envisage 2010-11

Forrest Gump (1994)

The movie revolves around the life of Forrest Gump- a mentally challenged man who shows us what it takes to be a businessman and a good friend. The message of the movie is simple: You should never forget the people who helped you out and that the right partnership can affect not only your bottom line but

your life.

The Social Network(2010)

The Social Network is inspired by the creation of the 500 million member social networking website, Facebook. A story centred on a teenager who becomes the world’s youngest billionaire. The social network will certainly pump up your adrenalin if you are a start-up guy. A must watch for every entrepreneur.

The Aviator (2004)

Leonardo Dicaprio stars as Peter Hughes who changes the face of aviation industry through his compassion and knowledge. Hughes had a relatively easy entry into the entrepreneurial life via his father's company and money, what was admirable was his fascination with and eventual knowledge of the aviation industry.

A story with which every family business guy can relate to.

The Pursuit of Happiness (2006)

This Will Smith star-vehicle is the story of successful entrepreneur Chris Gardner. The Pursuit of Happiness doesn't explore exactly how Gardner built his entrepreneurial empire; it does offer insight into the man himself, a man who experienced struggles few of us will ever know in his pursuit of a better future.

Citizen Kane

No list of great films, let alone ones about business, would be complete without this classic. The movie is about the relentless pursuit of wealth and power--and what, in the end, it's all worth. For those who haven't seen Citizen Kane, stop reading now and take care of business.

Complied By Rajat Jain

Dr. Rajan Saxena

Vice Chancellor

Dr. Debashis Sanyal

Dean

Prof. Seema Mahajan

Associate Dean

Management’s Foreword

I am happy to learn that students of family business are organizing a two da y B u s i n e s s festival "lnspirus" and a r e coming out with their magazine cum yearbook "Envisage". The g r o w t h of any e c o n o m y is to a large extent written by entrepreneur. In a country like India, f a m i l y bus iness and entrepreneurial firms have contributed not o n l y to the e c o n o m i c growth but a l s o to innovations. They h a v e also innovated products and processes. The story of i n n o v a t i o n is n o t just restricted to low technology and common goods but extend to h i -tech areas including those in information, communication technology and entertainment (ICE). NMIMS as a n institution has been entrepreneurial and innovative. This is r e f l e c t e d by s e v e r a l academic initiatives taken by this institution, one of which is the two year family business program. The

p r o g r a m ’ s contribution has been widely recognized by the business owners as also by academics. I wish “Inspirus” and magazine Envisage a success.

I, as Dean of the School of Business Management (SBM), take immense pride in the students of MBA-Entrepreneurship and Family Business as they launch "Envisage", the magazine and yearbook in their annual corporate-cultural Fest Inspirus: The Spirit of An Entrepreneur. The theme of this magazine revolves around how one writes their own destiny and I couldn't agree more to this. Entrepreneurship and Small and Medium

Enterprises have played a vital role in the development of the Indian economy. I really wish them good luck in all their endeavors and really hope for “ Inspirus” and Envisage to be a huge success.

The level of talent at Narsee Monjee Institute of Management Studies is remarkable. In its MBA- Entrepreneurship and Family Business Program, we admit some of the best and brightest students from different parts of India and around the world. As the Associate Dean of this program, it is my privilege to work with the talented people that walk the halls of the School of Business Management. It is my responsibility to nurture this talent in a way that maintains and extends NMIMS’s stature as one of the most prominent business schools in the world.

We are very proud of our Alumni who are doing great work and showcasing their Entrepreneurial traits, leading towards success. Expect to see even greater accomplishments for our family business team in the future. I wish my students good luck for their Annual Corporate-Cultural fest

“ Inspirus” and this Magazine called Envisage. Here’s hoping for a grand success. Once again, three cheers for the family of Family Business

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Dear Readers,

ENVISAGE: “We write our own destiny”

Introducing Envisage, in association with Inspirus 2011 (the annual corporate fest of the Entrepreneurship and Family Business Batch of NMIMS University). This year is the genesis of Envisage, our annual magazine cum yearbook. The theme of this magazine revolves around how an entrepreneur defines the path he sets off on, knowing where he struggles to reach. He writes his own destiny without being deterred by anything or anyone. Starting from scratch with just a vision in mind, he forms a concrete path to reach his envisaged destination. He makes infinite blunders in his expedition but overcomes them. He may lose his way, he may falter, he may fail in his maneuvers but what makes him successful is how he strives to achieve what he had once envisioned. This magazine encapsulates interesting articles on innovation, leadership and entrepreneurship. It also includes inspiring stories of those who have left a mark in their journey of being a victorious entrepreneur. Readers will be able to relate and connect to these stories and execute their dream to make it happen for real. In a nutshell, the role of this magazine is to inspire, ignite passions, inflame desires, infuse beliefs and finally increase expectations of a victory. The Editor On Behalf of the Team

Bakul Chowdhary

Right then, it‟s that time of the year again when

the phrase „farewell-party‟ does the rounds. The

time when you prefer to stay sober at the drinking-

at-dome parties just to let it all sink in; when you

ignore a peer‟s ignominy merely to end on a

positive note. The time when you take a deeper

look at those blank pages of the notebook, which

you often forgot to carry to class, as if they had a

thousand stories essayed on them. The time when

boys try to pretend being unaffected - their

pseudo-machismo taking the better of their inner

melee – and girls can‟t get enough of hugging

each other [to the utter delight of boys blessed

with imagination]. And often, after marathon

staring-at-the-blank-walls sessions during lectures,

a teardrop swells over…presenting the varied hues

of a lifetime in the white of the classroom wall;

like a rainbow surfacing on a clear sky after a mild

shower.

And for once you don‟t do [read: watch] what you

normally do when your roomie has left the room

all to yourself. For once, you‟re lost in that maze

of memories: the labyrinth whose code no

scientist, nay, no psychiatrist, could ever decipher.

As you sit with your secret scrapbook in your lap

and the Summer of ‟69 for company as

background score, the “I guess nothing can last

forever” shard takes a dig at you. And set in action

is a motion picture that presents everything,

however trivial, that has happened to you during

your stay in the college for the past two years, reel

by reel. And everything that you ever did or didn‟t

do flashes past your memory ever since the time

ENVISAGE | April,2011

you set foot in this once-strange place that now

feels like home.

The first memories that come to mind are those of

the Induction Week where the initially-portentous

quote “INTRODUCTION!” fast turned funny

solely on account of gross overuse and grosser

under-application. Having come with dreams of

„encountering‟ the Mumbai chicks, the schedule

fast made even the singletons turn down Lady

Slumber. The obsession with roll numbers made

some ask a prospect‟s roll number instead of the

phone number! And though everything wasn‟t

fine; there was a fine for everything. With

entrepreneurs forming the

majority of the breed, pals

were few and far between.

Of course, most of them

were like the alarm clock:

that friend-turned-traitor

which failed most in most

morning classes; not to

mention the „snooze‟

function, which had been

created exclusively for the purpose of destroying

the student communities‟ GPA. The academicians,

nonetheless, had their own version of this Satan:

colloquially known as the faculty. And no sooner

did one learn to „weather‟ the storm than it all

began…

The morning classes were the biggest pain in the

you-know-where. It was here that the 20-minute

HIMYM episodes miraculously ballooned

themselves into lecture-long dozing. This was also

the place where we first learnt to tell apart

„listening‟ from „hearing‟. No sooner did the clock

strike the „classes-over-for-the-day‟ hour than a

colony of ants [only less hardworking] filed into

their rooms to carefully reconnect the broken

pieces of slumber-glasses. The room of a student

was a church where opening a textbook, save on

the exam-eve, was considered a serious breach of

the bro-code and a convict accused of such

violation was instantly tagged a „geek‟ for life.

The clutter in a room was directly proportional to

one‟s manhood. Lockers, here, were used to hide

fairness creams and anti-aging lotions by boys and

love-letters by girls. Girls, being the far-more-

organized species, arranged the letters in order

from 1 to n; „n‟ being remembered as the last guy

they dumped and „1‟ being

the guy who invariably

ignited the my-first-kiss

Cinderella fantasy.

Nevertheless, the smooth

functioning of the heart

was intricately connected

to the Internet-

connectivity; a fact which,

like homosexuals, existed

across genders. Fast running out of things to do

[you‟re right, studying was never on the list];

spreading rumours about VAT (pronounced

VAAT) became a favorite pastime for many. As

phrases like “Tere kitne aaye”, “Meri to lag gayi,

yaar”, “Tu to star hai” flew around like missiles

in a war zone, making the air too heavy to breathe;

the occasional “load mat le” played quite a savior.

The last quip soon transformed into a “Lighter Le”

approach, whereby shabby-looking guys took to

fagging just to build a cloud of smoke around

them in the hope that some juvenile would attempt

to de-mist-ify them.


It is said that an average cigarette takes 4 minutes

of our life. Of course, nobody told them that

attending a company‟s average PPT takes 90…a

rather sorry tradeoff for a chain smoker. The word

„company‟ always reminds a Businessmen of

Opportunity, a committee which had taken Barney

Stinson‟s “Suit up” advice rather seriously.

The evenings were the only time when the

Mumbai weather was a little benevolent to the

body. As joggers and gymnasts clawed around

post-sunset, the „we-were-just-taking-a-walk-

around-the-campus‟ couples gave the nocturnal

animals a run [read: walk] for their money.

However Counter Strike and Poker were two

activities that found fame across all distinctions of

specialization, work-ex, etc. Its repercussions

sometimes catapulted into desperate requests of

“Yaar please proxy laga de! Already 2 absent ho

chuki hai, aur abhi to ek hi mehna beeta hai.” At

other times, it resulted in stepping on the dais with

panache, declaring the topic of the presentation

and then shooting back a searching glance at the

projector screen to sift through the contents of the

slide. At these times, of course, Santa had left us

with a permanent panacea, something that neither

time nor precision could scar – the messiah named

Seema. As words crawled out slowly from the

mouth, it mirrored the CC printers, where every

paper inching out of the printer made its presence

felt; a seemingly-fitting retribution for the

humongous paper-wastage all around.

