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1 British Council Leadership Forum 2008 Innovative Strategy – The Case of Equity Bank Ltd 20 th August 2008 Dr. James Mwangi, MBS CEO and Managing Director, Equity Bank

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Page 1: Equity Bank Presentation

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British Council Leadership Forum 2008

Innovative Strategy – The Case of Equity Bank Ltd

20th August 2008

Dr. James Mwangi, MBSCEO and Managing Director, Equity Bank

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Agenda

Equity before innovation

Innovative strategy

Equity after innovative strategy (1994-2008)

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Equity Before Innovation1986-1993

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CUSTOMERS DEPOSITSfigures in KSH Millions

24 24 22 2322 25

32 31

86 87 88 89 90 91 92 93

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LOANS & ADVANCESfigures in KSH Millions

76

78

9 910

12

86 87 88 89 90 91 92 93

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PROFITS AND LOSSfigures in KSH Millions

-5

-4 -4 -4

-3

-4

-6-5

86 87 88 89 90 91 92 93

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ACCUMULATED REVENUEfigures in KSH Millions

-5

-9-13

-17-20 -22

-28-33

86 87 88 89 90 91 92 93

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INVESTMENT CAPITALfigures in KSH Millions

1 1

3 3 3 3 3 3

86 87 88 89 90 91 92 93

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OLD KIRIAINI BRANCH

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INSIDE LOOK OF OLD KIRIAINI BRANCH

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OLD KANGEMA BRANCH

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CBK RATING AS AT 31ST DECEMBER 1993

OVERALL : Institution technically insolventASSESSMENT

MANAGEMENT: Poor Governance

ASSET QUALITY: Quality unsatisfactory, poor non-performing loans 54%

CAPITAL ADEQUACY: Capital fully eroded by accumulated losses.

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CBK RATING AS AT 31ST DECEMBER 1993

EARNINGS & PROFITABILITY:Society threatened to grind to a haltDeposits utilized to meet operating expensesReturn to profitability threatened by need for provision for bad & doubtful debts

LIQUIDITY:Liquidity of -5.8% compared to minimum legal requirement of 20%Deposits base volatile & unstable

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Innovation Strategy

Turn round strategyUnderstanding the rebirth of Equity Building Society by Prof. Gerhard Coetze

Vision and Mission drift

People touch/service led transformation

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Funding Strategy

Founder member clients/shareholdersESOPStrategic Investor (AfriCap)Private PlacementStrategic Investor – Helios???

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Business Strategy

Bottom of the pyramidLow margin/high volumeMarket led (Product & Service)Service driven

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Brand Strategy

Brand Essence – DNADignityTouch-Humility/respect/friendliness/flexibilityReaching for the soul

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Brand Evolution

MicrofinanceInclusive FinanceConvenienceBest Bank Award• Banking Survey/Think Business• Euromoney• Global Vision Award

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Biggest Bank• Customer Base• Capital Base• Market Capitalization• Branch network• Delivery Channels/ATM’s• Profitability?

Brand Evolution cont…..

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Technology Strategy

Processor

Enabler

Efficiency base

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Growth Strategy

Growth/Profitability/Control

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People Strategy

Higher purpose rewardShared vision/missionESOPCompensationEngagement/Maslow’s hierarchy of needs

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Diversification Strategy

MicrofinanceRetail BankingCorporateBancassuranceCustodial Regional Expansion

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Risk Management/Mitigation Strategy

Mass MarketInsulated to macro-factors (inflation/exchange, growth)Whole EconomyRisk Based processes/procedures/policies

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Governance EvolutionFounder shareholdersFounder leadershipAfriCap – IFC/EIBHelios – IFC/OPIC/CDCSeven pillar strategy- Seven Critical Success Factors- Seven departments- Seven Executive Directors- Seven Board Committees- Board of 9

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Organizational Evolution Strategy

Building Society 1984-1993Microfinance 1994-2004Commercial Bank 2005Public listed company 2006Global/Regional Organization 2008

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Equity after deployment of innovative strategy

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Growth Number of Deposit Clients

Home of 45% of all bank account holders in Kenya

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Growth in Volume Customer Deposits

