erica clegg
DESCRIPTION
InDigital Connect - Erica KleggTRANSCRIPT
Erika Clegg @ecjc [email protected]
“Creativity challenges technology, technology
inspires creativity”
Erika Clegg @ecjc [email protected]
THE OLD WORLD
BIG AGENCY
BIG CLIENT
BIG PROJECTS
BIG AUDIENCE
BIG BUDGETRESEARCH
PRODUCTION MEDIA
Erika Clegg @ecjc [email protected]
THE NEW WORLD
NIMBLE AGENCY
ENLIGHTENED CLIENT
LEAN BUDGET
GROUND-BREAKING PROJECT
BIG, VARIED AUDIENCE OF INDIVIDUALS
Erika Clegg @ecjc [email protected]
THEN, BILL BERNBACH…
+
C O P Y W R I T E R A R T D I R E C T O R
Erika Clegg @ecjc [email protected]
AND NOW WE…
+ +
C O P Y W R I T E R A R T D I R E C T O R G E E K
Erika Clegg @ecjc [email protected]
BRAND
OBJECTIVE
SCATTERED AUDIENCE
DISPARATE CHANNELS
VARIED MESSAGES
BIG DATA
£ %
Erika Clegg @ecjc [email protected]
“A highly targeted message that’s
poor will be out-performed
by a great creative message
with no targeting”
Erika Clegg @ecjc [email protected]
Erika Clegg @ecjc [email protected]
Erika Clegg @ecjc [email protected]
Erika Clegg @ecjc [email protected]
Erika Clegg @ecjc [email protected]
Erika Clegg @ecjc [email protected]
I N V E S T•
D E P LO Y•
M A I N T A I N A U T H E N T I C I T Y•
A D A P T
Erika Clegg @ecjc [email protected]
Erika Clegg @ecjc [email protected]
Erika Clegg @ecjc [email protected]
Erika Clegg @ecjc [email protected]
2004
20,000,000
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Source: Gartner, IDC, Strategy Analytics, Machina Research, company filings, BW estimates
Num
ber
of d
evic
es in
use
(in
tho
usan
ds)
Personal Computers
Internet of Things
Smart TV’s
Wearables
Smartphones
Tablets
Global Internet Device Installed Base Forecast
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
