erecruitment trends and techniques nafsa session gs-008 | seattle | 1 june 2005
DESCRIPTION
Session Chair / Co-Presenter: Cheryl Darrup-Boychuck C.E.O. of usjournal.com, LLC http://www.usjournal.com [email protected] ph 570-339-4731 Co-Presenter: Rachel Waldstein U.S. Department of State http://educationusa.state.gov [email protected] ph 202-619-4568. - PowerPoint PPT PresentationTRANSCRIPT
NAFSA Session GS-008 1
eRecruitment Trends and Techniques
NAFSA Session GS-008 | Seattle | 1 June 2005
Session Chair / Co-Presenter: Cheryl Darrup-Boychuck
C.E.O. of usjournal.com, LLChttp://www.usjournal.com
[email protected] 570-339-4731
Co-Presenter: Rachel Waldstein
U.S. Department of Statehttp://educationusa.state.gov
[email protected] 202-619-4568
NAFSA Session GS-008 2
The soul of the Internet is up for grabs.
• Spam Statistics (Pew Project)• 73% of all eMail; 6% respond
• Proposed Solutions• Safe Lists, Virtual Postage
• Privacy Policies• Alternative Media
• Phone, audio, XML / RSS…
NAFSA Session GS-008 3
Creativity makes a comeback...
via the journey to your URL.
Successful ≠ Most PolishedMass Transit OpportunitiesClever Take-AwaysBusiness-Card-Sized Promos
Customer-Oriented SensitivityExample: Southwest Airlines= SEVIS Reimbursement
NAFSA Session GS-008 4
(Trustworthy) statistics don’t lie;
no excuse to market blindly.
Source: Global Reach
NAFSA Session GS-008 5
Welcome to the Era of Precision Marketing.
Google and Yahoo! localization GeoMarketing example: Absolut Pay-Per-Click Campaigns
Points of Latitude, LongitudeCaution: Click Fraud
Update Content; Inbound LinksEducationUSA.state.gov
NAFSA Session GS-008 6
Collaborative efforts abound.(It’s messier than you think.)
Recruitment Fair Market Shared Resources = Messy Education = Shopping
IIE’s Atlas of Student Mobility Handshake vs Psychometrics Like all paradigm shifts:
Old will be enriched by the new
NAFSA Session GS-008 7
U.S. Department of StateBureau of Educational and Cultural Affairs
EDUCATIONAL INFORMATION &
RESOURCES BRANCH
NAFSA Session GS-008 8
SOUTH AMERICA
Rosemarie ArensAFRICA
Nancy Keteku
MEXICO/ CENTRAL AMERICA/ CARIBBEAN
Nichole Johnson
S. EUROPE/ MIDDLE EAST/ N. AFRICA
Kristen CammarataEURASIA
Allison Hawley
EAST ASIA/PACIFIC
Chalintorn Burian
SOUTH ASIA
Kathleen Alam
EUROPE
Sherri Spillman
478 Centers in 8 Regions; 8 Regional Educational Advising Coordinators (REACs)
NAFSA Session GS-008 9
Technology Survey Responses
Africa: 14/ 45 East Asia & Pacific (EAP): 14 / 120 Eurasia: 19 / 68 Europe: 27 / 95 Middle East & North Africa (MENA): 3 / 12 Mexico, Central America, & Caribbean (MCAC): 8
/ 51 South America: 37 / 73 South Asia: 9 / 19 TOTAL REPONSES: 131
NAFSA Session GS-008 10
Internet Access & Reliability:Excellent, Good, Fair, or Poor?
80% of all regions report either excellent or good access
14%
50%
25%
24%
25%
36%
68%
56%
50%
65%
67%
55%
44%
33% 33%
29%
0% 25% 50% 75% 100%
Africa
EAP
Eurasia
Europe
MENA
MCAC
South America
South Asia
Average
Excellent
Good
NAFSA Session GS-008 11
Technology Used by Centers
85%
61%
21% 18%10% 10%
0%
20%
40%
60%
80%
100%
NAFSA Session GS-008 12
Comments from Advisers
Congo: “The demand for technology is increasing… however, the suppliers of Internet service are very limited and very expensive… lack of dependable electricity anywhere in the country.”
Zimbabwe: “It is no longer feasible for students from anywhere, Zimbabwe inclusive, to apply to the US without using email/Internet on a regular basis.”
NAFSA Session GS-008 13
More Comments from Advisors
Taiwan: “With our government’s goal to turn Taiwan into “technology island” and as leading computer components manufacturer, the access to internet is just as easy and necessary as breathing air.”
India: “[The] Internet boom really helped Indian students applying to US universities.”
Brazil: “The increasing use of technology at our center and country has made our outreach work as advisers easier and faster.”
NAFSA Session GS-008 14
Preferred Format forReceiving Information
71%63%
54%
17%
0%
20%
40%
60%
80%
100%
Print CD Rom Web link PDF
NAFSA Session GS-008 15
Tips for Internationalizing Your Website
Clear title and link from front page Admissions and financial aid
information for international students in one place
Few graphics Friendly faces Multiple languages (basic information) Contact person and e-mail address
NAFSA Session GS-008 16
Final Notes
Visit our website--http://exchanges.state.gov/
education/educationusa/uniadvising.htm
Contact EducationUSA advising centers directly
Offer financial aid / scholarships
NAFSA Session GS-008 17
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Leave your business card Write to [email protected] Access www.usjournal.com
Thank you!
usjournal.communiquéeRecruitment Trends and
Techniques
Published by Cheryl Darrup-Boychuck usjournal.com, LLC
NAFSA Session GS-008 18
eRecruitment Trends and Techniques
NAFSA Conference | Seattle | 1 June 2005
Session Chair / Co-Presenter: Cheryl Darrup-Boychuck
C.E.O. of usjournal.com, LLChttp://www.usjournal.com
[email protected] 570-339-4731
Co-Presenter: Rachel Waldstein
U.S. Department of Statehttp://educationusa.state.gov
[email protected] 202-619-4568