envisioning an american space · platforms, it is imperative that spaces look and feel engaging,...

Section Name

ENVISION I NG ANAmerican SpaceSmithsonian

InstitutionINTERNATIONALINFORMATION PROGRAMS

Smithsonian Institution

INTERNATIONALINFORMATION PROGRAMS

Contents

Introduction 1.1 OpeningMessage 1.2 ModelTemplateforAmericanSpaces 1.3 WhatIsAModernAmericanSpace? 1.6 ProgrammingNeedsDriveFacilityNeeds 1.7 WhatIsBoldandDynamicProgramming?

SMALLAmericanSpace 2.1 DesignBasicsforaSMALL American Space 2.9 SmallSpaceSpotlight:American Corner Mostar

MEDIUMAmericanSpace 3.1 DesignBasicsforaMEDIUM American Space 3.8 MediumSpaceSpotlight:American Corner Kandy

LARGEAmericanSpace 4.1 DesignBasicsforaLARGE American Space 4.8 LargeSpaceSpotlight:America House Kyiv

AdditionalFeaturesForYourConsideration 5.1 SecurityArea 5.2 AccommodatingPeoplewithDisabilities 5.3 FurnitureandEquipmentStorage 5.4 ExteriorSignage 5.5 UseofGraphics 5.6 OutdoorSpace

FinalThoughts 6.1 Conclusion

Appendix 7.1 ListofAcronyms 7.2 GraphicsGuide 7.4 TheStandardsforAmericanSpaces

Section NameIntroduction



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Opening Message

ManyquestionscometomindforanyonelookingatanewlocationforanAmericanSpace:

• WhatconstitutesanidealAmericanSpace?

• Howcanyoudeterminewhetheraspaceistherightfitforyourcurrentandfutureneeds?

• Howmanyprogramsdoyouneedtorunsimultaneously?

• Howmanypeoplecan/shouldfitinyourspace?

• Howdoyouknowwhenaspaceistoosmall?

• Whatotherdesignfeaturesareimportantforrunningyourdiverseprogrammaticcalendar?

ThisdocumentisintendedtoprovideU.S.Govern-ment(USG)PublicDiplomacystaffinthefield,BureauofOverseasBuildingOperations(OBO),institutionalpartners,oranyonetaskedwithiden-tifyinganeffectivevenueforpublicdiplomacywithaframework of suggestions and considerationsforassessingitssuitabilityasapotentialAmericanSpace.Tosupportthisassessmentprocess,theOfficeofAmericanSpaceshascreatedatabletohelpquicklyidentifygeneralkeycharacteristicsofsmall,medium,andlargeAmericanSpaces.Thisdocumentwillfullyexploreeachofthesetypesofspacesandidentifyimportantfacility,design,andprogrammingcapabilityconsiderations.



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Model Template for American Spaces

MODEL TEMPLATE FOR AMERICAN SPACESsmall medium large

Size <1000squarefeet/93squaremeters 1000–3000squarefeet/93–280squaremeters >3000squarefeet/280squaremetersNumber of Program Spaces/Rooms 1–2 3–5 >5Programs/month <10 10to20 >20Visitor Attendance/month <1000 1000–5000 >5000Capacity for Single Event 20–50 51–100 >100EducationUSA flexiblemeetingspacewithshelvingfor

materialsofficeplusameetingareawithshelvingformaterials

dedicatedofficeandmeetingareaplusdedicatedloungespacewithshelvingformaterials

Community Engagement/ Alumni Programming

portablesoundsystem fixedwiringforsoundandlights fixedwiringfortheater-gradesoundandlights;portableorfixedstage;dedicatedaudio/visualbooth

English Language Learning usemainspace,portablewhiteboards,projectionscreen

fixedforwiredsound/lightswhenneeded,1separateclassroom/meetingsquare,dedicatedalcoveandnotfullyenclosedstorage10–15pax

60paxandstagearea,lighting/sound/projection,2+classrooms

Makerspaces 5–10paxandmobile,lockingstorage 10–15pax dedicatedspacefor10–20pax,ideallyseparatedfrommainprogrammingareawithaglassortransparentwall

Digital Resources, Media Production, and Connectivity

2–3fixedcomputersandportabledevices,dropdownscreenanddigitalprojector,printer/scanner/copier,WiFi,camera/onelight/onemickit

2–3fixedcomputers,storageandchargingfor40devices,iPadbar,patronchargingdevices,videowallorlargedrop-downscreen,additionaldisplayinclassroom,printer/scanner/copier,WiFi,2–3cameraswith3-lightkit,mickitwithhandheldandlapelwirelessmic,backdropwithEmbassyorStateDepartmentseal

10–15pax,instructors’equipmentworkspace,ITlending/storageareaandchargingfor40devices,printer/graphicsarea,WiFi,twoareaswith2–3fixedcomputers,SMARTBoards/displaysinclassrooms,videowall,mediaproductionequipmentwithmov-ablesoundstage,lightinggrid,multi-camerasystemtiedtoaswitcher,specialeffectsgenerator,printer/scanner/copier

Lounge/Reading/Research alongawall 20–30%ofmainspace >30%ofmainspaceCollections (Books and Multimedia) circulatingcollectionsof1000to2000items 2000to3000items >3000itemsStorage (in meters) 3x5meters 3x5meters 2spacesof3x5metersStaff/Hours 2–3;56hours;minimum20hours/week 5–10;56hours 10–15;56–60hoursStaff/Core Positions Coordinator ProjectAdministrator ProjectAdministrator—ACAO

Assistant ProgramSpecialist DeputyAdministratorTechnicalAssistant Visitor/AssistanceStaff ProgramSpecialist—EducationalPrograms

IT/AVTechnician ProgramSpecialist—CulturalProgramsMarketing/SocialMediaManager ProgramSpecialist—STEAMPrograms

Visitor/AssistanceStaffCollection/CirculationSpecialistIT/AVTechnicianMarketingManagerSocialMediaAssistant

Other Staff Positions SeparateSite Separatesiteforstaffoffices,butusethisspaceforconsultationswithdrop-invisitors

EducationUSACoordinatorEnglishLanguageSpecialistEnglishLanguageTeachersAlumniCoordinator

•Gallery/ExhibitSpace•Café/CateringKitchen•Pressspecificequipment•Outdoor/GardenArea•DedicatedMediaStudio•AirConditioningUnits•Storageforchairs

•ServerRoom•Dancefloor•Bathrooms•CoatCloset• JanitorCloset•Lockers•Generators

ADDITIONAL POTENTIAL FEATURES



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What Is A Modern American Space?

AmericanSpacesareevolvingintocollaborativelaboratorieswhereU.S.andhost-countrycitizens,alumni,allmissionagencies,privateandpublicpartnersandotherscancollaborateonnewprojects,sharecurrentideasandsolveoldproblems,allwhileadvancingU.S.andmissionforeignpolicygoals.Inadditiontoprovidingaccesstonewtechnologies,hands-oncreativeopportunitiesandvirtuallearningplatforms,itisimperativethatspaceslookandfeelengaging,facilitateandpromotedialogueandareopen,welcoming,andvibrant.TheyshouldlookinherentlyAmericanandbeplacesthattheU.S.takespridein,andtotheextentpossible,visuallyreflecttheessenceofpoliciestheyarecommuni-cating,suchasinnovationortolerance.

Ideally,amodernAmericanSpaceshouldconformtoOpenAccessPrinciples,including:

• Open Public Access.VisitorsneedtobeallowedtocomeintotheAmericanSpacewithoutanappointmentoradvancesecurityaccessrequest,andvisitorsshouldnotbebadged.

• Personal electronic devices allowed.Visitorsmaybringintheirowndevicesandusethem.

• Wireless Internet access.Adedicated,free,andunfilteredWi-FinetworkintheSpacethatpro-videsvisitorswiththebestavailablebandwidth.

AmodernAmericanSpaceisanadvancedphysicalplatformforeffectivepublic

diplomacyengagementwithforeigntargetaudiencesinsupportofUnitedStates

foreignpolicyobjectives.

Asuccessful,modernAmericanSpaceshouldbe:

• Welcomingandinspiring

• Collaborativeandengaging

• Digitallyrelevantandcapable

• Aflexibleanddynamicprogrammaticvenue

• Staffedbyengaging,informedanddiverseindividuals

• Aplacetoattractandmeettheneedsofforeignaudiences

• Aplatformforfurtheringandsupportingforeignpolicygoals



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andideasforspacedesignandrenovations,theBureauofInternationalInformationPrograms(IIP)andtheSmithsonianInstitution(SI)havecollabo-ratedonIdea Book 2.0,abroadbrandinganddesignresourceforallAmericanSpaces.Usethisdigitalbookforinspirationandrecommendationsforspacedesign,furnitureandfinishes,andgraphicsthatyoucanimplementinyourownspace.Idea Book 2.0canbeaccessedviatheSmithsonianPortaloftheAmericanSpacesDashboard(https://americans-paces.state.gov/smithsonian/design-resources/idea-book).

ConsiderationsforU.S.Governmentversusnon-USGSpaces

TherearevariationsinrequirementsandstandardsforUSGAmericanSpaces(AmericanCenters)andnon-USGpartnerAmericanSpaces(AmericanCornersandBinationalCenters).Forexample,USGSpacesmayhavedifferentsecurityrequirementsandopenaccesspoliciesthanpartnerSpaces.

