Entrepreneurship for the Public GoodCohort 11

Ngoc-Anh CaoBerea College, Berea, Kentucky

July 3, 2014

How an Education Major Identifies Herself with an Entrepreneur

Biggest Challenge: AssumptionsJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

An Education Major as People Think An Entrepreneur as I Think

Biggest Success: Think Out of the Box

THINK LIKE AN EDUCATORACT LIKE AN ENTREPRENEUR

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

10 Key Concepts

1. Appalachia2. Tacit Knowledge3. Design Thinking4. Heart + Head = Hustle5. The Invisible Barrier6. Empathy7. Rider, Elephant, and Path8. Patterns Recognition9. Creating Community10. Made to Stick

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Challenge 2: Create Motivation

WHY APPALACHIA?

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Success 2: There Is a Place Like Appalachia EverywhereJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education

Major

Vietnam

The Vicious Cycle: Low Education & Persistent Poverty

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Education Percentages

Breathitt Knott Lee Leslie Letcher Owsley Perry Wolfe0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

College degreeSome collegeHigh school onlyLess than high school

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

The Elephant Is Ready – Frustration Can Become Motivation

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

There Are Riders to Direct the ElephantJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

What EPG Students Do: Shape the Path

Follow-up: Mapping the 36-mile river trail in Perry County on July 19th and 20th

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Map of the 27-mile ATV trail in Leslie County Map of the 7.5-mile River trail in Leslie County

Challenge 3: The Invisible BarrierJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Success 3: Overcome the Invisible Barrier

21 miles 7.5 miles

July 3, 2014Ngoc-Anh Cao An Entrepreneurial Journey of an Education

Major

Biking on the Virginia Creeper Trail Kayaking on the Middle Fork River in Leslie County

Success 3: Overcome the Invisible Barrier

4/627 miles

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Driving ATV on the trail in Leslie County Rock climbing at Torrent Falls Climbing Adventure

Challenge 4: Ambiguity and UncertaintyJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Success 4: Create Community & Utilize ResourcesJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Challenge 5: TeamworkJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

My Role in Our TeamJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Success: Teamwork (I think -> We think)July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

An Entrepreneurial LeadershipJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Social Media ReviewsJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

* 31 Contributions on TripAdvisor* 36 Reviews & 83 Local Photos on Yelp* 25 Reviews on Facebook

Social Media ReviewsJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Social Media Reviews on PhotosJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

My MulligansJuly 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Re-climb and Complete the Torrent Falls Climbing Adventure

Communicate Better with Local Communities

Next Steps

• Study abroad in Finland in Spring 2015• Get an internship with UNICEF• Seek opportunities to attend national and international conferences• Continue self-reflecting

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Work Cited

d.school Hasso Plattner Institute of Design at Stanford University. Facilitator’s Guide to an Introduction to Design Thinking. Palo Alto, California: Stanford University. 2011. Moodle.berea.edu. 2014.d.school Hasso Plattner Institute of Design at Stanford University. Facilitator’s Guide to an Introduction to Design Thinking: Redesign the Gift-Giving Experience. Palo Alto, California: Stanford University. 2011. Moodle.berea.edu. 2014.Eller, Ronald, D. Uneven Ground: Appalachia Since 1945. Lexington: University Press of Kentucky. 2008. Print.Galinsky, Lara and Doug Ulman, Work on Purpose. Echoing Green. 2011. Print.Hacbert, Peter. Entrepreneurial Experience. Course. 2014.Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007. Print.Heath, Chip and Dan Heath. Switch: How to Change Things When Change is Hard. New York: Broadway Books, Crown Publishing, 2010. Print. James Agee Film Project. Appalachia: A History of the Mountains and People. 2009. DVD.Salstrom, Paul. Appalachia's Path to Dependency: Rethinking a Region's Economic History. 1998. Print.Berry, Chad. A Historical Perspective of Old and New Appalachia. Lecture. 14 May 2014. The Entrepreneur Learning Initiative. The Ice House Entrepreneurship Program. 2014. Online Course. 2014.

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major

Work Cited

Facebook.com Icehouse.digitalchalk.com Images.google.com TripAdvisor.com Yelp.com

July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major