial, environmental

sustainability and social responsibility performance,” he explains. The company also partners with Compliance Management International (www.complianceplace.com) to ensure all of its plants are meeting environmental, health and safety requirements.

The company tracks and controls energy consumption, decatherms of natural gas, carbon footprint, water consumption, tonnage of paper used vs. waste produced, sustainable forested paper usage, use of low VOCs and petroleum in inks and coatings, percentage of aluminum plates recycled, release of VOCs and other greenhouse gas, solid waste production, disposal and recycling, wood pallet recycling, and compliance to EPA and state regulations.

“It’s a science,” says Podmayersky. “The level that we’re taking it to is reengineering the process to create low-impact printing.”

EarthColor is FSC certified and an EPA Green Power Partner—100 percent of the operating energy for all of its facilities comes from renewable sources, such as wind, hydro and biomass. Bio-oxidation is employed to consume airborne pollutants.

Earthcolor (Parsippany, NJ) buys 25,002,000 kilowatt-hours (kWH) of renewable energy annually from wind farms across the nation. See www.earthcolor.com.

A progressive approachGreen is far from a fad for The John Roberts Co., which established an environmental policy in the late

1980s. “The ownership has always been very progressive,” explains

Connie O’Keefe, environmental manager. “Formalizing what we were doing was a logical step.” In 1993, the

company implemented an Environmental Management System. Early efforts to voluntarily seek environmental auditing,

corrective action and public disclosure led to a partnership between the Printing Industry of Minnesota and the Minnesota Pollution Control Agency, and eventually became the model for Minnesota’s Green Star Program. The John Roberts Co. was one of the first to have achieved Minnesota Green Star status, in 1997, and has renewed this status regularly.

The company was the first printer in Minnesota to achieve triple (FSC, SFI and PEFC) certifications. The John Roberts Co. uses Windsource Renewable Energy. Ten percent of its electric power is wind generated and is purchased on the local electric grid.

Additional highlights include: Ink cartridge systems installed throughout the sheetfed pressroom. A closed-loop solvent recovery and cleaning system that auto-matically removes contaminants from used press solvents and separates the pure water from the recovered solvent. A regenerative thermal oxidizer on its web press, which converts VOCs to carbon dioxide and water vapor, recycling released energy to reduce operating costs. The heat recovered efficiency is a minimum of 95 percent, and the VOC destruction efficiency is a minimum of 99 percent.

The John Roberts Co. (Minneapolis) is an EPA Green Power Partner, Clean Air Minnesota participant and Minnesota Waste Wise member. See www.johnroberts.com.

Recycling is on the upswingSuttle-Straus offers a wide range of sheetfed, web and digital production capabilities. According to Lana Goepfert, training coordinator, the company has made great strides in reducing hazardous wastes. The company uses VOC-free uV inks and coatings. Conventional inks are low VOC, accounting for less than 25 tons annually. Cartridge system ink dispensers on sheetfed presses minimize waste. (Waste ink is reclaimed and used as a publication black.) A web press oxidizing unit practically eliminates solvents prior to venting.

A mill-direct recycling trailer on site recycles 90 percent of the waste paper. In 2007, Suttle-Straus recycled 2,599 tons of waste paper, saving 987,000 gallons of oil, 10,655,000 kilowatt hours of electricity, 62,300 gallons of gasoline, 9,000 cubic yards of landfill space and 18,193,000 gallons of water.

Suttle-Straus (Waunakee, WI) is implementing a lean manufacturing program that will maximize productivity while reducing energy use and waste. See www.suttle-straus.com.

Eco Tip: Suttle-Straus’ FloClear (www.floclear.com) system extends fountain solution useful life from one week to three months while saving water.

Doing more with dual Iso certification Brothers donald, Gary and Lester Samuels are the managing partners of Pictorial Offset Corp. Founded in 1938, the company reportedly is the largest family-owned, single-facility commercial printer in the united States. The company also has bragging rights as the first printer in the world certified to an integrated International Standards Organization (ISO) ISO 9002 (quality) and ISO 14001 (environment) management system.

As required for ISO 14001, Pictorial has formal programs to reduce waste, recycle materials, prevent pollution, and identify, assess and control significant aspects and impacts of its operation.

In 2006, Pictorial became the only commercial printer to participate in the EPA’s Performance Track effort, which includes 400 members from virtually all manufacturing sectors. As part of the program, Pictorial has committed to reducing VOCs, hazardous waste and electric consumption while continuing its land conservation and reforestation initiatives.

Pictorial Offset (Carlstadt, NJ) received an EPA Environmental Quality Award, the highest honor given to private entities. See www.picttorialoffset.com.

Eco Tip: Pictorial Offset participates in The Conservation Fund’s Go Zero Program (www.conservationfund.org).

100 EMPloyEEs oR MoRE

eco tip: EarthColor operates carbon neutral via the CarbonFree program (www.carbonfund.org). Eco Tip: The John Roberts Co. is a Minnesota Great Printer (www.pimn.org/environment/greatprinter.htm).

