equal cool profits i - print+ · pdf fileequal cool profits pop the hood ......

148 PRINT PROFESSIONAL ◆ DECEMBER 2008http://www.printprofessionalmag.com

PROMOTIONAL PRODUCTS PRIMER

It’s no wonder promotional products exhibitors occupy more and more space at industry trade shows each year. Even in the current economy, businesses must still estab-lish brands, promote products and services,

reinforce logos and reward loyal employees and customers. Well chosen, customized products can give end-users the best promotional bang for their bucks in accomplishing these goals.

On the other hand, distributors can’t deny the opportunities created by existing

customer relationships and one-stop-shopping convenience for offering the profitable marketing tools. The promo-tional products industry reported more than $19 billion in sales last year—Print

Professional’s top 100 distributors accounted for $340 million of that

total (up $91 million from the previous year). The following promotional items—courtesy of Promo Marketing magazine—can help both promo pros and novices alike kick-off a new year

of sales success.

Hot products equal cool profits

Pop the Hoodroyal Apparel—Organic Hooded Fleece Jacket• Now available in 100 percent super-heavy-weight, 7.2 oz. organic cotton• Full-front zipper, ribbed knit cuffs and bottom band, and a hood with a drawstring• Sizes: S to 4XL(866) 769-2517

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DECEMBER 2008 ◆ PRINT PROFESSIONAL http://www.printprofessionalmag.com

PROMOTIONAL PRODUCTS PRIMERGood NaturedCustom Printing II— Natural Fiber Jute Tote (Small)• Made with biodegradable fibers• Woven material is laminated inside for enhanced strength and durability(800) 234-5740

Out of the WoodworkHalls & Company—Goodkind Camp Fire Wood Badges• Made from maple solids• The badge is laser-imprinted and optional personalization is available• Comes in a variety of sizes (800) 779-5612

Good JeansPPC/greatstuff!— Paperclip Message Holder• Now available in recycled denim• Clip attaches snugly to the base to create a great desktop paper/noteholder capable of holding 30 sheets of paper• 4½" when assembled (419) 524-8422

Go ProPro Golf Premiums—titleist Pro V1• Provides longer, more consistent distance• 392 dimple design with staggered wave parting line and exclusive A.I.M. sidestamp• Imprint area: 7⁄8" diameter(800) 890-6068

Eco-centricdrummond Printing—Recycled Pocket Coil Notebooks • Made with 100 percent post-consumer recycled content• Covers are natural, lightweight chipboard• Size: 27⁄8x43⁄4"(800) 284-2456

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Type CastLogomark—Black Washable Flex Keyboard• Washable, flexible, silicon keyboard• Features medical-grade silicone construction, UV-reinforced keys and a 24K gold USB connector• Price includes one-color, one-location imprint(800) 789-4438

Meet Your MatCounterPoint—Counter Mats• A variety of hard-surface, fabric and window counter mats is available• Six standard sizes, as well as numer-ous base and surface options• Size: 12x18"(888) 876-6292

Short CircuitHolloway sportswear—Circuit• Jacquard polo with a two-color design and Dry Excel micromesh blocking placed along heat zones• Matching self collar, zip-neck styling, raglan sleeves and tagless labeling• Sizes: S to 3X(800) 331-5156

Ahead of ScheduleFinn Graphics—Full Color Vinyl Calendar • Has a 13-month pad• More than 365 days of advertising for pennies a day(800) 543-3466

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Custom is Always RightJMtek/CorporateKey—Custom USB Drive• Data load up to 25 MB• Includes one-location, one-color imprint(866) 438-5655

Break the Icediversified-Adtee—Ice Scraper with Squeegee• Becomes part of an end-user’s morning routine• Squeegee side removes fog and rain(800) 779-0038

Make a Note of itwaldor Products—Note Poster in Riviera Colors• Pebble grain vinyl stitched to a woven khaki nylon• Case is 3¼x3¼" and contains a 3x3", 50-sheet notepad• Imprint area: 21⁄4x11⁄2"(800) 481-3042

Play TagMoCAP—Acrylic Key Tags• Full-color printing inside high quality durable acrylic • Stock shapes include circle, square, and small and large rectangle(800) 599-5599

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DECEMBER 2008 ◆ PRINT PROFESSIONAL http://www.printprofessionalmag.com

PROMOTIONAL PRODUCTS PRIMERHang TimeJulie of California—Lanyards• Choice of standard fitting• Safety release fastener optional• Sizes: 3⁄8" to 1⁄2x10" silk screen or 1⁄2" to 3⁄4x19" woven(800) 423-9200

Keep it CleanAakron rule—Non-Woven All Purpose Apron with Full Color Digital Imprint• Water-resistant, nonwoven material with tie waist straps• Also available in lime green with yellow trim, blue with lime green trim, and red with orange trim(800) 828-1570

Where There’s a PillKtI Promo—4 Alarm Pill Box• Has four alarms per day to remind users of medication times• Four separate compartments on the reverse side are good for convenient storage• Imprint area: 17⁄8x5⁄8"(800) 275-6387

The Tough Go ShoppingHit Promotional Products—Non-Woven Shopper Tote• Made from nonwoven, coated, water-resistant polypropylene• Recyclable, reusable and hand washable• Colors: black, white, royal blue, kelly green, red or forest green(800) 237-6305

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154 PRINT PROFESSIONAL ◆ DECEMBER 2008


Buy, Buy AgainAvaline—Reusable Shopping Bags• Designed to fit over supermarket checkout frames• Comes with an interior pouch so they can fold up into themselves• Crafted from ripstop fabric and available in four colors(800) 932-8256

Measure for MeasureProfile Accessories—Ruler Emery Board• Perfect for a variety of sectors including schools, real estate and insurance promotions• Comes with a ruler on one side and a company’s message on the other • Imprint area: 5x.5"(800) 506-9618

Window Dressingdigispec—Frame-It FLEX Window/Photo Mouse Pad• Offers custom window shapes and sizes, multiple windows as well as creative window placement• No additional charges for multiple or custom size/shape windows(800) 873-9133

Great on Paper3M Promotional Markets department—Post-it Custom Printed Poster Paper• Colorful, professional and immediately ready to display• Available in two printing methods• Sizes: 11x17" and 81⁄2x11"(800) 328-2407

The Color of MoneyCrystal d—Recycled Cash Plaque• Made from 100 percent post- consumer recycled U.S. currency• Available in three sizes: 7x9", 8x10" and 9x12"(800) 544-1131

154 http://www.printprofessionalmag.com

equal cool profits i - print+ · pdf fileequal cool profits pop the hood ......

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