MarTech forDigital

Transformation

Focus on Connected Consumer

Combine Content + Commerce

On every screen

Create Once Publish Everywhere

Digital Ecosystem

Deliver based on Context

Leverage data

Behavioral insights

Digital Transformation

1. Leadership and Vision

2. Customer Experience

3. Operational Process

4. Business Model

sloanreview.mit.edu/article/the-nine-elements-of-digital-transformation/

Customer Experience - Changing landscape

The Current State of E-Commerce Search – Christian Holst

www.smashingmagazine.com/2014/08/18/the-current-state-of-e-commerce-search

Operational Process - Ecosystem

INFANT CAREGIVER

CHILD CAREGIVER

ADULT

Email variants

Business Model – New ways to add value

Southern Cross Austereo

Extending from radio to digital media

Digital Transformation

1. Focus on the customer

2. Simplify the experience

3. Always on Commerce

4. Streamline systems

5. Use all data

6. Digital innovation - fail fast