epp - path to pricing excellence
DESCRIPTION
A lot of organizations ask us for a proven path towards pricing excellence. We think it exists. It\'s about doing the right things right.TRANSCRIPT
www.pricingplatform.eu
PRICING MATURITY DEVELOPMENT
The “Walk-Run-Fly Approach™” to develop your pricing capabilities
PROVEN PATH DEVELOPING YOUR PRICING EXCELLENCE
Pol VanaerdePresident EPP
www.pricingplatform.eu
Although the profession of pricing is quite new, in the recent years a lot of the “body of knowledge” of pricing is already described - and implemented in different industries and organizations with great success. Both in terms of efficiency and profit optimization.
A lot of organizations ask us : where do we start ? And how do we excel in pricing ?
In our ten years of experience, we’ve seen that doing the right things first, and doing them right is very important to
succeed.
We call it the “Walk-Run-Fly Approach”™.
www.pricingplatform.eu
From whom should we learn ?
www.pricingplatform.eu
Best practices strongly depend on
the pricing maturity of your organization …
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Crawl (start with the hygiene)
Walk (and never walk alone)
Run (and align)
Fly
Optimizing pricing is a change process. It’s not just another project.
www.pricingplatform.eu
Level 1
Price List Maintenance
Level 2
Gain transactional control and optimize
Level 3
Increase pricing effectiveness
Level 4
Deploy profit optimization
“ We heavily invested in value creation, improved innovation processes, in marketing and sales. And
we have been excellent in cost cutting.
But we underestimated the impact of pricing in value creation …´”
a FMCG CEO
Crawl
Walk -and never walk alone
Run –and align
Fly
Your proven path towards pricing excellence Deep dive into profit optimization
www.pricingplatform.eu
Level 1 : Price List Maintenance
Level 2 :Gain transactionalcontrol and optimize
Level 3 :Increase
pricing effectiveness
Level 4 :Deploy profitoptimization
Crawl Walk –and never walk alone
Run -and align
Fly –and optimize
Y1 Y2-3 Y4+Start
Your proven path towards pricing excellence Deep dive into profit optimization
www.pricingplatform.eu
Level 1 : Price List Maintenance
Level 3 :Increase
pricing effectiveness
Level 4 :Deploy profitoptimization
Y1 Y2-3 Y4+Start
Crossing THE PRICING CHASM …Watch out for not realizing the change, failing to cross the pricing chasm. Focus on an effective change process !
CHASM
Level 2 :Gain transactionalcontrol and optimize
www.pricingplatform.eu
Level 1
Price List Maintenance
Level 2
Gain transactional control and optimize
Level 3
Increase pricing effectiveness
Level 4
Deploy profit optimization
Crawl
Walk -and never walk alone
Run –and align
Fly
The “Walk-Run-Fly”™ logic Installing your pricing excellence
Processes : Tools :
People & Culture : Systems :
What does it mean for your :
A proven 4 level change proces
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What is the pricing maturity level of your organization ?
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Want to learn more ?
Subscribe to the :
Pricing Excellence Certification Program
visit the portal site :
www.pricingplatform.eu
The EPP is the n°1 knowledge sharing platform
for pricing and profit optimization management
in Europe.
www.pricingplatform.eu
VISIT :www.pricingplatform.eu
The EPP is devoted
to be the n°1 on- and off-line pricing knowledge
sharing place for cross-industrial pricing and
profit optimization management in Europe.
MORE ON PRICING :
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www.pricingplatform.eu
Office : (32) 051 32 03 72
Or mail Britt Dejager :[email protected]
Everyone wants results and inspiration.Contact us, we help.