environmental upgrading of urban areas through tourism (eutou) introduction to the eutou methodology
TRANSCRIPT
Environmental Upgrading of urban areasthrough TOUrism (EUTOU)
Introduction to the EUTOU Methodology
Introduction to the EUTOU Methodology
- Context
- Issues
- Activities
Context of Wuzhishan21,500
26,000
2,300
3,700
4,200
5,800
HAIKOU
SANYA
WUZHISHANBOAO
XINGLONG/SHIMEIBAY
WENGCHANG
Figure 12.1 Regional tourism plan for Tongza
WUZHISHANSUB-REGIONAL CONTEXT
WUZHISHAN CITY
Main Issues Affecting Wuzhishan City
• Generally Depressed Economy of the Town
• Lack of any Focal Activity Node
• Shortage of Tourism Activities
• Generally Run Down and Poor Environment
Key Assets To Build On
Improved Road Connections
Li and Miao Culture
Nationally RenownedAnd Beautiful TropicalLandscapes
Key Strategic Objectives of Existing Plans
Make Wuzhishan a Tourist City aimed at International Visitors
Introduce a Range of Urban Features to make Wuzhishan a Modern Tropical City
To Make Wuzhishan a Regional Centre for theMiddle Part of Hainan
Tourism Master Plan for HainanProvince
HPTA/WTO
STAGE 1: INCEPTION
• Objectives
• Data Sources
• Issues
• Web Site
Key Objectives
1. Devise and Implement an Action Plan to upgrade
the Nansheng Waterfront Environment
2. Contribute towards the implementation of the 2002 Tourism Master Plan for Hainan Province
• Disseminate best practice on improving urban waterfront environments and developing cultural tourism products
4. Devise and innovative implementation framework
5. Test the Action Plan through a Pilot Demonstration Project
• Best Practice
• Land use, urban design
• Socio-economic
• Plans and Policies
• Cultural Tourism Assets
• Tourism Products
• Surveys
STAGE 2: BASELINE REVIEW
Key Profiles
8,000 Population in Waterfront area
57,000 Urban Population
70 per cent of Population are Li and Miao
Unemployment Rate as High as 25 per cent
Below Average Incomes
Visitor Survey: Wuzhishan City, May 2004
0
10
20
30
40
50
60
70
Mainland Hainan Overseas
Origin ofVisitors
Origin of Visitors
%
0
10
20
30
40
50
60
70
Leisure Business Other
Purpose ofVisit
Visitor Characteristics
%
0
10
20
30
40
50
60
one day two days threedays
Length of stay
Average Length of Stay
%
0
10
20
30
40
50
60
70
Main Reasons for Visiting
NaturalLandmarks
NaturalScenery
Li and MiaoHeritage
Food and Drink
Visit tropicalforest
NatureActivities
Spa/relaxation
Shopping
Visitor Motivation
Shopping
%
05
1015202530354045
Range Qualityof
Shops
Very Poor
Poor
Average
Good
Very Good
D'ont Know
Range and Quality of Shopping
%
Very poor
Poor
Average
Good
Very Good
D'ont Know
Overall Impression of Wuzhishan City as a Tourist Destination
117
117
172 203
234
244
2990
102
Overall environmental quality
Cultural Displays
Landscaping
Interpretation
Pedestrian Access
Signage
Food and Beverage
Shopping
New Hotels
Recommended Improvements to Waterfront
STAGE 3: ASSESSMENT OF BEST PRACTICE
STAGE 4: CONCEPTUAL PROPOSALS
Environmental Upgrading
Land use and Urban Design
Upgrading of tourist products
Tourism promotion
Implementation
FUNCTIONS OF UTAP
1. Framework for Co-ordinated Planning Of the Waterfront
2. Guide for Sustainable Private Sector Investment
3. Framework for Participatory Planning
4. Tool for Replication Elsewhere
STAGE 5: LOCAL CONSULTATION
Technical Workshops
Main Consultation Event
Surveys
STAGE 6: PLAN PREPARATION AND IMPLEMENTATION
STAGE 7: DISSEMINATION
EUTOU CAN DO IT…………..