There were times when a wintry night turned hot,

when a friend‟s new-found hot romantic interest

made you spew fire. At other times, the

discussions on GDP, especially when the day

constituted an Eco class, soared high. Mark Twain

be damned; statistics were thrown in from

yesterday‟s Economic Times to add credibility to

the discussion. The only bone of contention was

that telecom sector reports were mentioned while

talking Infra. These were later justified using “I

was just giving an analogy yaar”. The sector

analysis was obviously restricted to sectors 14 and

17, courtesy proximity. Only the IT-sector

knowledge was kept out-of-bounds lest the World

War 3 [IT-led of course] might start between Infy

and TCS. At a place where we were expected to

think out-of-the-box, our assignments were kept in

pigeon boxes, which were always opened with

trembling hands and a prayer on the lips

murmuring “No God, No God, No God!” Similar

prayers were heard while taking a sneak-peek into

others‟ plates in the mess to determine the menu.

The MANGO people had to taste the sour grapes.

Talking about food, the canteen food was a

mutually-agreed-upon vent for all the frustrations

of the student fraternity. And Facebook wasn‟t the

only thing we had borrowed from the West most

recently. The other bubbles often burst during the

semester-exams where a heart-broken vella ended

up defending his plight by saying: “Oh, marks??

I’m not here for marks. I chase excellence!”

Surprisingly, this species would be most active in

group tasks [which reminded an onlooker of

ineffectual orgies]. Incidentally, group tasks were

the only time when this species prayed with all its

might to land up in a GEEKS company. After all,

“a GEEK in need is a GEEK indeed!” and rumour

had it that the latter approved of requests much

faster than the former.


And all this surreal reverie is suddenly interrupted

by a knock at the door. When the intruder leaves,

breaking this eventful chain of thoughts, a

different contemplation sets in. You think of the

things you could‟ve done differently. You think of

the difference you could‟ve made to the institute.

You think of the things that could have value-

added to life. The stares of peers were too riveting

and the stakes too high. And as you rue the

absence of having tested theory through

application, the vision of a white tiger emerges out

of the herd…and suddenly the rat race leaves you

far behind…in a league of your own.

This all a fairytale, indeed! Fairytale, until reality

raises its ugly head and quips: “A word?” And

suddenly, as you see through the oxymoron that is

the „Friends Forever‟ truism, valediction becomes

the cruelest word in the English dictionary.

Outside the gates of the campus, the big bad world

awaits. The corporate, with all its gamut of

expectations and disappointments, its mirage of

games – games people play, the chuckles and the

jeers, awaits you. The safety valve obviated thus;

a mistake will now be considered a crime. The

student tag hence bequeathed; the learning phase

is now over. Or is it? They say whenever a

separation occurs in a man‟s life; a part of him

dies. If that were true, our dear Alma Mater must

have died a hundred deaths year-in-year-out. And

the future… well, things will never be the same

again…never! Hundreds would wake up to the

concept of breakfasts again. The next time we

bump into each other, suits and ties will cramp the

exterior, an apt physical manifestation of the

stifling of emotions which is happening inside. …

The old will have to make way for the new!

These beautiful days would finally be over; the

camaraderie would come to an end.

The inexorable passage of time unyielding; the

continuum would have to transcend.

The laughter would fade away into smiles the

castles-in-the-air would be dashed to the ground;

Caprice would disappear into oblivion; age would

eventually come around and all that would remain

is memories……heart-rending ones of days spent

in class……A Thousand Splendid Suns.

By Ayush Agarwal


Glocalisation Comes Of Age

It’s often debated whether

globalization destroys or saves

indigenous cultures. We hear

outcries about worldwide

Mcdonaldization. But we have

not yet understood a

phenomenon called

glocalisation, where people

have global and local

perspectives at the same time.

They have tremendous global

awareness and insightful local

knowledge.

Glocality suggests that

competitive advantages can be

gained on a local rather than

national scale and SME’S,

whether they are innovative,

industrial, family businesses

and small craftsmanship firms,

can increase their

competitiveness in

international markets on the

basis of a strong local

integration.

However as Indian SME’S

gear to take on the global

business interface,

GLOCALITY is essentially a

concept brought and taught by

the Multinational Corporations

(MNC’S).

Product and promotion

transfers are the essence of

MNC marketing. Anyone

travelling abroad can see

Coca-Cola, Pepsi, Mcdonalds,

Sony and Kentucky Fried

Chicken everywhere. Coca-

Cola and Pepsi are sold in 150

countries and promote their

products in a similar fashion in

almost all the countries.

Given such an experience, one can believe that most products and

promotions are easily transferable with or without any major

modifications among the MNC subsidiaries. Rarely companies think

about developing new products for their target markets. It thus

becomes a viable proposition only when MNC’S find unique,

profitable segment for which they have no products.

Indian scenario: In the current Indian scenario, the national economy

and market place is undergoing a rapid transformation. Several

reasons can be attributed to these changes. One of the reasons being

Globalized - the explosive growth of global trade and international

competition. The other reason is the technological change, which is a

focal factor, as technological competitiveness is making the global

marketplace a cutthroat

platform.

The Indian market is no

longer a seller’s market.

Whoever provides the value

for money, is the winner.

Companies have huge idle

capacities, as they have

wrongly calculated the

market size and installed

huge capacities.

Being one of the biggest

consumer markets, India has

attracted several MNC’S. In

the initial stages they set their

foot print s in India with

great enthusiasm as they presumed the market to be huge and if they

command even a small share of the pie in the initial years, it would be

a profitable venture. But many such MNC’S entry was a failure

because the market size assumed by them was an over-estimated one.

By the time they realized that the Indian marketplace is a different

ball game altogether, they were incurring huge losses. These global

monoliths started looking like yet another company in the market

place.

Then the outlook changed when they started analyzing the market

place in order to understand its dynamics. They dropped their

traditional global assumptions about market behavior and adapted

their offerings and the company according to the local prerequisites.

They then realized that to succeed in the Indian market, they have to

hire representatives who are much more aware of the Indian

economic, political, legal and social realities as well as “MADE FOR

INDIA MARKETING STRATEGIES”

This in turn resulted in a hypothesis - “Think globally but plan and

act locally”


What does Glocal MNC

mean?

Glocal MNC means those

having global presence but

who plan their decision

making and implementing

capabilities according to the

local market. These companies

have realized that survival and

success of a MNC depends on

localization.

`Made for India` marketing

strategies takes care of MNC’s

global value proposition as

well as helps them to come out

with specific strategies so that

they can compete in the

market. It helps them to decide their market segment, target market

and market positioning. It also provides insights about trends that are

set to engulf the market in the future.

Why Glocality?

It has been found that 70 per cent of the US product innovations are

transferred abroad and it is six times more expensive to custom-build

products than to transfer them from abroad. So it is profitable for a

MNC to launch its globally accepted products wherever they go.

However, here comes the differentiating factor. To find out the

product acceptability, the market screening and transfer process

begins with market need diagnosis which is done locally. MNCS

want to have loyal customers as the outlook of such companies who

are coming to India in the long term. MNC’S have found that the

Indian consumer exhibits a peculiar behavior.

How Glocality works?

By hiring Indian professionals as well as tie-

ups with Indian corporates.

By communicating and changing quality

perception.

By proper communication in Indian

languages.

By rural marketing.

By understanding cultural and social values.

By providing what the Indian consumers

want.

By developing India specific products.

By adopting localised way of distributing.

Glocalisation thus takes into account all constraints

to safeguard transnational worldwide positioning as

well as well-defined marketing strategies to

compete in the local market.

By Urja Padwal


Republic of Scams

“Regressive corruption deprives a nation while progressive corruption cheats it”

IPL scam, CWG scam, 2G scam… the cancer of corruption seems all-pervasive. As we transit from

license raj to crony capitalism, it is the ordinary citizen who is being short-changed in the process. What

lies ahead?

Top class politicians, bureaucrats and business

people—have been indicted. For a nation heady

with the success and international adulation that

came from the speedy recovery of its economy

from near-recession, this is a reality check like no

other. The CWG and 2G scams are now the two

crucial ingredients in the political stew being

cooked by both the Opposition and the PM’s

Quislings. For good effect, both scams are being

tom-tomed as emblematic of all the evils that

plague India.To all of this, there is one word

Politics.

In this dirty, unruly and obnoxious game of

politics being played, one can only expect

corruption and its long term drastic effects on the

economy. We hear such remarks on an everyday

basis. And we make them ourselves.When the

controversy surrounding the Indian Premier

League (IPL) hit the news-stands early in 2010,

India’s cricket watching millions were a tad bit

upset that their favourite game was being

besmirched. A juicy spat between Lalit Modi and

Shashi Tharoor, through the social networking site

Twitter followed by an all-out war in the media,

provided seamless entertainment to the masses.

However, it was not any more entertaining when

the Commonwealth Games 2010, the biggest

sporting event to be hosted by India and the next

big card in the India-China one-upmanship game,

ran into grave trouble with the discovery of

discrepancies to the tune of Rs 800 billion! To add

to the appauling state of affairs, another scam

blew away the entire Indian population that

brought to light irregularities in the awarding of

2G contracts to telecom players with the

involvement of India’s Telecom Minister A Raja


Politicians and racist what did you do,

You tore up my planet with scissors and glue,

Like a bully at school,

Your games are so cruel.

Your fights over dirt, has split up my earth.