CERTIFICATE OF MERITMost EnvironMEntally ConsCious PrintEr

52 | www.AmericAnprinter .com | September 2008

BRONZESILVERGOLD

An uncompromising commitment

Inkworks was formed in 1974 as a worker managed union print shop

with the mission of providing affordable printing to further social justice efforts. “We have always seen environmental

issues as connected to, and inseparable from, larger issues of equity,” says Bernard Marszalek,

sales manager. “Sustainable practices are not a marketing tool or a fad for us, but how we have always functioned.”

Equipment highlights at the 20-employee shop include a chemical-free, thermal platesetter, two Heidelberg presses (a 2-color Speedmaster 74 perfector and a single-color SORM) and a KPG directPress 5034 dI press. A recent addition, a Konica Minolta Bizhub pro 6500, is used for some short-run color jobs.

Inkworks has used soy-based inks from Western Printing Ink for many years as well as vegetable-oil based waterless inks from Toyo for the KPG-dI press. The company recently began using VOC-free Toyo HyPlus 100 ink on its conventional presses.

Inkworks installed the dI press in 2004. “We chose the press not only for its quality, but because it fit into our environmentally conscious philosophy,” says Marszalek. direct imaging eliminates film and chemistry while waterless technology and automatic inking profiles result in significant paper savings, “We worked with Presstek to adapt this press to recycled papers, sending them samples of sheets to test and analyze,” says Marszalek. “We now successfully print exclusively on recycled papers, both coated and uncoated, on our dI.”

An uncompromising commitment to sustainable printing and best practices has attracted many environmental organizations. “We count among our customers small, under-funded community groups as well as large non-profits like the Sierra Club, ACLu, Forest Ethics and Global Exchange,” says Marzalek.

Inkworks Press (Berkeley, CA) also won an Environmental Excellence Certificate of Merit in the 25 Employees or Less category. Nearly half of Inkworks’ employees bike to work. See www.inkworks.com.

25 EMPloyEEs oR lEssBEst EnvironMEntally ProDuCED ProDuCt

Inkworks recently produced 2,600 copies of “Visions of Peace & Justice,” a 150-page full-color book featuring more than 400 reproductions of political posters from its archives. Inkworks’ staff photographed all of the posters and designed the book. The KPG 5034 DI press was used for all of the color work, while the Speedmaster 74 cranked out the black-and-white pages. The entire book was printed on New Leaf Paper recycled papers.

“Sustainable practices are not a fad for

us.” Bernard Marszalek, sales manager

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BRONZESILVERGOLD

26 To 99 EMPloyEEsBEst EnvironMEntally ProDuCED ProDuCt

Because it mattersCary Printing has two intriguing tag lines: “The Nation’s Premier Green Printer” and “Because it matters.” “It matters to us because we care,” says Tim Bannister, president. “We

care about the earth that we live on, the air we breathe and the water we drink.”

The 60-employee company has been serious about sustainability

for more than three decades. It is triple certified (PEFC, FSC and SFI) and proudly notes it was the first u.S. printer to earn the PEFC designation.

All jobs are quoted green unless the paper choice is unavailable as certified or a customer requests a “non-green” print. Every green job is “eco audited” to demonstrate the estimated environmental impact. The audit calculates the number of full grown trees saved, the amount of landfill waste eliminated, net greenhouse emissions and number of BTus of energy saved. One client, Burt’s Bees, featured the eco audit on the inside cover of its 2008 product catalog.

Pressroom highlights include a Kodak NexPress S3000, a 6-color Heidelberg Speedmaster 74Cd and a Speedmaster 52 5-color perfector with coater. Cary Printing uses Toyo’s VOC-free HyPlus 100 ink.

Cary Printing is a member of the following groups: North Carolina Sustainable Business Council Co-op America’s Green Business Program (provides resources for environmentally responsible businesses) NC Green Power (a source for renewable energy).

Cary Printing (Morrisville, NC) uses a Toyota Prius hybrid electric vehicle to pick up and drop off proofs as well as for some local deliveries. See www.caryprinting.com.

“Reducing the size solved a price

concern while providing sustainability

gains and reducing waste.”

Mark Bryant, vice president

of sales and marketing

When Cary Printing worked with Meredith College, the school saved green while being greener, too. The Colton Review features the work of faculty, students and alumni. The printer suggested resizing the publication to fit on a 29-inch press. Making maximum use of the sheet size reduced the amount of paper required as well as waste. Using SFI-certified paper meant Meredith College saved 1,650 lbs. of coated paper, seven full grown trees and 5,205 lbs. of wood. Printed on NewPage Anthem Matte.

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BRONZESILVERGOLD

100 EMPloyEEs oR MoREBEst EnvironMEntally ProDuCED ProDuCt

setting a positive exampleIt took a lot of effort to prepare Sandy Alexander’s Environmental Excellence Award entry, but Howie Swerdloff enjoyed the challenge. “It was a

beneficial exercise that forced us to step back and take stock of what we’ve accomplished so far and where we need to

focus our energy,” says Swerdloff, senior vice president, human resources/communications.

