金ov戀亭新吳亭劃 gold lover new product plan -...

G色ld L色ve蔡 ne諭莊蔡色duct 莊lan

作者：

系級：行銷學系二

學號：D9861757 D9822860 D9861859 D9986175 D9861951 D9822962 D9638126 D9725125

開課老師：丁美靜教授

課程名稱：行銷設計與企劃實務

開課系所：行銷學系

開課學年：99 學年度第 2 學期

金色戀人新品企劃

1 逢甲大學學生報告 ePaper(2011 年)

中文摘要中文摘要中文摘要中文摘要

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SummarySummarySummarySummary

Purpose

High-priced high-quality "golden lover" pineapple

cake new planning, identify marketopportunities, competitor analysis data to

identify the optimal positioning of new goldlovers, and the development

of gold lovers marketing planning and design of newactivities will

be published planning

Process and method

Many market research and analysis of results of the study, to identify market

opportunities and business opportunities, as well as analysis

of various high-pricedcompetitor information to identify the positioning of the

most golden lover

Result

By analyzing market research results, a detailed understanding of the

current market,bakery snacks Gifts business

opportunities, and current market conditions,competitor data analysis, according

to gold lovers, this information will positioned in the

"magnificent Western-style fairy tale." gold lovers want to bring people to

conveythe warm love, and then to design according to this positioning 4Ps, New

Productswill be planning activities

Keyword

Gold lover, pineapple cakes, pineapple cakes soil, Gifts



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