episode 4 how to market yourself and create your personal brand - us session
TRANSCRIPT
Webinar Series
How To Build a $100K Income As An Independent Recruiter
How to Market Yourself
and Create Your Personal
Brand
Episode 4
Hi, I’m…
• slide …Bernadette Eichner
…recruiter of 20yrs
…successful indie recruiter
…org. psychologist
…mother and businesswoman
…@recruitlooper
Share your questions on Twitter:
#indierec
What’s in store today
• How to create your personal brand
• How to craft that all-important Elevator
Pitch
• How to market yourself as an independent
recruiter
• How to keep your messaging consistent
What is a brand?
The Power of You!
Your values
Your passions
Your ideal traits
The foundation of personal branding is authenticity
Online and
offline assets
Online
• LinkedIn Profile
• Website
• Blog
• Professional Email
Address
Offline Assets
• Business
Cards
• Newsletters
• Personal
Presentation
Build your brand with an outreach
strategy
• Networking
• Social Media
– LinkedIn Groups
– Facebook Page
• Blogging
• Emails
Marketing yourself
as an Independent
Recruiter
Your MessagingClear // Credible // Professional // Creative // Memorable
Charlie McClaskie
• 15+ years recruiting
experience
• 6 years as an indie rec
• Full life cycle in the tech
and digital marketing
space
• Business development
• Member of freelance
recruiter communities like
RecruitLoop
http://recruitloop.com/blog/webinar-4
Q&AHow to Market Yourself and Create your Personal Brand
How to Create Great
Cash Flow as an
Independent Recruiter
Episode 5
Join me for…
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How to create cash flow
How to build a sales pipeline
How to make sure you get paid