The company’s environmental efforts began formally in 2002 with ISO 14001 registration and the subsequent environmental management system that targets waste reduction and pollution prevention. In 2005, Sandy Alexander obtained FSC chain-of-custody certification. In 2006, Sandy Alexander reportedly became the first printer in the united States to purchase 100-percent wind-generated electricity to power its manufacturing and office operations. during the same year, the printer joined EPA’s Climate Leaders Program and has announced an 11-percent reduction in greenhouse gas emissions from 2006 levels (tied to sales volume) by the year 2012. All of its sheetfed and heat-set inks rely on vegetable-oil content, reducing VOC emissions. With uV-curable ink, VOC generation is virtually non-existent.

Last year, Sandy Alexander published its first ever Environmental Responsibility Report. According to the company’s Green By design brochure, the idea is to measure, document and report its progress: “We believe in communicating as transparently as possible, not only what we are doing well, but also those areas we need to improve.”

Each year, as required by ISO 14001 standards, Sandy Alexander (Clifton, NJ) establishes corporate objectives in energy efficiency and carbon footprint reduction, recycling and overall reduction of waste and materials directed to landfills, and communications and training. See www.sandyinc.com.

Estée Lauder’s “Corporate Social Responsibility Report 2007” was printed on Mohawk Options 100% PC, an uncoated paper made with process-chlorine-free 100-percent post consumer waste fiber.

The report was printed with the use of Green-e certified renewable wind energy resulting in nearly zero greenhouse gas emissions.

“It was a beneficial exercise that forced

us to step back and take stock of

what we’ve accomplished so far and

where we need to focus our energy.”

Howie Swerdloff, senior vice president,

human resources/communications

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Encouraging customer collaboration

EarthColor wants to lead the industry in developing and maintaining green

standards that protect the earth’s natural resources. The printer documents and monitors its environmental footprint via a

matrix of data tracking carbon production and energy usage along with airborne emissions,

solid waste production and recycled product usage.Advising customers on being greener is part its

comprehensive environmental approach. “We’ve worked very closely with our clients to educate them on how to produce green printed communications that have a positive environmental impact and strong socially responsibility message,” says david Podmayersky, sustainability director.

The printer takes every opportunity to educate clients, suppliers and the community at large about the value of sustainable business practices. “We employ a program called dEPCOR, putting structure to integrating sustainable design, engineering, procurement, consumption and recycling,” says Podmayersky.

EarthColor is one of only three printers to partner with Ceres, an invitation-only network of investors, environmental groups and other public interest organizations working with companies to address sustainability challenges such as global climate change.

EarthColor (Parsippany, NJ) also won an Environmental Excellence Silver Award. See www.earthcolor.com.

100 EMPloyEEs oR MoREBEst EnvironMEntally ProDuCED ProDuCt

A small quantity of reports (the option to view and download this report was also available online) was printed on FSC-certified Mohawk Options paper, containing 100% post-consumer waste fiber and manufactured entirely with Green-e certified renewable, non-polluting, wind-generated electricity. The paper is process-chlorine-free, with certification to FSC and Green Seal standards.

“[Working with American Express on

its 2007/2008 Corporate Citizenship

Report] was a great collaboration at

all levels, with the communications and

marketing departments, and so on.”

david Podmayersky, sustainability director

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More than Minnesota nice Wally Bell, Lou Opperman and Tom Jungels founded Metro Printing in 1971. In 2000, the Jungels family sold the company to Wallace Computer Services, which merged with Moore Business Forms three years later. In 2004, Metro became part of the RR donnelley family of companies when that company acquired Moore Wallace.

RR donnelley’s Metro Plant is an ISO- and FSI-certified, full-service commercial printer specializing in brochures, signage, point-of-purchase displays, pocket folders, direct mail, catalog and communication pieces. Kodak’s InSite Prepress Portal system helps Metro streamline job submission while facilitating job status tracking, online collaboration and remote proofing or approval. On the sheetfed side, Metro is an all-Heidelberg shop with two half- and two-full sized presses. The 40-inch presses support faster makereadies and paper savings via CPtronics-computerized control center monitoring and CPC-remote control for ink consistency and register. docutechs are used for short-run monochrome work.

“We use only water-based aqueous coating with no VOCs. Our facility continues to focus on waste stream management and has reduced hazardous waste by moving to Prisco’s Autowash, a non-hazardous press wash.” says Pamela Rowson, sales and communications specialist. “We always offer customers the option of using post-consumer recycled paper and soy-based inks.”

Metro’s facility is classified as a “very small quantity generator” of hazardous waste. As an RR donnelley facility, the plant is held to strict air compliance management based on corporate requirements.

RR Donnelley’s Metro Plant (Eden Prairie, MN) recently hosted a seminar for employees featuring 494 Commuter Services. Employees who commute via the I-494 highway learned about busing, car pooling, biking and other options. See www.metroprinting.com.

CERTIFICATE oF MERITBEst EnvironMEntally ProDuCED ProDuCt

“Our facility continues to focus on

waste stream management.”

