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ERA Project Marketing – Presentation for The Glades 30 th July 2013, 11am Hersing Hub Victory Hall

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Page 1: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

ERA Project Marketing – Presentation for The Glades

30th July 2013, 11am

Hersing Hub Victory Hall

Page 2: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Location Map

Page 3: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Location Map

• Hotly contested

• 13 bids

• Capitaland,

UOL, FEO / FCL,

Sing Holdings

among those who

bid for site

• Hotly contested

• 11 bids

• Capitaland,

UOL, FEO, FCL,

Hong Leong /

TID, Allgreen,

Sing Holdings

among those who

bid for site

Page 4: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Project Information

Developer Sherwood Development Pte Ltd (Keppel Land & China Vanke)

Project Name The Glades

Location New Upper Changi Road

Expected Date of T.O.P 31 December 2017

Tenure Leasehold 99 years

Site Area Approx. 343,173 sq ft

No. of Units 726 Residential Units + 3 Shop Units

Architect P&T Consultants Pte Ltd

Landscape Architect Peridian Asia Pte Ltd

Interior Designer Index Design Pte Ltd

Page 5: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Project Unit Mix

Description No. of Units Strata Area (sq ft)

1 Bedroom 103 452 – 753

1 SOHO 55 474 – 527

2 Bedroom Compact 105 570 – 753

2 Bedroom 198 667 - 914

2 SOHO 33 581 – 688

3 Bedroom Compact 68 840 – 1055

3 Bedroom 118 990 – 1248

4 Bedroom 20 1281 – 1680

4 Dual Key 10 1378 - 1561

Penthouses 16 1916 – 2595

Total 726

Page 6: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Why choose The Glades?

Page 7: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development
Page 8: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

To PIE

Location: Well Connected via Major Expressways

To PIE

To ECP

Source: www.streetdirectory.com

To ECP

Page 9: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

By Road: *20 Minutes to the Places that Matter

East Coast Park

*8 minutes

*All driving times are estimated

CBD and

Marina Bay

*18 minutes

Paya Lebar

*12 minutes Orchard Road

*18 minutes

Tampines

*10 minutes

Changi Airport

*15 minutes

Page 10: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Location: Intersection of Life and Business by Rail

Page 11: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

By Rail: MRT at Your Doorstep

Page 12: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

By Rail: Next Stop: Expo

JUST 1 MRT STOP AWAY…

• Changi Business Park

• Singapore Expo

• Singapore University of Technology and Design

• Changi City Point

Page 13: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

By Rail: Next Stop: Changi Airport

JUST 2 MRT STOPS AWAY…

• Changi Airport

• Direct line – No need to change train, luggage in tow

Page 14: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Transportation: Next Stop: Simei

JUST 1 MRT STOP AWAY…

• Changi General Hospital

• Refurbished Eastpoint Mall

Page 15: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

By Rail: Next Stop: Tampines

JUST 2 MRT STOPS AWAY…

• Tampines Regional Centre

• Tampines Mall, Tampines One, Century Square

• Ikea, Courts, Giant (via shuttle bus)

Page 16: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development
Page 17: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• 71 hectare business hub launched in 1997

• Houses some of of the world’s leading companies, with tenants including

Honeywell, IBM, Invensys, Ultro Technologies, Xilinx

• Also home to major financial institutions such as DBS Bank, Citibank,

Credit Suisse and Standard Chartered Bank

Investment Potential: Changi Business Park

Page 18: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• Large area of CBP completed for mixed use in 2012

• Changi City is Singapore’s largest integrated business park development

which merges high quality business space with lifestyle elements of a retail

and hotel

• Changi City comprises of shopping centre Changi City Point, the 313 unit

hotel Capri by Fraser, and a business space tower ONE@Changi City

Investment Potential: Changi Business Park

Page 19: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• Slated to be the first university in the world to integrate the concept of

design and innovation as a common thread in research and engineering

• It will be the only university to be located in the eastern part of

Singapore when its permanent campus is completed by 2015

• The new campus will be operational in 2018

• Headed by Tom Magnanti, SUTD, Institute Professor and the former Dean

of Engineering at Massachusetts Institute of Technology (MIT)

Investment Potential: Singapore University of Technology and Design

Page 20: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• MIT and SUTD will also develop a major collaborative research centre

intended to be a hub of innovation in the field of design, securing a long-

term collaboration and be strongly linked to the educational programmes

at MIT and SUTD

• SUTD’s aspiration is for this center to become the best place in the world

to conduct breakthrough research to address the grand challenges facing

the world today.

