epilfree revolutionary hair removal system
TRANSCRIPT
W h y E p i l f r e e
• History of success and satisfied customers:
1900 salons are using it in Europe and Canada
(3 year registry in Europe with a total of 800 salons – will have 1600
salons in April 2015)
High customer satisfaction
• Profitable – significant return on investment, without use of laser
W h y E p i l f r e e
• NEW Innovative Hair Removal Treatment!
• A special application/experience for your customer
• Much “more than waxing”
• Very Profitable For Your Business!!!
H I S T O R Y
Dr. Yoel Konis
• World leading cosmetic biologist
• Has created beauty products for over 30 years
• Worked with Estee Lauder, Lancome, Christian Dior & Cristina
• Holds numerous patents
• Received many accolades for contributions to the beauty industry
• A Marketing expert, manager, and business consultant
• Has established marketing frame works for the last 26 years
DR. YOEL KONIS
PERY AGUR
H i s t o r y
“After twenty-seven years in the cosmetic field, I am convinced we are
introducing the most revolutionary method of permanent hair reduction since
laser. The simplicity of the treatment and extraordinary results of hair removal
with Epilfree will change the industry forever”.
Dr Yoel Konis - Phd
H i s t o r y
• The formula is based on long-term research of herbs and plants for the
healing of skin disease.
• One of the solutions discovered is a plant called Alcanilia Vulgaris also
named "Ladies Mantle".
• This plant is known as a natural preservative which slows the cell division
process. One of the side effects when testing this ingredient chosen for the
healing of skin disease was that the hair in the treated area didn’t grow
back”.
• Hence, the Epilfree treatment was developed as a new alternative to the
other methods for removing unwanted hair for the long term.
E P I L F R E E V S L A S E R ( t h e a l t e r n a t i v e )
BENEFITS LASER EPILFREE
Suitable for many hair types NO YES
Suitable for many skin type NO YES
Suitable for all parts of the body NO YES
Free of side effects NO YES
No pigment changes NO YES
Enjoy the sunshine anytime
NO YES
Quick & easy as 1-2-3 NO YES
S C I E N T I F I C PA P E R S DR. SHELKOVITZ
• KYP Cosmetic Technology Partner
• Dr. Shelkovitz , is a cosmetics scientist, dermatologist,
specializing in cosmetic surgery and medical cosmetics
• Conducted efficacy and safety testing in Epilfree
- Cosmetic Acme Innovation Ltd.
H O W E P I L F R E E W O R K S
• Epilfree is part of comprehensive treatment, which inhibits and slows down
re-growth of face and body hair.
• It is based on a combination of natural & safe synthetic ingredients, and
consists of essential liquids extracted from herbs, such as Ladies Mantle
and Eucalyptus.
• The preparation nourishes and softens the skin, as well as enables the
treatment lotions to easily penetrate the skin pores to the hair follicle.
• Epilfree can safely and successfully be used anywhere on the body
including downy facial hair.
• Men and women with any hair or skin color are all candidates for hair
removal with the Epilfree treatment.
H O W E P I L F R E E W O R K S
• The ingredients have been approved by the CTFA and determined to be
safe to use in a cosmetic product.
• Our blueprint has been checked and analysed by several institutes such as
Amino Lab, in order to determine the presence of any negative elements
like: mold, yeast, or bacteria - There were no negative elements present in
our preparation.
• We also had our formulation tested for allergic reactions at Cosmepar
Institute in France. The findings stated there were no allergic reactions
making the product safe for use.