Do you sleep comfy, warm in your beds ,

When a bullet hits softly, through a little boys

head,

Land has no value, when its people are dead,

and when husbands are lost, it’s not your

tears shed.

and top business houses and that was, simply, the

last straw.

But the Commonwealth Games and telecom

scams are very different, is that they represent two

very different kinds of corruption. I call them

progressive corruption and regressive corruption.

Progressive corruption is when you want to build

a factory in India; the babu-neta nexus will suck

every drop of blood out of you for licenses,

permissions, clearances etc. They’ll demand huge,

often unrealistic amounts, for the most ridiculous

of things, like running water and garbage

collection. By the time an entrepreneur opens his

factory he’s already down on both capital and

energy. Abhorrent and unfair as this is, it is a

system that makes money by making things

happen, not by

preventing them from

happening. It unfairly

enriches officials, but

results in action,

products, jobs, profits

– which is why I call it

progressive corruption.

India’s practice of

regressive corruption

is based on the old

idea of the highway

hold up – if you don’t

pay, you can’t

proceed. It’s best

exemplified by the

CWG scam. The

culture of ―pay us or

go to hell‖ is why the

entire project got

delayed and decayed. The nation gained no

prestige (in fact lost a lot!), the public gained few

civic assets because much of what was to

materialise didn’t, and what did is too crappy to be

meaningful. Regressive corruption deprives a

nation while progressive corruption cheats it. The

starkly different results of this are best seen in

public works projects, such as highways and

dams.

It is no surprise then that India has slipped to 87th

spot in Transparency International's latest ranking

of nations based on the level of corruption.

However, perceptions aside, the hard fact is this—

confronts an Indian on the street and asks him

about black money and you get a nonchalant

shrug! Clearly, corruption has percolated down to

the man in the street—the rotund guy who owns

the little grocery store round the corner, the street-

smart property broker who shows you around the

homes you want to rent on his motorcycle, the IT

entrepreneur who cooks his books and takes pride

in doing so, etc.The silver lining comes from an

interesting perspective, though! That India is

corrupt is no secret. The recent slew of scams does

reflect an alert media and a lower tolerance for

corruption than before. The sheer scale and spread

of these scams has shocked the very core of the

Indian population. Drawing room conversation

among the educated

middle class no longer

simply laughs

corruption away.

Yes, it’s very self-

gratifying to stand at

podiums and hector the

world at large about

how we must all

become different

people overnight and

end corruption simply

because we must. But

realistically speaking,

even while we must

continue to combat

corruption with all our

might, I’ve given up on

the hope that

corruption will cease in

India anytime soon.

So, my humble request to our all-powerful corrupt

babus and netas is to alter their modus operandi

and adopt progressive corruption as their model.

Instead of holding up power stations, water

treatment plants, sewage systems, metro lines, and

highways, please just build them and make your

money off the contractors. Here’s the incentive –

if you ensure the projects come up in time and

serve their purpose, no agency is likely to get the

public and political support to go after you.

Compiled By Bakul Chowdhary


The Blood Of Any Company: It’s Finance

Mr. Jeet R.Shah holds a M.Com degree from Mumbai University. Apart from that, he is a Certified

Financial Planner (CFP CM

). He has over 6 years industrial experience in the field of corporate and personal

finance. He has been teaching for about three years now. He is a visiting faculty at NMIMS, IBS, GIM and

Indo-German Training Centre and has taken corporate training sessions for SBI, Mahindra Kotal Securities,

and LIC. He was invited by SEBI’s NISM to take a public

education seminar.

What are the Financing Strategies

followed today? Should one rely on internal

sources or seek external sources?

Exceptionally for SME’s, it depends primarily on

the growth of the company. In the sense that if the

growth is not that big, say 10 to 15 percent

annually, then one should rely entirely on internal

sources. This is largely the cash generated from

operations.

But if the company ventures into activities such as

expansion, it may seek external sources. External

sources encompass fund-based and non-fund

based sources of financing. One may approach big

companies to fund and assist them in their

operations with a promised return. The expense is

mainly on the marketing bit of the company as the

profits yield through

that. For example, The Times of India Group

holds a stake in Infosys as it markets for that

company. If such companies can follow this

methodology, why not SME’s?

There are Venture Capitalists who expect at least a

40-50 percent return on their investments and you

have other sources such as term loans, overdrafts,

cash credit etc. For that you may approach banks

and other financial institutions. General Managers

of various banks have targets to meet and they put

forward requests to their superiors to provide

customers with loans. These days’ people have

become very innovative, in the sense that they

keep 20-30 credit cards to meet their credit

requirements.


Is it true that we can acquire loans with 2-3per

cent interest? Comment

It is all not true, just another myth. It’ll be 6

months LIBOR plus hedging cost. Libor can go up

to 4.65 per cent and that’s just the interest you

pay. Through ECB (External Commercial

Borrowing), which implies that, we can get loans

in terms of foreign currency dollars or pounds.

After getting a loan, you need to hedge it: hedging

cost is 5% as of now. On addition of both the

percentages we get 9.65per cent. Apart from the

above we have to pay 2.5per cent as bank charges

presently, these are one-time charges. ECB has

troubles too, as you cannot invest in land, shares,

etc. This method of obtaining loan is only suitable

for people in exports as you save on your hedging

cost by inflow and outflow of dollar. But for

people active in the domestic markets it’s not

feasible and has a lot of restrictions.

What should a

company’s next step

be if its working

capital position is

tight?

It depends whether

it’s a cash crunch or

credit crunch. In case

it’s a cash crunch,

you are left with not

much of an option but

to sell the assets of

the company. Even if

you are the most

efficient person in the

world, you don’t have

any choice but to sell

something to pay a liability and meet your

obligations. Even when the liabilities aren’t at a

bad position: more current liabilities over current

assets are not always considered as terrible. The

trouble is when your credit limit is over, so either

you may sell the assets or build the same. There’s

another option available called factoring, which is

not available in India as of now but is a very

important ingredient to maintain our cash cycle.

In case of credit crunch, nothing can be done on

the spot; you should know your Cibil score. And

if you find that your Cibil score is going low, you

should take immediate steps to improve it. We

assume that you don’t have anything more to take;

you have reached your CC limits. So one you

make the personal balance sheet strong as you get

your OD limits on the collateral you give whereas

CC limits are assigned as per your stock levels.

Comment on MFO’s. MFO’s are Multi-Family

offices and constitute a necessary part of any

family business. Families can exceptionally ensure

the preservation and growth of their financial

assets and family heritage through this. This

represents a centre of influence and stability to

help families to store their wealth in an efficient

manner. Most MFOs evolved from these family

offices.

In general, an MFO aggregates and focuses

resources to facilitate a common interest in asset

protection, cost control, financial education,

family philanthropy and a host of other needs.

MFOs have historically provided customized

service levels and

confidentiality not

available from larger

product-driven

financial institutions.

Other benefits are as

under –

1. Objective financial

advice.

2. Creative solutions

to financial issues.

3. Clearinghouse for

financial, investment,

tax and estate

planning ideas.

4. Services are

typically “all you can

eat” for asset-based fee.

5. Advice from a professional team with diverse

backgrounds

6. Coordination of other advisers’.

7. Proactive advice – a function of low client to

employee ratio and frequency of meetings.

8. Delivery of “best of breed” money managers,

custody, insurance, loans, etc.

9. Negotiated cost savings with other financial

providers (e.g. investment management, custody,

trading costs).

10. Integration of client’s estate planning, income

taxes, investments, philanthropic goals and family

situations.

By Aanchal Kennedy Gajra


Tracking- An Engineer, An Entrepreneur

“A lot of what I’m doing today is basically focused on making business processes more proactive.”

The words technology and

India are now synonymous to

the rest of the world. India has

proved its mettle time and

again when it comes to

technology and its application

for a better life hood. With

success, India and technology

we also associate tags like

brain drain and high

paying MNC jobs. The

Made in India label is yet

to get its due credit.

People who decided to

ditch that lucrative

corporate cheques and

took the plunge to

establish a true Indian

technology venture.

Rohit is a story of how

ambitions and a craving

desire can drive an

average college student to

become a tech honcho

people like to hear

about. Rohit Nalwade

founded Consumer

Vision, a real-time service

personalization

technology company

based at IIT Bombay

Technology Business

Incubator which was his

second successful start-up at

an age of just 19. He had

previously started an

electronics services company

during his under-grad years

with two other friends, which

they sold after 22 months.

Today he is the Managing

Director of Keeptrak Research

Labs, which specializes in

providing tracking

solutions. Rohit described

various instances wherein he

faced challenges and how

he surmounted all of them

with sheer desire and a bit

of jugaad.

Rohit always wanted to be

an entrepreneur. But his

father wanted his son to be

an engineer. But destiny

turned over a new leaf. A

million-dollar idea struck

him and he went ahead

with it. He won the first

prize at the IIT Bombay

annual college business

plan competition –

Eureka! - And went on to

win several other business

related competitions. It

was after that he went on

to translate the idea into

real-time business

application and decided to

take on the business

world.

Outlook for SME’s in

respect to it…..

Great companies are built when maximum time is

spent in strategizing for the future, but if you look

at most SMEs today, the majority of their time is

spent in administering the company and not in

making expansion plans. There are two primary

aspects which will drive SMEs growth via IT- the

primary one is using better collaboration tools.

The tools already exist, but not many SMEs

access these tools and work towards improving

their workflow and team

efficiency through these tools. One major aspect is

that in most of the small organizations there are

not many job functions, in a large organization

there are many people and for every function there

is at least one person with a clearly defined role.

But in an SME it is not possible to deploy an army

of people for various functions. There is a need for

a system which enables proactive management

style. Like today if we look at the attendance

system of a typical company, even if it is


computerized the SME still maintains a hard copy

of the same and the management will see the

computerized reports only once in a month. This

gives ample time to employees to think about

various reasons for not reaching on time.