Investment Potential: Singapore University of Technology and Design

Page 21: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• Tampines is one of Singapore's four regional centres (along with

Woodlands, Jurong East and future Seletar)

• A regional centre is a second-tier commercial zone after the main CBD

• Regional centres primarily serve at least 800,000 people in each region,

containing a collection of shopping malls and commercial facilities

Investment Potential: Tampines Regional Centre

Page 22: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• Tampines Regional Centre is the first and most established regional

centre in Singapore

• Tampines Regional Centre is the focus of commercial activity for the

eastern region

• Many major banks and insurance companies such as AIA, UOB, OCBC and

DBS have chosen to establish their presence in Tampines Regional Centre

Investment Potential: Tampines Regional Centre

Page 23: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• The seventh busiest international airport today, Changi Airport is a major

air hub in Asia

• Serving more than 100 airlines with over 220 destinations worldwide,

Changi Airport handled more than 51.2 million passengers in 2012

• Changi Airport employs 32,000 staff currently

•Terminal 4 ($1.3 billion) & Terminal 5 + supporting infrastrucuture (Size

alone is ¾ of total current facilities)

Investment Potential: Changi Airport

Page 24: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• Plentiful of employment from multiple commercial hubs nearby

• Influx of foreigners in the banking, info-technology, medical and

educational sectors

• Increase in pool of potential tenants

• Employment increased demand for homes potential price

appreciation & good rental yields

Investment: Benefits: Employment = housing demand

Page 25: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Investment: Benefits: Singapore Conducive for Business

Page 26: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Investment: Benefits: Singapore a haven for Investment

Page 27: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Investment: Benefits: Singapore a haven for Business

Page 28: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Investment: Benefits: Keep the Tenants Coming!

Page 29: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Investment: Benefits: Rents on the Rise

Page 30: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Investment: Benefits: Good Pool of Tenants = Good Rental Yield

Development Location Type Rental Size PSF

OPTIMA @ TANAH

MERAH

TANAH MERAH KECHIL

AVENUE 2 Bedroom $3,800 1,000 to 1,100 $3.45

OPTIMA @ TANAH

MERAH

TANAH MERAH KECHIL

AVENUE 2 Bedroom $3,800 700 to 800 $4.75

OPTIMA @ TANAH

MERAH

TANAH MERAH KECHIL

AVENUE 2 Bedroom $4,200 900 to 1,000 $4.20

OPTIMA @ TANAH

MERAH

TANAH MERAH KECHIL

AVENUE 2 Bedroom $4,300 900 to 1,000 $4.30

OPTIMA @ TANAH

MERAH

TANAH MERAH KECHIL

AVENUE 3 Bedroom $4,900 1,100 to 1,200 $4.08

OPTIMA @ TANAH

MERAH

TANAH MERAH KECHIL

AVENUE 1 Bedroom $3,300 500 to 600 $5.50

Source: URA

Page 31: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development
Page 32: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• Keppel Land Limited is the property arm of the Keppel Group, one of Singapore's largest multi-national

groups

• One of Asia's premier property companies, Keppel Land is recognised for its sterling portfolio of award-

winning residential developments and investment-grade commercial properties

• Keppel Land has an established track record for luxury projects

• Past projects include Reflections at Keppel Bay, Corals at Keppel Bay and Marina Bay Suites

