erhvervsakademi aarhus
TRANSCRIPT
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Be Competitively Unpredictable!
Hey! Free books on 15inno.com!
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Timing is more important than ever!
Faster pace, shrinking window of opportunity, less time for cash cows
Open innovation and biz model innovation are key for becoming competitively unpredictable!
Future winners make communities work!
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“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
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Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
Supplier Summits, Entrepreneur Days
Partnerships, alliances, consortia, networks
Communities – real life and virtual
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FMCG PHARMAMEDTECH
Cycle time, money, IPR and conservatism
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Radical innovation comes from non-domain experts
Participation is the new brand
We have no choice!
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Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
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Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice
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Most corporate innovation teams play catch-up!
Where is the vision and drive?
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They lack communication skills and efforts!
They lack the courage to speak up!
They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
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Be selective – you don’t have enough resources!
Educate up, down and outside!
Build on existing culture – and learn from others!
Understand the TBX (O) dynamics!
Experiment, iterate – and learn from failure!
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Our Approach
Learning from Others - 12 interviews with leading OI companies.
Learning from The LEGO Group - input from over
30 practitioners including 10 interviews
Learning by Doing - 4 micro pilots to test capabilities, culture and appetite
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Current pilot projects:• "People are much more likely to act their way into a new way of
thinking, than think their way into a new way of acting."• Richard Pascale
• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform
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Open innovation as a term will disappear!
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“When someone tries to innovate within a traditional organization, few will understand what he/she is doing, but everybody will understand who is a trouble-maker.
After the innovation has been embraced by the organization, few will remember who started it, but everybody will remember who was a trouble-maker.
This is the dilemma encountered by many intrapreneurs - they risk punishment for success.”
Credit: David Nordfors
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No networking culture, no innovation culture! Direction, training, time are key for success!
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Intrapreneurship
Hey! Free books on 15inno.com!
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“I believe we possess all the resources and talents necessary. But the facts of the matter are that we have never made the national decisions or
marshaled the national resources required for such leadership. We have never specified long-range goals on an urgent time schedule, or managed
our resources and our time so as to insure their fulfillment.”
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Man on the Moon: Biz plan competition at Danfoss
New ventures, identify talent, change culture
Troublemakers: How do you deal with them?
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People first, processes next, then ideas
TBX: Middle managers are the biggest challenge
Intrapreneurship + open innovation?
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1) Innovation leaders and 2) intrapreneurs
Holistic view: Go beyond products, technology
Networker, communicator, intrapreneur, influencer
Adaptive, tolerance for uncertainty, optimist
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“…an intrapreneur must have the ability to see and pursue possibilities by piecing together innovations across three or more business functions simultaneously .’”
Paul Campbell, former VP, HP
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Social media
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!
![Page 28: Erhvervsakademi Aarhus](https://reader038.vdocuments.net/reader038/viewer/2022102815/555b6518d8b42a66338b4f52/html5/thumbnails/28.jpg)
Timing is more important than ever!
Faster pace, shrinking window of opportunity, less time for cash cows
Open innovation and biz model innovation are key for becoming competitively unpredictable!
Future winners make communities work!
![Page 29: Erhvervsakademi Aarhus](https://reader038.vdocuments.net/reader038/viewer/2022102815/555b6518d8b42a66338b4f52/html5/thumbnails/29.jpg)
Internet and social media are key drivers for oP&G talk the talk – will they walk the walk?
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Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
![Page 31: Erhvervsakademi Aarhus](https://reader038.vdocuments.net/reader038/viewer/2022102815/555b6518d8b42a66338b4f52/html5/thumbnails/31.jpg)
Internet and social media are key drivers for oBut not all companies get it yet…
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Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice
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Is there really a need?
Passionate people work with facilitators!
You need a strong communication plan!
What (business) value can you offer?
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Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!
…tools, services and platforms that drive virtual interaction and involvement for innovation efforts
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Generate more ideas, faster
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Generate more ideas, faster
Identify and interact with innovation partners
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Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
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www.hootsuite.com
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Promote corporate innovation capabilities
Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
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What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As
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Management = What’s in it for them?
Lack of time leads to Catch 22
Facilitators must educate – up as well as down
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Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate
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Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!