ericsson user and iot data analytics · pdf filekey contributor to nb-iot in 3gpp...

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Telebriefing Accelerating IoT | Public | © Ericsson AB 2016 | 2016-01-14 |

Accelerating IOT

Telebriefing on CES launches – 14 January 2016

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DIVERSIFYING CELLULAR FOR MASSIVE IOT

Telebriefing - Accelerating IoT | Public | © Ericsson AB 2016 | 2016-01-14 | Page 2

David Hammarwall, LTE Product Manager

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PREDICTED IOT

CONNECTED

DEVICES IN 2021

market outlook

M2M (TODAY)

15 Billion

IOT

(YEAR 2016 +)

Source: Ericsson Mobility Report Telebriefing Accelerating IoT | Public | © Ericsson AB 2016 | 2016-01-14 | Page 3

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Use Case diversity

COST

BATTERY LIFE PERFORMANCE

COVERAGE

BI-DIRECTIONAL DATA

SECURITY

RELIABILITY & QoS

POSITIONING

TRANSPORT & LOGISTICS: Goods tracking

SMART CITIES: Smart bicycles

INDUSTRIAL: Process monitoring & Control

SMART BUILDINGS: Home automation

Its now editable!!

COST

massive

iot

Smart metering

Smart grid management

UTILITIES

Fleet Management

Goods tracking

TRANSPORT & LOGISTICS

Smart parking

Smart bicycles

SMART CITIES

Climate-Agriculture

monitoring

Live stock tracking

AGRICULTURE

Smoke detectors

Alarm systems

Home automation

SMART BUILDINGS

Flood monitoring & alert

Environmental

monitoring (Water, air,

noise, etc)

ENVIRONMENT

Wearables

Kids/Elderly tracker

Medical monitoring

CONSUMERS

Process monitoring

& Control

INDUSTRIAL

Waste management

City lighting

Maintenance monitoring


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GLOBAL

REACH

SECURITY

Cellular is THE

foundation DIVERSITY

ECOSYSTEM SCALABILITY

QUALITY OF

SERVICE

TOTAL COST OF

OWNERSHIP


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Full range of solutions Addressing diversity of use cases

Global cellular

IoT for all GSM

markets

Wide range of

Massive IoT

applications

Ultra low-bitrate

Massive IoT

applications

NB-IoT

LTE-M

EC-GSM

Massive IoT


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Ericsson launching SW 17A for Massive IoT

MODULE COST

REDUCTION

YEARS

BATTERY LIFE

10+ BETTER

COVERAGE

7x DEVICE

CONNECTIONS

1M+

Support massive

number of connections

per cell site

Extended Coverage

(NB-IoT)

Extended Long DRX

(LTE-M & NB-IoT)

NB-IoT devices support

90%


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Reduced Device Cost Improved Coverage Improved Battery Life

150 MBPS

300 MBPS

450 MBPS

600 MBPS

1 GBPS

Cat-1 (LTE-M) Power Saving Mode

(GSM, LTE-M, NB-IoT)

Extended DRX (GSM, LTE-M, NB-IoT) Extended Coverage

(GSM & NB-IoT)

Cellular Performance diversification

(NB-IoT)

Narrowband-IoT

Cat-0 (LTE-M)

Cat-M

(LTE-M)


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Ericsson leading in cellular iot

INDUSTRY

ECOSYSTEM

CUSTOMER

1ST LIVE TRIALS & DEMOS

INTEL ALTAIR

SEQUANS SONY

1ST LIVE TRIALS & DEMOS

VERIZON AT&T

SKT ORANGE

KEY CONTRIBUTOR TO NB-IOT

IN 3GPP STANDARDIZATION

WORK

GSMA MOBILE IOT INITIATIVE

NB-IOT FORUM

First launched EC-GSM offering and now first launching LTE-M & NB-IoT


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Ericsson - E2E IoT Transformation Partner

IND

US

TR

Y S

OL

UT

ION

S CONNECTIVITY

ECOSYSTEM

DATA CUSTOMIZATION

PLATFORMS SECURITY


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ONE NETWORK,

MULTIPLE INDUSTRIES

DIVERSIFYING CELLULAR FOR MASSIVE IOT


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CAPITALS

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User and Iot Data Analytics

Marcelo Malizia, UDM Marketing Manager

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Source: Ericsson Mobility Report, Nov 2015

