EQUITABLE MONEY

CHANGER, INC.

EQUITABLE MONEY CHANGER

VisionEquitable Money Changer envisions to

be the leading foreign currency exchange company

in the Philippines.

MissionEquitable Money Changer aims

to build a strong relationships with our valued customers

based on trust and reliability.

EQUITABLE MONEY CHANGER

GOAL

Equitable Money Changer intends to make a gigantic customer base through

offeringvery competitive exchange rate based on real-

time market conditions.

COMPETITORS MATRIX

A chart that compares your product or service to your competitor(s). A competitors matrix is an analysis tool that helps you establish your company's competitive advantage. It provides an easy-to-read portrait of your competitive landscape and your position in the marketplace.

Source: http://www.entrepreneur.com

MARKET COMPETITION

To determine the viability and competitiveness of a proposed business. It is very essential to find out if there are competitors within 100 meters away from our location.

In analyzing competitors, they should be classified into two (2) groups, namely;

Direct Competitors – those activities are directly related to your proposed business.

Indirect Competitors – those activities may impact or affect the behaviour of your business.

After the two-day mapping of competitors

conducted, by the researchers, last December 03 & 04, 2010. They found out that indirect competitors are widespread in the area such as retail stores, computer shop, grill and restaurant, banks, pawnshops, malls, and among others.

However, there are five (5) direct competitors operating within 100 meters from the intended area. They are as follows:

DIRECT COMPETITORS

Business Name AddressH.A.K Money Changer #2506 M.C Prado Bldg., Claro M. Recto Ave., Manila

AGUIRRE PAWNSHOP #828 M.V. Delos Santos St. Sampaloc, Manila

PALAWAN PAWNSHOP#1954 Doña Faustina Bldg. C.M. Recto Ave., N.C.R.

JMC (Jun Money Changer) #1906 Doña Faustina Bldg. C.M. Recto Ave., N.C.R.

TAMBUNTING PAWNSHOP #1658 MORAYTA ST. COR. ESPAÑA ST. SAMPALOC, MLA.

MARKETING MIX The ”marketing mix” is probably the most famous marketing

term. Its elements are the basic, tactical components of a marketing plan. Furthermore, it is famously known as Four P's, namely; Product, Place, Pricing and Promotion. The reason for studying this are defined below;

a. Product-which must be differentiated from its rivals' products. 

b .Price- which must be low and reasonable enough to be competitive.

c .Promotion- how customers will hear about the product or proposed business.

d. Place- where the customers will find the product and how it will be distributed to them.

Marketing Mix

4 P’S

H.A.K MC AGUIRRE PAWSHOP

PALAWAN

PAWSHOP

JMC TAMBUNTIN

G PAWNSHO

P

PRODUCT -Money Remittance- Money Exchange

-Pawnshop -money remittance-money exchange

-Pawnshop -Money Remittance -Money Exchange

-Buy SM and Robinsons Gift

Certificate -Money

Exchange

-Mortgage-Money Remittance-Money Exchange

-Bill Payments-Airline Ticketing

PLACE #2506 M.C Prado Bldg., Claro M.

Recto Ave., Manila

Beside San Sebastian

College-Recoletos

#828 M.V. Delos Santos St. Sampaloc, ManilaAmid residential area of Sampaloc and U-belt

#1954 Doña Faustina Bldg.

C.M. Recto Ave., N.C.R.

NEAR U.E.-RECTO

#1954 Doña Faustina Bldg.

C.M. Recto Ave., N.C.R.

NEAR U.E.-RECTO

#1658 MORAYTA ST. COR. ESPAÑA ST. SAMPALOC,

MLA.

U-belt area, along Far Eastern University

PROMOTION Thru tarpaulin signage

Signage and tarpaulin inside and outside the store

Thru website and tarpaulin

thru signage and published

in PLDT directory

thru Websites, print ads and Brochures.

PRICE 10 centavos increase from the actual buying rate issued by banks, particularly Banco De Oro & B.P.I..

5% - 10% higher than the competitor

Less than 15% - 20% of the exact

buying rate

Less 10% from the buying rate issued by BSP and a 20% for

the service charge

They rely on the daily exchange rate given by the BSP.

H.A.K MONEY CHANGER

PRODUCTMoney Remittance Money Exchange

PRICE10 centavo increase from the actual buying rate issued by banks, particularly Banco De Oro & B.P.I..

PLACE

Beside San Sebastian College-Recoletos

PROMOTIONThru tarpaulin signage

NOTE: the owner is Iranian national.

TARGET MARKET

Iranian Foreign Students

AGUIRRE PAWNSHOP/MONEY CHANGER

PRODUCTPawnshop , money

remittance, and money exchange

TARGET MARKETForeigners and

Filipinos

PLACEAmid residential area of Sampaloc

and U-belt

PROMOTIONSignage and tarpaulin inside and outside the

store

PRICE5% - 10% higher than

the competitor

PALAWAN PAWNSHOP/MONEY CHANGER

PRODUCT Pawnshop ,Money

Remittance and Money Exchange

PLACE

NEAR U.E.-RECTO

PROMOTIONThru website and

tarpaulin

PRICELess than 15% - 20% of the exact buying rate

TARGET MARKETAny person who has dollars and wants to convert it into peso. Moreover, to those

who wants to borrow money through pawning & collateral

JMC (JUN MONEY CHANGER)

PRODUCTBuy SM and Robinsons Gift

Certificate &Money Exchange

TARGET MARKETforeigners, OFW and

people who has dollars and gift checks

PLACENear U.E.-Recto

PROMOTIONthru signage and published in PLDT

directory

PRICELess 10% from the buying rate issued by BSP and a

20% for the service charge

TAMBUNTING PAWNSHOP

PRODUCTMortgage, Remittance,

Money Exchange,Bill Payments, &Airline Ticketing

TARGET MARKETAny person who wants to exchange/transfer

their money. Also, to those who want to borrow money through pawning & collateral.

PLACEU-belt area, along

Far Eastern University

PROMOTIONthru Websites, print ads and Brochures.

PRICEThey rely on the

daily exchange rate given by the BSP.