ERIKA L. FEINBERG

CHIEF MARKETING & OUTCOMES OFFICER

Partnership Development, Niche Marketing, Systems & Service Training, Growth Strategist, Impact Articulations, Solutions, Multi-Channel Technology & Workflow Whiz

PUBLIC SPEAKER, TEACHER, TEAM PLAYER & DELIVERY MACHINE

WWW.LINKEDIN.COM/IN/ERIKAFEINBERG/ CELL: 602-617-9111 OR ERIKA@APEXOUTCOMES.COM 11232 E. Beryl Avenue Scottsdale, AZ 85259 Dear Hiring Committee, I’ve already made millions, and I want to devote 100% of my talents, my following and my energy to a meaningful, high-impact company in a Multi-Channel Marketing, Events and Training/Development and Seemingly Effortless Market Domination FTE capacity. I’ve been quite busy serving very happy clients: Crafting and executing on multi-channel marketing plans that streamline and invigorate their success Crafting curriculum and teaching CE and workforce development programs Purposefully public speaking to help engage target audiences and achieve goals I put my entire heart and life into my work, and I break records by leveraging my ability to educate, market, organize efforts, and excite; through all mediums. I have built a following of over 1 million curious adults who care about their quality of life, and I know how to meaningfully target, engage and retain appreciative audiences, for everyone’s benefit. “Erika somehow always gets to the heart of a goals and issues, and makes it all seem fun and easy. She sifts through the noise and guides efforts onto the most lucrative and desirable path. She’s been a blessing.” I’m also a techie, an internet marketing and lead gen guru…and avid ‘Type-A’ efficiency expert. I have solid success stories in regard to complex projects, logistics, programs, partnerships, automation… …marketing programs, hundreds of millions in sales, KPI definition and over-achievement, trainings… …curriculum development, teaching, workforce training and excitement, and effective public speaking… I collaborate, soak it all in, plan, go nuts on the plan, and cause impressive results for all stakeholders. I public speak and execute on events in an effort to cause excitement, open doors and achieve goals.

Very Warmest, Erika Avid engager, inspirer, efficiency & loyalty builder, organizer, master communicator, and winner

Please do not hesitate to contact me with questions! …and enjoy the info below

East Coast: CT Public & Private School Salutatorian, then Boston University, B.S. Communications Track record of dominating markets: multi-channel (retail, print, online, events, 3PL and warehousing) Re-designed, organized, automated and drove growth of 3 companies into market leaders, sustained

them, defined and over-achieved all KPI’s, and successfully sold all 3 companies Software, ERP, Digital Mktg, High-End Consulting, Healthcare, Branding, Partnerships, Events, Training Generated over $90 million in revenue, and built the largest multi-channel merchant business in the

country (Designed and Drove - Retail, eCommerce, Edu/CE/Events, Publishing, Device Distribution, SCM) – Have a loyal following of over 1 million medical and corporate professionals served and/or trained!

Established all business units, processes, KPI’s, growth strategies, training and marketing programs Designed & managed 100% of service, sales, eCommerce, logistics, HR and financial operations Co-founded a venture philanthropy non-profit, Social Venture Partners, that is now worldwide

Expert Level Technical Skills: Types 85 WPM, Microsoft Suite, Adobe Suite, CRM, ecommerce and analytics tools such as Google, Omniture, Coremetrics, GoDaddy, Wix, Magento, ASP.netstorefront, NopCommerce, email tools such as Vertical Response, MailChimp, Hubspot, Constant Contact, ExactTarget, Telemetrix, HTML. Astute project management, event management, ERP automation skills, lead generation, list building, SEO, SEM, SM, CMS, ISD, curriculum design and delivery, BlackBoard, NoteBowl, Skype, Livestreaming, Mobile Apps.

ApexOutcomes, LLC –Chief Marketing & Outcomes Officer – Scottsdale, AZ July 2014-Present

Created ApexOutcomes when ActiveForever was sold because the new ownership retained Feinberg as a consultant. ApexOutcomes is currently serving multiple experienced corporate “C’s” in establishing most effective business growth strategies (re-invigorating), (re-inventing) crafting multi-channel articulations/sales presentations, creating tools and workshop curriculum, teaching interactive workshops, and public speaking. The consulting business has taken on a life of its own, and is being run by my E&I supervisor at ASU. My preference is to take on a FTE role in a CMO. Development and training capacity in a larger corporate environment.

ASU- Office of Entrepreneurship & Innovation (E&I) – Entrepreneur in Residence & Instructor - Tempe ASU campus. Assisting faculty and motivated students of all college levels, and all disciplines. Teaching ideation, business planning, entrepreneurship, project management, critical thinking, financial modeling, collaborating skills; and mentoring students in regard to streamlining communications for competitions, grants, venture capital funding, (and they win!), and successful venturing. – July 2015-Present

ActiveForever – Scottsdale, Arizona: CEO and Chief Outcomes Officer 2004 – July 2014 (100% stock sale of the entire business; including the commercial real estate. ActiveForever was comprised of one of the highest ranked ecommerce businesses in the country, an extremely successful educational print product catalog, retail stores, inbound customer service, CE education services, warehouse/distribution services business units.). The company was run like a living M.B.A., and became a marketing/sales services business to strategic partners and its suppliers, due to its operational efficiencies, its innovative spirit, and its success as a wholesaler and retailer of devices and supplies.

