7/27/2019 EPGP-04A-067 _IM

1/3

Internet Marketing

CBBE Model

www.shopclues.com

(Online shopping website)

Pravesh Verma

IIM-K EPGP-04A-067

7/27/2019 EPGP-04A-067 _IM

2/3

Resonance

Judgement Feeling

Performance Imagery

Salience

Moderate Brand Awareness

Depth of awareness:

Mostly known for its Jaw Dropping Deals (Random days), Daily Cracker deal (Everyday), Sunday

Mela (Every Sunday), 48 hours Sale & Special Deals.

Introduced 0% Interest Fee on EMI Payment options for HDFC, ICICI and Citibank, Standard Chartered,

Kotak & HSBC Bank credit card holders, in India.

Give Clues Bucks on buying which can be accumulated & later redeemed for other products.

Breath of Awareness:

Mobile/Tablets, Computers/Laptops, Electronic Items, Men & women Fashion products, Clothes, Shoes,

Home dcor, Footwear, Jewelry & watches, Home Appliances, Health & Nutrition, Sports & Outdoorproducts, Books & stationary, Kids & Toys, Auto products, Gifts & Flowers.

It offers over 250 global brands, 200+ online stores from leading brands/retailers, and over 20k products.

Moderate Performance Product

High Range of products.

Acceptable Quality.

Very competitive prices/ Lowest in the

online retailers in most of the products.

New fashion and in-style product.

Lowest Price

Daily cracker deals. Daily lowest prices of

some or the other selected products.

Customer looking for good deals land

upto shopclues.

Convenient & Easy to Use

User friendly interface & support

multiple pay options.

Delivers in 12,000+ Locations

Easy Replacement/ Genuine Brands &

Warranties. 100% Buyers protection

clause.

Earn extra Clues Bucks on each purchase.

Customer visits to see everyday deals!

Known brand with 20,000+ products

Founded in 2011 by renowned Wall Street

internet analyst Sandeep Aggarwal & eBays

former Global Product Head, Sanjay Sethi.

First e-commerce website in India that operated

on the managed marketplace model.

Best E-Commerce Site of the Year at Social

Media Summit & Awards

Witnessed more than 90x growth.

On Next Page

7/27/2019 EPGP-04A-067 _IM

3/3

Resonance

High customer base

Within 2 years of operation Shopclues has raised close to $10 million.

1.2 + million likes on facebook, and more than 19.5 K user talking about the brand as per facebook analytics.

Alexa ranking of 1303rd in world and 87th in India.

Most effective Managed Market model executed in India.

Repeat customers for Daily crackers + Sunday Mela + Jaw droppingdeals.