Environmental Management and

Corporate Responsibility

Ria Pontikis, Alžbeta Tibenská, Jana Valachová

Whirpool Corporation • American multinational

manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, USA

• Number one major appliance manufacturer in the world

• Portfolio of Brands– Whirpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit

History & Heritage • Beginnings were humble, based

on a business failure and the vision of one family

• 1908 – Lou Upton investes savings in a venture to manufacture household equipment

• 1911 – Lou with his uncle and brother joined together to produce motor-driven wringer washers as the Upton Machine Company

40s and 50s

• In the summer of 1945 production of washers began again

• Period of explosive growth

• 1945 – name of company was changed to Whirpool Corporation

• By the start of 1970 - introduction of innovative products that performed more efficiently and helped make households tasks easier

• Introduction of Cool Line, the first toll-free consumer service support program in the US

The First Space Kitchen

• October 1960 – government contract to design and build America’s first experimental space kitchen.

• The first attempt by appliance engineers to cope with the problems of zero gravity and a number of innovative solutions were deveoloped.

• Growing international business, expanding into Mexico, manufacturing in India and throughout Europe

• 1990’s - global expansion

Strategic Architecture • VISION - The best branded

Consumer Products … in every home around the world

• STRATEGY – Product leadership, brand leadership, operating excellence and people excellence

• MISSION – Create demand and earn trust every day

• VALUES – Respect, integrity, diversity – inclusion, teamwork, spirit of winning

Environmental sustainability

• 1970 – Whirlpool created the corporate office for environmental control – 2 main purposes: environmental protection and natural resource efficiency.

Design, development and transportations

• Whirlpool strives for all transparency on all products and packaging.

• Company is actively researching new materials with emphasis on environmental performance

• Partnership with Honeywell – liquid blowing agent for refrigeration

• partner with SmartWay Transport®

Life of product

• Whirlpool uses PROCEL and EU Directions to set energy standards for products.

• Latin America – A category certified products

• Whirlpool – partnerships with companies Nest and

Ford Motor -they are looking for better solutions

End of life

• 90 percent of major appliances are recycled

• actively recycling products in North America, South America and Europe

• Whirlpool is committed to zero waste

• to landfills by 2022

Social Responsibility

Whirpool is committed to making products that make life easier for people so they can spend time doing what really matters—being with family and friends. This commitment leads to maintain strong connections to the communities where they do business

They partner with->

United Way: Whirpool employees participate every year in raising funds for local United Way campaigns in their respective locations

• The Whirlpool Foundation offers a dollar-for-dollar match on contributions made to these campaigns

Habitat for Humanity:

• In more than 16 years of partnership with Habitat for Humanity, Whirlpool has developed active programs in more than 45 countries with a commitment of more than $90 million

Boys and Girls Clubs of America:

• Maytag brand teamed up with Boys & Girls Clubs of America (BGCA) as a commitment to youth and communities

Whirpool foundation:

• Whirlpool Foundation addresses community issues through partnerships and collaboration to make the biggest impact with the resources at hand

• They intended to provide financial and leadership support for nonprofit organizations dedicated to improving the quality of life in the communities where Whirpool operated

• Whirlpool Foundation also follows collective impact model and contributes to the social concerns found in Whirpool home communities through grants, volunteerism and leadership

• Whirlpool Foundation identifies outstanding programs that are centered on qualify family life, cultural diversity and lifelong learning

The matching Gifts Program

The Matching Gifts Program is designed for Whirlpool employees, retirees and directors to support U.S.-based nonprofit organizations located within communities where Whirlpool Corporation operates

Disaster Relief Program

When natural disasters occur, the people at Whirlpool are among the first to respond and extend their support