Now think about an automatic system, wherein as

soon as I walk in late, my supervisor would be

informed real time. Such a system not only saves a

lot of time during audits but also makes everyone

in the organization more proactive. Thus proactive

management is required at all levels and in all the

functions. So I think apart from using better

accounting tools, better word processing tools

which improve basic efficiency, a paradigm shift

is required that improves team collaboration,

knowledge sharing and proactive management

system. Today the topmost people in an

organization might be using collaboration tools

like social networking or enterprise collaboration

tools, but the same is not true for the person who

is at a lower level in the corporate ladder. For

instance, can a person working at the shop floor

give feedback to the top level management using

these tools? The answer is most definitely a "No".

However, if a simple tool like sms-to-email based

feedback system is incorporated at all levels, not

only is it user friendly but also brings in fast

results on a real time basis.

The question is how do we bring about this

change? Isn’t it difficult?

Yes, it is difficult, primarily because of the

traditional thought process. Like I said, there is no

dearth of efficient IT systems. But, the inertia of

people to use them. Systems are supposed to help

people work more efficiently but somewhere in

the implementation cycle we forget, instead of the

system being designed and implemented for

making people efficient, people start making the

system efficient and this is the reason why a lot of

major IT system changes fail. People will have to

learn or they’ll have to unlearn as per the new

system, which is very difficult in a SME.

How does an SME decide the right IT service

and provider?

I’ll give you a very simple example, when one

gets an admit in the B school, he possibly asks

every relevant and not so relevant questions from

his peers, those who already hold an MBA degree.

The same logic applies here. So when you want

answers to your pressing problems, you go to a

trusted source. One should clearly decide on the

objective of going for incorporating the IT

systems and then have at least one person who

understands IT systems real well who can help in

evaluating various possible options. Also, instead

of trying to put in place a major IT system to start

with, the process needs to be gradual – start with

something small like an inventory management

system, a collaboration tool like MS Groove etc.

and then slowly gain more understanding and

move towards more complex systems.

Comment on your research….

A lot of what I’m doing today is basically focused

on making business processes more proactive.

First of all, if you need to proactively react, it is

imperative to measure the parameters of interest.

You need to keep a tab on those parameters; hence

the name of the company is Keeptrak. Keeptrak

designs both hardware and software using a

bouquet of various technologies like Radio

Frequency Identification (RFID), Global

Positioning System (GPS), ZigBee, Real Time

Location Services (RTLS) etc., to name a few.

Our objective is to design the tracking technology

which has applications in almost all spheres of

life, right from tracking the small kids and their

school buses to pet animals to in transit cargos to,

perhaps, your car keys! For a small business

management, it really does not matter how the

system works or what technologies it uses, what

matters is that they get visibility into their people

– so we have created an abstraction platform that

utilizes multiple technologies not only for tracking

but also for providing a seamless view to the

business.

“To take on the big market, I have realized that it is important to build relationships,

encourage change and make sure that relationships endure,” says Rohit.

By Manal Mota


Professionalize Your Organization-Now Is The Time

One of the most critical areas for a Family

Business is the management of its Human

Resources. Though these businesses have always

been handled entirely by family members, the

latest mantra seems to be to get in professionals

from the industry so that these businesses can

grow more. But when these professionals are

recruited, managing them becomes extremely

tedious because of a wide gap between

expectations and culture. We spoke to Prof.

Vijaya Suvarna, Director, Liberation Coaches Pvt.

Ltd., an HR and OB specialist who has been

working closely with SMEs and FMBs for several

years to clarify some of the doubts and queries

from the Entrepreneurial perspective.

Q. Most family business considers HR as an

Additional expense on Balance Sheet?

A. HR is an additional expense on B/S. It is

definitely a load on the company, but the fact is

people need to be managed. Entrepreneurs often

carry a misconception about their employees; they

consider them to be self-efficient and self-trained.

They assume this because most entrepreneurs are

like that. They work on their own; they assess

their performance, commitment and loyalty

towards the organization. But it’s quite an evident

fact that we can’t expect this from an employee.

HR activities have already taken place in

organizations such as salary, welfare, allotting

work, incentives, etc. Generally the owners of

such organizations perform these activities. For

example, if the turnover of an organization is Rs.

36 crores and if he is spending 10 days a month on

these activities he is actually spending a crore in a

month. So if you look at it as an

opportunity cost and if you don’t

have an HR department it can be a

major loss to the organization. But

if you have an HR department, it

will look like a short-term expense

to the organization. It is a long-term

investment, not an expense.

Q. Is Turnover really a factor

for SME’s to have a HR team or

HR Department?

A. I suggest that more than the Turnover, the

no. of activities that need to be done is a major

criteria to settle on. If a SME requires an HR

Department or not. The team may be small but

the intensity level of the activities that they carry

out is very high. Even companies with over 500

people do not have an HR department because

their workers are outsourced and 20 members of

the same family are working in such

organizations.

In a factory where there are high Industrial issues,

there are external influences; there we do have the

need for an HR department. The duration for

which employees work is another criteria. If an

owner spends more than 1 day a month, then we

require an HR department.

Q. What is the importance of

Departmentalization in SME’s and advantage

of going vertical?

A. Firstly, some organizations start up as

horizontal organizations. In any organization, the

span of control is such that an individual can

handle up to 5 people at a time. Beyond that there

is depletion in the efficiency of that individual.

Thus, the need of a structure (vertical) becomes

essential. Secondly, horizontal structure even

enjoys the open door policy where any individual

can enter the owner’s office for various approvals

like leave grants, salary, advances, etc. This

reduces the efficiency of the owner, and thus the

next lower level should manage this.

Consequently we require a vertical structure to

define job roles more effectively. Thirdly, in a

vertical structure the growth is visible and more

prominent and if everything is flat where is the

growth? Why would an individual work in such an

organization? As a result, the need

of hierarchy or vertical structure

becomes a necessity.

Q. Professional and technical

people have been apprehensive

about joining SME. How to fill

the gap?

A. Yes, they have been

apprehensive about this because

even if they join a SME they find


that their aspiration about wanting to learn

something more, about freedom, about career

development and the like does not happen in a

family business. And if a person is completely

professional and technically qualified that’s what

he wants-he wants to see himself growing,

learning newer and newer things, wants to work in

a professional setup where he can have people

who report to him and he have some kind of

structure, some kind of policy, some benefits. But

none of this happens in a family business when all

the top positions will be occupied by the family

members irrespective of their IQ level, thus why

would a technically qualified person want to join?

The question was how to fill that gap. To fill the

gap, you need to make the organization more

structured, more organized, where processes are

well defined, where performance appraisal is

given, training and development happens very

aggressively and proactively. Career growth and

designation are properly defined. So, when a

person is asked where he wants to see himself

after 3 years, he should be given a clear career

path to grow. In other words, the HR management

of a SME is required and you will find that

professionals would want to join, otherwise they

will join when the have nothing else to do and will

leave within 2-3 months.

Q. What is more efficient – Inbound or

Outbound training for employees in SME’s?

A. There is a very thin line-it doesn’t matter

whether it’s an inbound or outbound training but

there are factors to be considered. Like Budget as

most of the training programs are expensive.

Second is specifically Technology, which we

don’t have, and which is to be introduced because

without technology you cannot have in house

programs. Outbound makes sense in terms of

motivation where you have to motivate your

employees and you want to see them having a

little bit of fun along with learning. Even for

teamwork where office is a constraint. But most

technical and process education need constant

attention, so even if a trainer asks you to do it

outbound, we need to assess the situation, and find

out what is the seriousness level of the training.

Therefore for some serious learning, inbound is

the pick.

Q. How to appraise the family members in

the Organization?

A. Other than the owners and immediate

relatives, other family members are recruited

because you did not have a choice as they came

from close references. These people are not being

assessed. For these people, performance appraisals

is extremely vital because somewhere they must

be aware that more than their references, their

performance matters more to the organization.

You may give weight-age to loyalty, etc. but

somewhere the completion of work becomes very

important.

We should start with the owner where he gives the

freedom of Appraisal by the other top owners, or

appoint a coach or by third party. Performance

Appraisal for family members should be done first

and it should be made mandatory. If this is done

then your employees will have no complaints. It is

similar like assessing your balance sheet and P/L.

Account. Thus, if the company as a whole can be

assessed, the owners should be assessed too.

Q. What are the various activities

recommended for SME’s?

A. Typically for an entrepreneur, he can start

with his own appraisals and setting goals and

objectives for himself in the beginning of the year.

He/she can have numbers written and

communicate the same to the next level and

further make them set goals and targets for the

lower level employees and reviews can be

conducted every month or every 3 months. Again,

they can work on few standardized policies

simultaneously, like periodical reviews, timing of

salary, policies on leave, advances, etc. They can

start with some 10 policies, which can be followed

by all. They can even have some basic training

programs for everyone; therefore, we bring in the

culture of training and learning. Documentation

of all the employees, application form, blood

group, educational background is integral. These

are very basic steps to implement a HR system in

the organization.

Family businesses will tremendously benefit if

their HR is streamlined, and this will help them to

further build their goodwill, their credibility, their

competence and their ability to take quantum

leaps of success and professionalism.

By Pankaj Sharma


Do Business For Freedom

The days of the rich pot belly baniyas and the

lalas bagging opportunities through influential

political/bureaucratic contacts and suck blood

out of their employees is now history. The era of

service class parents pushing their children to get

99.95% to seek admission into best institutes only

to get a high paying MNC/Govt. Job is gradually

changing. Thanks to a new breed of revolutionary

entrepreneurs. The heroes/mentors to the young

educated Indian population which wants to make a

difference and create value. The youth that sees

opportunity in adversity and it is prepared to

rough it out to the last mile. The power

of ideas has fascinatingly

evolved and is

progressively

remoulding the

Indian business

landscape. Narayan

Murthy for an

example started

Infosys Technologies

with a modest capital

borrowed from his wife.

