April 22, 2023 1

EPL Fantasy League 2013-14(TODAY & TODAYOnline)

Fantasy League 2013-14

April 22, 2023 2

Summary: • TODAY Fantasy Premier League – Your chance to play manager and create your own fantasy football team from the players in the Barclays Premier League.

• TODAY is looking for an exclusive Title partner for this initiative.

• The Title partner can look forward to 10 months (Aug 2013 to May 2014) of publicity, branding and advertising for this sponsorship.

USP: • Engage users for additional pageviews /unique users and to drive user’s stickiness.

• Exciting marketing platform for advertising and sponsorship

Fantasy League 2013-14

April 22, 2023 3

How To Play:

• User selects a fantasy team of players while remaining under an imaginary budget.

• Users compete against all users entered based on total points.

• Players are assigned imaginary values based on past performance.

• Player values may change throughout the season.

• User spends more time on website than for simpler to play “Predictor” style games.

• Free for all to sign up! 

Fantasy League 2013-14

April 22, 2023 4

Mock up – Subject to changes

Fantasy League 2013-14

April 22, 2023 5

Publicity / Marketing Plan

• Announcement of partnership upon confirmation of sponsor• 4 weeks of recruitment ads to drive sign ups (mid July)• Weekly Updates in TODAY – to list the top managers• Monthly prizes will be given out to the manager with the

most points for the month• Prize-giving and photo session at Title Sponsor’s outlet

with post photo story in TODAY• Grand prize for Season’s Top Manager. Prize-giving and

photo session at Title Sponsor’s outlet with Editorial story in TODAY

• Celebrities will be invited to set up teams and play the Fantasy league

• Cross publicity plans on MediaCorp platforms

TODAY-XXX FANTASY LEAGUE SPONSORSHIP

Investment $180,000 + Prizes

Entitlements – Print • Naming rights, co-branding with Today• Logo acknowledgement on call for participation ads (x 4 ins)• Logo acknowledgement on weekly FL updates (x 40 ins)

• Able to include subtle sponsor message • Picture story on monthly and season winner (x 11 ins)• 5x FPFC ROP to be scheduled within sponsorship period

Entitlements - Online • Todayonline – Sports Section• 100% SOV – Leaderboard and Showcase Banner

• Fantasy League Microsite• 100% SOV – Skinner, Leaderboard and Showcase

Banner• eDM blast - Weekly

Entitlements - Others • Logo acknowledgment on our BTL collaterals (cheque, lanyards, etc)

Product-Type Exclusivity One

Fantasy League 2013-14

Thank you

April 22, 2023 7