envoy mortgage marketing presentation

EMMA is Here to Help!!!Preserving the DREAM of Homeownership

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The Support and Growth Plan for our Loan Officers


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Components

1. In- Process Marketing2. Post-Closing Surveys3. Loan Officer Websites4. Marketing Services Agreements5. Web-to-Print Marketing Flyer Solutions6. Customer Retention Manager7. Post-Closing Retention


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In- Process Marketing

• Automated emails are sent to the Loan Officer, Realtors and Client at seven steps of the loan process

– Appraisal Ordered– Appraisal Received– Submitted to Underwriting– Initial Loan Approval– Loan Docs Ordered– Referral Request – sent twice– Thank you

• Email includes Loan Officers contact information

• No need for anyone to call and check progress – Your Realtor will love you for this!


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Web-to-Print StoreEnvoy-branded store that hosts:

• Sales flyers• Loan officer brochures• Corporate brochures• Open house flyers• Rate sheets• and future requests!

Applicable offerings can be co-branded with partners.

Flyers can be printed and shipped to branch or downloaded as a PDF and printed locally.


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Marketing Service AgreementsA Tool for Building Strategic

Relationships & Profitable Loan Flow

What is an MSA?• A contractual services agreement between

Envoy and a Business Partner, e.g., real estate broker (“Partner”)

• Agreement calls for Partner to perform certain marketing services on behalf of Envoy

• Envoy pays Partner a fee for certain marketing services performed

• Envoy originates loans for Partner’s customers


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Post Closing Surveys

• Customer Service Surveys – Events

– Survey Invitation emails are sent out each morning to all borrowers with loans funded the previous day. The Survey Invitation Email thanks them for their business, notifies them of their first payment date, and asks for them to click a link to fill out a short survey.

– Responses can be used to post to marketing material or share with referral partners


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Relationship Management


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Loan officers can order the following directly from within each loan file within the CRM software:

• Loan-related cards (Refinance, ARM Reset, Annual Check-up, etc.)• Consumer & Partner newsletters• Birthday cards• Holiday cards• Closing gifts• Partner and Lead direct mail programs• Past contact programs

In this store there are many e-mail versions of cards (i.e. birthday card, refinance card, etc.) that are available at no cost. Only items that are printed and mailed are priced per piece; e-mails are part of the subscription.

Relationship Management(continued)


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Relationship Management (Marketing Store)


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Relationship ManagementMarketing Store-shipped to your clients and Referral Partners


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No charge retention program:

3-year postcard program (15 quarterly postcard mailings – five postcards mailed each year)

In addition to this, there will be email messages sent. This email campaign has not yet been designed but would include no more than one email per month.

Post Closing Retention


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Post Closing Retention(Continued)

Choice of three retention programs:3-year postcard program (15 quarterly postcard mailings – five postcards mailed each year) – This is the base package - FREE

•3-year card-only program (13 quarterly mailings consisting of 2 Boutique cards, 9 Postcards, and 2 Premium cards) -- $5.00 more than base package

• 3-Year Gift & Card Program consisting of a gourmet confectionery closing gift, one year magazine subscription or personalized address stamp followed by 13 multi-format, quarterly mailings over three years -- $30.00 more than base package

jodyelliott

David, This slide is different from the one we reviewed Friday. The ppt that Jeff sent listed only two program options...postcards only...The previous slide had three programs and one had the option of gifts in addition to postcards...the version he sent this weekend to me only had the postcards in the program.


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Personalization


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Become a Corporate Real Estate and Financial

Wellness DirectorMath based on 1,000 employees

• Home owners = 690 – National Homeownership rate is 69%

• Statistics show that a home owner needs you every 5 years

• NAR says a home owner needs a realtor every 6 years

• Renters – 40% of all home purchases were first time buyers.

• Baby Boomers – buying 2nd homes/investment properties at a record pace.

• 690 / 5 = 138 potential loans per year

• 69 loans x $2,000 commission = $138,000• 69 loans x $3,000 commission = $207,000• 69 loans x $4,000 commission = $276,000


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Presentation Success Corporate Real Estate and Financial

Wellness Director

Our professionally designed material practically makes the sale for you.


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Your FREE Support and Growth Plan

– In-Process Marketing– Branch and Loan Officer Websites– Post Closing Surveys– CRM Software License

• As part of base subscription:– Automated Weekly Partner E-mail to Realtors– InHome consumer quarterly e-newsletter– InMarket partner quarterly e-newsletter

– Web to Print


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We Want You To be Successful!

envoy mortgage marketing presentation

Documents

loan file

loan officerscomponents1

loan officer websites4

dream of homeownershippost

dream of homeownershipin

loanrelated cards refinance

postclosing retention

marketing services agreements5