978 1,500 2,1913,368

5,081

9,047

16,336

31,536

43,004

Mill

ion

s

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Growth in Borrowing Clients

Home of 42% of all bank account holders in Kenya

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Growth in Loan Portfolio

450 860 1,189 1,7343,099

5,885

11,428

22,228

36,841

Mill

ion

s

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Growth in Profit

KES 547

35 55 111 142218

501

1,103

2,379

3,087

2000 2001 2002 2003 2004 2005 2006 2007 Jun'08

Mill

ion

s

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Total Assets

KES 547

1,260 1,881 2,576 3,924 6,707

11,456

20,024

53,129

72,484

Mill

ion

s

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Share Holders Funds

KES 547

195

227 324 4781,271 1,594

2,201

14,917

18,341

Mill

ion

s

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Growth in Staff

117 165 210 354 585

884

1,395

2,418

3,679

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Alternate Delivery ChannelsEazzy Banking/Mobile SMS Banking

The mobile phone as a delivery channel is a revolutionary way ofbranchless banking making basic financial services more accessible to millions of Kenyans across the country:

Airtime top-upBalance enquiryTransfers to nominated accounts (within Equity Bank)Bill paymentsInternet BankingEquity Cash back services-Shop, Pay & withdraw cash at selected storesPoints of saleRetail Outlets agency networkEquity MoneyLine – Money transfer

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(insert the SMS banking poster)

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Village Mobile Banking

Taking banking services to the peopleVillage mobile banks (rural focus)

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ACHIEVEMENTS

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EUROMONEY 2008 Awards for Excellence

“The Best Bank award for Excellence from Euromoney with its unrivalled track record is the most prestigious accolade a financial institution can

receive in the world.”

Equity Bank Voted Best Kenyan Bank for two consecutive years 2007 & 2008

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East Africa’s first banking super-brand

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Kenya Bank Survey 2008

Rating Best Bank Overall-2008

Equity improved its ranking to emerge the Best Bank in 2008

Contributing Factors

Solid Capital

Growing Customer base

Good Management

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Microfinance Rating-2007

Equity Ranked Best Microfinance institution in

Africa & 3rd Best in the world

Benchmarked analysis conducted amongst leading microfinance institutions globally by Microcapital

The candid voice for microfinance investment

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Global Credit Rating-2007Rating Short-term: A

Long-term: A+

Equity’s performance for the YTD has been positive. The YTD performance is due to sustained growth in banks operating base, leading to higher volumes, and a continued shift to higher yielding assets. The bank has also realised from economies of scale from its investment in delivery channels.

Contributing Factors High Quality Management & Strategic Management

Good Profitability

Strong Deposit growth

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Bank Awards 2007 Bank Survey

Best Retail Bank, Best Micro-Finance Bank, Fastest Growing Bank, 2nd Best Bank Overall, Runners up Product Innovation & SME Bank

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Company Of the Year Award

Equity Bank winner of Corporate Planning Management Award COYA 2006

COYA… a celebration of management excellence

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MicroRate Rating-July 2005

Rating α-(alpha minus)

Interpretation Good efficiency and effectiveness. Low risk/well managed, and minimally effected by variability during economic cycles. Good future prospects

Contributing Factors

Good governance and strategic positioning

Excellent management and staff

Good Profitability

Competitive loan and savings products

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Planet Finance of France Rating 2001

GIRAFE Rating

Assessment Score

Governance & Decision Making

B INTERPRETATION: - A High Global Performer.- Applying Advanced Professionalism.- Technically self – sufficient.- Low Risk Investment.- Investment Grade.

ACHIEVEMENT:The best rating ever granted under the GIRAFE Methodology

Worldwide for a period of two years. 2000/2001

Information & Management

A

Risks Analysis and Control

B

Activities & Loan Portfolio

B

Funding: Equity & Liabilities

A

Efficiency & Profitability

B

Overall rating G4 *

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CORPORATE SOCIALRESPONSIBLITY

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Agriculture Shows of Kenya

Equity Bank won the 1st Best Bank Stand in ASK 2007 Eldoret , Kisumu, Mombasa, Garissa

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Outreach Programme

Community Service Programme-KU & Equity

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Best crop husbandry trophy award scheme to the best tea farmer

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Free mass public financial literacy education and training

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Education Minister, Prof. Sam Ongeri (in red tie) with the 2008 Pre-University Programme beneficiaries. To his immediate right his Higher Education Asst. Minister, Dr. Kilemi Mwiria, Education Asst. Minister, Prof. Ayiecho Olweny. To his left is Equity Bank Chairman, Peter Munga, CEO, Dr. James Mwangi, Board member, Dr. Julius Kipng’etich and Education Secretary, Prof. Gordia.

