Ernesto Rodriguez III Visual Designer (UX/UI)

UTPA Graphic DesignSTC MarketingACC MarketingCodecademy HTML, CSS, Java Script

I am a Visual Designer possessing 13+ years of experience and 5+ years experience as a Marketing Manager. I worked at both corporate and boutique agencies in contract and direct hire roles delivering the necessary artifacts to capture the intended user experi-ence to implementation entities.

Through my experience at various advertising agencies, I developed digital branding campaigns for clients such as Kroger, Ford TEL and Coca Cola. I have also produced specifications, standards, user requirements, as applied to product design and development in teams as large as 30 mixed discipline employees. Other interests include AI, AR, and IoT.

LinkedIn https://www.linkedin.com/

in/ernesto-rodriguez-700a1210/

Formathttps://ernestorodriguez.

format.com

500pxhttps://500px.com/er-

nestorodriguez

Illustrator12 yrs

Photoshop14 yrs

InDesign9 yrs

XD2 yr

WordPress6 yrs

Axure2 yrs

Sony Vegas2 yrs

JavaScript>1 yrs

Sketch2 yr

Final Cut Pro1 yr

Software and Skills

Portfolios

Education

M Magazine Visual Designer Oversaw 15 employees while publishing M Magazine and negotiating with vendors. Developed web artifacts and designed M Magazine on Mac platform Software: Flash • HTML 5/CSS 3 Illustrator • Indesign • PhotohopNOTABLE RESULTSIntegral in creation of the company and design layout and sales development.

National Guard Fire Support Specialist PFC/ Squad Leader

Grant Harrison Advertising Creative Director /Visual Designer Managed design and marketing with 10+ employees to develop client’s brands. Software: Illustrator • Indesign • Photohop • Flash • HTML/CSS • Final Cut ProNOTABLE RESULTSWeb Design - Designs helped increase unique users to site by 140% on averagePrint - Cut Print costs by 75% on averageOverall increase of clients by 30%

Corvalent Corporation Marketing Specialist Developed B2B websites and handled Marketing campaigns and data analysis Software: HTML 5/CSS 3 • JavaScript Axure • Illustrator • Indesign • Photohop NOTABLE RESULTSIncreased email open rate from 15% to 38% and click rate from 22% to 35%.

Aug 2014 Aug 2015

Time Line

AVAI Visual (UI/UX) Designer Established client application by executing all visual design stages from concept to final hand-off and conceptualizing original website design ideas. Build wireframes, storyboards, user flows, process flows and site maps. Established and promoted design guidelines, best practices, and standards in Agile/Scrum environment. Software: HTML 5/CSS 3 • Balsamiq • XD Sketch • Illustrator • Indesign • Photohop. NOTABLE RESULTSDesigned Mobile Bank Application (App Store) for Univision.

Revel Ad Agency Visual DesignerEstablished client brands by incorporating typography, color psychology and proven design techniques. Defined & executed the necessary behavioral studies to guide the design process in Agile/Scrum environment. Software: HTML 5/CSS 3 • WordPress • Sketch Illustrator • Indesign • Photohop. NOTABLE RESULTS KE Camps - 250% Increased in enrollment Kroger - Increased social awareness by 170%

Feb 2008 Current

Dell UX/UI DeveloperI work as design lead in multiple projects to include the story boarding, site mapping and prototyping of the A3 Project for server sales. I have assisted in all levels of design from iconography to style guides. Software: Axure • HTML 5/CSS 3 • WordPress • Sketch Illustrator • Indesign • Photohop.

May 2019 Current

512.934.0222

UX Development Visual Design

UX DevelopmentLogo Design

UX Development Visual Design

UX Development Visual Design

Aug 2016 Aug 2017

Aug 2016 Aug 2017

Mar 2017 Jun 2017

Aug 2016 Aug 2019

Ad DesignAd Placement

UX DevelopmentVisual Design

UX Development Visual Design

UX Development Visual Design

Feb 2008 Feb 2009

May 2019 Oct 2019

Oct 2018 April 2019

May 2016 Feb 2017

Significant Clients

Apr 2018 Oct 2018

Feb 2008 Feb 2010

Feb 2003 Mar 2008

Sept 1992 Apr 1997