equity bank unveils innovative online forex trading platform · eazzyfx is an online trading...
TRANSCRIPT
PRESS RELEASE
Equity Bank has today launched #EazzyFX, an online trading platform that enables SMEs and Corporates
to carry out secure real time forex transactions at their convenience. The platform will give customers
access to competitive prices in addition to allowing them to place buy and sell orders, view real time
streaming of rates across various currency pairs and view a history of all trading activity.
Equity Bank unveils innovative online forex trading platform
Solution targeted to serving SMEs & Large Corporates with a view of easing the amount of time they
use to get their orders completed
Tuesday, 27th November, 2018….. Equity Bank has today unveiled an innovative online forex trading
platform in a move that seeks to harness the potential of the financial markets in Kenya.
The platform dubbed “EazzyFX” offers a seamless experience in buying and selling foreign currency
digitally eliminating the need for face-to-face or over-the-phone transactions. It also allows access to
competitive prices on both emerging market and major traded currencies.
Among the key features of the online service include real-time streaming access, competitive market
pricing and immediate tailored request-for-quotation facilities. Insights on all trades and deals are also
available. Users are able to personalize their profiles detailing their preferred currency pairs from the
main dashboard in order to monitor a specific currency or to compare particular currencies against
others.
The new EazzyFX capability gives SMEs and Corporates freedom and control over their trading and
saves them time since they will now trade real-time from their offices by logging into the trading platform.
They will see the transactions real-time as well as their trading history.
Speaking during the launch, Equity Bank Director of Treasury Mr. James Mutuku noted that the
successful launch of EazzyFX stems from a fundamental rethink and commitment by the bank to extend
to its customers a futuristic capability that is simple to use, versatile and world class putting customers
at a vantage point when making forex trading decisions.
“EazzyFX revolutionizes foreign exchange transactions for businesses, institutions, organizations and
individuals. With clients becoming more and more discerning, there is need for utilization of unique
innovative technology solutions to enable forex dealers differentiate themselves. Equity bank is
leveraging its digital solutions to drive efficiency in accessing and distributing foreign exchange liquidity
in a more seamless and convenient manner,” Mr. Mutuku said.
EazzyFX will offer a much improved alternative to the selection of trading platforms currently available
in the market. The platform enables users to transact more efficiently and transparently since real-time
prices are displayed on the platform. On the other hand, the bank will use the data and other analytics
tools to make appropriate trade decisions with a view of giving clients value for money. EazzyFX is
hosted by Thomson Reuters Electronic Trading, which currently has over 100 banks across 56 countries
globally already benefiting from its e-commerce FX trading platform.
Equity Bank Kenya Managing Director Mr. Polycarp Igathe noted the platform would contribute
significantly to improved efficiency for the customer. “In eliminating the need for face-to-face
transactions, businesses are assured of greater ease in buying and selling foreign currencies without
being restricted by geography and time. Our platform promises speed, convenience, security and gives
our SME and Corporate customers access to the best deals in the market,” added Mr. Igathe.
Equity Group Chief Executive and Managing Director Dr. James Mwangi announced the Group’s plans
to roll out the online trading platform to its banking subsidiaries, saying that this will further enhance
cross border trade and impact directly on the Group’s total earnings.
“We have witnessed very encouraging adoption of our digital value proposition across market and
across channels. 97% of all bank transactions are happening outside the traditional brick and mortar
branches. We shall continue to leverage on innovation to meet the evolving needs and aspirations of
our customers across the East and Central Africa region. With the EazzyFX solution, SMEs and
Corporates can now enjoy convenient online trading. We will be availing this solution not only in Kenya
but in Uganda, Tanzania, Rwanda and DRC, where we are present.” noted Dr Mwangi.
Equity Group’s Director of Treasury, James Mutuku addresses the audience during the #EazzyFX launch.
The #EazzyFX online trading platform promises speed, convenience, security and gives customers access
to the best deals in the market.
Equity Group CEO and MD Dr. James Mwangi noted during the event that the #EazzyFX platform will be
rolled out to its banking subsidiaries in a bid to enhance cross border trade.
Equity Bank Kenya Managing Director Mr. Polycarp Igathe said the #EazzyFX platform would contribute
significantly to improved efficiency for the customer. The solution is targeted towards SMEs and Corporates
with a view to reduce the amount of time taken to process their orders.
An Equity Bank staff member takes clients through the newly launched #EazzyFX online trading platform.
The platform gives customers freedom and control over their trading and saves them time since they will
now trade real-time from their offices.
Equity Group CEO and MD Dr. James Mwangi follows the proceedings on stage with Equity Group’s
Director of Treasury, James Mutuku during the #EazzyFX launch. #EazzyFX promises to improve efficiency
for both the customer as well as the Bank’s treasury unit.
Say EazzyFX ! Equity Bank Kenya Managing Director, Polycarp Igathe takes a selfie with customers at the
#EazzyFX launch. The online trading platform is hosted by Thomson Reuters Electronic Trading, which
currently has over 100 banks across 56 countries globally already benefiting from its e-commerce FX
trading platform.
Equity Group CEO and MD Dr. James Mwangi with Costwise Electricals Director, Ms. Georgina Mwangi
during the event. The #EazzyFX solution will also be availed in Uganda, Tanzania, Rwanda and DRC, where
we are present.
Ends/..
About EazzyFX
EazzyFX is an online trading platform that gives clients the freedom to trade in real time, while enjoying
security and convenience. With EazzyFX, customers can access the best forex deals and competitive pricing
in the market; real time streaming of rates across various currency pairs; place buy and sell orders; view a
history of all trading activity and settlement accounts set up for forex conversion.
The trading platform targets both SME and Corporate customers offering Speed and Convenience. With
EazzyFX, clients do not need to visit the branch to transact in forex. The platform is available 24/7 and
provides a great user experience deployed in an easy to use interface.
EazzyFX is hosted by Thomson Reuters Electronic Trading, which currently has over 100 banks across 56
countries globally already benefiting from its e-commerce FX trading platform.
Visit www.ke.equitygroup.com/eazzyfx for more information.
For more information, please contact:
Alex Muhia Equity Bank Ltd. T: Office - 0763 026007: Mobile - 0763 618871
E: [email protected] E: [email protected]
Carol Wairugu Ogilvy PR T: Mobile – 0764 515797 E: [email protected]