erika noll webb - moving gamification from concept to design to development in enterprise...



www.ssmaritime.com



Socialization Presentations to Product Teams Blogs, Articles, Social Networks Design Jams Work with Teams Research What else?



Resistance in the org Gamification is not

about making a game out of enterprise software

Focus on business goals and objectives

User Experiencewww.twopennyparties.com



Presented basics of gamification and game mechanics

Examples Brainstorming



Getting the word out

Blog Articles Twitter Internal Social

Network



Executive Support Scenarios and Teams Gamifying the Day



Presented an overview of gamification to the organization

Proposed a gamification design jam › A great exercise › Supports our goal of innovation

“Lower the bar for acceptance”



15 application flows from all the product pillar teams

› 15 teams of 9 members

› Additional staff for administration and scoring

Possible business goals to consider were provided

Provided a user profile or persona



Have now run this session in multiple countries with multiple groups internally as well as conferences

Have done it with as few as 3 teams of 3 people

Have used the same flow for all teams



Presented on gamification and game mechanics to any team who asked

Worked with individual product teams to be a gamification resource for design



Focus Groups Customer Feedback Sessions Usability Sessions

Refine and Redesign!



Started with a functional prototype Worked with management to

determine timeline Secured development resources to

code gamified flows

erika noll webb - moving gamification from concept to design to development in enterprise...

Technology

oracle andor

teams research

product teams blogs

product pillar teams

gamification design

org gamification

overview of gamification

user profile