AmericanSpaces(USGandnon-USG)arevenuesforwhole-of-missionpublicdiplomacyprogram-ming,suchasactivitiesoftheambassadorandthepolitical,economicandconsularsections,inadditiontopublicaffairsprogramming.AmericanSpacesrepresentthemissionandthegreaterUnitedStatesandshouldreflectthisinthetechnology,staffing,andoveralllookandfeelofthespace.AgoodworkingrelationshipbetweenthePublicAffairsSectionandBureauofInformationResource

CompliancewithOpenAccessPrinciplesshouldnotbeaproblematpartnerspaces(AmericanCornersandBinationalCenters).AchievingfullcomplianceatAmericanSpacesinUSGfacilitiescanbemorechallenging.PostsshouldconsultwiththeOfficeofAmericanSpaces,whichcanfacilitatediscussionswithOBOandDiplomaticSecuritytodefinepossibilities.

RecognizingthatnotwoAmericanSpacesareidentical,theOfficeofAmericanSpaceshascreated a list of Standardstoprovideembassiesandconsulateswithguidelinesforevaluating the performanceoftheirAmericanSpaces,especiallywhenapplyingforAmericanSpacessupportfund-ing.TheStandardsprovideahelpfulframeworkthatenablesPoststogaininformationandinsightaboutthecapabilitiesoftheirAmericanSpacesinareasthataremostrelevanttoadvancingpolicygoalsandassessingneedsforimprovementintheareasofProgramming,Management,DigitalToolsandSkills,andPhysicalSpaceandAccess.YoucanfindmoreinformationandthecompletetableofStandardsintheAppendixoronlinethroughtheAmericanSpacesmoduleoftheAmericanSpacesdashboard:(https://americanspaces.state.gov/home/sites/default/files/documents/RevisedStan-dardsforAmericanSpaces_2016.pdf)

Thoughtfuldesignchoicesallowspacestobedynamic,flexible,andimpactfulprogrammaticplatforms.Toprovideyouwithadditionalguidance

What Is A Modern American Space? (continued)

https://americanspaces.state.gov/smithsonian/design-resources/idea-book



https://americanspaces.state.gov/home/sites/default/files/documents/RevisedStandardsforAmericanSpaces_2016.pdf





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Management(IRM)—andGeneralServicesOfficer(GSO)andRegionalSecurityOfficer(RSO)—willmaximizetheskillsetsneededtoenhanceandoperatetherangeofspacessupportedbyPost,theregionalbureausandIIP—spacesthateffectivelymeetthemission’sgoals.

Procurementoffurnitureandequipment,aswellasfundingforconstructionandrenovationprojects,willrequiredifferentproceduresdependingonyourtypeofspace.USGSpaceswillneedsupportfromyourRSO,IRM,OBO,andManagementSections.FundingforpartnerSpaceswillneedaGrantsOf-ficertooverseegrantsandcooperativeagreements.

What Is A Modern American Space? (continued)



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TheBureauofEducationandCulturalAffairs(ECA)providesimplementationassistance.EachoftheseprogramshasadedicatedwebsiteandarefurtherdefinedintheAmericanSpacesStandards.PleaseseetheAppendixforAmericanSpacesStandards,orvisithttps://americanspaces.state.gov/home/sites/default/files/documents/RevisedStandards-forAmericanSpaces_2016.pdf.YoucanalsofindinformationaboutallprogramsintheSmithsonianIdea Book 2.0insection2.3onDefiningIdentity(https://americanspaces.state.gov/smithsonian/docs/IdeaBook20/Chapters/AS_IdeaBook_02-De-finingIdentity.pdf).

Thinkingaboutwhatkindsofprogrammingyouneedtoimplementtoachievemissionobjectives(sizeofthelargestaudienceforalecture,speaker,orculturalevent)andwhatprogrammingneedstohappensimultaneouslywithinthecontextofdeliveringontheFive Core Programs*—willhelptodefineanddrivetheneedsofyourphysicalspace.

Considerthesequestions:

• Howmanypeopledoweneedtoseatforaspeaker/discussion/cultural/filmevent?

• DoweneedtohavemultipleEnglishlanguageclassesgoingonatthesametime?

• DoweneedtohaveadedicatedMakerspace?Ifso,isthefocusofMakeractivitiesontopicslike3Dprinting,electronics,creationofphysicalthings(requiresmoretablesurfacesandseating)oronvideo/audioproduction(moreopenspace,agreenscreen,perhapsanenclosedaudiobooth),oracombination?

• DowewanttodedicateanareaforUSGalumniorothergroupsoractivities?

• Doweneedbooks,magazines,otherprintedmaterials,and/orDVDstoachieveourobjectives?

• Whatisthedemandforcomputer/Internetaccess?Arethecomputersgoingtobefixed,orideally,mobileandflexible?Howmuchspaceshouldweallotforthis?

Programming Needs Drive Facility Needs

*FormoreinformationabouttheFiveCorePrograms,pleaseseeTheAmericanSpacesHandbook(https://americanspaces.state.gov/home/sites/default/files/images/AmericanSpaces-Partners-Hand-book.pdf)andECA’swebsite(https://eca.state.gov).




https://americanspaces.state.gov/smithsonian/docs/IdeaBook20/Chapters/AS_IdeaBook_02-DefiningIdentity.pdf



https://americanspaces.state.gov/home/sites/default/files/images/AmericanSpaces-Partners-Handbook.pdf



https://eca.state.gov



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What Is Bold and Dynamic Programming?

Boldanddynamicprogramsshouldbeinnovative,fun,thought-provoking,creative,

exciting,unique,andaboveall,mission-driven.AnyAmericanSpace,regardlessofsize,willplanafullrosterof“boldanddynamic”programseachyearwithastrongfocusondigitalprogramming.Theseprogramsmaybeamixofparticipant-drivenprograms,suchasweeklyconversationclubs,filmclubs,ordebateclubs,moreformalPost-ledprogramsthatalignwiththelocalintegratedcountrystrategy(ICS)andpublicdiplomacygoals,orpartner-ledprogramsthatcapitalizeonaparticularexpertiseorskillset,suchasdigitalliteracy.

Activeprogrammingcanexemplifypolicythemesandcouldinclude:

• Adebateeventorseriestofacilitatelearningaboutandspeakingpersuasivelyabouttwosidesofapolicy-relatedissue,strengtheningresearchskills,andpromotingEnglishlanguagelearning.

Ideally,aregularlyoccurringpopulareventoraseries(weeklyormonthly)willhelpPostbuildstrongerrelationshipsandtrustwithaudiences.

• Anartorphotographyexhibition/competitiononthemesrelevanttothemission’sICSgoals.

• AMakerFairetoshowcaselocalmakers,techenthusiasts,educators,tinkerers,engineers,scienceclubs,artists,orstudents.

• Coursesonprototyping,computerprogramming,or3Dprintingtopromoteskillbuildinganddigitalskillliteracy.

• Softskillscourses,suchasresuméwritingorpublicspeaking,thatfosterself-relianceandconfidenceinindividuals.

• Entrepreneurial-themedeventsandprogramstocoincidewitha‘Start-UpWeek’.

• Hostingacommunityclean-uptopromoteparticipationinacivilsocietyandrelayissuesofhumanimpacttoclimatechangeandtheenvironment.

AmericanSpacesareuniquebecausetheyofferdistinctlyAmericanexperiencesforvisitors,whetherthroughin-persondiplomacyactivitiesordigitalplatforms.TheFiveCoreProgramsprovidethebasisforannualprogramplanninganddifferentiateAmericanSpacesprogramsfromothernon-academicandnon-professionalopportunitiesthataudiencesmayhaveaccessto.

Section NameSMALL American Space



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DESIGN BASICS FOR A SMALL American Space•Gallery/ExhibitSpace•Café/CateringKitchen•Pressspecificequipment•Outdoor/GardenArea•DedicatedMediaStudio•AirConditioningUnits•Storageforchairs

























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DESIGN BASICS FOR A SMALL American Space (continued)

AnAmericanSpacecanbesmall,yetstilleffectiveasapublicdiplomacyplatform.Evenso,itispossibleforaspacetobetoosmalltobeworthpursuing.ThesmallestAmericanSpaceshouldoffer:

• Approximately1,000squarefeet/93squaremeters

• 1–2programspaces/rooms

• EventSpace/Auditoriumthatcanaccommodate20–50people

• Spaceformultipletypesofprogramming(includingareaforreadingmaterials,flexibletablespace,fixedcomputers,screenfordigitalpresentations)

• Abilitytoholdmorethanonetypeofprogramatthesametime

• Storagespacemeasuringapproximately3x5meters

ThekeyconsiderationonsizeiswhetherthespacehassufficientroomtobeaprogrammaticplatformasdescribedinthedefinitionofamodernAmericanSpace(section1.3).Inthepast,manyAmericanCornerswerestaticpoint-of-accessinformationresources.AslongastherewasroomforaselectionofbooksandperhapsDVDsandacomputerortwo,thatwassufficient.Anactiveprogrammaticplatform

generallyrequiresmorespaceandcommitmentoftimeandenergybyPostandthepartnerinstitu-tion.Postsshouldcarefullyconsidertheirpublicdiplomacyengagementneedsindeterminingwhetheractiveprogrammingspaceisnecessaryandfeasible,orwhetheranalternatepartnerrelationship,notbrandedasanAmericanSpace,ismoreappropriate.