H O W E P I L F R E E W O R K S Ingredients Epilfree Activator lotion
Deionized Water solvent
Hexylene Glycol Humectant, increase/boost penetration into the skin Aids in the absorption of active ingredients
Ethoxydiglycol Humectant, increase/boost penetration into the skin Aids in the absorption of active ingredients
Urea Humectant (Binds to water) Exfoliates, conditions skin, increase skin penetrability
Sodium Hydroxide Modulate pH of product Increase pores size – that increase uptake of actives into the skin
**Alchemilla vulgaris extract (plant) Tones, anti-oxidant, Skin Conditioner, natural preservative, Decrease hair growth. Anti-microbial, protects fibres in
connective tissue (blocks elastase) to prevent aging/sagging skin a.k.a Ladies Mantle
Ingredients Epilfree Toner gel
Deionized Water Solvent
**Isopropyl alcohol Antiseptic, increase uptake of active into hair shaft Aids in the absorption of active ingredients
Hexylene Glycol Humectant, increase uptake of active into hair shaft Aids in the absorption of active ingredients
Ethoxydigycol Solvent, Humectant Aids in the absorption of active ingredients
**Hydroxyethylcellulose Gel Former
Rehum Palmaturm, root extract culming Reduce irritation cause of pulling the hair
Glycyrrhiza Glabra (Licorice) leaf extract culming Reduce the potential of pigmentation development around the shaft of the pulled hair
Lauryl Isoquinolinium Bromide Antimicrobial, Surfactant Preservative & calm the skin
Polyquaternium 10 Gel and film former Helps in creating film over the porous
**Cheledonium Majus extract Delaying hair growth Decrease sell proliferation
**Rosemary leaf extract Rosemarinus officalis Anti-oxidant Stimulates Circulation, heals wounds, Decrease hair growth
** Eucalyptus leaf extract Eucalyptus globulous Anti-bacterial, Antiseptic, Anti-inflammatory, Healing Expectorant, Decrease hair growth
Lavender Flower extract Lavendula Angustifolia Antiseptic Cleanses, Balances, Soothes and Heals
**Alchemilla vularis extract Tones, anti-oxidant, Skin Conditioner, natural preservative, Decrease hair growth. Anti-microbial, protects fibers in connective
tissue (blocks elastase) to prevent aging/sagging skin a.k.a Ladies Mantle prevent aging/sagging skin
**Chlorphenesine Preserves & Stabilizer Anti-fungal, Anti-bacterial
H O W E P I L F R E E W O R K S
Step 1
• Wax area to be treated
Step 2
• The Activator was developed with a high Ph. in order to enlarge the pores
and increase the hair shaft gate by 4 times.
• This allows the toner B to penetrate faster and deeper into the skin therefore
to stop cell division at the root of the hair canal.
• The Activator also contains ingredients that keep the hair shaft hygienic.
H O W E P I L F R E E W O R K S
Step 3
• The Toner (Inhibitor) is composed of the expertly chosen ingredients that
affect live cells at the base of the hair tunnel to render them incapable of
producing any more hair growth.
• The Toner limits the amount of respiration activity to the dividing cell
exclusively in the epidermis layer.
• The hair tunnel needs to be totally clear of hair follicles.
• It is important that the hair shaft and root seed are totally removed through
the epilating process. Therefore excellent waxing technique and Epilfree
recommended wax are critical for best results!
F O R T H E C L I E N T
• Avoid any contact with water and refrain from washing the treated areas for 6 hours
after treatment
• Avoid exercise or sweating for at least 6 hours after treatment
• Do not apply any lotion, make up cream or ointment on the treated area for at least 6
hours after treatment
• After 6 hours you may wash the treated area with soap and water, shower or bathe
as normal
• Maintain a rigid treatment schedule without breaks (the treatment sequence is
determined by the length of hairs and not by time – optimal waxing and hair length
range is 2.5mm to 5.0mm) This improves outcome!
• Avoid tweezing or waxing between treatments
• Avoid sun exposure to treated area 24 hours after treatment
F O R T H E C O S M E T I C I A N
• Address the clients expectations and treatments procedures – “manage expectations”
• Ensure each client completes a client card, is tested for sensitivity before full treatment
• Client must arrive for treatment with clean skin. (no make up, lotion or oil should be
applied on area to be treated)
• On warm days, treatment should be performed in an air conditioned room to
prevent sweating
F O R T H E C O S M E T I C I A N
• Only wax hair that is 2.5 to 5.0mm in length to ensure hair pulled includes the root
• Your client should come back for next session once their hair reaches length of 2.5-5mm
• Timing is critical – make sure you use a TIMER to keep track of time
F O R T H E C O S M E T I C I A N
• Do not treat with open or bleeding sores.