Similarly, Kiran Mazumdar Shaw

started Biocon in a rented garage space; Divyank

Tarukhia started Directi Consulting at the age of

16. Some more are Rashmi Sinha of Slideshare,

Sanjeev Bikhchandani of Naukri, Ajit

Balakrishnan of Rediff, Suhas Gopinath (the

youngest Indian entrepreneur at 14) of Global Inc.

They all had one thing in common and i.e. Great

Ideas.

These guys made modest beginnings, focused on

innovation and constant improvement grew

stronger with each passing fiscal, leveraging

ethical fundamentals to business; have today

proved that “great degree MNC job selling soap

detergents to the baniya kiranawalas” is not

exactly the idea of a great work life. They could

clearly identify the pot holes and creeks in the

market during the early stages of their job careers

and had the courage to quit the 9 to 5s and fill the

needs with some innovative ideas bringing a huge

amount of relief to the consumers and thus

achieve the freedom to tread a strange path with

small but sure steps to the top.

After reading a lot on these entrepreneurs and the

challenges they came across, it’s frustrating to see

some of the most intelligent friends of mine with

brilliant ideas and appropriate qualifications

succumbing to the comforts of naukris when what

they ideally should be doing is chasing

those dreams and turning them

into reality or die trying. On

asking them why; they

answer “Boss practical

bannana padta hai”.

I wonder to myself if

the entrepreneurs I

mentioned above

were in any way

impractical. I am sure

they were not. They were

more courageous, had enough

conviction and an unusual sense of pride

towards “Business for Freedom”.

“Business for Freedom” is that spirit of an

entrepreneur which makes him take the first leap,

break open the cage of comforts, face the

challenges and the harsh realities, work around the

constraints, organise and reorganise his efforts and

taste the sweet smell of success. He has a clear

sight of his aspirations and an obsessive passion to

achieve it. He has more appetite for life, for new

things, for change. It is this spirit that sets him

apart. It is this spirit that we must seek to discover

within us. The spirit of doing “Business for

freedom”.

By Samarth Dhawan


From The Pages Of A Student’s Diary

“I walk a lonely road, the only that I have ever known

Don’t know where it goes, but it’s only me and I walk alone.”

These lines from Greenday’s Boulevard of

Broken Dreams have always inspired me to

move ahead in life…no matter whatever

obstacles come in my way… even when I

am alone….

This is my journey: from a student to being

a professional then back to being a student

As a kid I always knew I had a business

back home to go back to sometime in life.

That’s the reason why before joining my

business I wanted to taste the essence of

corporate life. I reckoned that my corporate

exposure down the line would definitely

help me in my future ventures and

experiencing what an employee goes

through, would help me be a better

employer in the future. Hence it was very

important for me to work for a leading

multinational which could deliver the right

knowledge, expertise and global exposure. I

was elated when I got the opportunity

through campus recruitment to work for one

of world’s leading financial institution.

Life was about to change. It was a whole

new world out there. For starters, I was

completely mesmerized with the whole

ambience of the organization. I was

stepping into a completely different world

altogether.

A new corporate life was waiting for me.

The first day was nerve wrecking, but at the

same time, exciting. People from diverse

nationalities working in harmony caught my

attention instantly. I realized there was an

open culture in the organization. Everyone

was treated equally. There were no “sirs”

and “madams”. It was all new to me because

as a fresh graduate, I was only accustomed

to address people as sir or madam.

Slowly and steadily, the transition from a

student to a professional was taking place.

With constant training and motivation, I was

transforming into a real executive. Soon I

realized I was no longer a new trainee. Time

passed by and I was entrusted with more

responsibilities and duties. My confidence

grew with time. Growing interaction with

leading banks across the world, migrating

processes successfully, awards and

recognitions, training new trainees as well as

existing members helped me mold to a true

professional.

Some of the key learning’s from my

corporate life were how to make-work

simpler by introducing automation. How to

make complex processes simpler by just

applying basic knowledge and mind. I

realized not everything is as complicated as

it seems to be.


A solution lies just within the problem. I

also became aware of the fact that

networking was the key to survival in any

industry. I understood it was extremely

important to maintain cordial relations with

everyone. It could either make or break a

deal. Apart from all these factors, the best

part was interacting with people from

different nationalities. Their cultures were

different from that of ours but their interest

and respect for our Indian culture was heart-

warming. I was also interesting to know

their work culture but was not easy to follow

theirs.

Some of my biggest achievements in the

organization would be

being part of the team

which won “Team of the

Quarter” award for the

quarter Oct-Dec 2009,

receiving “Spot of the

Month” – July (2009),

being selected to migrate a critical process

in Mumbai and regularly receiving

appreciation from our London Counterparts

for constantly improving the process. The

successful migration resulted in further

migrations to Mumbai from London.

One of the best things about working with a

corporate is the kind of other benefits you

get. Picnics, late night parties, Five-star

dinners were all a chunk of my corporate

life. Apart from these, I was also part of

various CSR activities. But the flip side was

working in European shifts, staying back

late at night and dealing with health issues.

It was difficult to maintain work life

balance.

When everything was going smooth in life

as well as work, I realized that something

was confining my growth to learn. It was

working under restricted parameters and I

couldn’t flourish. I wanted to expand my

horizons and that’s when I came across this

course in Entrepreneurship and Family

Business through one of my colleagues. I

realized picking up valuable learnings from

this course, coupled with a two year stint at

the corporate level would enhance my

capabilities as an employer. That’s when I

decided to call it a day after two wonderful

years at the multi-national.

It was an eye-opener in

many ways. I will always

cherish the memories at

the workplace I had. I

have garnered knowledge

which I probably wouldn’t

have ever known if I had directly joined my

business or the course. Every single

experience counts.

So…after a few years, when I look back at

life with joy and satisfaction, I know where

it all started.

By Harsha Haridas


Innovation

Is All In

Your Head

What makes a business stand

out? What makes it better than

its Competitors? What drives

a customer to try out a product,

and come back for more?

What make you and your

enterprise a success?

It’s neither investment nor

manpower or positioning

alone, that encourages your

business to soar from its first

month as an unknown brand or

service provider to a thriving

brand, and self-sustaining

enterprise.

The key to your business

success is Innovation. The

consumer must be reached in

such a way that, your

enterprise even though it is

providing a run of the mill

service and product, must

identify with the consumer and

claim their favor. This can be

done only if your business’s

core idea and service motto is

to provide something that is

both enriching to the market

and consumers at the same

time different enough to stand

out in the right way.

So what is Innovation?

Innovation is something that

renews an idea or creates a

new idea. By the renewal of an

idea, we mean to adapt it or

evolve it to better suit the

market and consumers’

changing needs. An innovation

is a brainchild of a very

spontaneous creation that is

formed from a tireless and

deep understanding of the business aspect, product and consumer

traits.

An innovation in the business sense must appeal to the present

market; it branches from the current sense of that industry but must

reflect and counter the customer’s dissatisfaction in the contemporary

way in which the service or product is consumed.

In order to be struck by directional and a more concise innovation,

one must first identify the target industry, then study the target

audience or vice versa. One must think from the consumer’s point of

view. Put yourself in their shoes and understand their dissatisfaction

or gap in their wants and needs. Once this step is accomplished –

think, think and think some more.

Let your ideas evolve from the present ones and the ones that you

have just created. Think fearlessly, be theoretical at first, there are no

wrong concepts or ideas that are unsuitable. This can be time

consuming; a moment of revelation could originate in an instant or

take years to be formed. Once you have a theoretical concept, put it

down on paper. Create a cognitive map of the birth and maturation of

an idea. What you are trying should not just be an inspiration but

draw a mental sketch of the same. Identify the components of your

innovation.

Now for practicality to exist, every business is a functional enterprise.

It must survive and in order to do so it must generate revenue. Is your

innovation realistic? Would it work? Does it follow the present legal

and profitable framework? Or more aptly so- can it exist in reality,

following a business sense?

Feel free to adapt. There are no rights and wrongs in ideas until they

have been materialized. The trick is to create an idea that should be

concrete enough to be a successful venture. Innovation is Change or

creation – Good Innovation is Positive. Good Business innovation is

Profitable. A happy new Consumer is the sign of Good business

Innovation and successful Enterprise.

By Bakul Chowdhary


B-School Segmented

Students in B schools, typically fall in the

following five categories:

1. Silent Assassins: They are the real smart guys.

They do not get deterred by the fact the Professors’

give marks based on the number of sheets you fill,

or on the number of arbitrary graphs and diagrams

that you make. Their sole purpose is education,

knowledge and exposure. They do not do a lot of

talking in the class, but when they do, they talk smart stuff. People around are left admiring at the quality of

what was said. They do not have anything against anyone; they are willing to help out other students,

majorly because they know that they would still be better. They do not copy in quizzes, assignments or tests.

They are amongst the toppers and usually get placed in the first or second day.

2. Head Bangers: They are the other extremes. They don’t study but party almost every day. There’s

regular stock of alcohol and cigarettes in their rooms. Unlike silent assassins, all head bangers usually form

one group because of the extreme differences in activities, interests and opinions. Typically two pointers,

three pointers, these people get placed fast, because they are street smart. They are anti-system who do

everything that the system prohibits, and yet achieve results that they it expects. So considering a group of

five, there would usually be one loser (read rich, arrogant, brainless, but full of attitude) and one sensible

and intelligent guy who even out the group.

3. Jack of all trades: These guys are good at everything. They study party hard, and manage to have a good

number of pretty looking friends around them. Everyone holds them in high regard. However, they fall in

the middle of the spectrum. In the end, it’s always a smooth and easy life until eternity. They neither go

through extreme lows, nor ride on the high waves. They are extremely social and amenable, other than those

who are jealous of them.