Pamela Rowson, sales and

communications specialist

An environmentally responsible approach was essential for Great River Energy’s “Environmental Performance Report,” which included a folder, too. “Great River Energy’s design group actually contacted us first regarding the project,” recalls Pamela Rowson, sales and communications specialist. “We had worked with them in the past and had a good relationship. They needed our help to find an environmentally friendly paper that would closely match a special ink color they’d selected.”Working with its distributor, xpedx, Metro identified an appropriate paper. “Neenah’s 80 lb., Green-Seal Certified Sundance ‘Harvest Yellow’ smooth text stock was a perfect fit,” says Rowson.

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There’s no place like Domedome Printing traces its roots to 1914 when Byron dome started offering engraving services to local printers. In 1969, Ray and Arlene Poole purchased the company and transitioned it to offset printing. dome has been a family-run company ever since, with brothers Tim, Andy and Bob now at the helm.

digital press capabilities include an HP Indigo 5500 and Kodak digimaster EX110. About 65 percent of the printer’s work is done on an M-110 half heatset web with inline finishing or a six-unit, six-color, 16-page M-130 heatset press. Both are equipped with QTI closed-loop color control for reduced ink consumption and paper waste. dome exceeds Sacramento Air Quality Board requirements to eliminate 95 percent of VOCs from web presses. Noting that the California has the strictest VOC regulations in the country, dome reports it generated only 45 percent of state allowable VOC emissions for 1997.

Two Speedmaster XL 105 presses from Heidelberg save paper, time and energy. With makeready speeds of 15,000 sph and running speeds of 18,000 sph, dome has reduced makeready time and waste by 50 percent.

Automatic roller and blanket wash systems cut solvent clean-up solutions on press by 80 percent, drastically reducing VOCs. Cartridge-based ink dispensers virtually eliminate ink waste. A Technotrans beta.f filtration system enables press water to be changed once a year rather than weekly.

dome also boasts a fully digital prepress department, with Kodak’s workflow, platesetter and proofers. Virtual proofing reduces paper consumption while providing customers with a fast and convenient way to check their jobs.

After earning FSC certification in 2007, dome celebrated by distributing 500 Japanese maple trees at a printer buyers’ event in San Francisco. About 15 percent of the stock it purchases is FSC certified.

A shredding/baling system provides labor savings and production efficiencies. The company typically recycles more than 200 tons of paper per month.

See www.domeprinting.com.

CERTIFICATE oF MERITBEst EnvironMEntally ProDuCED ProDuCt

“As with all California companies,

we far exceed any regulations

that companies have to comply

with nationally when it comes

to pollution control, water

quality and energy usage.”

Tim Poole, president and CEO

Dome (Sacramento, CA) celebrated Earth Day 2008 by inviting 1,000 customers to an environmental educational event. Guests received a Field Guide featuring a glossary of print terms, common envelope sizes, unusual folds, in-line finishing information and more. “We continue to circulate the guide,” says Amy Labowitch, marketing manager. “It’s packed with useful information that includes clever green tips and ways to greenify your business and home.”

62 | www.AmericAnprinter .com | September 2008

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Considering greener Printing? If you asked the average printer what their top four concerns were they’d likely say “increasing productivity, reducing cost/waste, satisfying client demands and greener printing.” Increasingly, identifying business and production processes that are ecologically sound are major concerns. Therefore, it is not a surprise that chemistry-free printing technology is becoming more widely accepted because it helps printers do all of the above and minimizes environmental impact.

graphics

1The Flemish Institute for Technology Research

www.agfa.com/graphics

:AzuraChemistry-free TechnologyThere are many chemistry-free plates on the market and the selection process may appear to be daunting. Chemistry-free plate systems do not require chemical developers, this allows printers to skip an entire step in the printing process. However chemistry-free printing plates and technology are not all created equally. It is important to select a manufacturer with a proven plate and commitment to producing quality products. Today, more than 80% of the chemistry plates used globally come from Agfa. More than 2000 printers use :Azura, Agfa’s industry leading chemistry-free plate. : Azura chemistry-free plates produce reliable, highly stable and predictable quality printed output. :

Azura is appropriate for a wide variety of commercial applications on sheet fed and web presses. unlike other chemistry free plates, :Azura plates have a high-contrast image, so just a quick visual check allows printers to identify errors.

ThermoFuse, is the patented technology on which :Azura chemistry-free plates are based. Simply put, this technology allows images to physically bond to the plate during the exposure process, with no comprise on press. Agfa’s chemistry-free plates ecological impact has also been reviewed within the scientific community. A recently published 1Life Cycle Assessment Study further confirmed that Agfa chemistry-free technology has significantly lower impact on the environment than conventional thermal plate systems. Agfa’s Thermofuse technology represents one of the simplest, most reliable and environmentally friendly CtP approaches on the market.

Corporate Responsibility Agfa is committed to producing quality products and prides itself in being a responsible corporate citizen. Today, Agfa works to manufacture and distribute products in the most efficient manner possible. Every Agfa manufacturing facility worldwide, closely monitors and tracks elements that impact the environment this includes emissions to air, water and soil, depletion of resources and consumption of energy. Over the past six years these facilities have reduced water consumption, CO2 emissions and VOC emissions.

greenWorks™Agfa also actively supports printers that are doing their part. Agfa’s “GreenWorks” customer recognition initiative recognizes printers that are doing their part to be more green. These printers receive the GreenWorks designation. They also receive a host of services, tools and resources which help them to promote themselves as a leader in environmental responsibility.