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With1–2roomsorprogrammingareas,asmallspacecanaccommodatesimultane-ousprogramsoroneprogramwhileallowingotherstousecomputersormaterialswithinthespace.Flexible,modularseating,andtablesonwheels(casters)willallowtheroomstoberearrangedtomaximizeprogrammaticvariety.Ifdeemednecessarytosupportthemission’sobjectives,alibraryofreadingmaterialsandperiodicals,composedofnomorethan1,000–2,000items,shouldcontainup-to-datematerialsonsubjectsrelevanttokeyissuesoffocusforthemission.

EducationUSA:Thereshouldbeaflexiblemeetingspacewithshelvingthatcontainsalibraryofmaterials.Withinthismeetingspace,anadvisorcanmeetwithstudentsone-on-oneorpresenttoagroup.WhennotinuseforEducationUSA,themeetingspacecanbeusedforothersmall-groupmeetingsanddiscussions.

Community Engagement/Alumni Programming:Thespaceshouldbeconfigurabletohostsmallmusicalperformances,filmscreenings,orotherevents.Aportablesoundsystemandstageareusefultosupportsuchevents.Additionally,thespaceshouldbeappealingandavailableforUSGalumnieventsduringopenhoursorspecialafter-hoursevents.

English Language Learning:Utilizethemainprogrammingspaceoradjacentroomforconversationclubsandcoursesthatpromotelanguageskillsandproficiency.Incorporateportablewhiteboardsandaprojectionscreentofacilitatecollaborativelearning.

Makerspace:Mobile,lockingstorageprovidesthegreatestflexibilitytohostmakeractivitiesthatpromoteskill-buildingeitherinthemainprogrammingspaceoradjacentroom.Whenmakerspaceprogrammingisnottakingplace,expensiveorportableequipmentandmaterialscanbesecuredinalockablecabinet.

Digital Resources, Media Production, and Connectivity:AccesstotheInternetanddigitaldevices(i.e.computers,tablets)isessential.Ideally,thespaceshouldhavepublicaccessWi-Fithatallowspatronstoconnecttheirowndevices.SmallspacesshouldconsiderhavinganumberofChromebooks,tabletsand/orlaptops,ratherthanfixedcomputers,tomaximizetheflexibleuseofthespaceandthenumberofpeoplewhocanusedigitalresources.Adrop-downscreenanddigitalprojectoralsocansupportavarietyofvirtualandin-personprogramming.


Asmall spaceshouldbeabletosupporttheFiveCorePrograms

andofferavarietyofphysicalanddigitalprogramming,hostingatleast8–10 programs per month.



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tobeanAmericanSpace?

TheOfficeofAmericanSpacesgenerallywillnotsupportorconsideravenuesmallerthanthedefinitionaboveasanAmericanSpace.Iftherearepublicdiplomacyneedsthatcanbesupportedbylibrarybookshelves,EducationUSAreadingma-terialsorothersmallareastopromoteU.S.foreignpolicyinterests,theseshouldbeviewedasimportantoutreachplatforms,butnoteligibleforfundingorbrandedasanAmericanSpace.

Whataresomeadditionaloptionstoconsiderforyoursmallspace?

• Flexibilityiskeyformaximizingprogrammingandspaceinone-roomfacilities.Introducingmodularfurnitureortablesandchairsoncastersprovidesyouwiththegreatestlevelofversatility.

• Lookforhostinstitutionsthathaveauditoriums,adjacentclassroomsoroutdoorspacesthatcanextendyourprogrammingspacefootprint.

• Useauditoriumsforlargerculturalevents.

• Consideroutdoorareasforconversationclubs,alumnieventsorculturalevents,suchasmovienightsorperformances.




Aware Trapezoid Work Table

Allsteel

Mobile Whiteboard and/or Tackboard KI

Meridian Mobile Vertical Locking Storage Tower HermanMiller

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Whataretheelementsthatgointosmallspaces?

Flexibilityoffurnitureisthekeyalongwithstrate-gicuseofcolorblocking,graphicsandotherhighimpactimagery.Wehighlysuggestfindingfurni-turethathasmultipleuses,isstackable,orcanbeeasilyrearranged.Examplesincludeseatingwithstorage,tablesoncasters,rollingcarts,partitionswithwhiteboardortackablesurfaces(see sample images on this page).

Formorefurnitureinspiration,pleaseseeSection5ofIdea Book 2.0:https://americanspaces.state.gov/smithsonian/docs/IdeaBook20/Chapters/AS_IdeaBook_05-Furniture.pdf Nimble Stacking Chair

Allsteel


https://americanspaces.state.gov/smithsonian/docs/IdeaBook20/Chapters/AS_IdeaBook_05-Furniture.pdf





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Simpleshelvingprovidesstorageforsmalleritems.It’sessentialtoidentifyalternatestorageforlargeritems,suchasadditionalfurnitureorequipment.

Placetrapezoidtablesinrowsforlecture-styleprogramming,DVCs,orMOOCs.

ThefollowingdesignrenderingsofaSMALLAmericanSpaceprovideyouwithideasforhowtomaximizeasmallamountofspaceforavarietyofprograms.Amplestorageallowsyoutoputawaypiecesoffurniturethatarenotinuseandaddstotheprogrammaticflexibilityofthespace.Wehaveusedthesamesingleroomforallrenderings.


Utilizemobilewhiteboardpartitionstocreativelydividethespaceandallowforconcurrentprogramminginthespace.



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Arrangecomfortableloungeseatingintoagrouparoundsmalltablestofosterconversation-styleprogramming.

Clustertrapezoidtablesandstackingchairsforcollaborativesmallgroupworkormakeractivitydemonstrations.




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Uselightweightstackingchairs(andloungefurniture,too!)tohostafilmscreeningorlecture-styleprogramming.




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SMALL SPACE SPOTLIGHT American Corner Mostar

AmericanCornerMostarisapproximately870squarefeet/80squaremetersandconsistsofoneroomintheMostarGymnasiumComplex.

Before:Large,heavyfurnitureinthemiddleoftheroommadeitdifficulttoreconfigurethespacetomeetthediverseprogrammingneedsofamodernAmericanSpace.

After:Updatedfurniture,newlighting,aculledbookcollection,afreshcoatofpaintandhigh-resolutiongraphicstransformthisspaceintoonethatisabletosupportavariedprogrammaticcalendar.Differentseatingtypesinthespacegivevisitorsoptionsforworkingtogether,readingindependently,orbuildingdigitalskillswithavailabletechnologies.Byreducingthebookcollectionandremovingbookshelves,thespacecouldaccommodateadditionalseatingalongtheperimeteroftheroom.

Section NameMEDIUM American Space



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DESIGN BASICS FOR A MEDIUM American Space•Gallery/ExhibitSpace•Café/CateringKitchen•Pressspecificequipment•Outdoor/GardenArea•DedicatedMediaStudio•AirConditioningUnits•Storageforchairs

























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DESIGN BASICS FOR A MEDIUM American Space (continued)

AmediumAmericanSpaceshouldoffer:

• 1,000–3,000squarefeet/93–280squaremeters

• 3–5programspaces/rooms

• Anauditoriumorlecturehallwithcapacityof51–100

• Atleastonededicatedclassroom

• Spaceforreading,conductingresearch,orcasuallounging(20–30%ofthemainspace)

• Storagespacemeasuringapproximately3x5meters



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With3–5roomsorprogrammingareas,amediumspacecanaccommodatemultiplesimultaneousprograms.Anassortmentoflightweightandflexiblefurniturecanbeusedthroughoutthespace,includingmobiletablesoncasters,stackingchairs,androllingpartitions.Ifdeemednecessarytosupportmissionobjectives,amoderately-sizedlibrary(2,000–3,000booksandperiodicalsinthecollection)shouldcontainup-to-datereadingmaterialsonavarietyofsubjects.

EducationUSA:Thereshouldbeanoffice,plusameetingroom—atleastoneofthemwithshelvesthatofferalibraryofmaterials.Withinthesetwospaces,anadvisorcanmeetwithstudentsone-on-oneorpresenttoagroup.WhennotinuseforEducationUSAadvising,themeetingroomcanbeusedforothersmall-groupmeetingsordiscussions.

Community Engagement/Alumni Programming:Fixedwiringforsoundandlightsshouldbeinplacethroughoutthespace.Theseprogramscantakeplaceinthemainspace(s),auditorium/lecturehall,orclassroom.Considerbrandingsomeareasspecificallyforalumni.

English Language Learning:Aminimumofoneclassroomholding10–15studentswillprovideampleroomforseatinganddisplay.Conversationclubscanalsotakeplaceinthisroom.

Makerspace:Anareaappropriatefor10–15peopletoworkoncleansurfacesshouldbeavailable,thoughneednotbeaseparateroom.Avarietyofequipmentformakerprogrammingandmediaproductionshouldbemadeavailable.

Digital Resources, Media Production, and Connectivity:Thespaceshouldoffer2–3fixedcomputers,aswellasstorageandchargingfor40devices.2–3cameraswitha3-lightkit,aswellasamickitwithhandheldandlapelwirelessmiccanbeusedformediaproduction.AbackdropwithEmbassyorStateDepartmentsealisagreatadditionforofficialinterviews.Avideowallorlargedrop-downscreenwillalsosupportavarietyofvirtualprogramming.ConsiderincorporatingSMARTBoardTechnologyoratouchscreenmonitor.


