Craig Rispin CSP

“Craig we’ve seen more change in the last 3 years

than in the last 30.”

Technology Changes Exponentially

People Think Linearly

We Live in Times ofAccelerating Change

Every Industry in Every Country has

Seen Massive Change

Many of Us Still Operate a Business Model

Invented in the 1600s

People

Business Technology

Life SciencesWork/Life Shift A

cceleration

Age Gap

Education Re-Engineering

Global Mobility

Free Agency

End ofRetirement

Emerging Models

OutrageousOutsourcing

MarketingMegatrend

InnovationImperative

Speed & Size

Cloud Computing

SecurityScare

Coworking &Collaboration

Massively Mobile

Internet ofThings

Big Data

What was Sci-Fi Just a Few Years Ago...

Is Sci-Reality Today...

Has Another Sci-Fi Film Inspired the Next

Inventors?

Did You Know?

Discuss with a Partner:

What Did You Find Most Surprising in the Video?

How Much Change Have You Seen In Your Industry

In The Last Few Years?

“If change is happening on

the outside faster than on

the inside -the end is in

sight.”

-Jack Welch

As Some Opportunities Sunset...

U.S. Consumer Media Consumption Share

Other Opportunities Emerge...

Individuals Can Now Do... What Companies Used to Do

Companies Can Now Do... What Countries Used to Do

Massively Mobile

"Today I run my business from my

phone, I could never have

imagined that a few years ago."

~ Marc Benioff - CEO of Salesforce.com

How Big is Mobile Today?

7B People in the World

6.8B Mobile Subscribers

1.5B 3G/LTE Subscribers

1.8 Billion Mobiles Sold in 2013

97%Phones per 100 Citizens

Malaysia is extremely mobile friendly, with mobile penetration rates higher than its famous neighbour, Indonesia, and the US.

Beating Indonesia & USA

!Source: The World Bank (2012)

How Many Mobile Internet Devices in Your House?

Smart TVs

Wearables

The Future of Mobile is Massive!

This is Leading Many Organisations to Have a

‘Mobile First Policy’...

The Internet of Things:50 Billion Devices

by 2020?

MWC IoT: 50 Billion Is Only the Beginning!

What Year Does the Number of Devices on

the Internet Exceed Number of People?

2006

Confidential and Proprietary space150 ©2013

iBeacon was created to enable your phone to do things when you’re

close to a specific location

like alert you when you’re in front of this Apple Store

image source: Apple

Retail foot traffic is downFoot traffic is down 50% in three years from 2010 to 2013. !Online commerce is having a large and permanent impact on the traditional retail environment. !!!!!!

source: Wall Street Journal

E-commerce continues to growDigital sales are growing at the expense of offline sales. !“growth is coming from existing online shoppers who are spending more time and money - and in a wider variety of categories - online” !!!!!

source: Mashabl

V2V (M2M): Connected Cars

V2V: Will Be Mandated in All New Vehicles by

2017

Reaching Global Executives:12Megatrends in B2B Marketing

sked to rate the value of various marketing activities on a five-point scale, meetings/conferences and research/surveys top the list.

Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers.

This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print.

Specifically, these cross-channel programmes

user communities) and passive (print) promotional channels.

The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging.

The shift to 360º thought leadership

1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5)

Meetings/conferences

Research/surveys

White papers, executive summaries, articles3.76

3.85

3.61

1M E G A T R E N D O N E

A

Thought Leadership Defined

The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business

“Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”

“Thought leaders have a distinctively original idea, a unique point of view or an insight.”

Thought Leadership Marketing –Tops for Marketers & Buyers

� 9'of'the'top'11'effective'ways'of'getting'a'����������� ������� of'involve'Thought'Leadership'Marketing

How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344)

Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations

Article in the business or trade pressInvitation to a Webinar, seminar, or workshop

Sporting or cultural event sponsorshipOnline advertisement

Vendor's blogTV or print advertisement

Phone call from a sales representative from the service firmEmail from a sales representative from the service firm

Direct mail brochureConference sponsorship

Electronic newsletter from the service firmWhite paper offered on the Internet

Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)

Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations

Article in the business or trade pressInvitation to a Webinar, seminar, or workshop

Sporting or cultural event sponsorshipOnline advertisement

Vendor's blogTV or print advertisement

Phone call from a sales representative from the service firmEmail from a sales representative from the service firm

Direct mail brochureConference sponsorship

Electronic newsletter from the service firmWhite paper offered on the Internet

Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)

2.02.22.32.32.32.3

2.52.82.9

3.13.23.33.43.4

3.73.7

Source: ITSMA, How Customers Choose Study, North America, 2007

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75%

Case Study of CFPCreated His Thought Leader Master Message:“Will Your Money Last as Long as You Will?”Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using ElanceDetermined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 LeadsUsed Fiverr to Create PowerPoint Template and Presentation Flyer LayoutHired On-Demand VA Service to Market and Answer Requests to Speak

Thought'Leadership'Marketing'Toolkit

Emerging Business Models

Warby Parker

Naturebox.com

Uber.com

You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the…

written byAlexander Osterwalder & Yves Pigneur

co-created byAn amazing crowd of 470 practitioners from 45 countries

designed byAlan Smith, The Movement

Collaboration & Coworking

“Collaborate or perish!”

Deloitte was asked by Google Australia to quantify the value of greater workplace collaboration, and the number is big:

$46 billion per year – the value of faster-growing, profitable businesses with collaboration at their core

$9.3 billion per year – additional value if companies make the most of opportunities to collaborate more.

Companies that prioritise collaboration:

5X more likely to experience a considerable increase in employment

2X as likely to be profitable

2X as likely to outgrow competitors

1/2 of Australian businesses have no collaboration strategy

Successful Collaboration Ultimately Can Change The Core Strategy And Social Purpose Of

The Business Enterprise

Michael Porter, et al

But...

Transformational Collaboration Requires A Commitment To

Build And Sustain Relationships Over The Longer Term

Executives Must Possess A System-level Understanding Of

Societal And Environmental Changes That Are Transforming

The Global Economy

The Origin of the Mastermind Group

The Peer Discussion Group Becomes a Marketing Group

Let Me Ask You This Q:

Who’s the Top X in the Your Area?

What About a Buying Group?

Coworking

Outrageous Outsourcing

fiverr.com