episode 4 how to market yourself and create your personal brand - us session

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Webinar Series How To Build a $100K Income As An Independent Recruiter How to Market Yourself and Create Your Personal Brand Episode 4

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Page 1: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Webinar Series

How To Build a $100K Income As An Independent Recruiter

How to Market Yourself

and Create Your Personal

Brand

Episode 4

Page 2: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Hi, I’m…

• slide …Bernadette Eichner

…recruiter of 20yrs

…successful indie recruiter

…org. psychologist

…mother and businesswoman

…@recruitlooper

Share your questions on Twitter:

#indierec

Page 3: Episode 4   How to Market Yourself and Create your Personal Brand - US session

What’s in store today

• How to create your personal brand

• How to craft that all-important Elevator

Pitch

• How to market yourself as an independent

recruiter

• How to keep your messaging consistent

Page 4: Episode 4   How to Market Yourself and Create your Personal Brand - US session

What is a brand?

Page 5: Episode 4   How to Market Yourself and Create your Personal Brand - US session

The Power of You!

Your values

Your passions

Your ideal traits

The foundation of personal branding is authenticity

Page 6: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Online and

offline assets

Page 7: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Online

• LinkedIn Profile

• Facebook

• Twitter

• Website

• Blog

• Professional Email

Address

Page 8: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Offline Assets

• Business

Cards

• Newsletters

• Personal

Presentation

Page 9: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Build your brand with an outreach

strategy

• Networking

• Social Media

– LinkedIn Groups

– Facebook Page

– Twitter

• Blogging

• Emails

Page 10: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Marketing yourself

as an Independent

Recruiter

Page 11: Episode 4   How to Market Yourself and Create your Personal Brand - US session
Page 12: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Your MessagingClear // Credible // Professional // Creative // Memorable

Page 13: Episode 4   How to Market Yourself and Create your Personal Brand - US session

Charlie McClaskie

• 15+ years recruiting

experience

• 6 years as an indie rec

• Full life cycle in the tech

and digital marketing

space

• Business development

• Member of freelance

recruiter communities like

RecruitLoop

Page 14: Episode 4   How to Market Yourself and Create your Personal Brand - US session

http://recruitloop.com/blog/webinar-4

Q&AHow to Market Yourself and Create your Personal Brand

Page 15: Episode 4   How to Market Yourself and Create your Personal Brand - US session

How to Create Great

Cash Flow as an

Independent Recruiter

Episode 5

Join me for…

REGISTER NOW

How to create cash flow

How to build a sales pipeline

How to make sure you get paid