Amedium spaceshouldbeabletosupporttheFiveCore

Programsandanarrayofdigitalprograms,hostingatleast

10–20 programs per month.



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Whataresomeadditionaloptionstoconsiderforyourmediumspace?

• Introduceplentyofinformalsettingsthatcanbere-arrangedforcollaborativeactivities,conversationclubs,discussiongroups,virtualprograms,EducationUSAadvising,orEnglishlanguagelearningactivities.

• Useyourmakerspaceasanoveralltechnologyandcollabo-rationzone.Alargescreencanprovideapresentationspacetoshowcaseandpromotedigitalskills.Whennotinuseasamakerspace,usethelargescreenforpresentations,filmscreenings,ordemonstrations.

• Considerafixedareaforcomputersthatcanrunsoftwarethatpromotesdigitalskillbuilding,suchasphotoorvideoediting.

• Utilizeblankwallspacebyinstallinggalleryrailingtotransformitintoanexhibitorgalleryspaceforlocalartistsorpatrons.

• Storeextratablesandchairsinaseparatestorageareatofreeupvaluablefloorspaceandpromoteprogrammaticflexibility.

• Considermoveableorretractablepartitionstocontrolsoundofsimultaneousevents(glass is idealtomaintainafeelingofopennessandactivityinthespace).




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ThefollowingdesignrenderingsofaMEDIUMAmericanSpaceprovideyouwithideasforhowtomaximizespaceforavarietyofprogramsandevents.Wehaveusedthesameseriesofroomsforallrenderings.

Mobilepartitionscreatedefinitionbetweenprogrammingspaces.Asimplecentraltableandchairsmakethisagreatspotforvisitorstogatherforaprogramorindependentuseoftechnology.

Utilizedifferenttypesoffurnitureinthesamespacetohostavarietyofprograms.Theprojectorandscreencreateagreatfocalpointintheroomandcanbeeasilyincorporatedintodifferentprograms.

Arrangetrapezoidtablesandstackingchairsinthisclassroomspacetohostdiscussions,demonstrations,orhands-onprogramming.

Loungefurniturecreatesacomfortablespotforaconversationcluborforvisitorstowaitforanupcomingprogrammingoradvisingappointment.



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Flexiblefurnituremakesitpossibletoaccommodateawidevarietyofprograms.Mobilebookshelvesdividethespacewithoutclosingitoffentirely.Inthisinstance,mobilebookshelvesdefinethespacearoundagroupingofloungefurnitureforinformalconversationorabrainstormingsession.

Adesignatedmeetingandadvisingspacegivesvisitorstheopportunitytohaveone-on-oneconversations.Whennotinuseforformaladvising,offerthisspacetoalumniorclubstohostmeetings.

Rearrangetrapezoidtablesandstackingchairsintorowsforamoretraditionalclassroomconfigurationidealforpresentations,lectures,orMOOCs.

Storageprovidesspacetostoreunusedfurniture,promotingflexibilitythroughoutthespace.



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Opentheslidingpartitiontotakeadvantageoftheentirespaceforalargeeventorprogram.

Storethemobilepartitionsagainstanearbywallandusethisworktableforrefreshmentsoradditionalinformationabouttheevent.

Placemobilebookshelvesinthebackoftheroomtofreeupvaluablefloorspaceforaneventorprogram.



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MEDIUM SPACE SPOTLIGHT American Corner Kandy

Before:Clutteredworkspacesandshelvesandlarge,heavyfurnitureinthemiddleoftheroommadeitdifficulttoreconfigureroomsfordifferentprograms.

After:Comfortableloungefurnitureisagreatwaytointroducecoloraccentsandcreatesaperfectspaceforvisitorstogatherinformallyforconversationorindependentlybrowsingreadingmaterialsfromthenearbyshelving.Thetrapezoidtablesandlightweightstackingchairsmakethisprogrammingspaceonethatiseasytorearrangeforlecture-styleprogramming,DVCs,orMOOCs.Thepull-downprojectionscreenatthefrontoftheroomsupportsawidevarietyofprogramsandcanbestowedwhennotinuse.

AmericanCornerKandyisapproximately3655squarefeet/339.60squaremetersandconsistsofbothindoorandoutdoorprogrammingspaceslocatedintheD.S.SenanayakePublicLibrary.

LARGE American Space



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DESIGN BASICS FOR A LARGE American Space•Gallery/ExhibitSpace•Café/CateringKitchen•Pressspecificequipment•Outdoor/GardenArea•DedicatedMediaStudio•AirConditioningUnits•Storageforchairs

























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DESIGN BASICS FOR A LARGE American Space (continued)

AlargeAmericanSpaceshouldoffer:

• Greaterthan3,000squarefeet/280squaremeters

• Morethanfiveprogramspaces/rooms

• Anauditoriumorlecturehallwithcapacityofmorethan100

• Atleasttwodedicatedclassrooms

• Spaceforreading,conductingresearch,orcasuallounging(30%ormoreofthemainspace)

• Twostoragespaceseachmeasuringapproximately3x5meters



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Ifdeemednecessarytosupportmissionobjectives,alibraryofmorethan3,000itemsprovidesavarietyofreadingmaterials,butislikelytorequireactive,professionalmanagement.

EducationUSA:Thereshouldbeadedicatedoffice,plusaseparatemeetingroomandadditionalloungeorwaitingarea—atleastoneofthemwithshelvesthatcontainalibraryofmaterials.Withinthesethreespaces,anadvisorcanmeetwithstudentsone-on-oneorpresenttoagroup.WhennotinuseforEducationUSAadvising,themeetingroomcanbeusedforothersmall-groupmeetingsordiscussions.

Community Engagement/Alumni Programming:Fixedwiringfortheater-gradesound,light,andadditionalmediaequipmentshouldbeinplacethroughoutthespace,inadditiontoadedicatedaudio/visualbooth.Aportableorfixedstageprovidesamplepresentationorperformancespace.Theseprogramscantakeplaceinthemainspace(s),auditorium/lecturehall,orclassroom.Considerdedicatinganareaforusebyalumni.

English Language Learning:Aminimumoftwoclassroomsholding15–20studentsperclassroomwillprovideampleroomforseatinganddisplay.Conversationclubsandpresentationscanalsotakeplaceintheserooms.

Makerspace:Adedicatedroomappropriatefor10–20peopletoworkoncleansurfacesshouldbeavailable.Avarietyofequipmentformakerprogrammingandmediaproductionshouldbemadeavailable.Aglassortransparentwallthatdividesthisroomfromthemainprogrammingareainadditiontoisolatedacousticpanelingwillprovidesoundmanagementwhileallowingpatronstoseeprogram-minginprogress.

Digital Resources, Media Production, and Connectivity:Thespaceshouldoffer5–8fixedcomputers,aswellasstorageandchargingfor40devices.Adigitalmonitororlargedrop-downscreenwillalsosupportavarietyofvirtualprogramming.Mediaproductionequipmentwithamovablesoundstage,lightinggrid,andmulti-camerasystemaregreatadditionstoenhancedigitalcapacity.ConsiderincorporatingSMARTBoardTechnologyoratouchscreenmonitorintheclassroomsandmakerspace.


Alarge spaceshouldbeabletosupportarobustprogramming

calendar,integratingawidevarietyofdigitalprogramsandplatformsandhostingatleast

20 programs per month.



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Whataresomeadditionaloptionstoconsiderforyourlargespace?

• HavingalargeandattractiverepresentationalspacecanallowyoutohostculturalorEmbassyeventsandprograms.Equipyourrepresentationalspacewithfurniturethatwillsupportpressconferenceneeds,suchaslecterns,flags,andabackdrop.Galleryrailsareanotherwaytoaddvisualinteresttoarepresentationalspace.

• Considertheinclusionofadedicatedcaféorfoodpreparationareatosupportrepresentationaleventsorprovideadditional,informalcollaborativespaceforpatrons.

• Transformunderutilizedoutdoorspaceandconsiderthisspaceasanextensionoftheinteriorprogrammingareas.Outdoorspacecanbeusedforculturalprogramsorperformancesorevenasaplaceforpatronstowaitforanupcomingprogramorstayafteraprogramhasconcluded.

• Usemediaproductionequipmentfromthemakerspacetoaccommodatepressconferences,VIPinterviews,orevenAmbassadorstatementsinyourspace.

• Promoteconversationandcollaborationwithavarietyofloungeseatingoptions.Thiscouldincludebanquetteseatingalongtheperimeteroftheroom,modularcouchesthatcanbere-configuredinavarietyofways,orbar-heighttablesandchairswithareastochargepersonaldevices.




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Formalandinformalfurniturecanbecombinedinthesamespacetosupportdifferentprogrammingstyles—fromcasualconversation,informalbrowsingoftechnologyorreadingmaterials,orcollaborativebrainstorming.Incorporatingdifferenttypesofpartitions,suchasmobilewhiteboardsandbookshelves,bringaddedutilityandhelptocreativelydividethespace.

Anentrywaywithclearsignageandaninformationdeskhelpsvisitorsnavigatetheirwaythroughthespaceandfindoutmoreinformationaboutcurrentorupcomingprograms.

Amplestorageprovidesspacestostoreunusedfurniture,promotingflexibilitythroughoutthespace.