4. Three point Five: pointers: These guys have a grad college attitude, but a good grad college, mind you.

They are independent. They hate the fact that grading in B schools is not necessarily based on “depth of

knowledge”. They get frustrated somewhere around the third term, decide that they are good and that they

need to learn things but in their own way. They usually end up trying to do a lot of good things, both for

themselves and for the college. Generally, their chance of success is very high. Such people usually form

groups within themselves. They like observing, analyzing and remarking on people around. They try to be

good to everyone, but know clearly who is to be trusted. . They take lead in organizing and coordinating

events. They interact a lot with their profs., but outside the academic scope.

5. Blood suckers: They are the most dangerous lot. Typically thrive on the concept of relative grading. They

do stuff like 'not take photo copies for a friend who always does it for him/her'. Essentially hypocrites, who

bitch behind the back and act best friends in front. They are highly fake and artificial, and show

characteristics of a chameleon. From best friend to 'I have seen you somewhere' to 'yet another stranger':

these are the kinds of behavior typically shown over a period of two weeks. They fake intelligence and even

quality, and are usually the most aggressive during placement season. If we were to believe them, the A and

A+ grades that they got, were all the results of LSDs the profs. took while correcting only their paper. They

somehow never know anything, and never study anything; but end up taking five extra sheets. They never

find their performance in exams satisfactory. The least they are is 'fake'. Everyone should stay away from

them, unless you are one amongst them. This disease is mostly prevalent in girls and rarely found in guys.

By Shruti Bagaria


The “She” Factor

Times have changed. The way the world functions has dramatically evolved. We cannot help but notice how women are doing wonders in various fields. From managing their homes to being at par with men at work, they are excelling in the art of balancing life. We spoke to Toral Desai, a Mechanical Engineer by profession who now runs her own organization called Shiva Products. About her Aged 31, Toral is an entrepreneur who works from home. She is self-confident and determined. She applied for job vacancies at prestigious companies such as L & T and Mahindra and Mahindra and managed to bag herself the position of a Design Engineer in both these organizations, but did not take them up. She always had an employer frame of mind. Her inclination and interest lied towards being an entrepreneur. Family background: Toral got married in the year 2005 when she was 25 year’s old. Her husband and his family were extremely supportive of her running an organization. She became a mother in the year 2007 and hence took a break from work for a while till her daughter was old enough. Motherhood had become her priority. Toral’s father and brother came to her rescue back then by handling all the operations at Shiva Products. In 2009, she resumed working. The Birth of an Entrepreneur: With her father as her guide and through his contacts, Toral first began with the manufacturing of Wax sheets as raw materials, which served the needs of the Art and Craft Industry from the year 1996. She managed to restructure the Glitter manufacturing company her father had set up. She saw a spark in the Dentistry industry and therefore started manufacturing consumables in the year 1997. Since then there has been no looking back for her. Her Hobbies: Toral is a simple person by nature. Apart from the zeal and passion she has for her business, she takes pleasure in listening to any kind of music, singing, watching and learning from informational and scientific channels. She loves to surf through the net as well. She loves chatting and playing with her 4-year old daughter, which she feels as the best part of her day.

The Balancing Act: We cannot help but wonder how many roles can an individual play on a daily basis. Toral says you need to strike the right chord to balance your life. She shares with us that she is a very punctual person by nature and likes to follow a fixed timetable. For her everything has to be well scheduled and organized beforehand. At times she has to make sacrifices, like on her sleep. She is up by 6.30 am every day, even on Sundays for the smooth functioning of everything, be it her house, work, young daughter and family. She is an inspiration to all. As an Employer: Toral believes in second chances. If her employees make a blunder once, she would still give them a second chance for their areas of improvement, however big the mistake may be. She doesn’t command respect from her employees but expects dedication and punctuality as she even has a family to take care of. She can be firm with them, wherever required.

But she considers fun as a necessary ingredient for motivating her employees. The office celebrates every milestone it achieves, be it an important deal or be it a few targets met. She makes sure she gives them incentives in the form of bonuses, promotion, etc. whenever they have out shown themselves. Challenges: “Everything in life doesn’t come easy. You need to work hard for it and struggle to acquire the best in life”, says Toral. Initially, any company would require some finance to flourish in the long run. She faced some financial challenges, like any entrepreneur. A low level of finance is always a hindrance to the progress of a venture. Apart from that, Toral had very less manpower in her company. Her ever supportive family was over-burdened with work namely her father and brother. Marketing of products was quite a challenge. Winning prospect clients had been a task for Toral and her company. The competition was also high as it’s a dog eat dog industry. If one is strong enough to deal with complications and determined to be distinguished from others, he/she is able to sustain in the long run. And that’s precisely what Toral did. She believed in herself and her family believed in her and despite the obstacles today she is where she is. She has emerged as a victorious entrepreneur and her family shares her triumphs. Her story inspires us to live up

to our dreams, to implement and execute them. To take immense pride in what we do, to not get deterred by what the world has to and will say. Her story also teaches us that through thick and thin, only our loved ones stick with us. She is truly an inspiration to all the women sitting at home with a dream to reach out to the world.

By Aanchal Kennedy Gajra

NMIMS celebrated the Spirit of Entrepreneurship with Inspirus’11.

The annual flagship event “INSPIRUS” of MBA (E&FB) was held

on the 10th

and 11th

March, 2011.

The event was a culmination of the determined efforts of the whole batch. Team Inspirus faced a zillion

hurdles in their way; however, they overcame all those and put up a great show which truly set a much

higher benchmark for the future.

“It” all started as a dream.

“It” involved instilling a picture of a national level Business fest in the minds of people.

“It” involved a few sleepless nights, mind boggling hard work, immense teamwork and dedication of each

and everyone involved in the making of Inspirus.

“It” involved selling of an Idea, a product that was non-existent till then.

“It” involved understanding each and every aspect of Management and using it in the most practical sense.

“Marketing & Advertising” the name Inspirus, “Brand Building” of the festival, designing the Logo keeping

in mind all the possible aspects, managing of the “Human Resources” – delivering the best with limited

resources, managing “Finance” aspects with the number of sponsors that we partnered with (approximately

30 in number)

“It” involved a million collective decisions at the same time motivating all the team members and giving

every individual a Vision of a two-day grand fiesta.

“It” involved “Strategic Management” at various levels.

“It” involved managing “Logistics” in the minimum possible cost and time.

“It” involved “Decision Analysis” in terms of managing the work in limited time and approaching the apt

potential sponsors for partnering with us.

“It” involved negotiation skills including highball, double agent, empty pockets and even apparent

withdrawal.

Mostly “It” involved the never say die attitude of the team members of various teams and their grit and

determination to turn a Dream into Reality!

Graffiti:

Outside

College

Wall


A brief of all the Teams that made “It” happen:

Sponsorship Team

This team was responsible for getting Inspirus associated with the potential sponsors from various arenas

and geographies. This was an extremely critical vertical and a backbone for the event. The Title partner of

the event was Noize Jeans and the team devised various Titles for all other partners:

Title Partner


Creative Team

This team took up the responsibility of all the

creative aspects of Inspirus2011. They were at

their creative best throughout the making of

Inspirus. The team decided on the theme of the

event-“Making the right Moves” and designed the

Logo of Inspirus 2011. They worked on the

designing of the teasers, posters, pamphlets,

backdrop, drape etc. A sample of their

unquestionable creativity is available on the web

@ www.nmimsinspirus.com

Media & Marketing Team

This team was responsible for handling the

marketing and advertising aspect of the event.

They managed to attract participation from

various colleges and helped the event to get a pan

India reach. The team also coordinated with the

media agencies and got the event huge coverage

on a national scale. And the outcome was a

legendary Inspirus2011, with participation from

over 70 Business Schools across the country

including iims, IIFT, JBIMS and S.P. Jain,

coverage by the media agencies including the Free

Press Journal, Tele Coverage by Bloomberg UTV

and many more.

Event Management Team

The Event Management Team designed and

conducted various events that made Inspirus2011

a staggering success. There were some concepts

that were unheard & some ways of conducting

events that not too many people were aware of.

The team faced major hurdles and obstacles but

eventually they put up a great show that have

raised the bar and set much higher standards than

anyone had ever imagined.

Security & Permissions Team

This team was in charge of the security of all the

guests, celebrities & all the other events. They

indeed did a great job and the event was

conducted smoothly on both the days owning to

their impeccable and flawless job.

Event’s Theme: Chess


Team Inspirus conducted a Summit where various big wigs showed up to address a batch of 240

Entrepreneurs and smes from various parts of the country.

Mr. Nirmal Jain-Founder and Chairman of India Infoline Ltd, Mr. Carlton Pereira-Managing Director of

Tano Capital LLC, Mr. Hanmant Gaikwad- Chairman and M.D. of BVG India and Mr. Mr. Rohit Nalwade

the MD of Keeptrak Research Labs participated in the Panel Discussion on “Making the Right moves”

moderated by Mr. S. Venkatraman-Founder of Wealth Tree.


The Inaugural edition of the Annual Magazine-Envisage was also unveiled on this auspicious occasion.

The panel discussion was followed by an interactive session with Mr. Pradeep Kidwani-Co-founder, Beer

Lounge and Mr. Kamal Khushlani-Co-founder, Mufti Jeans on “What’s the Big Idea”.

Mr. Rohit Nair of Quizworks enthralled the audience with the final round of Business quiz where the top 6

teams of India participated where the team of Symbiosis Law College emerged victorious.


One of the most sought after events “The Best Manager” attracted participants from the best colleges in

India. Survival of the fittest was the mantra of success. The contestants were put through various pressure

tests through both the days. The winner was awarded a trip to Bangkok by the title sponsor Noize Jeans.