For more information on :Azura, Agfa’s industry leading chemistry-free plates or greenWorks contact John higgins at john.higgins@agfa.com or 800-540-2432 ext. 4848.

For a list of greenWorks Printers go to:www.gdusa.com/agfa

www.appliedartsmag.com/agfa

Adobe and the environmentAdobe Systems is committed to creating products, solutions and workplaces that meet the highest standards in sustainability.

Beginning with the Adobe Corporate office in San Jose, California, Adobe initiated energy and conservation projects that reduced indoor water use by 22%, landscaping water use by 76%, electricity by 35%, and natural gas by 41%. These improvements earned the facility three Platinum LEEd Certifications from the u.S. Green Building Council, ranking it as one of the most environmentally sound business facilities in the world.

Continuing with Adobe’s graphics communications technologies, companies are using Adobe Creative Suite, Acrobat, PdF-based workflows, and JdF-enabled solutions to increase efficiency and reduce wasted time, material and power. As a result, printers find new ways to minimize their waste streams and maximize their profitability.

Lastly, through collaborations with partners, customers and associations, Adobe works to raise awareness and support training programs on green printing issues, which will position the print communications industry for a bright and promising future.

To read more about Adobe’s corporate social responsibility initiatives and how Adobe solutions can advance your company’s environmental goals, please visit:

www.adobe.com/aboutadobe/environment

Considering greener Printing? If you asked the average printer what their top four concerns were they’d likely say “increasing productivity, reducing cost/waste, satisfying client demands and greener printing.” Increasingly, identifying business and production processes that are ecologically sound are major concerns. Therefore, it is not a surprise that chemistry-free printing technology is becoming more widely accepted because it helps printers do all of the above and minimizes environmental impact.

graphics

1The Flemish Institute for Technology Research

www.agfa.com/graphics

:AzuraChemistry-free TechnologyThere are many chemistry-free plates on the market and the selection process may appear to be daunting. Chemistry-free plate systems do not require chemical developers, this allows printers to skip an entire step in the printing process. However chemistry-free printing plates and technology are not all created equally. It is important to select a manufacturer with a proven plate and commitment to producing quality products. Today, more than 80% of the chemistry plates used globally come from Agfa. More than 2000 printers use :Azura, Agfa’s industry leading chemistry-free plate. : Azura chemistry-free plates produce reliable, highly stable and predictable quality printed output. :

Azura is appropriate for a wide variety of commercial applications on sheet fed and web presses. unlike other chemistry free plates, :Azura plates have a high-contrast image, so just a quick visual check allows printers to identify errors.

ThermoFuse, is the patented technology on which :Azura chemistry-free plates are based. Simply put, this technology allows images to physically bond to the plate during the exposure process, with no comprise on press. Agfa’s chemistry-free plates ecological impact has also been reviewed within the scientific community. A recently published 1Life Cycle Assessment Study further confirmed that Agfa chemistry-free technology has significantly lower impact on the environment than conventional thermal plate systems. Agfa’s Thermofuse technology represents one of the simplest, most reliable and environmentally friendly CtP approaches on the market.

Corporate Responsibility Agfa is committed to producing quality products and prides itself in being a responsible corporate citizen. Today, Agfa works to manufacture and distribute products in the most efficient manner possible. Every Agfa manufacturing facility worldwide, closely monitors and tracks elements that impact the environment this includes emissions to air, water and soil, depletion of resources and consumption of energy. Over the past six years these facilities have reduced water consumption, CO2 emissions and VOC emissions.

greenWorks™Agfa also actively supports printers that are doing their part. Agfa’s “GreenWorks” customer recognition initiative recognizes printers that are doing their part to be more green. These printers receive the GreenWorks designation. They also receive a host of services, tools and resources which help them to promote themselves as a leader in environmental responsibility.

For more information on :Azura, Agfa’s industry leading chemistry-free plates or greenWorks contact John higgins at john.higgins@agfa.com or 800-540-2432 ext. 4848.

For a list of greenWorks Printers go to:www.gdusa.com/agfa

www.appliedartsmag.com/agfa

Adobe and the environmentAdobe Systems is committed to creating products, solutions and workplaces that meet the highest standards in sustainability.

Beginning with the Adobe Corporate office in San Jose, California, Adobe initiated energy and conservation projects that reduced indoor water use by 22%, landscaping water use by 76%, electricity by 35%, and natural gas by 41%. These improvements earned the facility three Platinum LEEd Certifications from the u.S. Green Building Council, ranking it as one of the most environmentally sound business facilities in the world.

Continuing with Adobe’s graphics communications technologies, companies are using Adobe Creative Suite, Acrobat, PdF-based workflows, and JdF-enabled solutions to increase efficiency and reduce wasted time, material and power. As a result, printers find new ways to minimize their waste streams and maximize their profitability.

Lastly, through collaborations with partners, customers and associations, Adobe works to raise awareness and support training programs on green printing issues, which will position the print communications industry for a bright and promising future.