Pre-university employment program

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NATIONAL AWARDS

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Elder of the Burning Spear (EBS)- 2006Head of State Commendation (HSC)-2004

To Equity Chairman-P.K Munga

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Moran of the Burning Spear (MBS)-2006Head of State Commendation (HSC)-2004

To Equity CEO-James Mwangi

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Compliance & Contribution to the Economy

Equity among largest top taxpayers

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Kenya Bankers Association Trophy of Excellence held by Equity for being the institution with highest number

of qualified bankers 2004-2007

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CEO Equity Bank honoured by JomoKenyatta University of Agriculture & Technology with Doctorate in Entrepreneurship ( Honoris Causa), Kenyatta University as Doctor of Humane Letters (Honoris Causa) and Kenya Methodist University with Doctorate in Business Administration (Honoris Causa)

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INTERNATIONAL RECOGNITION

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2007 Global Vision Award on Microfinance

“Initiators of the Concepts of the Future that will shape

the World Economy”

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CEO Equity Bank Appointed in 2008 into the presidency of Global Economic Network to represent Africa

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CEO Equity Bank appointed advisor to the United Nations Environmental Programme on Commercialization of Microfinance in Africa.

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CEO Equity Bank Appointed to the UN Advisors Group on Inclusive Financial Sectors from April 2006

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H.E. Rt. Hon. Don McKinnon Commonwealth Secretary General and Hon. Henry Obwocha Minister for Planning and National Development during the launch of Internet Banking and ATM Auto-branches.

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“IMPROVING ACCESSIBILITY THROUGH IT INNOVATIONS VIA MOBILE BANKING”

CEO appointed a member of the panel of 8 advisors to Bill & Melinda Gates Foundation on Microfinance

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Case study in the leading International Business Schools

- Harvard- Stanford- IESE- Strathmore-Tsinghua

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Equity Bank Limited

Board of Directors

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Peter Munga-EBSChairman

CPS, A Retired Deputy Secretary. Chairman MESPT, Member of Board of Directors of British American Insurance Co. , Rockefeller Foundation, NOCK, Equatorial Nut Processors.

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Dr. James Mwangi-MBS

CEO & M.D

Doctorate in Business Administration, Doctorate of Humane Letters, Doctorate in Entrepreneurship, B-Com-Accounting, CPA (K)

Graduate of AMP-Strathmore-IEESE Business School SpainAn experienced career banker.

Previously With Ernest & Young and Trade Bank

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Dr. Julius K. Kipngetich-EBS

MBA-Strategic Planning, B-Com-AccountingChief Executive – Kenya Wildlife Services

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Benson Wairegi

MBA, B-com - Insurance, CPA (K)Group Managing Director, British American (Kenya)

Director Agricultural Finance Corporation

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TEMITOPE O. LAWANI

MBA, BS - Chemical Engineering. Co-founder Helios EB Investment, Board member -First City Monument Bank PLC, Africatel Holdings B.V.,

Corporate Development Analyst at Walt Disney Co and member of the Harvard Law School Dean's advisory Board.

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BABATUNDE SOYOYE

MBA, B.Eng - Electrical Engineering. Co-founder, Helios EB Investment, Board member- Africatel Holdings B.V., and

Manager of Business Development at Singapore Telcom International.

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Peter Gachuba

MSC International Business, BSC Partner Southern and East African region -

AfriCap

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Wagane Diouf

MBA, Bsc – Computer Science & FinanceManaging Partner, AFRICAP.

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Ernest K. Nzovu

BA-Economics, Dip. International AffairsDirector and Consultant-Know How International Ltd

-Hawkins & Associates -KHI Training

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Fredrick Muchoki

MD-Continental Business Systems and Presta Office Equipment Limited.

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Linus W. Gitahi

MBA, B-Com-AccountingManaging Director & CEO – Nation Media Group

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Secretary to the Board

LLB, CPS (K), Advocate of the High Court, Post Graduate Diploma in Gender and Development. Graduate of

AMP-Strathmore-IEESE Business School Spain

Mary Wangari Wamae

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Senior Management Team

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Dr. James Mwangi-MBS

CEO & M.D

Doctorate in Business Administration, Doctorate of Humane Letters, Doctorate in Entrepreneurship, B-Com-Accounting, CPA (K)

Graduate of AMP-Strathmore-IEESE Business School SpainAn experienced career banker.

Previously With Ernest & Young and Trade Bank

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Gerald G Warui

Operations & Customer Service Director CPA(K), Graduate of AMP-Strathmore-IEESE Business School Spain.

Over 13 years bank experience.

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Change & Corporate Affairs DirectorB.A. Admin, Bsc. Industrial Psychology, Post Graduate Diploma.