B-Plan competition which was judged by experts from the industry attracted innovative business plans.

Pseudo Sensex was a very unique exercise where contestants experienced trading in an exciting and

interesting format.


Another major event was Treasure Hunt where the

contestants had an amazing ride, cracking clues and

discovering Mumbai in an adventurous way.

Ad making gave the participants an opportunity to unleash their whacky ideas and embellish it with their

creativity.


The event concluded with “Genreyard” – The War of the Bands which attracted Rock Bands from across the

country.

INSPIRUS’11 was indeed an affair to be remembered. The success of this event has raised

expectations for an even more spectacular INSPIRUS’12!

By Mayank Jain


50

`Commandments`

For The Class Of

FMB

Dear Class of FMB 2011,

This will be my last entry before exams

written specifically for you; before i pass

out year, I’ll begin focusing on the

future.

As i end my college experience, i

thought I’d leave you with the things

that, in retrospect, I think are important

as you navigate the next year. I hope that

some of them are helpful.

Here goes...

1. Your friends will change a lot over the

next year. Let them.

2. Call someone you love back home a

few times a week, even if just for a few

minutes.

3. In college more than ever before,

songs will attach themselves to

memories. Every month or two, make a

mix CD, mp3 folder, whatever - just

make sure you keep copies of these

songs. Ten years out, they'll be as

effective as a journal in taking you back

to your favorite moments.

4. Take naps in the middle of the

afternoon class with reckless abandon.

5. Adjust your schedule around when

you are most productive and creative. If

you're nocturnal and do your best work

late at night, embrace that. It may be the

only time in your life when you can.

6. If you write your best papers the night

before they are due, don't let people tell you that you "should be more organized" or that

you "should plan better."

Different things work for different people. Personally, I worked best under pressure - so I

always procrastinated... and always kicked ass (which annoyed my friends to no end). ;-)

Use the freedom that comes with not having grades first trimester to experiment and see

what works best for you.

7. At least a few times in your college career, do something fun and irresponsible when

you should be studying. The night before my BBM final semester exams, my roommate

somehow scored front row seats to the India SL ODI at a venue 2 hours away, went there

just to see Zaheer Khan. I didn't do so well on the final, but I haven't thought about it

since 2008. I've thought about the experience of going to that match, with a cute guy ;),

at least once a

month ever

since.

8. Become

friends with

your favorite

professors.

Recognize that

they can learn

from you too -

in fact, that's

part of the

reason they

chose to be

professors.

9. Carve out an

hour every

single day to be alone. (Sleeping doesn't count.)

10. Go on dates. Don't feel like every date has to turn into a relationship. I swear.

11. Don't date someone your roommate has been in a relationship with.

12. When your friends' parents visit, include them. You'll get free food, etc., and you'll

help them to feel like they're cool, hangin' with the hip college kids.

13. In the first month of college, send a hand-written letter to someone who made college

possible for you and describe your adventures thus far. It will mean a lot to him/her now,

and it will mean a lot to you in ten years when he/she shows it to you.

14. Embrace the differences between you and your classmates. Always be asking

yourself, "What can I learn from this person?" More of your education will come from

this than from any classroom.

15. All-nighters are entirely overrated.

16. For those of you who have come to college in a long-distance relationship with

someone from school, despite what many will tell you, it can work. The key is to not let

your relationship interfere with your college experience.

If you don't want to date anyone else, that's totally fine! What's not fine, however, is

missing out on a lot of defining experiences because you're on the phone

with your boyfriend/girlfriend for three hours every day.

17. Working things out between friends is best done in person, not over

email. (IM does not count as "in person.") Often someone's facial

expressions will tell you more than his/her words.

18. Take risks.

19. Don't be afraid of (or excited by) the co-ed bathrooms. The thrill is

over in about 2 seconds.

20. Wednesday is the middle of the week; therefore on wednesday night

the week is more than half over. You should celebrate accordingly. (It


makes thursday and friday a lot more

fun.)

21. Welcome failure into your lives. It's

how we grow. What matters is not that

you failed, but that you recovered.

22. Take some classes that have nothing

to do with your major(s), purely for the

fun of it.

23. It’s important to think about the

future, but it's more important to be

present in the now. You won't get the

most out of college if you think of it as a

stepping stone.

24. When you're living on a college

campus with 400 things going on every

second of every day, watching TV is

pretty much a waste of your time and a

waste of your parents' money. If you're

going to watch, watch with friends so at

least you can call it a "valuable social

experience."

25. Don't be afraid to fall in love. When

it happens, don't take it for granted.

Celebrate it, but don't let it define your

college experience. What say?

26. Much of the time you once had for

pleasure reading is going to disappear.

Keep a list of the books you would have

read had you had the time, so that you

can start reading them when you

graduate.

27. Things that seem like the end of the

world really do become funny with a

little time and distance. Knowing this,

forget the embarrassment and skip to the

good part.

28. Every once in a while, there will

come an especially powerful moment

when you can actually feel that an

experience has changed who you are.

Embrace these, even if they are painful.

29. No matter what your political or

religious beliefs, be open-minded. You're

going to be challenged over the next year

in ways you can't imagine, across all

fronts. You can't learn if you're closed

off.

30. If you need to get a job, find

something that you actually enjoy. Just

because its work doesn't mean it has to

suck.

31. Don't always lead. It's good to follow

sometimes.

32. Take a lot of pictures. One of my major regrets in life is that I didn't take more

pictures in graduation. Digital cameras are cheap and you have plenty of hard drive

space, so you have no excuse.

33. Your health and safety are more important than anything.

34. Ask for help often.

35. Half of you will be in the bottom half of your class at any given moment. Way more

than half of you will be in the bottom half of your class at some point in the next year.

Get used to it.

36. In ten years very few of you will look as good as you do right now, so secretly revel

in how hot you are before its too late.

37. In the long run, where you go to college doesn't matter as much as what you do with

the opportunities you're given there. The NMIMS name on your resume won't mean

much if that's the only thing on your resume. As a student here, you will have access to a

variety of unique opportunities that no one else will ever have - don't waste them. :O

38. On the flip side, don't try to do everything. Balance = well-being.

39. Make perspective a priority. If you're too close to something to have good

perspective, rely on your friends to help you.

40. Eat badly sometimes. It's the last time in your life when you can do this without

feeling guilty about it.

41. Make a complete ass of yourself at least

once, preferably more. It builds character.

42. Wash your sheets more than once a year.

Trust me on this one.

43. If you are in a relationship and none of

your friends want to hang out with you and

your significant other, pay attention. They

usually know better than you do.

44. Don't be afraid of the weird pizza topping

combinations that your new friend from

across the city loves. Some of the truly awful

ones actually taste pretty good. Expand your horizons.

45. Explore the campus thoroughly. Don't get caught.

46. Life is too short to stick with a course of study that you're no longer excited about.

Switch, even if it complicates things.

47. Tattoos are permanent. Be very certain.

48. Don't make fun of kids in class, you know what I mean. You were like them, like 5

years back.

49. Enjoy every second of the next year. It is impossible to describe how quickly they

pass.

50. This is the only time in your lives when your only real responsibility is to learn. Try

to remember how lucky you are every day

Be yourself. Create. Inspire, and be inspired. Grow. Laugh. Learn. Love

Welcome to some of the best years of your lives.

By Shruti Bagaria


The Race

"Quit! Give up! You're beaten!"

They shout at me and plead.

"There's just too much against you now;

This time you can't succeed!"

And as I start to hang my head

In front of failure's face,

My downward fall is broken by

The memory of a race.

And hope refills my weakened will

As I recall that scene;

For just the thought of that short race

Rejuvenates my being.

A children's race- young boy, young men,

How I remember well.

Excitement, sure! But also fear;

It wasn't hard to tell.

They all lined up so full of hope

Each thought to win that race.

Or tie for first, or if not that,

At least take second place.

And fathers watched from off the side

Each cheering for his son.

And each boy hoped to show his dad

That he would be the one.

The whistle blew and off they went

Young hearts and hopes afire.

To win and be the hero there

Was each young boy's desire.

And one boy in particular,

Whose dad was in the crowd,

Was running near the lead and thought:

"My dad will be so proud!"

But as he speeded down the field

Across a shallow dip.

The little boy who thought to win

Lost his step and slipped.

Trying hard to catch himself

His hands flew out to brace,

And 'mid the laughter of the crowd

He fell flat on his face.

So down he fell and with him hope--

He couldn't win it now--

Embarrassed, sad, he only wished

To disappear somehow.

But as he fell his dad stood up

And showed his anxious face,

Which to the boy so clearly said:

"Get up and win the race!"

He quickly rose, no damage done

-Behind a bit, that's all-

And ran with all his mind and might

To make up for his fall.

So anxious to restore himself

-To catch up and to win-

His mind went faster than his legs;

He slipped and fell again!

He wished then he had quit before

With only one disgrace

"I'm hopeless as a runner now;

I shouldn't try to race."

But in the laughing crowd he searched

And found his father's face;

That steady look which said again:

"Get up and win the race!"

So he jumped up to try again

-Ten yards behind the last-

"If I'm to gain those yards," he thought,

"I've got to move real fast."

Exerting everything he had

He gained eight or ten,

But trying so hard to catch the lead

He slipped and fell again!

Defeat! He lied there silently

-A tear dropped from his eye-

"There's no sense in running anymore:

Three strikes: I'm out! Why try?"

The will to rise had disappeared;

All hope had fled away;

So far behind, so error-prone:

A loser all the way.

"I've lost, so what's the use," he thought

"I'll live with my disgrace."

But then he thought about his dad

Who soon he'd have to face.

"Get up," an echo sounded low.

"Get up and take your place;

You were not meant for failure here.

Get up and win the race."

"With borrowed will get up," it said,

You haven't lost at all.