ThefollowingdesignrenderingsofaLARGEAmericanSpaceprovideyouwithideasforhowtomaximizespaceforavarietyofprogramsandevents.Multipleroomsallowforprogramstotakeplaceconcurrentlyinthespaceandamplestorageprovidesspacestostoreunusedfurniture.Wehaveusedthesameseriesofroomsforallrenderings.



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Clusterformalandinformalseatingoptionsinthesamespacetocreateprogrammingzonesandfosterconcurrentprogramming.

Dedicatedclassroomspacesusingflexiblefurniturepromoteprogrammaticversatility.Projectorandscreensinthesespacesfacilitateclassdemonstrations,filmscreenings,DVCs,andMOOCs.

Visitorscanworkindependentlyorasagroupinthemakerspace.A3Dprinter,Chromebooks,andcomputerworksta-tionsprovideplatformsfordigitalskillbuildingandwritingsurfacespromotecollaborationandbrainstorming.



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Placestackingchairsintorowsandutilizethisentireroomforalectureorfilmscreening.Unusedfurniturecanbeshiftedintootherroomsorplacedintostorage.

AdedicatedofficespaceforEducationUSAisperfectforone-on-oneconversationandadvisingsessions.Placeloungefurniturenearbytoprovideacomfortablespotforvisitorstowaitforanupcomingadvisingappointment,haveaninformalconversation,orindependentlybrowsetechnology.



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LARGE SPACE SPOTLIGHT America House Kyiv

Before:Multipleroomswithblankwhitewallsmadethisspacedifficulttonavigateanduninspiring.

After:Withacombinationofformalandinformalfurnituretypes,themultipleroomsinthisspaceplayhosttoavarietyofprogramtypes.Wayfindingsignage,afreshcoatofpaint,andboldgraphicsinstantlytransformthisspaceintoonethatisvibrantandeasytonavigate.Simplegalleryrailingmakesiteasytodisplaytheworkoflocalartistsoryourvisitors.

AmericaHouseKyivisapproximately5200squarefeet/483.10squaremetersandislocatedinaUSG-ownedfacilitythatformerlyhousedtheConsularSectionoftheEmbassy.

Additional Features For Your Consideration



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Security Area

Withoutcompromisingthesecurityelementsthatyourspacerequires(x-raymachine,magnetometer,orotherelementsdeemednecessarybyyourRSO),youcanmakethesecurityentryfeelcheerfulandwelcoming.Brightcolorsandgraphicsareaneasywaytoanimateaspacethatcanotherwisefeelimposingorintimidating.Goodlightingcanalsohelptobrightentheroom.Ifpatronsarerequiredtoleavetheirbelongingsattheentrance,youshouldprovidesufficientcubbiesorlockerspacestodemonstratethattheirbelongingsandelectronicdeviceswillhaveaclean,dedicatedplacetoremainwhiletheyareinside.Maintainingclearsightlinesatsecurity(andwithintheprogrammingspaces)willhelptoensurethesafetyofpatronsandkeeptrackofbothfixedandportabletechnologyandequipment.



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Accommodating People with Disabilities

AsvenuesthatrepresentthecorevaluesoftheUnitedStates,AmericanSpacescansetastrongprecedentbymaximizingaccessibility.Thespaceshouldbewheelchairaccessible—eitheratgroundorviaacompliantramp—andideally,ifthespaceismorethanonefloor,therewillbeanelevator.Withoutanelevator,thefirstfloorshouldbeabletohostthemaximumtypesofprograms(discussions,lectures,films,EducationUSAadvising,etc.).Atleastonebathroomstallshouldbewheelchairaccessible.

It’ssometimesdifficulttoidentifyaccessiblespacesabroad,buthereareafewgeneralrulesofthumbtokeepinmind:

• Doors and Hallways:Forawheelchair,theclearwidthofasingledoorneedstobe32inches/81centimeterswide.Ideally,hallwaysthatare5feet/1.5meterswideprovideroomformaneuveringinthespace.

• Ramp Accessibility: AmericanswithDisabilitiesAct(ADA)requiresaclearwidthof36inches/91centimetersbetweenhandrails.Typically,themaximumslopeforarampis1foot:12inches(.3meter:3.6meters)—foreachfootofrise,12feetofhorizontalrunisrequired.Landingsarerequirediftheriseisgreaterthan30inches/.7meter.Dependingontheamountofspaceavailable,achairliftmaybethebestoptiontoprovideaccesstothespace.

• Bathrooms:Bathroomshaveanumberofregulationsregardinggrabbars,howtoiletsaremounted,andclearances;however,it’smostimportanttoprovideenoughspaceforawheelchairtomaneuver.Generally,60inches/1.5meterdiameterofopenspaceisagoodruleofthumbtoallowsomeonetoturnaroundcomfortablyinthespace.



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Furniture and Equipment Storage

Sinceprogrammingandeventspaceisatapremium,it’simportanttocarveoutdesignatedstoragespacestopromotethemulti-functionaluseofyourspace.Aroomorspaceofapproximately3x5metersshouldprovideamplestorageforunusedstackingchairsandfolding/nestingtables.Investinachaircarttomakemovingthosestackedchairseveneasier!Formoreexpensivepiecesofequipment,alockablestorageareaormobilelockingstorageunitprovidesanaddedlevelofsecurity.



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Exterior Signage

NotallspacesareabletoaccommodateexplicitlyAmericansignageoutside.Whenpossible,avibrantandsimplegreeting—whetherthroughuseofcolor,lighting,orsignage—isinvitingtovisitors,includingtopassersbywhomaynothavebeenawareofthespace.ThissignagemaybeintheformofcoloredPlexiglas,awashofcoloredlight,vinylbanners,flags,orsignagethatcanbetakendownwhennecessary.It’simportanttoconsultwiththebuildingownerandlocalzoningregulationsforspecificguidelinesormodificationstotheexteriorofthebuilding.



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Use of Graphics

TheSmithsoniandesignedasuiteofmorethan30high-resolution,colorful“super-graphics”thatrepresentAmericathroughiconicimages,monuments,notableAmericansandinspiringquotations,andcollages.Thesegraphicscanbeusedtoenlivenwalls,doors,pillars,windows,hallways,orposters.Graphicscanbeenlargedtocoveranentirewallorbrightenacornerorsmallerarea.Foradditionalguidanceandinspirationforapplyinggraphicstoyourspace,pleaseseetheGraphicsGuideintheAppendix.



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Ifyouareluckyenoughtobesomewherewithamplesunshineandtemperateweather(evenifjustforpartoftheyear!),considerhowvaluableoutdoorspacecanbe.Withweather-resistantfurniture—tableswithorwithoutanumbrellaandseating—youcanhostmanyprogramsoutside.Astageorplatformcouldbededicatedtoconcerts,talentshows,culturaldemonstrations,orspeakers,whileaportablescreencanbeusedforeveningfilmscreenings.

Section NameFinal Thoughts



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Manypeoplehavegonethroughthisprocessbeforeyou,andthougheverysitehasuniquequalitiesandpeculiarities,youshoulduseyourcolleaguesandexistingresourcesashelpfulreferences.TheOfficeofAmericanSpacesSharePoint site(http://iip.r.state.sbu/sites/rca/AS/Pages/ModelAmericanS-paces.aspx)hassamplescopesofwork,informationabouten-gagingarchitectureandengineeringfirms,andmore.*YoucanalsoreachouttoOBOandtheOfficeofAmericanSpacesforguidance.AsyoubeginenvisioningyouridealAmericanSpace,pleasecheckouttheSmithsonian’sIdea Book 2.0forinspira-tion;itisagreatstartingpointforthinkingaboutdifferentroomconfigurationsanddesignchallenges.VisittheAmericanSpaceswebsitetokeepuspostedonhowyou’veincorporatedtheseideasandovercomeyourowndesignchallenges!

*ThisinternalwebsiteiscurrentlyavailabletoUSGstaff.Non-USGpartnersshouldcontacttheirEmbassyliaisonformoreinformationonaccessingtheseresources.

http://iip.r.state.sbu/sites/rca/AS/Pages/ModelAmericanSpaces.aspx

http://iip.r.state.sbu/sites/rca/AS/Pages/ModelAmericanSpaces.aspx

Section NameAppendix



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ABLA–AssociationofBinationalCentersofLatinAmerica

AC–AmericanCornerorAmericanCenter

ACAO–AssistantCulturalAffairsOfficer

ADA–AmericanswithDisabilitiesAct

BNC–BinationalCenter

DVC–DigitalVideoConference

ECA–BureauofEducationandCulturalAffairs

FSO–ForeignServiceOfficer

GSO–GeneralServicesOfficer

ICS–IntegratedCountryStrategy

IIP–BureauofInternationalInformationPrograms

IRC–InformationResourceCenter

IRM–BureauofInformationResourceManagement

IRO–InformationResourceOfficer

LE–LocallyEmployed

MOOC–MassiveOpenOnlineCourse

MOU–MemorandumofUnderstanding

OBO–BureauofOverseasBuildingsOperations

OER–OpenEducationalResources

PDIP–PublicDiplomacyImplementationPlan

REAC–RegionalEducationalAdvisingCoordinator

RELO–RegionalEnglishLanguageOfficer

RSO–RegionalSecurityOfficer

SI–SmithsonianInstitution

STEAM–Science,Technology,Engineering,Art,andMath

USG–UnitedStatesGovernment

WHA–WesternHemisphereAffairs

YALI–YoungAfricanLeadersInitiative

YSEALI–YoungSoutheastAsianLeadersInitiative

List of Acronyms



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Howshouldyouapplygraphicstoyourspace?Whenitcomesto

wallgraphics,alittleplanninggoesalongway!Followthese

pointerstomakeyourspacelookincredibleandbold.