Previously Head of HR with Reckit and Colman, SmithKline Beecham, Safaricom Kenya, and Kenya Petroleum Refineries.

Winnie Kathurima Imanyara

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Finance DirectorM.B.A: Masters in Business & Administration, CPA (K)

Previously with Standard Chartered Bank as Head of Finance Systems & Processes, Africa region, Head of Finance, shared services centre, (East & Southern Africa region) and Finance Director in Tanzania &

Botswana

John K Njoroge

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Director - Strategy ,Legal Services and Company Secretary

LLB, CPS (K), Advocate of the High Court, Post Graduate Diploma in Gender and Development. Graduate of

AMP-Strathmore-IEESE Business School Spain

Mary Wangari Wamae

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Marketing & Product Development Director

B.Pharm. Post Graduate Dip. Marketing (CIM)

Previously Marketing Director West & East Africa, Glaxo SmithKlineGSK

Henry Karugu

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Corporate Banking Director

Associate of the Chartered Institute of Bankers (London) and a career banker with over 20 years experience. Previously worked with Citibank N.A., ABN Amro Bank N.V., Standard Chartered Bank Kenya Limited, Stanbic Bank Kenya Limited, and NIC Bank Limited.

Peter Makau

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Director – Projects BIT, MCSE, CNE

Graduate of AMP-Strathmore-IEESE Business School SpainHas over 15 Years Experience previously with Daima Bank and

Phoenix of East Africa Assurance Company

Allan M Waititu

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General Manager- Community AffairsPreviously with Murang’a Cooperative Union and Continental Bank.

Over 30 years banking experience.

Ben Nyutho

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General Manager - Information TechnologyBed. Science. Diploma in Computer Science

Previously with ABC & ABN & Amro Banks. Computer Application Limited (Symphony)

Peter G. Gachau

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General Manager - CreditMBA, Bed, CPA (K), CPS(K), CISA

Graduate of AMP-Strathmore-IEESE Business School SpainPreviously with the

Central Bank of Kenya and Coca-Cola Africa.

Mbaabu Muchiri

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General Manager - Alternate Business ChannelsB.Sc, CISA, CISM, Postgraduate Diploma in Computer Science.

Over 20 years Experience, former Director of ICT and Operations CRDB Bank, Tanzania and Senior Manager IT at

Central Bank of Kenya and Standard Chartered

Samuel G Kamiti

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L’parnoi Lengewa

Head of Leadership & Organizational Development

MBA, B.A Economics & Business StudiesHe has over 12 years experience in human resource development,

having previously worked with leading microfinance institutions in East Africa and with the Swedish Cooperative Centre.

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Head of CommunicationsBA Hons. Dip-Mass Communication

Previously worked with World Scouts Movement as Communication Director for Africa.

Lydiah W. Kiburu

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Head of FinanceB.Com, MBA, CPA (K)

Previously worked with ABN AMRO Bank, Lonrho Africa Plc and Deloitte & Touché.

Allan Kabiru

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Head of Internal AuditB.Com Accounting, CPA (K)

Previously with Central Bank of Kenya (CBK) and British American Insurance Company (BRITAK)

Bildard Fwamba

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Head of Business RelationshipsBSc. Mathematics, MIBA in Finance Dip-Banking. Over 15

years banking experience. Previously worked with ABC Bank and Investments & Mortgages Bank.

Apollo N. Njoroge

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Head of Security and Administration

Advanced Diploma and Certifications in Security Intelligence from Israel, Trained in U.S.A. and the UK.

.

Major (Rtd) Marcus Mutua

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Head of InsuranceB.Com, Insurance. Associate of the Chartered Insurance

Institute, UKPreviously worked with Aon Minet Insurance Brokers

Winnie W.Mbugua

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Head of Risk ManagementB Com (Accounting Option)

Previously Central Bank of Kenya

Papius Muhindi

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Senior Credit ManagerACIB

Over Previously Regional Manager Barclays Bank

John Ayuko

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Head of TreasuryBA-Hons, Post Graduate Diploma-Finance (UK).ACCAPreviously worked with Citibank NA, & KCB Kenya &

Tanzania.

Anthony W. Nyuguto

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Our InspirationThat when years turn our vision dim and gray, we shall still be seeing beauty in the tired wrinkles of our faces and shall take comfort out of the fact and knowledge that when we were given the opportunity we did all we could to empower our people to exploit opportunities and realise their full potential on the road to economic prosperity.

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THANK YOUEmail: [email protected]

Web site: www.equitybank.co.ke