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Mobile & eRetail March 7, 2012 woensdag 7 maart 2012

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Page 1: eretail12 - Sven Huberts - Isobar

Mobile  &  eRetailMarch  7,  2012

woensdag 7 maart 2012

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Mobile & eRetail | 2012

Consumer Contradiction

Maximize Choice Flexibility

Minimize ChoiceComplexity

woensdag 7 maart 2012

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Mobile & eRetail | 2012

Flexibility and Complexity

5.3 research events in 201010.4 research events in 2011

When using smartphones instore, more than 50% of consumer do not buy on that visit.

woensdag 7 maart 2012

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Mobile & eRetail | 2012

Mobile & eRetail

42% of mobile phones are smartphones

70% of mobile phones are smartphones

39% growth YOY in mCommerce until 2016

2.3% Conversion rate for tablets(2.5 for desktop’s)

woensdag 7 maart 2012

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Mobile & eRetail | 2012

The Three Complications

Don’t get caught in the technological armsrace unless you know what you’re fighting1.

2.3.

Flexibile mobile functionality means organizational flexibility

Consumer Complexity

woensdag 7 maart 2012

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Don’t get caught in the technological arms race unless you know what you’re fighting. 1

woensdag 7 maart 2012

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Mobile & eRetail | 2012

Possibility vs Reality

woensdag 7 maart 2012

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Mobile & eRetail | 2012

Airwalk’s invisible augmented reality pop-up store

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Mobile & eRetail | 2012

In the face of complexity, think small

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Mobile & eRetail | 2012

Should I develop a mobile website or mobile app ?

VS

App Website

woensdag 7 maart 2012

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Flexibile mobile functionality means organizational flexibility2

woensdag 7 maart 2012

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Mobile & eRetail | 2012

Mobile and PC

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Mobile & eRetail | 2012

Tesco

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Mobile & eRetail | 2012

The “AppleStore Experience”

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Mobile & eRetail | 2012

Flexibility for Everyone

There needs to be flexibility and agility across departments to make the most of mobile’s potential

woensdag 7 maart 2012

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Consumer flexibility3

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Mobile & eRetail | 2012

Our Final Complications

Cutting through the technological complexity by starting small and developing an understanding of what consumer actually need and use.

Cutting through the complications that arise out of mobile’s functional flexbility by aligning your organization and stakholders to be agile and function across departments

I would like to return to the initial observation concerned with complexity for the consumer and helping in the decision making process.

1.2.3.

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Mobile & eRetail | 2012

Choice complexity

To make choices simpeler, consumers make sub-sets of

their preferred products and then choose from them.

woensdag 7 maart 2012

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Mobile & eRetail | 2012

Social-Mobile

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Mobile & eRetail | 2012

Mobile CRM

Insert video from youtube

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Mobile & eRetail | 2012

Mobile CRM

Insert video from youtube

woensdag 7 maart 2012

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Mobile & eRetail | 2012

Bridging systems

Mobile is only a bridge that connects and integrates

other infastructural systems like CRM, social media, or organizational

structures

woensdag 7 maart 2012

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Bedankt!

woensdag 7 maart 2012