To read more about Adobe’s corporate social responsibility initiatives and how Adobe solutions can advance your company’s environmental goals, please visit:

www.adobe.com/aboutadobe/environment

Congratulations…from our business to yours!As the leading North American manufacturer of high-performance uV systems for the printing industry, Air Motion Systems (AMS) is proud to congratulate inaugural

recipients of AMERICAN PRINTER’s Environmental Excellence Awards.

As a sponsor of these awards, AMS prides itself on manufacturing a green product in the P3 uV curing system and promoting a company dedicated to sustainability. AMS recently relocated to River Falls, WI and in its commitment to sustainability, designed

the new building from the ground up in order to qualify for a “green” certification based on LEEd (Leadership in Energy and Environmental design). Administered by the u.S Green Building Council, LEEd serves as a point of reference in the u.S for sustainable, energy efficient building desig—AMS is set to receive a silver rating.

AMS strongly believes that it is incumbent on businesses of all kinds to evaluate the environmental impact of what they do and therefore, is honored to have sponsored the AMERICAN PRINTER’s Environmental Excellence Awards.

FIELD & AMS: WHITEBURST & WORDMARK: 100% PMS 272HALO: 40% PMS 272

FIELD & AMS: 100% PMS 272BURST & WORDMARK: REVERSE OUTHALO: 40% PMS 272

FIELD: 100% BLACK, AMS: 100% PMS 272BURST & WORDMARK: REVERSE OUTHALO: 40% PMS 272

UV BURST WITH HALO

UV BURST W/OUT HALO

FIELD & AMS: WHITEBURST & WORDMARK: 100% PMS 272

FIELD & AMS: 100% PMS 272BURST & WORDMARK: REVERSE OUT

FIELD & AMS: 100% BLACKBURST & WORDMARK: REVERSE OUT (WHITE or SILVER)

www.airmotionsystems.com

Print buyers are increasingly looking for better environmentaloptions, and digital print should be one that your companyoffers! One of the major advantages of digital printing is drastically reduced make-ready and running waste. Howmany sheets does your litho press use to come up to color?How many plates do you use during a typical day? Howmuch over-run does your shop generally print to account forlosses in finishing and transportation, or just in case the customer needs just a few more? An HP Indigo Digital Press is on color with the first page, so there isn't a need to run thepress up to color at all. The first page out is sellable! Whilethe photo imaging plate used in an HP Indigo is a consumable,it isn't replaced for every job. The same plate lasts for tens ofthousands of impressions, each of which could be completelyunique. Also, with a digital press, you can reprint a job easilyif the cutter slips, a pallet tips over, or the customer needs thatfew more.

Digital also allows for personalization of each piece. Thisgreatly improves the marketing value of each piece, and allows your customer to directly target the right communicationfor the right audience. Instead of printing thousands or millions of pieces, print a smaller but more impactful set. For example, rather than mailing out ten thousand brochuresthat may result in a hundred responses, why not send only afew hundred, personalized with the information the recipientwants to see? Your marketing service has a far greater valuethan simply being a print manufacturer alone, and the resulting savings in paper, power, and transportation adds up to be quite significant!

Finally, there is print-on-demand.

• How many of the pieces you printed last year were never used?

• The information expired before they were needed? • The warehouse damaged a pallet load? • The customer needed 657, but you printed 1000

just in case?

Because digital presses are able to print on demand, you canprint only what is needed, when it's needed. If sales needs 59catalogs, print 59 catalogs. If there are 1092 shareholderscoming to the meeting, print 1092 annual reports. If more isneeded, it is not a major inconvenience to make up a fewmore sets. That ability—that service—is worth more than what you can make printing the extras. If we simply reducedthe number of unused pieces going into the waste stream, and market the value of electronic warehousing and print on demand, we can make a big difference to the planet.

Did you know? HP Indigo consumables meet strict NordicSwan eco-labeling criteria. Electroink 4.0 prints are de-inkableand recyclable. The new HP Indigo 7000 and 5500 DigitalPresses include an imaging oil recycling system that reducesthe overall use of imaging oil by about 50%. HP IndigoPresses have built-in standby modes to reduce energy consumption. HP Indigo consumables contain no substanceslisted in California Proposition 65, nor anything classified bythe EPA as hazardous waste. There are hundreds of papertypes and media certified for use in the HP Indigo Press, manyof which include post-consumer waste or are SFI or FSC certified.And these are just a few of the environmental benefits ofchoosing HP Indigo Digital Printing

Digital is an excellent environmental option

Progressive, profitable printing.

Advertorial.qxd:Advertorial 9/4/08 9:52 AM Page 1

Congratulations…from our business to yours!As the leading North American manufacturer of high-performance uV systems for the printing industry, Air Motion Systems (AMS) is proud to congratulate inaugural

recipients of AMERICAN PRINTER’s Environmental Excellence Awards.

As a sponsor of these awards, AMS prides itself on manufacturing a green product in the P3 uV curing system and promoting a company dedicated to sustainability. AMS recently relocated to River Falls, WI and in its commitment to sustainability, designed

the new building from the ground up in order to qualify for a “green” certification based on LEEd (Leadership in Energy and Environmental design). Administered by the u.S Green Building Council, LEEd serves as a point of reference in the u.S for sustainable, energy efficient building desig—AMS is set to receive a silver rating.

