equity in bike share: practical methods for addressing equity and measuring outcomes

Nicole Freedman. Director,Boston Bikes

Nicole Freedman. Director, Boston Bikes

For the first time in 4 years, I was able to get downtown again.

was able to experience downtown again. It’s helped with my

depression and anxiety. It’s been a lifesaver, a dream.

Juliette


Hubway

4 Municipalities

2.3 M trips

13,000 members

140 stations 1300 bikes


Bike Share is a Tool for Social Change


1/3 too young, old or poor to drive

Real Impacts

transportation costs higher percent of

income

Public transit weakest in low-income

neighborhoods

money-poor are most time-poor


Time & Money Impacts

Fast Cheap Reliable


Demographics


You need to do something about equity…

But you are going to FAIL!


All the reasons you will FAIL

Low Income People Don’t have Credit

Cards

Low Income residents don’t have

internet access

There are no stations nearby

It’s too dangerous to ride in low income

neighborhoods

Cycling is not part of the culture

How will it

be funded?


Just Start Already!

1. Majority DO have credit/debit cards.

2. Majority DO have access/familiarity with internet.

3. People everywhere are interested in cycling.

Guiding Principle


Subsidized Memberships


Bike Network Plan Prescribe a Bike


Sam told me about the program. It is my first day off of work in 14

days and this is the first think I am doing.

Dave and Sam


The Numbers

Memberships Sold 1481 Total sold to date

778 Total sold 2014

31 Prescribe-a-bike

18% % Boston members that are

subsidized

Pessimists, You Lose! 92% Paid with personal cc

80% Activated memberships

49% Renewal Rate (vs 57% full pay)

0 Significant difference trips by

subsidized vs full pay


64% are on

Public

Assistance

83%

14% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

HH Income Subsidized Members

Income


47%

83%

53%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Subsidized Hubway All Hubway

Hubway Members by Ethnicity

Non-White

White

Ethnicity


Gender

Gender, 0

Women, 52%

Men, 48%

Subsidized Members by Gender

Women

Outnumber

Men


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-20

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Station Rank: Subsidized vs Non Subsidized


“Hubway keeps me active”

Mahmoud


Just Start Already!!

Bike Share is a Powerful Tool

Cheap, reliable, fast transportation

Improves health

Restores dignity


N I C O L E F R E E D M A N

D I R E C T O R , B O S T O N B I K E S

C I T Y O F B O S T O N

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equity in bike share: practical methods for addressing equity and measuring outcomes

Presentations & Public Speaking

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