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-
2018
201812
-
(616)12 (200512 31 )
(616)8,578,609(201810)
1071030107112913:30~22:00
3,08895%1.76%
61612
2
NCC
Internet World StatsStatista
IX Survey
comScore
-
3
3
-
55
(2018)(2018/03)
4
2418 2015 1518 3038 2782 2324 2177 2152 2285
64.2
55.4
71.7 74.7
89.7
62.5
73.5
31.2 34.6
0
500
1000
1500
2000
2500
3000
3500
() (%)
Z12-23
Y24-38
X39-54
55+
n=678 n=712
84.6% 78.4%
55.4% 63.4%
13.3% 15.9%
n=96 n=148
79.4% 77.3%
68.3% 74.2%
67.0% 69.6%
65.1% 61.5%
62.6% 57.2%
n=2418 n=2535
-
(2018)
55
5
Z12-23
Y24-38
X39-54
55+
64.8%21.1% 74.0%20.5%
65.6%24.2% 55.3%31.5%
4.7 5.4 4.1 2.5
96.8% 98.6% 93.9%52.3%
ADSL/VDSL
97.9% 99.1% 97.2% 91.7%
70.7% 74.5% 68.2% 48.2%
55 55
n=3088
n=2535
n=2535
n=2535
n=2535
n=2535
-
2017 (2018/05)
6
20%
9.0%5.6% 5.5% 5.4%
1.4%
53%
n=3055
31.3%26.5%
11.3% 11.0%4.3% 6.1% 4.0%
n=3055
https://zh.scribd.com/document/394528027/InsightXplorer-Biweekly-Report-20181130#fullscreen&from_embed -
Apple PayLINE Pay
TWNIC(2017/09)(2018)
7
13.4%
34.5%
4.7%
6.8%
12.5%
45.1%
38.9%
24.2%
7.9%
4.5%
3.5%
LINE Pay
ApplePay
GooglePay
SamsungPay
2017N=319
2018N=414
14%16.3%
2017 2018
n=2535n=2244
-
(2018/03)(2018/05)
8
77.1%
8.1%
Face
Insta
20.1%
6.1%
2.6%
Line
Face
Insta
12.5%
52.3%
64.2%
n=1089
n=3055
n=1390
n=1390
n=2535
-
9
9
-
12
* (2018) 10
82.1%
1738
81.2%
1718
77.3%
1637
37.0%
784
(96.8%)(66.4%)
(94.1%)()(38.8%)
4.3
*670
n=2093
n=3088
-
12~14
15~19
20~24
25~29
30~34
35~39
40~44
45~49
50~54
55~59
60~64
65
*
82.1 83.5 80.7 99.9 94.1 98.5 99.3 98.3 98.3 96.3 96.2 88.0 81.8 63.8 31.1 86.1 82.2 75.8 76.1 78.1
81.2 82.0 80.4 94.7 94.1 98.5 99.3 98.3 98.3 95.5 94.4 87.7 80.2 61.9 29.7 85.0 81.4 74.9 76.1 77.5
77.3 78.6 76.1 75.5 87.2 95.0 98.7 96.8 96.2 93.5 93.3 82.2 75.2 55.9 26.2 81.5 77.1 71.0 73.7 65.1
37.0 37.6 36.5 59.4 50.2 55.9 52.2 48.5 47.7 41.5 41.3 32.0 31.4 21.0 8.6 41.5 34.9 31.9 30.5 43.3
*
(2018)
11
1249
%n=3088
-
121738
(2018)
12
12 12 0-100+
1,289,435 17,375,434 18,664,869
2,418,459 21,162,374 23,580,833
53.3%
82.1%79.2%
n=3088
-
186 181 115 155 220 266
535
855988
12611416
14621627
9.5 9.3 5.8 7.8
10.9 13.1
25.9
41.1
47.3
60.1
67.3 69.3
76.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
12/
/
(2018) 13
358426 401 418 460
487
736 797841
972 10311089
78118.4
21.8 20.3 20.9 22.7 24.0
35.7 38.4
40.3
46.3 49.0
51.6
36.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
0
200
400
600
800
1,000
1,200
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
n=3088n=3088
-
3.1
10.5
11.0
57.4
18.1
(2018)
14
77.3%
37%
35.3%42.1% 1.8%
2.1%
()n=1363
33.6%
22.0%
18.3%
WiFi 11.3%
11.2%
8.6%
6.0%
5.8%
3.8%
3.1%
() n=1090
30.8%
20.9%
WiFi 19.4%
18.5%
11.2%
app 2.9%
2.9%
2.8%
2.5%
30.8%
() n=54
49.7%
25.3%
19.1%
WiFi 15.4%
11.3%
3.8
(%)8.1
23.7
13.3
46.0
8.9
3.2
(%)
n=2388 n=1144
n=3088
12
-
Internet World Stats(2017)
15
+5.4% +4.7% -4.3% -5.5% -9.6% -21.6% -25.0% -33.3% -34.2% -53.8% +7.7% +6.8% -0.1%
https://www.internetworldstats.com/stats3.htm#asia -
* Consumer Barometer with Google(2017)
16
2.5 2.8 1.3 2.2 1.6 2.1 3.0 1.1 2.5 1.8 0.8 3.4 3.1 3.2()
/
http://www.consumerbarometer.com/ -
* (2018)
17
80.9%
705
99.9%
855*
3.5
4.1
11.6
7.0
49.9
20.0
7.4
/
(%)
ADSL/VDSL 58.7%
19.1%
10.8%
4G 3.6%
0.4%
() 0.1%
12.3%
n=3088
-