AMS strongly believes that it is incumbent on businesses of all kinds to evaluate the environmental impact of what they do and therefore, is honored to have sponsored the AMERICAN PRINTER’s Environmental Excellence Awards.

FIELD & AMS: WHITEBURST & WORDMARK: 100% PMS 272HALO: 40% PMS 272

FIELD & AMS: 100% PMS 272BURST & WORDMARK: REVERSE OUTHALO: 40% PMS 272

FIELD: 100% BLACK, AMS: 100% PMS 272BURST & WORDMARK: REVERSE OUTHALO: 40% PMS 272

UV BURST WITH HALO

UV BURST W/OUT HALO

FIELD & AMS: WHITEBURST & WORDMARK: 100% PMS 272

FIELD & AMS: 100% PMS 272BURST & WORDMARK: REVERSE OUT

FIELD & AMS: 100% BLACKBURST & WORDMARK: REVERSE OUT (WHITE or SILVER)

www.airmotionsystems.com

Print buyers are increasingly looking for better environmentaloptions, and digital print should be one that your companyoffers! One of the major advantages of digital printing is drastically reduced make-ready and running waste. Howmany sheets does your litho press use to come up to color?How many plates do you use during a typical day? Howmuch over-run does your shop generally print to account forlosses in finishing and transportation, or just in case the customer needs just a few more? An HP Indigo Digital Press is on color with the first page, so there isn't a need to run thepress up to color at all. The first page out is sellable! Whilethe photo imaging plate used in an HP Indigo is a consumable,it isn't replaced for every job. The same plate lasts for tens ofthousands of impressions, each of which could be completelyunique. Also, with a digital press, you can reprint a job easilyif the cutter slips, a pallet tips over, or the customer needs thatfew more.

Digital also allows for personalization of each piece. Thisgreatly improves the marketing value of each piece, and allows your customer to directly target the right communicationfor the right audience. Instead of printing thousands or millions of pieces, print a smaller but more impactful set. For example, rather than mailing out ten thousand brochuresthat may result in a hundred responses, why not send only afew hundred, personalized with the information the recipientwants to see? Your marketing service has a far greater valuethan simply being a print manufacturer alone, and the resulting savings in paper, power, and transportation adds up to be quite significant!

Finally, there is print-on-demand.

• How many of the pieces you printed last year were never used?

• The information expired before they were needed? • The warehouse damaged a pallet load? • The customer needed 657, but you printed 1000

just in case?

Because digital presses are able to print on demand, you canprint only what is needed, when it's needed. If sales needs 59catalogs, print 59 catalogs. If there are 1092 shareholderscoming to the meeting, print 1092 annual reports. If more isneeded, it is not a major inconvenience to make up a fewmore sets. That ability—that service—is worth more than what you can make printing the extras. If we simply reducedthe number of unused pieces going into the waste stream, and market the value of electronic warehousing and print on demand, we can make a big difference to the planet.

Did you know? HP Indigo consumables meet strict NordicSwan eco-labeling criteria. Electroink 4.0 prints are de-inkableand recyclable. The new HP Indigo 7000 and 5500 DigitalPresses include an imaging oil recycling system that reducesthe overall use of imaging oil by about 50%. HP IndigoPresses have built-in standby modes to reduce energy consumption. HP Indigo consumables contain no substanceslisted in California Proposition 65, nor anything classified bythe EPA as hazardous waste. There are hundreds of papertypes and media certified for use in the HP Indigo Press, manyof which include post-consumer waste or are SFI or FSC certified.And these are just a few of the environmental benefits ofchoosing HP Indigo Digital Printing

Digital is an excellent environmental option

Progressive, profitable printing.

Advertorial.qxd:Advertorial 9/4/08 9:52 AM Page 1

one of the most extensive collections of high-quality premium 100% postconsumer fiber papers available.

Mohawk helps you Make A greener Choiceusing a recycled paper can lessen your impact on the environment. For instance, if you printed 10,000 copies of a typical 8.5" x 11", 48-page plus cover brochure on Mohawk Options Smooth, 100% PC White, 100 text and 100 cover versus a virgin fiber paper it generates significant environmental benefits. Some of the savings are equivalent to not driving 8,629 miles; 7,900 lbs. of air emissions not generated; 70, 375 gallons of wastewater flow saved; 117,354,400 BTus of energy not consumed; and 165 trees saved for the future.

yes, Mohawk believes strongly in making sustainable papers available for the environmentally conscious market. As a matter of fact, Mohawk has been making high quality recycled papers since the introduction of Mohawk 50/10, the very first recycled coated paper on the market. Today, Mohawk has one of the most extensive collections of high-quality premium 100% postconsumer fiber papers available. In addition to meeting the EPA standards for postconsumer content, all of Mohawk’s 100% recycled papers are FSC certified, and many are certified by Green Seal, and made carbon neutral.

Mohawk’s 100% recycled papers are available in a wide range of finishes, shades, weights and sheet sizes. And, Strathmore Script offers it’s 100% PC White in a collection formulated with i-Tone for HP Indigo presses.