• Do not treat pregnant or breast-feeding women
• Wear gloves that do not contain any powder for the application of the Epilfree toner
• There is no limit to exposure to sun, except for the first 24 hours post treatment when
sunlight should be avoided due to possible sensitivity of waxing
I M P O R TA N T
• Epilfree contains natural active ingredients that may cause sensitive reactions in
some clients
• Epilfree products are made from all natural ingredients. In clinical studies, no side effects
were found for these natural ingredients, however, SENSITIVITY TEST should be
performed on a small area of skin to ensure that the Epilfree Epilation Treatment Wax
and EpilFree combination does not create any adverse reaction. It is not necessary to
use the Activator when performing the sensitivity test.
• It is impossible to predict the treatment outcome in advance; the results may vary from
person to person, and from one body part to the next.
T R E AT M E N T P R O T O C O L
EPILATION WAX step
• Ensure the wax you use is the Epilfree Epilation Treatment Wax, as it is specifically
formulated to not leave film or residue and to maximize treatment effectiveness
• We recommend Freeliss wax by Epyliss
T R E AT M E N T P R O T O C O L
EPILATION WAX step
• Make sure skin is clean before starting treatment
• Identify direction of hair growth on the treatment area
• Ensure wax is applied in the direction of hair growth
• Do not wax the treatment area more than twice (may overlap 10%)
• Do not use any cream, oil or lotion post waxing on treatment area
• For best results make sure hair is pulled out form the roots
• Roots in wax cloth indicate hair is at growth stage – this is necessary for best results
• Divide area in small sections when working on a large area such as arms, legs, chest,
back, abdomen, to ensure no delays in timing of steps
T R E AT M E N T P R O T O C O L
ACTIVATOR step
(After a total waxing time of 1.5 minutes per area to be treated)
• SPRAY a light coat of the Activator for the body, or for the intimate areas
• The lotion should be spread lightly with a patting motion and not rubbed into the skin.
• Use DROPS of the Activator for the face and spread lightly to moisten skin but do not
rub on skin
• Use an adequate amount of the Activator to keep treatment area moist for at least
3 MINUTES. Verify visually. If area is dry before the Epilfree step or the treatment will
not be effective. Do not re-moisten.
• Wait 3 MINUTES before applying Epilfree toner.
• The the Activator expands pores to maximum size in 3 minutes
• Do not exceed 5 MINUTES of delay time before you apply Epilfree
T R E AT M E N T P R O T O C O L
EPILFREE toner step
• Before applying Epilfree, put on latex or rubber gloves so that heat is not generated by
contact of your fingers with the skin during the massaging motion. This will evaporate the
liquid.
• Gloves must be clean and powder free. (Powder clogs pores)
• Work Epilfree into the treatment area with a massaging motion against the direction of
hair growth, until all of the liquid is fully absorbed by the skin
• Apply the appropriate amount of Toner B according to the prepared area. This will vary
from ¼ pump for the eye brows to 4 pumps for a ½ leg.
• When massage is done, move on to the next area to be treated starting with Step 1.
• Remember there is NO post treatment to apply after you have done the massage.
E P I L F R E E U S A G E INTIMATE
• Depending on what area of
intimate you are doing, we
suggest 2-3 pumps
T H E C O S T O F E P I L F R E E
S T A R T E R K I T
$995.00 INCLUDES:
• Epilfree Body
• Epilfree Intimate
• Epilfree Facial
R E F I L L S
• Epilfree Body [2x50ml] $549.39
• Epilfree Intimate [2x15ml] $274.69
• Epilfree Facial [2x5ml] $170.92
C O S T P E R T R E A T M E N T
• Body $13.70 – Charge: $145.00
• Intimate $6.87 – Underarm $60.00
• Face $4.23 – Charge: $45.00
S U G G E S T E D S A L O N P R I C I N G FACIAL AREAS
Eyebrows
Upper Lip
Chin
Nape of Neck
Cheeks
Sideburns
$60
$45
$45
$60
$55
$35
S U G G E S T E D S A L O N P R I C I N G BODY - MAN
Back
Chest
Shoulders
Back+Chest+Shoulders
Arms
Buttock
Bikini
Bikini Integral
$220
$270
$80
$450
$200
$150
$65
$250
S U G G E S T E D S A L O N P R I C I N G BODY - WOMAN
Underarm
Bikini – Regular
Bikini – Brazilian
Bikini – Integral
Buttocks Crease
Underarm - Bikini Regular
Navel Line
Hands & Feet
Half Legs
Half Legs+Underarm
Half Legs+Underarm+Bikini Regular
Half Arms
Upper Legs
Upper Legs+Bikini Regular
Complete Legs
Complete Legs+Underarm (or Bikini Regular)
Complete Legs+Underarm+Bikini Regular
$60
$65
$100
$175
$55
$110
$55
$55
$145
$185
$235
$100
$165
$200
$280
$320
$370
S U M M A R Y
How does EpilFree work?
