eric abensur, ceo at venda.com at first tuesday and the future of online shopping

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Eric Abensur Venda Group Chief Executive

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View the video from this presentation: http://www.youtube.com/firsttuesdayuk Sign up for our next event: http://www.firsttuesday.org.uk This is a presentation from the First Tuesday Executive Breifing held Tuesday 3rd April 2012, ’The Future of Online Clohtes Shopping".

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Page 1: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

Eric Abensur Venda Group Chief Executive

Page 2: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

We now live in the age of new retailing, in a

multichannel world…Their high street, their

computer, their smartphone - all these offer

different ways of shopping [for consumers] and

all are converging.

Philip Clarke, Tesco Group CEO. 8 June 2011

Page 3: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

• The world’s largest on-demand convergent

commerce platform for retailers and manufacturers

• Cloud-based solution for integrated web, mobile,

social, call-centre and store channels

• 250 people across three continents help our

customers to grow their revenues in the most cost

effective way

• $1 Billion annual transactions in 2011 and growing

About Venda

Page 5: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

Online fashion retail is changing as customer

behaviour is changing

Page 6: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

UK clothing and footwear market

£41Bn in 2011*

Online market value

£4.8Bn in 2011**

Forecast £6.9bn by the end of 2015**

12% Clothing and footwear already online

Source Verdict Retail * Mintel ** 2011

Page 7: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

From this

To this

Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

No longer a straightforward journey…

Page 8: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

Among cross-channel shoppers 51% want product immediately and 18%

believe it is easier to return if purchase is offline

77% of online shoppers use reviews to make a purchase decision

Conducted online research prior to purchase is required by 89% of

consumers making in-store purchases

Shoppers in stores 25% would like to have products delivered to home

Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

…Consumer behaviour changing …

Page 9: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

Multi-channel shoppers spend 50% more than single channel shoppers

Satisfied multi-channel users have higher attitudinal loyalty

Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

…creating significant opportunities for retailers

Page 10: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

Customer behaviour is changing…retailers must

adapt and invest fast

Page 11: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

Increasing interactivity

• Consumers are less and less constrained by bandwidth

• 4G mobile will increase the desire for rich, interactive experiences on

mobile devices

• Static, flat informational online stores will lose out to dynamic content

Page 12: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

Mobile Commerce is today a necessity…

Consumers will expect mobile capabilities

to equal online

2012

2013

Wireless will be central to

online commerce

Engagement

Loyalty

Payment

Page 13: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

…and will drive convergence into the store

Utilise precise Geofences to monitor shoppers and

consumer behaviours

Use time and location sensitive messages to drive store

traffic

Deliver specific promotions based on entry, check-in and

exit

Use in-store actions to generate analytics to a deeper level

Page 14: Eric Abensur, CEO at Venda.com at First Tuesday and The Future Of Online Shopping

Social Commerce, a new consumer experience

•90% of consumers trust

recommendations from

people they know

(econsultancy)

• 67% of consumers spend

more online after getting

advice from their online

community of friends (internet

retailer)