epc presentation
TRANSCRIPT
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Effective Public Communication
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‘Being good in business is the most fascinating kind of art. Making money is art and working is art but good business is the best art.’ - Andy Warhol
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Type of Business
1. Proprietorship2. Partnership3.Corporation4.Cooperative5.Franchising6.Home Business
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JC’s Pancakes
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BACKGROUND HISTORY
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INSPIRATION4 friends get inspiration & ideas from Kedah.
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Penang people love to eat pancakesThey get the recipe from Penang.The name ‘JC’ is one of the founder of this restaurant.
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THE1ST FOOD STOREOpening in Citta Mall, Petaling Jaya.
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THE SHOP WENT
BRANKRUPTReason:•No enough traffic around the shopping mall•No customers come to buy pancakes•No income•No money to pay for staff•No money to sustain
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THE RELOCATION TO TUMOVED TO TAYLOR’S UNIVERSITY.
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COMPETITORS
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NEW COMPANY NEW PRODUCT•JC’s Pancakes is a new company.•People are not familiar about the new product.•People refuse to try the new food
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BUY “BRAND” NOT FOOD•PEOPLE ARE ATTRACTED TO PRODUCT BASED ON BRAND.•MCDONALD’S, KFC, STARBUCKS, A&W.
THE COMPETITORS
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PANCAKES COMPETITORS•Some company selling pancakes too caused the competition of JC’s Pancakes.•Example: Hot & Roll, Pancakes House
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OBSTACLES & CHALLENGES
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KNOWN AS SNACK•Pancake is a new market•90% of the customers are students.•Students are not willing to take pancakes as their proper meal•Could not provide them the satisfaction of a full meal
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TRAFFIC & PEOPLE•Hard to get a good and convenient location.•Hard to get back the same customers.
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THE WORKERS•Having problems to employ reliable employees.•Limited manpower to do work.•Hard to trust the employees.
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NATURE OF BUSINESS
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PANCAKES•Sell pancakes as the main food & nasi lemak as sub choice.•Pancakes divide into heavy and light pancakes.•Sells nasi lemak to support income.
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LIGHT PANCAKES AS SNACK HEAVY PANCAKES AS MEAL
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STRATEGIES•Have promotion: breakfast set A & breakfast set B•Have a sets such as Nasi Ayam Penyet
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FUTURE PLAN
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FRANCHISED•Opening 2 franchises on May in KLIA 2.•To earn extra income from franchise.•More secured business strategy.
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YUMMY YUMMY DUCK
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Background
-Started in 1980 as a farm-Ducks were raised, cooked and sold in bazaar.-Export ducks to Singapore as well
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Analysis
Competitors-Not much competition-Earn what they earn
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Obstacles/Challenges
-Duck selling business is a small business.-Stick to what they were doing and be always passionate about it.-Duck market isn’t actually high in demand. -Sells well during festive seasons, or holidays especially Chinese new year.
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Nature of Business
-Goes to the butcher house to inspect the quality of the ducks at 5 a.m.-Inspects the management of the ducks at the farm as well.-If the business at the restaurant doesn’t sell well, they focus sales at a local market.
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Strategy
-No holidays because that’s when the business is at it’s peak.-Research and hard work.-Listen to suggestions from customers or friends.-Provide a simple dish.-Have the customers feel like they’re having home cooked food
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Recommendation
Future plan(s)Further enhance the cooking method.
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The goal
-Sustain the business from generation to generation-Business should do in hard work but not laziness.
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Advice to the future generation
-Carry on the business and entrust the business-Responsible to maintain the health of customer-Always provide clean and healthy food for customer