For winning is no more than this:

To rise each time you fall."

So up he rose to run once more,

And with new commit

He resolved that win or lose

At least he wouldn't quit!

So far behind the others now,

-The most he'd ever been-

Still he gave it all he had

And ran as though to win.

Three times he'd fallen, stumbling;

Three times he rose again:

Too far behind to hope to win

He still ran to the end.

They cheered the winning runner

As he crossed the line first place.

Head high, and proud, and happy;

No falling, no disgrace.

But when the fallen youngster

Crossed the line last place,

The crowd gave him the greater cheer,

For finishing the race.

And even though he came in last

With head bowed low, unproud,

You would have thought he'd won the race

To listen to the crowd.

And to his dad he sadly said,

"I didn't do too well."

"To me, you won," his father said.

"You rose each time you fell."

And when things seem dark and hard

And difficult to face,

The memory of that little boy

Helps me in my race.

For all of life is like that race.

With ups and downs and all.

And all you have to do to win,

Is rise each time you fall.

"Quit! Give up, you're beaten!"

They still shout in my face.

But another voice within me says:

"GET UP AND WIN THE RACE!"

Compiled By Nikhil Adesara


PAST, PRESENT, FUTURE ‘Hear It From The Class Of 2009-11’

“From Bachelors in English Honours to MBA in Entrepreneurship and Family Business ---- a totally different course, a totally different city and a totally different perspective, but perhaps one of the best decisions I could have ever made. FBM honed my communication skills, opened new horizons, and taught me practical applications to great business ideas. An amazing faculty and an even better visiting faculty made sure that we students were led in the right direction, but were made to think for ourselves, which I really think was the cherry on the cake. An institution and a course which enables students to have confidence in their own abilities and to be leaders in their own fields. It has led us all to actually believe in the magic of thinking big...as we take our final step ...a big leap from student to professional life...there is only one question that crops up in everyone’s mind - WHAT NEXT? Thinking out of the box- the biggest thing I have ever dreamt of is to set up a university

like ours- but not in business or any other academic field but in the area of Performing Arts. This university will provide people with direction whose inclination lies in the field of Arts and will give

them hope to make it big in the field they chose for themselves. This vision seemed a little too impossible to be achieved but our course, faculty and my friends instilled that confidence and belief in me to make this happen one fine day and gave me that ray of hope. How I play it out, who helps me, whether it will be possible is yet to be looked into. The fact that we believe in ourselves is what makes us stand out from the crowd. After these two most eventful years of my life, one thing that I’m sure about is – I will make it happen, I will turn these dreams into a reality, I will chase it irrespective of multiple obstacles. There are many people whom you meet in your journey to the top, and only a few supports you and believe in you. However, every time I meet someone who says with all the compassion and concern - "Oh dear, I don't think it will work out', I am only motivated

even more to make sure it does!” Latika Pathela

“We are authorized dealers of Maruti Suzuki in Chhattishgarh and Orissa. Also, we are builders and developers in Raipur. We have developed residential spaces, commercial spaces and shopping mall. I had been working in the dealership for a year before I joined the course. Apart from understanding about the various aspects in the dealership, I got involved in Customer Relationship and Sales specifically. I also looked into a bit of human resources and general administration at the dealership. Firstly after going back, I intend to work at the Construction Company. I want to learn the practical aspects of this business and get deeper insights of the entire marketing aspect. Also, I have a business idea in mind which is to start an ambulance service in our state which has a similar business model like 1298 in Bombay. Though it would take some time for this to flourish but I

wish to make it into a reality in the coming years.” Anusha Singhania

“Our company Rukman Fabrics Pvt. Ltd. was established in the year 1997. We manufacture and supply exclusive shirting material to wholesalers based in cities like Delhi, Kanpur, Ahmedabad, Bangalore, Chennai, Hyderabad, and Punjab. Our sales office is based in Mumbai and dispatching office is in Thane.

‘Our vision is to be the most preferred brand among customers, suppliers, employees and investors; to achieve long term profitable growth through superior quality, innovation and commitments.' I will be joining my business after graduation. Currently our dispatch process is manual and requires a lot of human intervention.

First step is to automate this process, I am planning to develop customized software which will have the features like bar-coding, track inventory location, send dispatch updates to

customers etc. This will help us to plan for the next step of going international. We are

planning to start exports next year.” Amit Manghwani

Anthems For Entrepreneurs

Black Eyed Peas – Lets get it started :

Conveys: Starting up

The Black Eyed Peas are definitely doing their bit for the world’s

party goers, but they’re also throwing in nuggets of wisdom for the

dynamic entrepreneurs. Words of wisdom within this song are – “To

lose this inhibition/Follow your intuition/Free your inner soul/And

break away from traition“. The soulful voice of Fergie and the

energetic beats, gets the entrepreneur within you moving.

John Mayer – Bigger Than My Body

Conveys: Push Your Limit

This song is basically a great push towards understanding the fact

that entrepreneurs should always try to push their boundaries and

overcome limiting factors that surround them. Lyrics such as –

“Someday I’ll Soar/Someday I’ll Be So Damn Much More/ ‘Cause

I’m Bigger Than My Body Gives Me Credit For” . This song is

definitely an entrepreneurs number.

Bon Jovi – It’s My Life

Conveys: Do Your Own Thing

There is no need for an introduction to this timeless song by Bon

Jovi. Perhaps one of the most motivating songs for entrepreneurs.

This is a song that will motivate you to always do your own thing in

your way no matter what other people say.

Survivor – Eye Of The Tiger

Conveys: Will To Survive

A song that every entrepreneur MUST listen to! This song is all

about survival. And the courage to fight against all odds with only

the will to survive. In the dog-eat-dog attitude of the business world,

the only way you stand a chance is with a strong will to survive and

beat the odds. “Eye of the Tiger” is a great song for motivating your

survival instinct.

Aashayein – Iqbal

Conveys : Believe in yourself

Soundtrack from the movie Iqbal is all about believing in yourself

and work towards your goal. An inspirational song which gives you

an adrenaline rush from within and will get the entrepreneur within

you pumped up.

Daft Punk – Harder, Better, Faster, Stronger

Conveys: Work Harder

The lyrics of this awesome song – “Work it harder, make it

better/Do it faster, makes us stronger. This songs puts you in

a mental state of pushing yourself harder, better, faster,

stronger – the exact requirement out of any entrepreneur.

Green Day — Boulevard of Broken Dreams

Conveys: Journey of an Entrepreneur

A great song that aptly describes the solo journey of an entrepreneur.

The long and tiring path may get lonely but the entrepreneur is ready

to go through to it for the sake of his ambitions. Here is the look into

the lyrics- “I walk a lonely road/The only one that I have ever

known. A truly moving song for an entrepreneur.

The Beatles : Baby you are a rich man :

Conveys : Money as a motivation

This is one of the freshest songs for entrepreneurs, a soundtrack

from the movie The Social Network. It is a fact that most of us jump

into entrepreneurship for the money. And this song by Beatles just

seems to capture that so well. Money and fame is one of the primary

reason we become entrepreneurs. Don’t We ??


Top Ten Movies For Entrepreneurs

Rocky (1976) – Sylvester Stallone is the quintessential entrepreneur in this movie. It is about the underdog believing in himself, with a vision to win and

willing to give what it takes to win. Persistence & Perverseness: isn’t that entrepreneurship all about

Wall Street (1987) – Michael Douglas stars as the evil business man and Charlie Sheen as a budding entrepreneur in this Oliver Stone classic on share market

& business

The most memorable line from this movie is Michael Douglas’s “Greed is good.” It’s a great line and it captures a lot of truth. Greed is a powerful emotion that

drives business growth and buying decisions.

Jerry Maguire

The movie gives a message of the driving forces of passion and integrity that leads the protagonist to voice his doubts about his industry, suffer the

consequences and then pick himself up in order to grow a business on his own terms.

Glengarry Glen Ross (1992)

A business movie classic starring the likes of Al Pacino, Ed Harris, Kevin Spacey and of course, Alec Baldwin, who delivers one of the most quoted speeches

in business-movie history. A must watch for a businessman looking to set his sales force in action.

Guru(2007)

A classic tale of rags to riches: the movie is a close depiction of the Dhirubhai Ambani’s life and scores at all levels. The movie is about a young man trying to

accomplish his dream of becoming great; and defying all odds on the way of his journey.


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Forrest Gump (1994)

The movie revolves around the life of Forrest Gump- a mentally challenged man who shows us what it takes to be a businessman and a good friend. The

message of the movie is simple: You should never forget the people who helped you out and that the right partnership can affect not only your bottom line but

your life.

The Social Network(2010)

The Social Network is inspired by the creation of the 500 million member social networking website, Facebook. A story centred on a teenager who becomes the

world’s youngest billionaire. The social network will certainly pump up your adrenalin if you are a start-up guy. A must watch for every entrepreneur.

The Aviator (2004)

Leonardo Dicaprio stars as Peter Hughes who changes the face of aviation industry through his compassion and knowledge. Hughes had a relatively easy entry

into the entrepreneurial life via his father's company and money, what was admirable was his fascination with and eventual knowledge of the aviation industry.

A story with which every family business guy can relate to.

The Pursuit of Happiness (2006)

This Will Smith star-vehicle is the story of successful entrepreneur Chris Gardner. The Pursuit of Happiness doesn't explore exactly how Gardner built his

entrepreneurial empire; it does offer insight into the man himself, a man who experienced struggles few of us will ever know in his pursuit of a better future.

Citizen Kane

No list of great films, let alone ones about business, would be complete without this classic. The movie is about the relentless pursuit of wealth and power--and

what, in the end, it's all worth. For those who haven't seen Citizen Kane, stop reading now and take care of business.

Complied By Rajat Jain


envisage 2010-11

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