Measure Twice, Print Once. Measuringyourwallspaceiscrucialwhendecidingwheretoputgraphics.Figureoutthesizeoftheareayouwantthegraphictooccupy(Isitfloortoceiling?Isitthesideofacolumn?)andmeasurethesurface.Ifyouscaletheimagestofitawall,maintaintheproportionsbyusingacommonfactor:ifyoudoublethewidth,doubletheheightsotheimagedoesn’tappearwarpedwhenprinted.

Don’t go it alone!It’sbesttoinvolvealocalprintshopandexperiencedinstallerwhenprintingandhanginggraphics.Ifoneisn’tavailable,askafriendwithsteadyhandsandakeeneyetohelpmakesurethegraphicslooktheirbest.Alevelandatapemeasurewillcomeinhandytoensuregraphicsaredisplayedevenly.

Smooth Surfaces are Superior.Becarefuloflightswitchesandoutletswhenfiguringoutwheretoplaceyourgraphics.Nothingruinsanimagelikeanairconditionerthroughthecenter.

Long wall? No problem.Longwallsurfacescanbecomeboldmuralsthathelpdefinearoom.

Windows: A Clear Solution.Graphicscanbeprintedontranslucentwindowclingsforafunlighteffectorinplaceofheavywindowcoverings.

Look to the architecture.Sometimesthebuilding’sfeaturescanprovidetheperfectspacesforgraphics.Lookforopportunitieslikelargecolumnsoralcovestobringinsomecolor!

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Big, Bold, and Beautiful!Sizematters,andthesegraphicsareintendedtobebigandbold!Fillingthewallwithlarge-scaleimagescanhaveahugeimpactandtransformthespace.

Plays well with others.Thegraphicsweredesignedasagrouptoworktogetherinyourspace.Mixandmatchimagestocreateagraphicgallerywall!

Extra space? One word: Color.Whenapplyingyourgraphics,youmighthavesomeextraspaceleftoverbetweentheimagesinyourlayout.Usepaintstripesinacompatiblecolortofinishupthewallandmakeitlookgreat.

Leave it to the professionals.It’salwaysbesttoworkwithalocalprintertoproducethegraphicsyou’vechosenforyourspace.Keepinmindthatmaterialsvarybycountrysoworkingwithalocalprinterwillprovideyouthemostusefuladviceonwhichmaterialsandadhesiveswillworkbestinyourspace.Samplematerialsinclude:vinyl,Perspex,andlow-texturecanvas.

Color Test.Printedcolorscanvarybasedonthetypeofmaterialyouchoose.Askyourlocalprintertoshowyoumaterialsamplesandrequestsamplesofsmallprintedsegmentsofthegraphicsyou’veselectedsoyoucanensurethatcolorsarecorrectbeforeprintingisfinalized.

Where to go.DownloadthegraphicsviatheSmithsonianpageoftheAmericanSpaceswebsite:https://americanspaces.state.gov/smithsonian/graphics

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Graphics Guide (continued)

9

Allofthesegraphicsarefreetouseandfreeofrestrictions,

sobrowsethrougheShoptofindtheperfectgraphicstobringcolorandexcitement

toyourspace!

https://americanspaces.state.gov/smithsonian/graphics

https://americanspaces.state.gov/smithsonian/graphics



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PublicAffairsstaff,AmericanSpacesstaff

andInformationResourcesOfficers

shouldworktogethertoassessthe

AmericanSpaces.

TheOfficeofAmericanSpacessetsstandardsthatenablepoststogaininformationandinsightaboutthecapabilitiesoftheirAmericanSpacesinareasthataremostrelevanttoadvancingtheirpolicygoalsandtoassessneedsforimprove-ment.Postsconducttheir ownassessmentsoftheirAmericanSpacesbychoosingthelevel(labeledbronze,silverorgold)thattheybelievebestdescribeshowtheirAmericanSpacesmeeteachoftheelements.PostsreporttheirratingswhenapplyingforAmericanSpacesSupportFunds.

PublicAffairsstaff,AmericanSpacesstaffandInformationResourcesOfficersshouldworktogethertoassesstheAmericanSpaces.Postsshouldmakenotesidentifyingplansforimprovementontargetelementsifneeded,includingwhetherfundingisneededtorealizetheobjectives.Iflocalconditionsmakethebronzelevelimpracticalorimpossibletomeetonsomeoftheelements,postsshouldexplainthisinthenotes.SupportfundsrequestsshouldbetiedtodevelopingAmericanSpacesalongtheguidelinessetoutinthestandards.Note: These standards apply to all USG- and partner-operated American Spaces. Standards were last updated January 1, 2016.

The Standards for American Spaces



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The Standards for American Spaces (continued)

STANDARDS FOR AMERICAN SPACES: PROGRAMSelements

rating levelsbronze silver gold

Information about the USA: Strategic Programming

ProgramsarelinkedtotheIntegratedCountryStrategy(ICS)goalsandPublicDiplomacyImple-mentationPlan(PDIP).Fornon-USGAmericanSpaces,postcollaboratescloselywithpartner.

ProgramsarelinkedtotheICSgoalsandPDIP.Fornon-USGAmericanSpaces,postcollaboratescloselywithpartner.

ProgramsarelinkedtotheICSgoalsandPDIP.Fornon-USGAmericanSpaces,postcollaboratescloselywithpartnerasneeded.

Information about the USA: IIP Products

SpaceusesIIPproducts(ShareAmerica,publica-tions,speakers,posters,etc.)aspartofprogramdevelopment.

SpaceusesIIPproducts(ShareAmerica,publica-tions,speakers,posters,etc.)aspartofprogramdevelopment.Spaceusesatleast2IIPproductsrelevanttomissiongoalsorthe5coreprogramspermonth.

SpaceusesIIPproducts(ShareAmerica,publica-tions,speakers,posters,etc.)aspartofprogramdevelopment.Spaceusesatleast2IIPproductsrelevanttomissiongoalsorthe5coreprogramspermonth.

Information about the USA: Onsite Programs

Spaceholds12in-personpolicy-relatedprogramsabouttheUnitedStatesperyear.Theseincludetarget-of-opportunityormissionspeakers,presentationshighlightingU.S.bilateralissues,eLibraryUSAbriefingsandprogramsdemonstratingconceptssuchascivilsociety,entrepreneurship,humanrights,etc.Emphasisisonseriesorregularprogramming,thanone-offprograms.

Spaceholds13–26in-personpolicy-relatedprogramsabouttheUnitedStatesperyear.Theseincludetarget-of-opportunityormissionspeakers,presentationshighlightingU.S.bilateralissues,eLibraryUSAbriefingsandprogramsdemonstratingconceptssuchascivilsociety,entrepreneurship,humanrights,etc.Emphasisisonseriesorregularprogramming.

Spaceholdsmorethan26in-personpolicy-relatedprogramsabouttheUnitedStatesperyear.Theseincludetarget-of-opportunityormissionspeakers,presentationshighlightingU.S.bilateralissues,eLibraryUSAbriefingsandprogramsdemonstratingconceptssuchascivilsociety,entrepreneurship,humanrights,etc.Emphasisisonseriesorregularprogramming.

Information about the USA: Virtual Programs

Spaceparticipatesinvirtualprograms—digitalvideoconferences,IIPwebchats/viewingpartiesorothertypesofdigitalprograms,suchasMassiveOpenOnlineCourses(MOOCs).SpaceconnectstoprogrammingproducedorprovidedbyAmericanSpacesthatserveasthecountry/regionalhubs.

Spaceparticipatesin3–4virtualprograms—digitalvideoconferences,IIPwebchats/viewingpartiesorothertypesofdigitalprograms,suchasMassiveOpenOnlineCourses(MOOCs),peryear.SpaceconnectstoprogrammingproducedorprovidedbytheAmericanSpacesthatserveascountry/regionalhubsandoccasionallyleadsorsponsorsavirtualprogram.

Spaceorganizesliveaudiencestoparticipateinororiginates6–12virtualprograms—digitalvideoconferences,IIPwebchats/viewingpartiesorothertypesofdigitalprograms,suchasMassiveOpenOnlineCourses(MOOCs),peryear.Spaceservesascountryorregionalhubforproducingandmarketingvirtualprogramming.

Information about the USA: eLibraryUSA

SpacemakeseLibraryUSAavailableonitscomputersandpromotesthisresourcewithsignsandbrochures.Spaceprovidesinformationtousersaboutrequestingpersonalaccess.

SpacemakeseLibraryUSAavailableonitscomputersandpromotesthisresourcewithsignsandbrochures.SpaceconductstrainingsessionswithtargetaudiencesoneLibraryUSAresourcesandprovidesinformationtousersaboutrequestingpersonalaccess.

SpacemakeseLibraryUSAavailableonitscomputersandpromotesthisresourcewithsignsandbrochures.SpaceconductstrainingsessionswithtargetaudiencesoneLibraryUSAresources.SpaceintegrateseLibraryUSAresourcesintoitsprogrammingandprovidesinformationtousersaboutrequestingpersonalaccess.

English Language Learning Spaceprovidesopportunityforself-studytoimproveEnglishthroughaccesstocurrenthigh-qualityEnglish-languagematerialsandonlineresources.