On the surface, the company appeared to be a retailer of devices and consumer medical products, yet it evolved into being a full-service sales and high-integrity lead generation services agency to its suppliers and sponsors/complementary strategic partners such as drug companies, surgical parts companies, and medical content distributors. The company also actively improved patient care processes and outcomes.

Under Feinberg’s leadership, the company became one of the most respected multi-channel sources of equipment, supplies and device innovations to the medical, OSHA, safety, corporate, travel and athletics markets. The company’s mission, very uniquely, has been infusing creativity and alternative solutions for the improvement of care outcomes, performance and quality of life, for care providers, athletes, patients, and those who care about staying active in his/her life.

Feinberg immediately re-planned and re-branded every aspect and every channel of the business; retail, print catalog, eCommerce, logistics service center, and call center approach.

The company dominated the ‘cash-pay’ marketplace, nationally; serving over 8,000+ extremely stressed and particular customer/month, and often serving vital (life or death) types of needs.

The supply chain grew to over 750 suppliers; applying a new win-win industry partnership model. The company grew as fast as 200,000% and served more than 1 million loyal B2B and B2C

customers, and managed a very large and complex accounting department and P&L with success. The double-opt in email list grew to just under ½ million loyal and responsive recipients. The company generated over $90 million in revenues, quite efficiently, through 2014 as a direct

effect of Feinberg’s efforts, and experienced close to zero turnover, (aside from employees leaving to attend Law School and Business School!).

The website, and overall web presence, including its social media, has changed notably under the new ownership, yet under Feinberg’s leadership, the eCommerce website, and social media presence, was one of the top naturally ranked in the country despite a very crowded marketplace, and also served approximately 750,000+ visitors/month. (Defined and overachieved all KPI’s)

Raised sponsorship dollars, which transformed all marketing costs into profit centers. This was accomplished in a turnkey fashion by leveraging effective value props/presentations/articulations.

Successfully engaged press and industry experts with valued stories and appreciated content, through all mediums in an effort to promote ActiveForever, and enrich our target writers’ content.

Crafted and managed strategic corporate win-win partnerships that helped generate billions in revenue for its clients. (Our project with Abbott Labs was written up in their annual report!)

The company took an innovative B2B2C approach that enabled it to thrive and proliferate messages in a machine-like fashion, and enabled associated non-profits to thrive, while many similar companies in the marketplace have gone out of business.

Successfully completed a real estate sale, and 100% stock sale of the company within 6 weeks.

ActiveForever’s corporate culture was run much like a living MBA, employed primarily technologists and designers, and empowered its employees to be mentored and run with a very clear mission, vision and goals. ActiveForever served a very protective and regulated marketplace with great speed and success, and served many health plans, medical care providers, athletics organizations, government agencies, condition-specific non-profits, adult planned communities, self-funded employers and health care facilities. ActiveForever was leveraged as a source of education and the launching of innovative equipment, supplies and devices for practically any physical, environmental, safety, discomfort, injury, OSHA, or disability issue. ActiveForever did not engage in insurance billing, so 100% of its revenue has come from the high quality “cash-pay”, discerning adult customers; B2B, B2C, strategic corporate partners, and Cause-Related/Non-Profits. ActiveForever won multiple awards, and was also chosen as a case study by the Kauffman Foundation FastTrac Entrepreneurship Education program. eStreet Holdings purchased Incite Partners and Incite Partners became eStreetSearch CEO eStreet Search - Retained Executive Search Consultant 11 contiguous years of executive search in the technology industry for the top brands in the world. Tempe, Arizona: January 2001 – December 2003

Incite Partners – Scottsdale, Arizona: Managing Partner 1999 – 2000 (Acquired by eStreet Holdings)

Served a variety of top-brand technology companies in the industry such as Oracle Corporation, Turner/Time Warner, BroadVision, Juniper Networks, venture capital and private equity firms.

Helped perform Market Research as well as Retained Executive Search services; identifying executives and building executive teams for new business units, or replacements/improvements.

Worked on retainer, serving boards of directors and “C” level executives, and had to work fast; to build new business units or repair failing ones to positively affect shareholder value.

Successfully negotiated, structured and completed a total acquisition of Incite Partners to one of the venture capital companies it was serving (eStreet Holdings), within a 2 month time frame.

Simultaneously: eMarketing Inc. Investor and Co-Founder Scottsdale, AZ: 1999-2001

Helped plan, launch and position eMarketing to turn a profit within three months; serving brands such as Kraft, Marriott, Quaker Oats, Georgia Pacific, ForeverLiving and Conagra.

The company, very uniquely, helped large organizations leverage the internet to do business with one another more effectively, as well as leveraged the internet to generate (often new) revenue.

The business was one of the original “Digital Agencies”, grew over 3,000%, and completed a successful sale to the nation’s largest privately held promotions company within two years.