Lakefront Residences The Luxurie Corals at Keppel Bay

Reputable Developer: Keppel Land

Page 33: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

• Vanke is the largest residential real estate developer in the People’s Republic of China

• Business covers 53 cities in China

• In 2012, sales exceeded RMB 140 billion, the largest in the global real estate industry

• Has been put on Forbes’ 200 Best Small Companies List, Asia’s 200 Best Under A Billion

List, and Asia’s Fab 50 Companies List,

Wanhui Building (GuangZhou) No.5 Park (Beijing) Golden Mansion (Wuhan)

Reputable Developer: China Vanke

Page 34: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Development: Site Plan

Page 35: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Development: Site Plan

Page 36: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Development: Features

• Well spaced out units, most units

enjoy good views of either facing the

landed homes, lush landscape or

water areas

• Site is slightly elevated from ground

level

• Landscape designed by Peridian Asia

(Marina Bay Sands)

• Basement carpark

• Sheltered walkway direct from

development to bus stop or Tanah

Merah MRT

Page 37: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Development: Features

• Fully fitted units with appliances

from SMEG & Whirlpool

• Marble flooring provided for living

areas

• S.L.I.M wall system (Only for 1

Bedroom SOHO)

• Sliding Integrated Multi Function

(Patent)

• Other unique features to maximise

living spaces (TBC)

Page 38: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Development: Features

• Smeg is Italy’s largest privately

owned domestic kitchen appliances

manufacturer renowned worldwide for

its innovation, architectural style and

superb engineering

• Smeg is best known for its FAB range

of 1950s style, retro refrigerators that

have curved corners and come in a

variety of non-traditional colors and

patterns.

Page 39: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Development: Features

Whirlpool Corporation is a leader of

the $120 billion global home appliance

industry. Their appliances

are marketed in nearly every country

around the world.

Whirlpool manufactures appliances

across all major categories, including

fabric care, cooking, refrigeration,

dishwashers, countertop appliances,

garage organization and water

filtration.

The Whirlpool brand is the world's

No. 1 global appliance brand.

Page 40: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Amenities: Shop to your Heart’s Delight

• Tampines Mall

• Tampines One

• Century Square

• Changi City Point

• Bedok Point

• White Sands

• Refurbished East Point

• Upcoming Bedok Mall

Page 41: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Amenities: Abundance of Good Schools

• Temasek Primary School

• St Anthony’s Canossian Primary School

• Red Swastika School

• Yu Neng Primary School

• Victoria School

• Anglican High School

• Temasek Junior College

• Temasek Polytechnic

• ITE College East

Page 42: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

Wow!

1 minute SHELTERED walk to

Tanah Merah MRT, gateway to

Expo MRT and Changi Airport

MRT!

But then, what’s the

SELLING PRICE ??

Page 43: ERA Project Marketing Presentation for The Gladesera.blob.core.windows.net/media/The3c8/pdf/755944c.pdf• Changi City is Singapore’s largest integrated business park development

The Trilinq (LH99)

Jalan Lempeng

$1574 psf

Jade

Residences

(FH) Lew Lian Vale

$1592 psf

Midtown

Residences

(LH99) Upp Serangoon Road

$1479 psf

eCo (LH99) Bedok South Ave

3

$1410 psf

Sennett

Residence (LH99) Pheng Geck Ave

$1476 psf

Eight RiverSuites

(LH99) Whampoa East

$1306 psf

R Maison

(FH)

Sommerville

Walk

$1460 psf

8@Woodleigh

(LH99) Woodleigh Close

$1366 psf

Waterbank@Dakota

(LH99) Dakota Cres

$1714 psf

Kovan

Residences

(LH99) Kovan Road

$1410 psf

Centro Residences

(LH99)

Ang Mo Kio Ave 8

$1720 psf

Hillion

Residences

(LH99)

Jelebu Road

$1358 psf

Watertown (LH99)

Punggol Central

$1360 psf

*Source From URA/ERA

J Gateway (LH99)

Jurong East

$1500 - 1600 psf