EpilFREE is a patented system that is applied in a specific process to the hair follicles in your skin. It
contains a unique combination of natural ingredients that effectively stops the division of hair cells
preventing the growth of new hair in the treated follicle.
Is it pain free?
Yes, the EpilFREE treatment is completely pain-free, adding no sensation beyond that of a normal
waxing. The application of the Activator and Toner after the Epilation wax is similar in feeling to
applying skin lotion. There is no risk of burning, scarring or discoloration and no side effects have
been observed.
I have light colored hair. Can I use EPILFREE?
Yes, EpilFREE is the first lasting hair removal system that works equally well on all hair colors and
types. If you have blonde, red, grey, white or fine baby or vellum hair, EpilFREE will work for you, the
same as it works on darker hair such as brunette and black.
I have dark colored skin. Can I use EPILFREE?
Yes, EpilFREE is the first lasting hair removal system that works equally well on all skin colors and
types. If you have tan, freckled, brown or black skin, EpilFREE will work for you the same as it works
on lighter skin. There is no sensitivity or risk to the skin as there is with laser, IPL or other light based
hair removal methods
Is the EPILFREE treatment suitable for men?
Yes, EpilFREE works well on all people, men or women. As each person grows hair at different rates,
and men often grow thicker, coarser hair at a faster rate than women, additional and more frequent
treatments may be necessary to get the same full hair reduction results. Your Certified EpilFREE
Esthetician will consult with you on the proper course of treatment for your situation.
Can teenagers use EPILFREE?
Yes, EpilFREE can be used by all people regardless of age. It has been tested and show to be safe,
pain-free and without side effects.
Can I be exposed to sun or go indoor tanning when getting EPILFREE treatments?
Yes, exposure to UV light from the sun or tanning beds is allowed 24 hours after treatment, as with a
regular waxing. As EpilFREE is not light-based, there are no limitations on UV exposure.
S U M M A R Y
How many EPILFREE treatments will I need?
A series of 8-12 treatments is typically needed to effectively reduce the hair in most areas. The need
for a series of treatments is due to the way that hair grows in stages; (only about 15% of the hair on
your body at anyone time in the growth stage). The exact number of treatments needed varies from
person to person and from body part to body part.
How long should I wait between treatments?
Time between treatments is based on rate of hair growth and that varies from person to person and
from body part to body part. For best results, the treatment should be done when the remaining hair
has regrown back to between 2.5 mm (1/8″) and 5.0 mm (1/4″) in length. This allows the EpilFREE
Epilation Treatment Wax to grab onto the hair most effectively. Hair at this length is long enough for
the wax to grab onto and pull it out from the root, while not too long that it breaks off at the skin
surface. For your first treatment, if your hair is longer than 5.0 mm (1/4″), the esthetician will trim it to
the proper length before starting the EpilFREE treatment.
How long until I see results?
Typically results become visibly obvious after 2-3 treatments, with a full course of 8-12 treatments
required to stop the growth of most of the hair. The speed of visible results varies from person to
person and from body part to body part but in general, about 10-12% of hair reduction is seen per
treatment. A slowing of hair growth and a lightening of the regrowth hair are additional side benefits
experienced by many people.
When is EPILFREE not recommended?
Pregnant or lactating women should not use EpilFREE. Do not use EpilFREE in cases of skin cancer
or other types of cancer. After a skin peel, allow the skin to heal completely before using EpilFREE.
Do not use EpilFREE if you are undergoing acne treatment or taking blood thinners. In case of any
doubt about your suitability, consult your physician before using EpilFREE. Only accept treatment
from an EpilFREE Certified Esthetician
W h y E p i l f r e e
• Effectiveness – (close to 60 years of clinical cosmetics experience).
• Simple Application
• Safe for use with no side effects
• Passed stringent safety tests
• Suitable for any hair type and skin color (men and women)
• No investment of laser
• History of success and satisfied customers
• Profitable – significant return on investment, without use of laser