Connected Devices

in 2021 28 BILLION

15 billion INDUSTRY and CONSUMER M2M / IoT DEVICES

13 billion MOBILE PHONES, PC’S, LAPTOPS, TABLETS


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Leverage on the data asset

User

Cellular and non-Cellular communication

Consumer IoT Industry IoT

+ + Leverage

existing

subscriber

data asset

Identification Security Authentication Services

~12.5B* ~5.5B* ~10B*

* Estimated numbers for 2021. Source: Ericsson Mobility Report November 2015


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Launching Ericsson User and IoT Data Analytics

User and IoT

subscriber

database

Other data

sources

Contributing to:

UDC

Operational

efficiency

User

experience

Vertical

opportunities

Extract

insights

Create

Value Analyze

UDC embedded analytics

Unlock

data


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User and IOT data analytics solution characteristics

Analyze Expose

Report View

Data management

embedded analytics

Real-time

Massive data

analysis

Database

performance

› FAST to deploy

› FLEXIBLE to customize

› QUICK to scale

› SIMPLE to integrate

Consolidate - Analyze - Expose

Protecting

users privacy


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Ericsson subscriber data management solution

Empowering the Internet of Things value chain

Real-time

analytics on

data

Controlled

access and

exposure of

data

Service access

for users and

IoT devices

Data consolidation Data monetization Data security

New New


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New Values from Insights

User

experience

Vertical

opportunities

Personal management

of connected devices

Monetize insights

towards the industry

Operational

efficiency

Internal efficiency on

IOT and User data

management

Analytics use cases

IOT Cross DB

consistency

Plan-to-

provision

Smart

alarm

KPI

monitoring

Roaming

analytics

Roaming

analytics

Connected

house

Connected

bicycle

Connected smart

billboard


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Ericsson and Swisscom working together to improve network and

operational efficiency based on subscriber data analytics.

CHALLENGE

› How to secure network performance

while extracting insights from

subscriber database in real time.

› Be prepared for the unknown.

Different stakeholders requesting

different answers - and they need

fast answers

SOLUTION

Ericsson User Data

Consolidation (UDC)

Empowered with embedded

Data Analytics functionality

GOALS TO SWISSCOM

› Efficiency and speed

› Answer to stakeholders

needs quickly

› Securely pave the way

towards Big Data

In collaboration with:

http://www.google.se/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjbhsm0utHJAhVBXBQKHaV5ALcQjRwIBw&url=http://www.cardchange.ch/en/buy-swisscom-gift-cards&psig=AFQjCNGGWjY-gR8bkLSSukwMpHQswP9HQA&ust=1449842508299199

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Plan-to-Provision IOT

Ericsson

Centralized

Database

Analyze

Expose

Fresh

database

360o view of data

› Be ready for massive roll-out of IoT devices with different

characteristics

› Agile management of devices (e.g. active, deactivate,

reconfigure)

› Optimize provisioning data for each device type

› Export only relevant data and attributes (no “noise” data)

Operator

Bulk provision

Managing mass IoT

devices more efficiently

Be able to add, remove

and change device

configurations centrally

Operational efficiency Examples

Efficiency Customer Vertical

› Optimize services quality settings on device basis

› De-provision inactive devices (upon certain

conditions)

› Move massive number of devices to new access

types or service (e.g. 3G to 4G and later 5G)


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Connected bicycle User experience and Vertical opportunities

› Device monitoring (e.g. find my bike)

› Control from distance (e.g. lock/unlock)

Consumer

Smart bike

Ericsson

Centralized

Database

External

databases

User and

device data Analyze Expose

User and IoT

data analytics

› Target offerings to owners of high-end

bikes (e.g. racing bikes or mountains bikes)

› Potential fraud/theft detection and control (e.g.

bike moving in a different location than its owner,

notify owner, lock, locate)

Vertical - Insurance company

› Bike rental history (who rented it, when)

› Planning and maintenance (insights and

reporting on bike service usage and bikes’

connectivity )

› Locate available bikes (service to consumers)

Vertical - Community bicycles

Insurance

City bikes


Empowering Operators to provide

more value in the IoT chain


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IoT roaming Analytics

Ericsson

Centralized

Database

Global insights › Providing better device tracking

capabilities

› Improving revenues

› Ensuring QoS when roaming


Operational efficiency and Vertical opportunities

› Track where the containers are

› Track where they have been and if they

deviated from the planned route

Vertical – Containers’ company

› Track roamers location

› Optimize roaming partnerships

› Evaluate how changes in regulation will

affect roaming revenue

Operator

Resources

Roaming

optimization


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Ericsson OFFERS:

Experience, credibility and market presence

Analytics with simplicity

Device agnostic solution


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ericsson user and iot data analytics · pdf filekey contributor to nb-iot in 3gpp...

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