Mohawk’s100% recycled papers

Mohawk Options, Smooth100% PC White100% PC Cool White100% PC Cream White

Mohawk Via Smooth 100% PC Cool White

Mohawk Color Copy100% Recycled PC White

Beckett Cambric, Linen100% PC WhiteWhite HeatherCream HeatherGreen HeatherBlue Heather

Beckett Concept, VellumGlacierdesert hazeGlacier MistSand StoneSea SpraySage GrassPrairie SandOcean MistWood Spice

Strathmore Script, Smooth 100% PC WhiteBlue HeatherCream heatherGreen HeatherWhite Heather100% PC Cream White

Strathmore Script, Pinstripe Laid1100% PC WhiteBlue HeatherCream heatherGreen HeatherWhite Heather100% PC Cream White

Strathmore Script i-Tone100% PC White

For more information visit www.mohawkpaper.com

Make green by going greenyour business can become more profitable and productive

by going green. Presstek’s innovative digital solutions are designed to reduce your environmental footprint while meeting the

demand for faster turnaround, high quality color printing.

Presstek offers a wide range of fully integrated digital solutions, including chemistry-free CTP in 2, 4 and 8-page sizes, and a range of dI® digital offset presses. Not only do these solutions allow you to remove chemistry from your operation, they reduce makeready waste, dramatically decrease water usage, and shorten the learning curve for new employees. The end result is maximized quality, productivity and profitability.

Presstek customers report delivering high quality quickly with improved profit margins while reducing VOCs by up to 95 percent and makereadies by approximately 60 percent.

To learn more about becoming more capable, profitable and competitive, please call 603-595-7000, x3599 or visit www.presstek.com.

The Presstek Difference

Congratulations to our two Presstek DI customers on their Environmental Excellence Awards!

Inkworks Press of Berkeley, CA Anstadt of york, PA

dI is a registered trademark of Presstek, Inc.

one of the most extensive collections of high-quality premium 100% postconsumer fiber papers available.

Mohawk helps you Make A greener Choiceusing a recycled paper can lessen your impact on the environment. For instance, if you printed 10,000 copies of a typical 8.5" x 11", 48-page plus cover brochure on Mohawk Options Smooth, 100% PC White, 100 text and 100 cover versus a virgin fiber paper it generates significant environmental benefits. Some of the savings are equivalent to not driving 8,629 miles; 7,900 lbs. of air emissions not generated; 70, 375 gallons of wastewater flow saved; 117,354,400 BTus of energy not consumed; and 165 trees saved for the future.

yes, Mohawk believes strongly in making sustainable papers available for the environmentally conscious market. As a matter of fact, Mohawk has been making high quality recycled papers since the introduction of Mohawk 50/10, the very first recycled coated paper on the market. Today, Mohawk has one of the most extensive collections of high-quality premium 100% postconsumer fiber papers available. In addition to meeting the EPA standards for postconsumer content, all of Mohawk’s 100% recycled papers are FSC certified, and many are certified by Green Seal, and made carbon neutral.

Mohawk’s 100% recycled papers are available in a wide range of finishes, shades, weights and sheet sizes. And, Strathmore Script offers it’s 100% PC White in a collection formulated with i-Tone for HP Indigo presses.

Mohawk’s100% recycled papers

Mohawk Options, Smooth100% PC White100% PC Cool White100% PC Cream White

Mohawk Via Smooth 100% PC Cool White

Mohawk Color Copy100% Recycled PC White

Beckett Cambric, Linen100% PC WhiteWhite HeatherCream HeatherGreen HeatherBlue Heather

Beckett Concept, VellumGlacierdesert hazeGlacier MistSand StoneSea SpraySage GrassPrairie SandOcean MistWood Spice

Strathmore Script, Smooth 100% PC WhiteBlue HeatherCream heatherGreen HeatherWhite Heather100% PC Cream White

Strathmore Script, Pinstripe Laid1100% PC WhiteBlue HeatherCream heatherGreen HeatherWhite Heather100% PC Cream White

Strathmore Script i-Tone100% PC White

For more information visit www.mohawkpaper.com

Make green by going greenyour business can become more profitable and productive

by going green. Presstek’s innovative digital solutions are designed to reduce your environmental footprint while meeting the

demand for faster turnaround, high quality color printing.

Presstek offers a wide range of fully integrated digital solutions, including chemistry-free CTP in 2, 4 and 8-page sizes, and a range of dI® digital offset presses. Not only do these solutions allow you to remove chemistry from your operation, they reduce makeready waste, dramatically decrease water usage, and shorten the learning curve for new employees. The end result is maximized quality, productivity and profitability.

Presstek customers report delivering high quality quickly with improved profit margins while reducing VOCs by up to 95 percent and makereadies by approximately 60 percent.

To learn more about becoming more capable, profitable and competitive, please call 603-595-7000, x3599 or visit www.presstek.com.

The Presstek Difference

Congratulations to our two Presstek DI customers on their Environmental Excellence Awards!

Inkworks Press of Berkeley, CA Anstadt of york, PA

dI is a registered trademark of Presstek, Inc.