SpaceoffersactivitiesinEnglishandaccesstoEnglish-languagespeakersandhigh-qualitymaterials.ResourcesareavailableforimprovingEnglishataself-managedpacewithguidancefromorinteractionwithstaff.

Spaceprovidesconsistent,progressivepro-grammingandaccesstohigh-qualityEnglishresourcesthatenableEnglishlearningthroughtrainingorusage.SpacehasastrategicplanforEnglish-languagelearning.SpaceincludescriticalthinkingskillsandU.S.foreignpolicyobjectivesinEnglish-languagelearningactivities.Spaceoffersaccesstotrainedteachers.ProgramsinEnglisharedesignedandimplementedbyqualifiedEnglish-teachingprofessionals.



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STANDARDS FOR AMERICAN SPACES: PROGRAMSelements


EducationUSA SpacemakesEducationUSAmaterials(books,linkstoEducationUSAwebsite,brochures,etc.)availabletovisitorsandhasaneShopBronze($500)educationaladvisingcollectionthatisupdatedatleasteverythreeyears.StaffrefersstudentstoanEducationUSAadvisorincountryforin-depthadvising.

SpacemakesEducationUSAmaterials(books,linkstoEducationUSAwebsite,brochures,etc.)availabletovisitorsandhasaneShopSilver($750)educationaladvisingcollectionthatisupdatedatleasteverythreeyears.AtleastonestaffmemberhascompletedtheNewAdviserOrientationtrainingonlineand/orhasreceivedtrainingfromaseniorEducationUSAadviserorREAC.SpacemaintainscontactwithaseniorEducationUSAadviserincountry.

SpaceisdesignatedasanEducationUSAadvisingcenter,makesEducationUSAmaterials(books,linkstoEducationUSAwebsite,brochures,etc.)availabletovisitorsandhasaneShopGold($1,000)educationaladvisingcollectionthatisupdatedatleasteverythreeyears.AtrainedEducationUSAadviserhasanoffice/areaonsite,hostsgroupinformationsessionsandispartoftheglobalEducationUSAnetwork.Theadviserassistsstudents,receivesU.S.highereducationvisitors,participatesinoutreachtolocalinstitu-tionsandconductsvirtualconsultations.**

Alumni Activities Spaceinvitesalumnitoparticipateineventsandtospeak2–4timesperyear.

Spaceprovidesameetingareaforalumniassocia-tions(YALI,YSEALIorothercountry-orregion-specificgroups)andinvitesalumnitospeak5–7timesperyear.

Spaceprovidesameetingareaforalumniassociations(YALI,YSEALIorothercountry-orregion-specificgroups)andinvitesalumnitospeak8ormoretimesperyear.Spaceservesasapartnerforalumniprojects.

Community Engagement Spaceorganizesandpromotes6-12engagementprogramsperyear.Examplesincludeactivitiesinvolvingfood,sports,visualarts,music,makerspaces,travelingspeakers,IIP’sthemedposter/artexhibits,Smithsonianmaterials,etc.

Spaceorganizesandpromotes13–26engagementprogramsperyear.Examplesincludeactivitiesinvolvingfood,sports,visualarts,music,makerspaces,travelingspeakers,IIP’sthemedposter/artexhibits,Smithsonianmaterials,etc.

Spaceorganizesandpromotesmorethan26engagementprogramsperyear.Examplesincludeactivitiesinvolvingfood,sports,visualarts,music,makerspaces,travelingspeakers,IIP’sthemedposter/artexhibits,Smithsonianmaterials,etc.Spaceformsandmaintainspartnershipswithlocalministriesorgovernmentofficesinthecommunity.

(continued)

*Itispossiblethataprogramwillincorporatetwoormoreofthefivecoreprogramelements.Forinstance,analumnacouldleadaculturalprogramorEnglishconversationclub.

**Insomecountries,therearefee-basedEducationalAdvisorsatourpartnerinstitutions.Inthosespaces,wearenotcompeting.



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STANDARDS FOR AMERICAN SPACES: MANAGEMENTelements


Staff: English Proficiency

Staffhas2/2orhigherEnglishlanguageskills. Staffhas3/3orhigherEnglishlanguageskillsandeducationequivalenttoatwo-yearuniversitydegree.

Staffhas4/4orhigherEnglishlanguageskillsandeducationequivalenttoa4-yearoradvanceduniversitydegree.

Staff: Programming Capacity

Stafforganizesthe5coreprogramsincorporatingbasicpolicythemes.Partnersmayneedsomeembassyassistance.

Stafforganizesthe5coreprogramsincorporatingforeignpolicyobjectives.Partnersneedlittleornoembassyassistance.

Staffindependentlyimplementsthe5coreprogramsincorporatingforeignpolicyobjectivesinlinewithguidanceprovidedfrompost.

Staff: Training

Staffhasbeentrainedbytheembassyorconsulate.Staffhasparticipatedinatleastoneworkshop.

Staffhasbeentrainedbytheembassyorconsulateand/ortheIRO/RELO/REAC.Staffalsoparticipatesinorganizedworkshopseitherincountryorabroadandhasparticipatedinapartner-organizedtrainingprogram.

Staffhasbeentrainedbytheembassyorconsulateand/ortheIRO/RELO/REAC.Oneormorestaffmembersserveastrainersinorganizedworkshopsandhaveparticipatedinoneormorepartner-organizedtrainingprograms.

Staff: Embassy and Host Institution Oversight

Embassy/consulateorhostinstitutiondedicatestheequivalentofatleast20%ofonelocallyemployed(LE)ornon-U.S.government(non-USG)stafftotheAmericanSpace.OnepermanentAmericandirect-hireForeignServiceofficer(FSO)providesregularoversightandguidance.FSOhasmanagementoversightwrittenintoworkrequirements.Embassytakesa“wholeofmission”approachtotheAmericanSpace.

Embassy/consulateorhostinstitutiondedicatestheequivalentof40%LEornon-USGfull-timestafftotheAmericanSpace.OnepermanentAmericandirect-hireFSOsupervisesstafforissignificantlyinvolvedinoversight.Otherembassyorconsulatestaffvisitsquarterly.Embassytakesa“wholeofmission”approachtotheAmericanSpace.

Embassy/consulateorhostinstitutiondedicatestheequivalentof50%ormorefull-timeLEornon-USGstafftotheAmericanSpace.OnepermanentAmericandirect-hireFSOsupervisesstafforissignificantlyinvolvedinoversight.Otherembassyorconsulatestaffvisitsweeklyormonthlyandregularlyprovidesspeakers.Embassytakesa“wholeofmission”approachtotheAmericanSpace.

IRO Involvement IROadvisespostsontheirAmericanSpaces,includingreviewingsupportfundsrequests.

IROadvisespostsontheirAmericanSpaces,includingreviewingsupportfundsrequests.

IROadvisespostsontheirAmericanSpaces,includingreviewingsupportfundsrequests.

Funding Budgetistiedtomissionandpublicdiplomacygoals.IftheAmericanSpaceishosted,postandpartnercontributefundsandresources.

Budgetistiedtomissionandpublicdiplomacygoals.IftheAmericanSpaceishosted,postandpartnercontributefundsandresources.

Budgetistiedtomissionandpublicdiplomacygoals.IftheAmericanSpaceishosted,postandpartnercontributefundsandresources.

Copyright and Intellectual Property

Spacehonorsintellectualpropertyrights.Databaselicensetermsarefollowedandcommunicatedtousergroups.



Planning Staff,withcollaborationbetweenpostandpartnerifapplicable,writesannualplanforresourcedevelopmentandprogramming.Spaceuses5coreprogramstoplaninitiativesandactivitiesnotedintheMissionPublicDiplomacyImplementationPlan(PDIP)atleastannually.

Staff,withcollaborationbetweenpostandpartnerifapplicable,writesannualplanforresourcedevelopmentandprogramming.Spaceuses5coreprogramstoplaninitiativesandactivitiesnotedintheMissionPublicDiplomacyImplementationPlan(PDIP).Postreviewsplanatleastannually.

Staff,withcollaborationbetweenpostandpartnerifapplicable,writesannualplanforresourcedevelopmentandprogramming.Spaceuses5coreprogramstoplaninitiativesandactivitiesnotedintheMissionPublicDiplomacyImplementationPlan(PDIP).Postreviewsplanatleastannually.Planspecifiesquarterlyimplementations.

Reporting Staffsubmitsmonthlyreportsonnumbersofvisitors,programsandattendeesontimewithnoerrors.PublicAffairsupdatesappropriatedatabasesmonthly.

Staffsubmitsmonthlyreportsonnumbersofvisitors,programsandattendeesontimewithnoerrors.PublicAffairsupdatesappropriatedatabasesmonthly.

Staffsubmitsmonthlyreportsonnumbersofvisitors,programsandattendeesontimewithnoerrors.PublicAffairsupdatesappropriatedatabasesmonthly.



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(continued)STANDARDS FOR AMERICAN SPACES: MANAGEMENT

elementsrating levels

bronze silver goldEvaluation Staffrespondstoevaluationsurveysandrequests

frompostorWashingtonbystateddeadline.StaffrespondstoevaluationsurveysandrequestsfrompostorWashingtonbystateddeadline.Staffseeksinformalfeedbackfromaudiencesonprogramsandresources.