Simultaneously: Social Venture Partners Arizona Investor & Co-Founder Phoenix, AZ: January 2000 A venture philanthropy organization funding and advising non-profits serving children and education.

Helped attract 120 high profile investors who all invest cash and time/expertise into investees. Helped build a very impressive and effective board of directors, as well as sub committees that

paired investees’ desires and expertise with the diverse needs of the investees. Served on the Board of Directors, and also served on the board of other organizations. The organization’s venture philanthropy model is now duplicated and practiced throughout the

U.S. and worldwide. The model is also endorsed and used by McKinsey and Company. Pearson Partners Division of Pearson & Associates –Intrapreneurial Division Founder and Retained Executive Search Consultant (Retained Executive Level Search Division) Scottsdale, Arizona: 1990 – 1999 Very similar to Incite Partners above, but worked for a phenomenal employer with a stellar

reputation as a W-2 employee. Consistently broke company-wide production records and achieved billings that were hundreds of

thousands of dollars above anyone else in the firm, with consistency, all 9 years! The CEO, Chuck Pearson, embraced the idea of my creation of Pearson Partners; which represented

a higher end, retainer-based division of their otherwise contingency, staff level recruiting firm. (The founder, Chuck Pearson, passed away from lung cancer. I broke off on my own, and started Incite Partners.)

Logix, Inc. –2 years as a Research Associate, and quickly promoted to Executive Search Consultant (All of their consultants were Ivy League and former CEO’s.) Waltham, Massachusetts: 1987-1989 First real job after graduating from Boston University. The company was staffed with accomplished

executives who were mentoring and building business units and repairing failing businesses on retainer in the technology industry; based in the heart of Boston area’s “128 tech corridor”.

Very happily and successfully assisted the top producing partners with research, administration, organizing and executing on whatever was needed in order to support their stellar results.

Education

Boston University – B.S. Mass Communications, Marketing & Advanced Studies in Business, 1987. Dean’s List College Class President Western International University - Master of Arts Candidate (MA), Human Dynamics High School Salutatorian (Technically, I was Valedictorian, but lost the title to a brilliant and lovable peer of mine who was with the school since 7th grade.) Numerous ongoing advanced executive trainings in sales, marketing, negotiations, finance, logistics, technology infrastructure, public speaking (Toastmasters), data automation, eCommerce and operations. Personal and Professional Interests

Serving on public boards, public speaking, teaching and learning, crafting and executing on corporate development workshops, public/private partnerships optimizing growth strategies and revenue generation for our own company as well as the non-profits and other partners we served. Philanthropy, solving issues/reverse engineering strategies, writing, reading biographies, learning new technologies, learning business and leadership techniques, staying healthy and fit, cycling, hiking, skiing, opera, symphony, supporting the arts, driving fast cars and classic cars, enjoying my amazing IT/MBA, rock star of a husband who also renovates cars from the frame-up, spending time with two profoundly impressive and amusing children (Barrett/ASU, and products of BGCS). Learning, teaching, and making an overall life-enhancing impact are at the apex of my personal and professional interests. Core Competencies-Technology Geek and Market Strategist (…but not limited to!)

Identifying market opportunities, creating service and loyalty solutions, and crafting differentiated and attention-grabbing communications and logistics plans, and identifying and crafting partnerships in an effort to go-to-market with the greatest speed and success possible and retaining it; while also implementing turnkey processes…through all mediums. Public Speaking, Impact Writing, Editing, Crafting and Running Interactive Workshops, Organizing, Automating, Actively Contributing, Leading, Invigorating… Leveraging technology to its utmost in an effort to streamline internal and external efforts, as well as approaching each project in a fully integrated approach; leveraging all best choices of mediums. Performing in a fashion that makes all stakeholders very happy and successful.

Keywords: Chief Marketing Officer, COO, CMO, Retail Operations, Sales, Service Operations, Service Solutions, Entrepreneurship, Call Center Management, Service Management, Service Strategy Creation, Customer Loyalty Programs Innovation, Mobile Marketing, Widget Strategies, eMail Marketing, List building, Cause-Related Marketing, viral marketing, optimizing video, search engine strategies, digital publishing, Loyalty Programs, Staff Development, Event Planning, Moderating, Workshop Teaching, Promotions, Product Launches, Message Proliferation, Content and Video Production and Proliferation, Patient Experience and Outcomes Director, Logistics, Strategy, Workshops, Corporate Training, Branding, Digital Agency, Digital Marketing, Sales, SEO, SEM, CRM, ERP, SCM, Microsoft Suite, email Marketing systems, Adobe Suite, Illustrator, Acrobat, Dydacomp MOM, Ecometry, SaaS, Product Management, Pricing, Field Engineer, FAE, I.T., Executive Education, CEU and CU Training, Event Planning, Event Management, Market Value Optimization, Moderate, Keynote Speaking, Copy Writing, Sales tools development, ISD, Curriculum Development, P&L, Financial Modeling, Data Analysis, Excel, Servant Leadership, Hands-On Leader, Leadership Development, Management Consulting, Board of Directors.