*/Comscore MMX, Top 100 Properties, Total Audience, Oct 2018, Taiwan
18
-
19
19
-
.tw/.553.1%.tw
TWNIC201812 20
20
06
/12
20
07
/12
20
08
/12
20
09
/12
20
10
/12
20
11/1
2
20
12
/12
20
13
/12
20
14
/12
20
15
/12
20
16
/12
20
17
/12
20
18
/12
332 356 407 444 503 512 625 778 698 679 735 735 4799
+553.1%
-
IPv6
*7
TWNIC201812 21
IPv6 %
IPv6 29.63%6 (2018-12-31)
0.46 0.58 0.911.96
5.31
11.5812.79 13.4
16.09
18.92
27.29
32.61
29.63
0
5
10
15
20
25
30
35
20
17
/12
20
18
/1
20
18
/2
20
18
/3
20
18
/4
20
18
/5
20
18
/6
20
18
/7
20
18
/8
20
18
/9
20
18
/10
20
18
/11
20
18
/12
66 62 62 55 48 32 28 29 25 22 12 4 6
https://ipv6now.twnic.net.tw/ipv6/index.html -
22
22
64.2
40.1
35.6
62.4
60.7
22.5
41.6
14
30.9
80.6
88.5
n=1605
n=3088
-
72.3%
71.9%
48.8%
46.0%
12~
14
15~
19
20~
24
25~
29
3
0~
34
35~
39
40~
44
45~
49
50~
54
55~
59
60~
64
65
(2018)
23
79.9%
52.0%
21.3%
7.9%
72.3%
71.9%
48.8%
46.0%
12.4%
12.2%
6.8%
2.3%
14.1%
88.5%
n=2535 n=2243
n=1898
n=2535
n=2535
-
96.8 %
(2018)
24
()
80.6%
12~14
15~19
20~24
25~29
30~34
35~39
40~44
45~49
50~54
55~59
60~64
65+
96.8 95.7 97.9 83.8 99.2 100 100 100 100 96.4 96.1 97.4 93.4 92.4 91.6
80.6 80.1 81.1 88.9 97.0 97.9 89.6 91.3 91.3 83.5 76.0 74.0 64.1 50.6 46.3
n=2535
n=2535%
-
(2018/10)(2018/11)
25
35.7%
30.9%
53.0%
37.8%
n=1061 n=733
n=1598 n=1028
n=871
n=328
() n=695
43.5%
42.4%
37.2%
34.6%
27.7%
() n=733
57.9%
50.3%
25.6%
23.1%
22.1%
n=1023
https://zh.scribd.com/document/394528027/InsightXplorer-Biweekly-Report-20181130#fullscreen&from_embed -
*Comscore MMX, Education, Total Audience, Nov 2018, Taiwan (2018)
26
14%
14%
1219
44.8%
18.1%
14.9%
/ 9.4%
/ 9.3%
6.4%
/ 5.5%
4.6%
12.9 15.0
26.0 19.7
14.6 11.3
14.2 12.3 11.7
13.4 14.4 15.5
11.4 10.4
12
~1
4
15
~1
9
20
~2
4
25
~2
9
3
0~
34
35
~3
9
40
~4
4
45
~4
9
50
~5
4
55
~5
9
60
~6
4
65
(%)
1 37.1% 51.6%
2 21.5% 24.2%
3 / 15.7% 15.2%
4 / 13.0% 6.9%
5 7.1% / 6.4%
n=2535
n=354
n=354
n=354
* TOP 3
Cambridge
University Press
VoiceTube
-
2418
63.9%
*65 (2018)(2018/03)
27
64.2%
14.5%
2545 2311 2027
1150
2003
31712462
3154
2115 2392 2339 2250 18912592
0500
100015002000250030003500
0.0%20.0%40.0%60.0%80.0%100.0%
12
~1
4
15
~1
9
20
~2
4
25
~2
9
30
~3
4
35
~3
9
4
0~
44
45
~4
9
50
~5
4
55
~5
9
60
~6
4
65
*
% % ()
n=1621
1 45.7%
2 25.7%
3 21.5%
4 18.2%
5 16.7%
6 DVD 13.1%
7 12.8%
8 9.5%
n=2535 n=1500
n=2535 n=2535
n=2535
-
28
28
-
(2018)
29
IPv629.6% (2018-12-31)
6
25
82.1%
80.9%
2212
12.3%
https://www.ndc.gov.tw/cp.aspx?n=72ADEAFA0A32E316&s=78EF83E97DDD5AAChttp://www3.weforum.org/docs/GCR2017-2018/05FullReport/TheGlobalCompetitivenessReport2017%E2%80%932018.pdf -
30
30
64.2
40.1
35.6
62.4
60.722.5
41.6
1430.9
80.6
88.5
ICT
-
(2018)
31
88.5%
14.1%
IP
283
79.9%*
https://www.bnext.com.tw/article/51661/ott-industry-in-taiwan-netflix-iqiyi -
(2018)******
32
***
AR VR
64.2%
2016
2,21212.3%
5.4%*
**
https://www.moea.gov.tw/MNS/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=5430https://www.bnext.com.tw/article/50271/taiwan-ec-platform-financial-performance-2018-1hhttps://www.ndc.gov.tw/Content_List.aspx?n=C6EB8EE1D1A05161 -
(2018)*
33
65
AI
https://www.moi.gov.tw/chi/chi_news/news_detail.aspx?type_code=02&sn=13723 -
(2018)*
34
14% 10
*
AR AI
https://www.ndc.gov.tw/Content_List.aspx?n=FB2F95FF15B21D4A&upn=5137965B2A81A120