StaffrespondstoevaluationsurveysandrequestsfrompostorWashingtonbystateddeadline.Staffdesignsandusesevaluationstoformallysolicitfeedbackfromaudiencesonprogramsandresources.Responsesareusedtodevelopfutureprogramsandresources.Feedbackresultsareregularlyreported.

Internal Communication Staffmonitorsrelevantlistservs(e.g.ACStaff,Regional-IRC,PANAM-PARTNERS).Staffhasjoineddepartment-managedsocialmediagroups,includingtheAmericanSpacesFacebookgroup.

Staffmonitorsrelevantlistservs(e.g.ACStaff,Regional-IRC,PANAM-PARTNERS).Staffhasjoineddepartment-managedsocialmediagroups,includingtheAmericanSpacesFacebookgroup.

Staffmonitorsandcontributestorelevantlistservs(e.g.ACStaff,Regional-IRC,PANAM-PARTNERS).Staffhasjoineddepartment-managedsocialmediagroups,includingtheAmericanSpacesFacebookgroupandMakersinAmericanSpacesGoogle+group.

Hours per week American Spaces are staffed and open to the public

20–30 31–40 Morethan40



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STANDARDS FOR AMERICAN SPACES: PARTNER MANAGEMENTelements


American Corners Memoranda of Understanding (MOU)

CurrentsignedMOUonfileintheappropriatedatabase.



Binational Center Governance and Finances

Board of directorsorexecutiveboardisestablishedandbylawspublishedormadeavailable.



Board electionsaretransparent.Termsofservicearedefinedforeachmember,andturnoverisregular.

Board electionsaretransparent.Termsofservicearedefinedforeachmember,andturnoverisregular.

Board electionsaretransparent.Termsofservicearedefinedforeachmember,andturnoverisregular.InWHA,BNCisanactivememberoftheAssociation of Binational Centers of Latin America (ABLA).

BNCprovidesmerit-based scholarshipsforlow-incomestudentswhenfinanciallyfeasible,includingwork-study.



BNC bank accountisintheinstitution’s(notaperson’s)name.BNCisfinanciallysolventandstable.





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STANDARDS FOR AMERICAN SPACES: DIGITAL TOOLS AND SKILLSelements


Social Media Spaceispromotedonpost’ssocialmediachannels. Spacestaffactivelymanagesoneormoresocialmediaaccounts.

SpaceisactiveonmultiplesocialmediaplatformsandpromotesIIPproducts,postactivities,USGinitiativesorotherinformationabouttheUnitedStates.Spacehasalivelycommunity,managesitsowncontentandmonitorsmetrics.

Direct Marketing Spacehasagenericemailaddress(notanindivid-ualaccount)thatidentifiesandhelpsmarketit.

Spacehasagenericemailaddress(notanindi-vidualaccount)thatidentifiesandhelpsmarketit.Spacehasacomprehensivedigitalstrategytoreachtargetaudiences.

Spacehasagenericemailaddress(notanindividualaccount)thatidentifiesandhelpsmarketit.Spacehasacomprehensivedigitalstrategytoreachtargetaudiences,evaluatesmetricsandadjustscampaignsaccordingly.

Technology Proficiency Staffhasbasicunderstandingofword-processing,spreadsheetandpresentationsoftwareandtheInternet,andhasknowledgeofsocialmedia.Fortroubleshootingotherthanbasictechnologyproblems,staffneedsoutsidehelp.

Staffisadeptinword-processing,spreadsheetandpresentationsoftware,theInternetandsocialmedia.Staffcantroubleshootmanytechnologyproblems.

Staffishighlyskilledinword-processing,spread-sheetandpresentationsoftware,theInternet,socialmedia,eLibraryUSA,OpenEducationalResources/MassiveOpenOnlineCourses(OERs/MOOCs),multimediaandfabrication(makerspace)technology.Staffcantroubleshootmosttechnologyproblems.Staffcanmentorpatronsintechnologyskills.

Internet Connection Connectionislessthan2Mbit/s. Connectionisatleast2Mbit/s. Connectionisbestavailablewithunlimitedbandwidth.

Wi-Fi Wi-Fireachesallpublicaccessareaswithfewlimitations.

Wi-Fireachesallpublicaccessareaswithnolimitations.

Tech Support Spacehasaccesstoqualifiedroutinetechsupport;servicecanbecontracted.

Spacehasaccesstoqualifiedroutinetechsupport;servicecanbecontracted.Astaffpersonhasskillleveltorecommendtechnologyimprovements.

Spacehasaccesstoqualifiedroutinetechsupport;servicecanbecontracted.Astaffpersonhasskillleveltorecommendtechnologyimprovementsandtrainorassistotherstaffandvisitorsinusingtechnology.



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STANDARDS FOR AMERICAN SPACES: PHYSICAL SPACE AND ACCESSelements


Appearance: Branding Nameandbrandingarevisibletothepublic. Nameandbrandingappearonallproducts(website,socialmedia,printproducts,emailsignatures,etc.).

Nameandbrandingappearonallproducts(website,socialmedia,printproducts,emailsignatures,etc.)andarerecognizedbyandknownamongthegeneralpublic.

Appearance: Signage Spacehasaclearlyvisiblesigndepictingnameandrelationshipwithembassyorconsulate.U.S.flagorimageispresent.

Spaceandthebuildingorcomplexthathousesithaveclearlyvisiblesignsdepictingnameandrelationshipwithembassyorconsulate.U.S.flagorimageispresent.Nameisvisiblefromthestreet.

Spaceandthebuildingorcomplexthathousesithaveclearlyvisiblesignsdepictingnameandrelationshipwithembassyorconsulate.U.S.flagorimageishighlyvisible.Nameisvisiblefromthestreet.Spacehasexperimentedwithcreativebrandingtechniques(digitalsignboards,exhibits,etc.).

Appearance: Décor SpaceisattractiveandwelcomingwithelementsreflectingtheUnitedStates.

Spaceisattractiveandwelcoming.FurnitureanddécoraremodernandmodeledafteraU.S.communitycenter.Graphics,postersorframedartrepresentingtheUnitedStatesadornthewalls.

Spaceisattractiveandwelcoming.FurnitureanddécoraremodernandmodeledafteraU.S.com-munitycenter.PermanentortemporaryartworkrepresentingtheUnitedStatesadornsthewalls.

Physical Space Spacecanaccommodatedailyflowof20–30visitors,andanareaforprogrammingisavailable.Spaceismaintained,cleanedregularlyandhasnosafetyissues.Lighting,electricity,heatingandventilationareadequateandreliable.Spacecanseat30people.

Spacecanaccommodatedailyflowof40–50visitorsandholdprograms.Spaceismaintainedandregularlycleanedandinspectedforsafety.Lighting,electricity,heatingandventilationmeetlocalstandards.Separateareas,contentorstaffareprovidedforlearningabouttheUnitedStates,Englishlanguageandeducationaladvising.Spacecanseat50ormorepeople.

Spacecanaccommodatedailyflowofmorethan60visitorsandholdprograms.Spaceismain-tainedandregularlycleanedandinspectedforsafety.Lighting,electricity,heatingandventilationmeetlocalstandards.Separateareas,contentorstaffareprovidedforlearningabouttheUnitedStates,Englishlanguageandeducationaladvising.Spacecanholdsmallandlargeprogramsindif-ferentformats.Spacecanseat75ormorepeople.

Furnishings Furnituremeetsbasicneedsforprogramming. Furnitureismodernandaccommodatesmaximumnumberofvisitorswithoutovercrowding.

Furnitureismodernandampletoeasilyaccommodatemaximumnumberofvisitors.

Accessibility Spaceiswithincommutingdistanceofbusiness,governmentoruniversitycentersandisaccessiblebypublictransportation.Location,whetherwithinoroutsideanembassy/consulatecompound,allowsphysicalpublicaccess.Accommodationsaremadeforvisitorswithdisabilities.

Spaceiswithincommutingdistanceofbusiness,governmentoruniversitycentersandisaccessiblebypublictransportation.Location,whetherwithinoroutsideanembassy/consulatecompound,allowsphysicalpublicaccessandisconvenienttoembassy/consulatestaff.Visitorparkingisavailableatminimumcost.Spaceaccommodateswheelchairsandstrivestobefullyaccessible.

Spaceiswithincommutingdistanceofbusiness,governmentoruniversitycentersandisaccessiblebypublictransportation.Location,whetherwithinoroutsideanembassy/consulatecompound,allowsphysicalpublicaccess,isconvenienttoembassy/consulatestaffandiseasilyaccessedbyfoot.Visitorparkingisavailableatminimumcost.SpacecomplieswiththeAmericanswithDisabilitiesAct.

Appointments SecuritymeetsRSOrequirements(localrequire-mentsforhostinstitutions)withoutdiscouragingthepublicfromseekingaccess.Admissionrequestsmadelessthan24hoursinadvanceareaccommodated.

SecuritymeetsRSOrequirements(localrequire-mentsforhostinstitutions).StaffcollaborateswithRSO(localequivalentforhostinstitutions)tominimizebarriersandstreamlineaccessprocedures.Appointmentsarenotrequired.

SecuritymeetsRSOrequirements(localrequire-mentsforhostinstitutions).StaffconsistentlyandproactivelycollaborateswithRSO(orlocalequivalentforhostinstitutions)tominimizebarriersandstreamlineaccessprocedures.Appointmentsarenotrequired.

envisioning an american space · platforms, it is imperative that spaces look and feel engaging,...

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